Google Ads Mastery 101 | Lead Generation With Google Ads from Udemy

In today's digital age, Google Ads has become an essential tool for businesses to reach their target audience and drive relevant traffic to their websites. However, creating and optimizing successful Google Ads campaigns requires knowledge, skills, and tools that many marketers and business owners may lack.

That's where this comprehensive course on Google Ads Mastery comes in. Designed to equip you with everything you need to know to become a Google Ads expert, this course covers a wide range of topics, from basic concepts and terminology to advanced bidding strategies and leveraging the Google Ads platform's features.

Throughout the course, you will learn how to develop effective Google Ads campaigns that align with your business goals, target the right audience, and drive relevant traffic to your website. You will also learn how to create compelling ad copy and visuals, conduct keyword research, and optimize your campaigns over time to achieve maximum ROI.

In addition, this course covers advanced topics such as bid management, audience targeting, and campaign optimization using Google Analytics. You will also learn how to leverage the Display Network and YouTube advertising to reach your target audience across multiple channels.

By the end of this course, you will have the knowledge and confidence to create and manage successful Google Ads campaigns that deliver real results. Whether you are a marketing professional, business owner, or aspiring digital marketer, Google Ads Mastery is the ultimate course to take your digital marketing skills to the next level.

What's inside

Learning objectives

Understand the basic concepts and terminology of google ads, including keywords, ad groups, campaigns, and bidding strategies.
Develop effective google ads campaigns that align with business goals, target the right audience, and drive relevant traffic to your website.
Create compelling ad copy and visuals that resonate with your target audience and improve click-through rates.
Learn how to use google analytics to track the performance of your google ads campaigns, including metrics such as impressions, clicks, and conversions.

Identify key performance indicators (kpis) and metrics that are relevant to your business goals and use them to optimize your google ads campaigns over time.
Understand the different bidding strategies available on google ads, including manual bidding, automated bidding, and target cpa bidding, and how to choose the
Learn how to conduct keyword research and develop effective keyword lists that align with your business goals and target audience.

Understand the basic concepts and terminology of google ads, including keywords, ad groups, campaigns, and bidding strategies.
Develop effective google ads campaigns that align with business goals, target the right audience, and drive relevant traffic to your website.
Create compelling ad copy and visuals that resonate with your target audience and improve click-through rates.
Learn how to use google analytics to track the performance of your google ads campaigns, including metrics such as impressions, clicks, and conversions.
Identify key performance indicators (kpis) and metrics that are relevant to your business goals and use them to optimize your google ads campaigns over time.
Understand the different bidding strategies available on google ads, including manual bidding, automated bidding, and target cpa bidding, and how to choose the
Learn how to conduct keyword research and develop effective keyword lists that align with your business goals and target audience.

Syllabus

GOOGLE ADS MASTERY

GOOGLE ADS CONVERSION TRACKING

GOOGLE ADS CAMPAIGN SET UP

GOOGLE ADS AD GROUP & ADS

INTERLUDE

YOUTUBE ADS MASTERY

YOUTUBE ADS Campaign & Ad Types

YOUTUBE ADS Target settings & how to reach your audience

YOUTUBE ADS BIdding & Budgeting settings

GOOGLE MY BUSINESS 101

GMB PROFILE TIPS

GMB ADS

Bonus (The Sauce)

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Google Ads Mastery 101 | Lead Generation With Google Ads with these activities:

Review Digital Marketing Fundamentals

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Reinforce your understanding of core digital marketing concepts to better grasp Google Ads' role within the broader marketing landscape.

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Review key digital marketing terms and definitions.
Summarize the main components of a digital marketing strategy.
Identify the different channels used in digital marketing.

Read 'Building a StoryBrand' by Donald Miller

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Learn how to craft compelling narratives that resonate with your target audience, improving your ad copy and overall campaign effectiveness.

View Building a StoryBrand 2.0: Clarify Your Message... on Amazon

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Read the book and take notes on key concepts.
Identify how the StoryBrand framework can be applied to Google Ads campaigns.
Rewrite existing ad copy using the StoryBrand principles.

Keyword Research Practice

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Sharpen your keyword research skills to identify high-potential keywords for your Google Ads campaigns.

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Use keyword research tools to find relevant keywords for a sample business.
Analyze keyword search volume, competition, and relevance.
Create a keyword list organized by ad group themes.

Four other activities

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Write Ad Copy Variations

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Develop multiple ad copy variations for a single product or service to test different messaging approaches.

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Choose a product or service to advertise.
Write three different ad headlines and descriptions.
Focus on different value propositions in each ad variation.

Follow Google Ads Tutorials

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Enhance your understanding of specific Google Ads features and functionalities by following online tutorials.

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Search for tutorials on topics like bid automation or audience targeting.
Follow the tutorial step-by-step, implementing the instructions in your own account.
Document what you learned and how it can be applied to your campaigns.

Launch a Small Google Ads Campaign

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Apply your knowledge by creating and launching a small-scale Google Ads campaign for a real business or project.

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Define the campaign goals and target audience.
Conduct keyword research and create ad groups.
Write compelling ad copy and set up conversion tracking.
Monitor campaign performance and make adjustments as needed.

Read 'Contagious' by Jonah Berger

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Explore the principles of virality to create more engaging and shareable ad content.

View Invisible Influence: The Hidden Forces that... on Amazon

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Read the book and take notes on the six STEPPS principles.
Brainstorm how to apply these principles to your Google Ads campaigns.
Develop ad copy that incorporates elements of social currency, triggers, emotion, public visibility, practical value, and stories.

Career center

Learners who complete Google Ads Mastery 101 | Lead Generation With Google Ads will develop knowledge and skills that may be useful to these careers:

Digital Marketing Specialist

A digital marketing specialist is responsible for developing, implementing, and managing digital marketing campaigns that promote a company's products or services. This course helps build a foundation for creating effective Google Ads campaigns, targeting the right audience, and optimizing campaigns to achieve maximum return on investment. The course's coverage of ad copy and visuals helps a digital marketing specialist create compelling ads that resonate with the target audience and improve click through rates. This Google Ads mastery course, which covers the Google Display Network and YouTube advertising, allows specialists to reach their target audience across multiple channels.

See salaries and explore the career path for Digital Marketing Specialist

Search Engine Marketing Manager

A search engine marketing manager specializes in planning, implementing, and managing search engine marketing programs. This helps build search engine marketing skills for developing effective Google Ads campaigns that align with business goals and drive relevant traffic to websites. Search engine marketing managers will benefit from the course's lessons regarding bidding strategies, keyword research, and campaign optimization using Google Analytics. The knowledge of Google Ads conversion tracking will also be very valuable to those who wish to become search engine marketing managers.

See salaries and explore the career path for Search Engine Marketing Manager

Paid Media Manager

A paid media manager is responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. They are required to have a mastery of Google Ads. This course provides the knowledge and skills necessary to become a Google Ads expert. Paid media managers can use skills gleaned here to develop effective Google Ads campaigns, target the right audience, and drive relevant traffic to their websites. The coverage of advanced topics such as bid management, audience targeting, and campaign optimization using Google Analytics is particularly valuable.

See salaries and explore the career path for Paid Media Manager

Growth Hacker

A growth hacker focuses on rapidly growing a company's user base or revenue through innovative marketing and product development strategies. This course provides the knowledge and skills necessary to leverage Google Ads as a powerful growth tool. Growth hackers can use the course material here to create highly targeted and A/B tested Google Ads campaigns, track key performance indicators, and iterate on their campaigns to maximize growth. The course emphasis on leveraging the Google Ads platform's features aligns with the innovative mindset of a successful growth hacker.

See salaries and explore the career path for Growth Hacker

Brand Manager

Brand managers are responsible for developing and executing brand strategies to increase brand awareness and loyalty. This course helps brand managers understand how Google Ads can be used to build and protect their brand online. Brand managers increase efficacy by using Google Ads to target specific audiences with branded messaging, track brand mentions and sentiment online, and optimize campaigns to maximize brand reach. The course's coverage of YouTube advertising allows brand managers to leverage video to tell their brand story.

See salaries and explore the career path for Brand Manager

Marketing Manager

A marketing manager develops and oversees marketing campaigns to promote products or services. This course helps build the skills to leverage Google Ads as a crucial component of a broader marketing strategy. By understanding the basics of Google Ads, developing effective campaigns, and tracking performance using Google Analytics, marketing managers can significantly enhance their ability to drive business results. They may find particular use in the course's lessons on identifying key performance indicators and metrics.

See salaries and explore the career path for Marketing Manager

E-commerce Manager

An e commerce manager is responsible for overseeing the online sales and marketing efforts of a company. The course helps you become more effective in developing and managing Google Ads campaigns specifically tailored for e commerce businesses. E commerce managers can utilize the material on creating compelling ad copy and visuals, conducting keyword research, and optimizing campaigns to maximize return on investment. The YouTube Ads Mastery section may be particularly useful in promoting products and services through video advertising.

See salaries and explore the career path for E-commerce Manager

Marketing Coordinator

A marketing coordinator supports marketing managers and teams by assisting with various marketing activities. This course helps build a foundation in digital advertising, specifically Google Ads, which is an increasingly important skill for marketing professionals. The course's lessons on Google Ads campaign setup, ad group creation, and ad copy writing helps the marketing coordinator contribute to the development and execution of effective marketing campaigns. Learning to use Google Analytics helps track campaign performance.

See salaries and explore the career path for Marketing Coordinator

Sales Manager

Sales managers oversee sales teams and develop strategies to achieve sales targets. This role benefits from understanding how digital advertising, specifically Google Ads, can drive lead generation and support sales efforts. Sales managers increase efficacy by learning how to align Google Ads campaigns with sales goals, track campaign performance using Google Analytics, and optimize campaigns to maximize lead quality. The course covers Google Ads conversion tracking, which allows the sales manager to measure the effectiveness of ad campaigns in driving sales.

See salaries and explore the career path for Sales Manager

Business Owner

Business owners are responsible for all aspects of their company's operations, including marketing and advertising. A course like this helps owners gain the knowledge and skills to effectively manage their own Google Ads campaigns. This allows them to drive relevant traffic to their websites and increase sales. They may find particular use in the course's lessons on setting up Google Ads campaigns and managing ad groups.

See salaries and explore the career path for Business Owner

Social Media Manager

A social media manager is responsible for managing a company's social media presence. This course, which covers YouTube advertising, may be useful in complementing social media strategies. Social media managers can use their knowledge of Google Analytics to track the performance of their Google Ads campaigns. The YouTube Ads Mastery segment within this course helps social media managers leverage video advertising to increase brand awareness and reach their target audience. Social media managers with a strong focus on paid social campaigns increase their value to employers by knowing Google Ads.

See salaries and explore the career path for Social Media Manager

Content Marketing Manager

A content marketing manager is responsible for creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. While content marketing focuses on organic reach, understanding paid advertising platforms like Google Ads can enhance the overall marketing strategy. This course may be helpful for content marketing managers to learn how to use paid promotion to amplify their content's reach and drive targeted traffic to their website. The Google Ads conversion tracking segment may be quite useful.

See salaries and explore the career path for Content Marketing Manager

Web Analytics Consultant

Web analytics consultants analyze website data to provide insights and recommendations for improving website performance and user experience. This course may provide a better understanding of how Google Ads campaigns affect website traffic and conversions. Web analytics consultants can leverage their knowledge of Google Analytics, in conjunction with the material of the course, to optimize Google Ads campaigns for maximum return on investment. In particular, they may wish to use the lessons regarding key performance indicators.

See salaries and explore the career path for Web Analytics Consultant

Public Relations Specialist

A public relations specialist manages a company's communication with the public and media. This course may be useful for promoting content and reaching a wider audience. By understanding how to create effective ad copy and leverage the Google Display Network, public relations specialists can enhance their ability to manage brand reputation and awareness. They may wish to focus on the material regarding Google My Business.

See salaries and explore the career path for Public Relations Specialist

Sales Representative

A sales representative is responsible for selling a company's products or services to customers. This course may be useful in generating leads and driving traffic to a company's website. By understanding how to target the right audience and create compelling ad copy, sales representatives can improve their ability to generate sales. The interlude lessons may prove particularly useful.

See salaries and explore the career path for Sales Representative

Google Ads Mastery 101 | Lead Generation With Google Ads

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