Local SEO: A Definitive Guide To Local Business Marketing from Udemy

Stop wasting time following strategies that don't work. Use my proven process I use at the agency to generate 100s of Page 1 Rankings for local businesses.

Are you looking for a Local SEO course that shows you how to rank business websites on page 1 on Google?

Great, you’re in the right place.

Maybe you own a local business or maybe you simply want to learn the process so you can set up your own local SEO agency.

Whichever one it is, you can be sure I’ve got you covered.

I don’t just talk the talk; I actually walk the walk and live it too.

In this course, you’ll be able to watch me in real-time as I optimise a LIVE local business website to get it on page 1 in Google.

At the end of the course, you’ll find that this same website is now on page 1 for some BIG keywords.

The process I follow throughout the course is the SAME process I use when ranking my client sites, so you can be confident what you’re learning is indeed used in the real world and does actually work.

I will also give you access to the exact spreadsheets I use at my agency so you have everything at your disposal.

What you’ll learn by taking this Local SEO course

Learn how to optimise your website and your Google My Business listing
See exactly how you can find profitable keywords to target for your business
How to structure your website so it's built upon a solid SEO foundation
How to let Google know you’re actually based where you say you are (super important for local rankings)
Find out how to spy on your competitors and see what SEO efforts they have been getting up to
Why, how and where to build local citations for optimum results
How to build powerful backlinks that will crush the competition
How to convert your visitors into phone calls and enquires
How to generate reviews for your business on autopilot
How to come up with tons of ideas for your blog
A reliable company you can use to outsource local pack rankings (hint, they’re not who you think they are)

Literally everything you need to be able to implement a successful campaign.

There are tons of resources for you to download throughout the course and lots of bonus tips and tricks you can use as well.

Sometimes in the course I showcase a premium SEO tool, however, I’ve included a free 14-day trial within the course content to ensure everyone can access the tool at no additional cost. Additionally, I also show multiple free alternatives students can use to help reduce any barrier to entry and make SEO more accessible.

Fact: 97% of consumers searched online to find a local business in their area. (Hubspot)

There’s never been a better time to learn Local SEO:

Let’s make sure your website is one of the sites consumers will find.

MONEY-

If you don’t like this course for any reason, you can get a full refund in the first 30 days, which is backed by Udemy’s 30-day guarantee, with no questions asked.

This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed.

Invest in your business today and never look back.

Enrol now.

What's inside

Learning objectives

How to rank your local business website on page 1
How to find the best keywords to target for your local businesses
How to optimise your website like a seo pro and beat your competitors
How to build high quality seo backlinks that move the needle

How to increase your locational relevancy by using this simple trick
How to build citations and rank fast in the map pack
How to come up with tons of content ideas for your local business blog
How to track and measure your overall progress

How to rank your local business website on page 1
How to find the best keywords to target for your local businesses
How to optimise your website like a seo pro and beat your competitors
How to build high quality seo backlinks that move the needle
How to increase your locational relevancy by using this simple trick
How to build citations and rank fast in the map pack
How to come up with tons of content ideas for your local business blog
How to track and measure your overall progress

Syllabus

Introduction

An introduction into the course and where to come if you have any questions

Start Here: Read Me Before You Start

What To Expect From This Course

Quiz #1 covering the first 3 sections of the course.

Quiz #2 covering the last 3 sections of the course.
(Content + Google My Business + Citations)

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Provides a comprehensive understanding of local search engine optimization (SEO) strategies essential for businesses to rank highly in local search results

Led by Joshua George, an experienced practitioner in the field, the course offers practical insights into real-life SEO strategies used to achieve top rankings for local businesses

Features clear and structured modules, covering various aspects of local SEO, including keyword research, content optimization, Google My Business optimization, citation building, and link building

Suitable for business owners, marketers, and SEO professionals seeking to enhance their skills in local SEO and improve their business's online visibility

Emphasizes the importance of building high-quality backlinks and optimizing for local search to increase website visibility and attract potential customers

Provides templates and resources, such as a citation audit spreadsheet and keyword research tools, to support learners in implementing local SEO strategies effectively

Reviews summary

Local seo: actionable strategies for ranking

Learners looking to master local SEO for business growth or agency work can expect a largely practical and comprehensive guide. According to the course structure, students will gain a proven process used by an agency, learning to rank businesses on Page 1 of Google. The course emphasizes real-time optimization with a live business website, providing actionable strategies for keyword research, Google My Business optimization, citation building, and powerful link building. It aims to provide all necessary resources, including agency spreadsheets, and offers free tool alternatives, making it accessible for various budgets. This course intends to equip students with the skills to drive phone calls and inquiries for local businesses.

Offers free alternatives and trials for premium SEO tools.

"I appreciated the focus on free tools and alternatives, which helped me get started without a huge initial budget."

"The instructor clearly explains how to use both premium and free options, making the course accessible to everyone."

"It's great that I don't have to invest in expensive software right away to follow along with the lessons and practices."

Covers all essential aspects of local SEO in depth.

"The course covers everything from keyword research to GMB, citations, and backlinks thoroughly, leaving no stone unturned."

"I feel like I now have a solid foundation in all key areas of local SEO, which was exactly what I needed."

"The detailed modules on specific citation sources for various countries are a great addition and very helpful."

Demonstrates optimization on an actual website in real time.

"Watching the instructor optimize a live site made all the difference; I could easily follow along and understand the steps."

"The provided spreadsheets and templates are incredibly useful for applying the lessons immediately to my own projects."

"Having access to the agency's actual tools and resources felt like a huge bonus for practical implementation."

Delivers real-world, actionable strategies from an SEO agency.

"I really appreciate that the course shows the exact process an agency uses to rank local businesses; it's very practical."

"The strategies taught here feel truly real-world and directly applicable to my local business's online visibility."

"I found the techniques shared are the same ones I can use to improve my own local business's presence effectively."

SEO is dynamic, ongoing content updates are critical for relevance.

"Given the rapid changes in SEO, I anticipate the course content will need regular updates to stay relevant long-term."

"I expect the live example might require periodic review to ensure it remains current as Google algorithms evolve."

"It's important that all tools and strategies remain optimal as the SEO landscape constantly shifts and new best practices emerge."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Local SEO: A Definitive Guide To Local Business Marketing with these activities:

Refresh Local SEO Basics

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Review the fundamentals of Local SEO to strengthen your understanding of the subject matter.

Browse courses on Local SEO

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Review the definition of Local SEO and its importance.
Go over the concept of map pack and organic results.
Understand the two elements that make up a Local SEO campaign.

Review citation building techniques

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Citations play a vital role in local SEO, and by revisiting citation building techniques, you'll ensure that your business is listed in relevant online directories.

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Review your notes or study materials on citation building.
Identify local directories and websites where you can list your business.
Submit your business information consistently across all directories.

Attend a Local Business Meetup

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Connect with other local businesses to share knowledge, learn about new opportunities, and build relationships.

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Find a local business meetup that is relevant to your industry
Attend the meetup and introduce yourself to other attendees
Share your insights and experiences
Learn from others and explore potential collaborations
Follow up with connections after the event

15 other activities

Expand to see all activities and additional details

Show all 18 activities

Find a Local SEO Mentor

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Connect with a local SEO expert who can provide guidance and support.

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Ask your friends or colleagues for recommendations
Attend local SEO events and meetups
Join online forums and discussion groups for local SEO
Reach out to local SEO agencies and ask about their mentorship programs
Check out online directories of local SEO professionals

Explore Google My Business optimization techniques

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By learning how to optimize your Google My Business listing, you'll increase your visibility in local search results.

Browse courses on Google My Business

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Watch tutorials or read articles on optimizing Google My Business listings.
Create or claim your Google My Business listing.
Complete your business profile with accurate and comprehensive information.

Keyword Research Exercise

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Practice identifying relevant keywords for your website to improve search engine rankings.

Browse courses on Keyword Research

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Brainstorm a list of potential keywords
Use keyword research tools to find related keywords
Analyze the competition for each keyword
Select the most relevant keywords for your website
Optimize your website content for your chosen keywords

Keyword Research

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Conduct keyword research to find the right keywords to target for your local SEO campaign.

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Use Google Keyword Planner to find relevant keywords
Use SEMrush to find long-tail keywords
Use Google Trends to see how keyword popularity changes over time
Use Google Search Console to see which keywords your website is already ranking for
Use Moz Keyword Explorer to find competitor keywords

Conduct keyword research

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By practicing keyword research, you'll gain proficiency in identifying the right keywords to target for your local business website.

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Use Google Keyword Planner or other keyword research tools to find relevant keywords.
Analyze search volume, competition, and CPC for different keywords.
Identify long-tail keywords that are specific to your local area.

Google Analytics Tutorial

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Learn how to use Google Analytics to track website traffic and improve SEO performance.

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Create a Google Analytics account
Install the Google Analytics tracking code on your website
Configure your Analytics settings
Explore the Google Analytics dashboard
Generate and interpret reports

Optimize Your Website for Local Search

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Take steps to optimize your website for local search, including on-page optimization and technical SEO.

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Use relevant keywords in your website's title, meta tags, and content
Make sure your website is mobile-friendly
Create a sitemap and submit it to Google Search Console
Fix any broken links or errors on your website
Use Google Analytics to track your website's traffic and performance

Create Local Content for Your Website

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Create high-quality content that is relevant to your target audience and optimized for local search.

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Write blog posts about topics that are relevant to your business and your target audience
Create videos that showcase your products or services
Develop infographics that provide valuable information to your audience
Create case studies that demonstrate how your business has helped other customers
Publish your content on your website, social media, and other online platforms

Develop high-quality website content

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Creating website content will allow you to apply the principles of on-page SEO and optimize your website's content for search engines.

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Write compelling and informative content that targets your chosen keywords.
Use header tags (H1, H2, etc.) to structure your content effectively.
Incorporate relevant keywords naturally throughout your content.
Add internal links to other pages on your website.

Local Business Blog Post

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Create a blog post that provides valuable information to your local audience and helps establish your business as an authority.

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Choose a topic that is relevant to your target audience
Research your topic and gather information
Write a well-written and informative blog post
Optimize your blog post for SEO
Promote your blog post on social media and other channels

Engage in discussions with other local SEO professionals

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Participating in peer discussions allows you to exchange ideas, learn from others' experiences, and stay up-to-date with the latest local SEO trends.

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Join online forums or communities dedicated to local SEO.
Attend local meetups or workshops related to local SEO.
Engage in discussions, share your knowledge, and seek advice from other professionals.

Local Business Marketing Plan

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Develop a comprehensive marketing plan that outlines your strategies for promoting your local business online and offline.

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Define your target audience
Set your marketing goals
Identify your marketing channels
Create a budget for your marketing activities
Develop a timeline for your marketing plan

Create a Google My Business Listing

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Start building your local search presence by creating a Google My Business listing.

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Go to the Google My Business website and click on 'Start now'
Enter your business name, address, and phone number
Verify your listing by postcard or phone call
Add photos, videos, and other information to your listing
Start managing your listing and responding to reviews

Build high-quality backlinks

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The ability to build backlinks effectively is crucial for improving your website's authority and ranking.

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Identify high-quality websites within your niche that accept guest posts.
Create valuable and informative content that aligns with the target website's audience.
Reach out to website owners and pitch your content.
Track the results of your link-building efforts and make adjustments as needed.

Local SEO Optimization Project

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Develop and implement a comprehensive local SEO optimization strategy for a small business.

Browse courses on Local SEO

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Conduct a local SEO audit
Optimize your Google My Business listing
Build local citations
Create and optimize local content
Track your results and make adjustments as needed

Career center

Learners who complete Local SEO: A Definitive Guide To Local Business Marketing will develop knowledge and skills that may be useful to these careers:

SEO Manager

SEO Managers are responsible for planning and executing search engine optimization (SEO) strategies to improve the visibility and ranking of websites in search engine results pages (SERPs). This course provides a comprehensive overview of Local SEO techniques that can help SEO Managers optimize websites for local search, which is essential for businesses that rely on local customers or serve a specific geographic area. By understanding local SEO best practices, SEO Managers can help their clients attract more targeted traffic and grow their businesses.

See salaries and explore the career path for SEO Manager

Digital Marketer

Digital Marketers plan and execute marketing campaigns across various digital channels, including search engines, social media, and email. This course provides Digital Marketers with a solid foundation in Local SEO, which is crucial for promoting local businesses online. By leveraging the techniques taught in this course, Digital Marketers can improve the online visibility of their clients, generate leads, and drive sales.

See salaries and explore the career path for Digital Marketer

Web Developer

Web Developers design, develop, and maintain websites. This course provides Web Developers with the knowledge and skills to optimize websites for local search. By incorporating Local SEO best practices into their web development process, Web Developers can help ensure that their clients' websites rank well in local SERPs, making it easier for potential customers to find their businesses online.

See salaries and explore the career path for Web Developer

Content Writer

Content Writers create written content for websites, blogs, and other online platforms. This course provides Content Writers with an understanding of Local SEO principles and how to incorporate them into their writing. By optimizing their content for local search, Content Writers can help their clients attract more targeted traffic and improve their overall online presence.

See salaries and explore the career path for Content Writer

Marketing Manager

Marketing Managers oversee the development and execution of marketing campaigns. This course provides Marketing Managers with a comprehensive understanding of Local SEO and its importance in local business marketing. By leveraging the techniques taught in this course, Marketing Managers can develop effective marketing strategies that target local customers and drive business growth.

See salaries and explore the career path for Marketing Manager

Business Owner

Business Owners are responsible for the overall operation and success of their businesses. This course provides Business Owners with the knowledge and skills to implement Local SEO best practices for their own businesses. By optimizing their websites and online presence for local search, Business Owners can attract more customers, increase their sales, and grow their businesses.

See salaries and explore the career path for Business Owner

Entrepreneur

Entrepreneurs start and manage their own businesses. This course provides Entrepreneurs with the foundation they need to succeed in local business marketing. By understanding Local SEO principles and implementing them into their marketing strategies, Entrepreneurs can establish a strong online presence, attract more customers, and build a successful business.

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Sales Representative

Sales Representatives are responsible for selling products or services to customers. This course provides Sales Representatives with the skills to effectively sell Local SEO services to local businesses. By understanding the benefits of Local SEO and how it can help businesses grow, Sales Representatives can build strong relationships with clients and close more deals.

See salaries and explore the career path for Sales Representative

Customer Service Representative

Customer Service Representatives provide support to customers and resolve their inquiries. This course provides Customer Service Representatives with the knowledge to assist customers with Local SEO-related questions and issues. By understanding the basics of Local SEO, Customer Service Representatives can effectively guide customers and ensure their satisfaction.

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Account Manager

Account Managers are responsible for managing relationships with clients and ensuring their satisfaction. This course provides Account Managers with the knowledge to effectively manage Local SEO campaigns for their clients. By understanding the strategies and tactics involved in Local SEO, Account Managers can build strong relationships with clients and deliver exceptional results.

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Project Manager

Project Managers plan and execute projects to achieve specific goals. This course provides Project Managers with the skills to manage Local SEO projects effectively. By understanding the process of Local SEO and the key factors involved, Project Managers can ensure that their projects are completed on time, within budget, and to the desired specifications.

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Marketing Analyst

Marketing Analysts analyze marketing data to identify trends and patterns. This course provides Marketing Analysts with the skills to analyze Local SEO data and provide insights to clients. By understanding how to track and measure Local SEO performance, Marketing Analysts can help clients optimize their campaigns and achieve better results.

See salaries and explore the career path for Marketing Analyst

Data Analyst

Data Analysts collect, clean, and analyze data to identify trends and patterns. This course provides Data Analysts with the skills to analyze Local SEO data and provide insights to clients. By understanding how to track and measure Local SEO performance, Data Analysts can help clients optimize their campaigns and achieve better results.

See salaries and explore the career path for Data Analyst

Business Analyst

Business Analysts analyze business processes and make recommendations for improvement. This course provides Business Analysts with the knowledge to understand Local SEO and its impact on business. By understanding how Local SEO can help businesses grow, Business Analysts can make informed recommendations to clients and help them achieve their business goals.

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Consultant

Consultants provide advice and guidance to businesses. This course provides Consultants with the knowledge to advise clients on Local SEO best practices. By understanding the principles of Local SEO and how it can help businesses grow, Consultants can provide valuable insights to clients and help them improve their online presence.

See salaries and explore the career path for Consultant