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Joshua George and ClickSlice Ltd

Stop wasting time following strategies that don't work. Use my proven process I use at the agency to generate 100s of Page 1 Rankings for local businesses.

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Stop wasting time following strategies that don't work. Use my proven process I use at the agency to generate 100s of Page 1 Rankings for local businesses.

Are you looking for a Local SEO course that shows you how to rank business websites on page 1 on Google?

Great, you’re in the right place.

Maybe you own a local business or maybe you simply want to learn the process so you can set up your own local SEO agency.

Whichever one it is, you can be sure I’ve got you covered.

I don’t just talk the talk; I actually walk the walk and live it too.

In this course, you’ll be able to watch me in real-time as I optimise a LIVE local business website to get it on page 1 in Google.

At the end of the course, you’ll find that this same website is now on page 1 for some BIG keywords.

The process I follow throughout the course is the SAME process I use when ranking my client sites, so you can be confident what you’re learning is indeed used in the real world and does actually work.

I will also give you access to the exact spreadsheets I use at my agency so you have everything at your disposal.

What you’ll learn by taking this Local SEO course

  • Learn how to optimise your website and your Google My Business listing

  • See exactly how you can find profitable keywords to target for your business

  • How to structure your website so it's built upon a solid SEO foundation

  • How to let Google know you’re actually based where you say you are (super important for local rankings)

  • Find out how to spy on your competitors and see what SEO efforts they have been getting up to

  • Why, how and where to build local citations for optimum results

  • How to build powerful backlinks that will crush the competition

  • How to convert your visitors into phone calls and enquires

  • How to generate reviews for your business on autopilot

  • How to come up with tons of ideas for your blog

  • A reliable company you can use to outsource local pack rankings (hint, they’re not who you think they are)

Literally everything you need to be able to implement a successful campaign.

There are tons of resources for you to download throughout the course and lots of bonus tips and tricks you can use as well.

Sometimes in the course I showcase a premium SEO tool, however, I’ve included a free 14-day trial within the course content to ensure everyone can access the tool at no additional cost. Additionally, I also show multiple free alternatives students can use to help reduce any barrier to entry and make SEO more accessible.

Fact: 97% of consumers searched online to find a local business in their area. (Hubspot)

There’s never been a better time to learn Local SEO:

Let’s make sure your website is one of the sites consumers will find.

MONEY-

If you don’t like this course for any reason, you can get a full refund in the first 30 days, which is backed by Udemy’s 30-day guarantee, with no questions asked.

This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed.

Invest in your business today and never look back.

Enrol now.

Enroll now

What's inside

Learning objectives

  • How to rank your local business website on page 1
  • How to find the best keywords to target for your local businesses
  • How to optimise your website like a seo pro and beat your competitors
  • How to build high quality seo backlinks that move the needle
  • How to increase your locational relevancy by using this simple trick
  • How to build citations and rank fast in the map pack
  • How to come up with tons of content ideas for your local business blog
  • How to track and measure your overall progress

Syllabus

Introduction

An introduction into the course and where to come if you have any questions

Start Here: Read Me Before You Start
What To Expect From This Course
Read more
What To Expect + Proof This Works
Get a solid understanding of the local SEO process and the 2 elements that will shape your SEO campaign.
Please Read
What We're Going To Cover In This Section
What Is Local SEO & Why Is It Important?
Map Pack Vs Organic Results
The Two Elements That Make Up a Local SEO Campaign
Keyword Research
What Is A Keyword And Understanding The Intent Behind it
Brainstorming your SILS
How To Determine Keyword Difficulty
Keyword Difficulty Pro Tip
A Free Tool You Can Use For Keyword Research
How To Find Out What Keywords Your Website Currently Ranks For
How To Find Additional Keywords For Your Business Using SEMRush
Keyword Research Template
How To Find All The Keywords Your Competitors Rank For
How To Use Google Auto-suggest To Come Up With Keyword Ideas
How To Use Craigslist To Come Up With Keyword Ideas
The Importance Of Keeping Your Keywords Organised
How many keywords should I target on a page?

Quiz #1 covering the first 3 sections of the course.

Creating Content For Your Website
The Importance Of Content + The 2 Types You Should Have On Your Website
Service & Locational Based Content
Review Your Competitors
SEMRush - Topic Research
Subscribe To Industry Related Blogs
Examples Of Bad Content
What To Avoid When Creating Your Content
How To Ensure Your Content Conveys Trust
The Importance Of Fresh Content
Google My Business
Don't Skip - Important GMB Update
What is a GMB listing?
How To Check If Your Business Is Already Listed
How To Set Up A Google My Business Listing
How To Navigate Around The GMB Dashboard
The 9 Elements To Optimise On Your GMB Listing
How To Optimise Your GMB Listing
How To Find Out What GMB Categories Your Competitors Have Selected
What To Do If Your Business Has Multiple Locations
Citations
What Is A Citation
The Benefits Of Citations + The 3 Categories You Should Be Building
How To Perform A Citation Audit
Citation Audit Spreadsheet - Template
How To Find Citation Opportunities For Your Business
How To Reverse Engineer Your Competitors Citations
A Recommended Vendor To Outsource The Whole Process To (If you wish)

Quiz #2 covering the last 3 sections of the course.
(Content +  Google My Business + Citations)

Top Citations Sources in the United Kingdom
Top Citation Sources in the United States
Top Citation Sources in India
Top Citations Sources in France
Top Citation Sources in Germany
Top Citation Sources in Italy
Top Citations Sources in Spain
Top Citation Sources in Canada
Top Citation Sources Sites in Poland
Top Citations Sources in Australia
Top Citation Sources in The Netherlands
Top Citations Sources in Ireland
How To Find The Top Citation sources for ANY country
Find out what optimisations you can make on your website to help increase its visibilty in Google
What is Onpage SEO?
The 3 Kings
Optimising For The First King - URL
Optimising For The Second King - SEO Title Tag
Optimising For The Third King - Page Title
How To Geotag Images For Local Relevance
An SEO Trick To Help Add Geo Relevancy To Your Website
What Are Internal Links & How To Add Them
What Is Schema & How To Easily Add It To Your Website
UPDATE: Schema Test Tool
What Is An XML SiteMap And How To Create One
Page Speed & Hosting
The Correlation Between Page Speed & Rankings
How To Test Your Websites Page Speed
Web Hosting & Servers
Link Building
What Is A Backlink & Why Are They Important
What Is Anchor Text & Why Does It Play A Crucial Role In Link Building
What Anchor Types Does Your Website Need?
What Pages Should You Build Backlinks To?
How To Find Out What Backlinks Your Website Already Has
The Difference Between Citations And Backlinks
How To Determine What Makes A Good Backlink
How To Generate High Quality Backlinks - Strategy 1

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Provides a comprehensive understanding of local search engine optimization (SEO) strategies essential for businesses to rank highly in local search results
Led by Joshua George, an experienced practitioner in the field, the course offers practical insights into real-life SEO strategies used to achieve top rankings for local businesses
Features clear and structured modules, covering various aspects of local SEO, including keyword research, content optimization, Google My Business optimization, citation building, and link building
Suitable for business owners, marketers, and SEO professionals seeking to enhance their skills in local SEO and improve their business's online visibility
Emphasizes the importance of building high-quality backlinks and optimizing for local search to increase website visibility and attract potential customers
Provides templates and resources, such as a citation audit spreadsheet and keyword research tools, to support learners in implementing local SEO strategies effectively

Save this course

Save Local SEO: A Definitive Guide To Local Business Marketing to your list so you can find it easily later:
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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Local SEO: A Definitive Guide To Local Business Marketing with these activities:
Refresh Local SEO Basics
Review the fundamentals of Local SEO to strengthen your understanding of the subject matter.
Browse courses on Local SEO
Show steps
  • Review the definition of Local SEO and its importance.
  • Go over the concept of map pack and organic results.
  • Understand the two elements that make up a Local SEO campaign.
Review citation building techniques
Citations play a vital role in local SEO, and by revisiting citation building techniques, you'll ensure that your business is listed in relevant online directories.
Show steps
  • Review your notes or study materials on citation building.
  • Identify local directories and websites where you can list your business.
  • Submit your business information consistently across all directories.
Attend a Local Business Meetup
Connect with other local businesses to share knowledge, learn about new opportunities, and build relationships.
Browse courses on Networking
Show steps
  • Find a local business meetup that is relevant to your industry
  • Attend the meetup and introduce yourself to other attendees
  • Share your insights and experiences
  • Learn from others and explore potential collaborations
  • Follow up with connections after the event
15 other activities
Expand to see all activities and additional details
Show all 18 activities
Find a Local SEO Mentor
Connect with a local SEO expert who can provide guidance and support.
Browse courses on Mentorship
Show steps
  • Ask your friends or colleagues for recommendations
  • Attend local SEO events and meetups
  • Join online forums and discussion groups for local SEO
  • Reach out to local SEO agencies and ask about their mentorship programs
  • Check out online directories of local SEO professionals
Explore Google My Business optimization techniques
By learning how to optimize your Google My Business listing, you'll increase your visibility in local search results.
Browse courses on Google My Business
Show steps
  • Watch tutorials or read articles on optimizing Google My Business listings.
  • Create or claim your Google My Business listing.
  • Complete your business profile with accurate and comprehensive information.
Keyword Research Exercise
Practice identifying relevant keywords for your website to improve search engine rankings.
Browse courses on Keyword Research
Show steps
  • Brainstorm a list of potential keywords
  • Use keyword research tools to find related keywords
  • Analyze the competition for each keyword
  • Select the most relevant keywords for your website
  • Optimize your website content for your chosen keywords
Keyword Research
Conduct keyword research to find the right keywords to target for your local SEO campaign.
Browse courses on Keyword Research
Show steps
  • Use Google Keyword Planner to find relevant keywords
  • Use SEMrush to find long-tail keywords
  • Use Google Trends to see how keyword popularity changes over time
  • Use Google Search Console to see which keywords your website is already ranking for
  • Use Moz Keyword Explorer to find competitor keywords
Conduct keyword research
By practicing keyword research, you'll gain proficiency in identifying the right keywords to target for your local business website.
Browse courses on Keyword Research
Show steps
  • Use Google Keyword Planner or other keyword research tools to find relevant keywords.
  • Analyze search volume, competition, and CPC for different keywords.
  • Identify long-tail keywords that are specific to your local area.
Google Analytics Tutorial
Learn how to use Google Analytics to track website traffic and improve SEO performance.
Browse courses on Google Analytics
Show steps
  • Create a Google Analytics account
  • Install the Google Analytics tracking code on your website
  • Configure your Analytics settings
  • Explore the Google Analytics dashboard
  • Generate and interpret reports
Optimize Your Website for Local Search
Take steps to optimize your website for local search, including on-page optimization and technical SEO.
Browse courses on Website Optimization
Show steps
  • Use relevant keywords in your website's title, meta tags, and content
  • Make sure your website is mobile-friendly
  • Create a sitemap and submit it to Google Search Console
  • Fix any broken links or errors on your website
  • Use Google Analytics to track your website's traffic and performance
Create Local Content for Your Website
Create high-quality content that is relevant to your target audience and optimized for local search.
Browse courses on Content Creation
Show steps
  • Write blog posts about topics that are relevant to your business and your target audience
  • Create videos that showcase your products or services
  • Develop infographics that provide valuable information to your audience
  • Create case studies that demonstrate how your business has helped other customers
  • Publish your content on your website, social media, and other online platforms
Develop high-quality website content
Creating website content will allow you to apply the principles of on-page SEO and optimize your website's content for search engines.
Browse courses on Content Creation
Show steps
  • Write compelling and informative content that targets your chosen keywords.
  • Use header tags (H1, H2, etc.) to structure your content effectively.
  • Incorporate relevant keywords naturally throughout your content.
  • Add internal links to other pages on your website.
Local Business Blog Post
Create a blog post that provides valuable information to your local audience and helps establish your business as an authority.
Browse courses on Content Creation
Show steps
  • Choose a topic that is relevant to your target audience
  • Research your topic and gather information
  • Write a well-written and informative blog post
  • Optimize your blog post for SEO
  • Promote your blog post on social media and other channels
Engage in discussions with other local SEO professionals
Participating in peer discussions allows you to exchange ideas, learn from others' experiences, and stay up-to-date with the latest local SEO trends.
Show steps
  • Join online forums or communities dedicated to local SEO.
  • Attend local meetups or workshops related to local SEO.
  • Engage in discussions, share your knowledge, and seek advice from other professionals.
Local Business Marketing Plan
Develop a comprehensive marketing plan that outlines your strategies for promoting your local business online and offline.
Browse courses on Marketing Plan
Show steps
  • Define your target audience
  • Set your marketing goals
  • Identify your marketing channels
  • Create a budget for your marketing activities
  • Develop a timeline for your marketing plan
Create a Google My Business Listing
Start building your local search presence by creating a Google My Business listing.
Browse courses on Google My Business
Show steps
  • Go to the Google My Business website and click on 'Start now'
  • Enter your business name, address, and phone number
  • Verify your listing by postcard or phone call
  • Add photos, videos, and other information to your listing
  • Start managing your listing and responding to reviews
Build high-quality backlinks
The ability to build backlinks effectively is crucial for improving your website's authority and ranking.
Browse courses on Link Building
Show steps
  • Identify high-quality websites within your niche that accept guest posts.
  • Create valuable and informative content that aligns with the target website's audience.
  • Reach out to website owners and pitch your content.
  • Track the results of your link-building efforts and make adjustments as needed.
Local SEO Optimization Project
Develop and implement a comprehensive local SEO optimization strategy for a small business.
Browse courses on Local SEO
Show steps
  • Conduct a local SEO audit
  • Optimize your Google My Business listing
  • Build local citations
  • Create and optimize local content
  • Track your results and make adjustments as needed

Career center

Learners who complete Local SEO: A Definitive Guide To Local Business Marketing will develop knowledge and skills that may be useful to these careers:
SEO Manager
SEO Managers are responsible for planning and executing search engine optimization (SEO) strategies to improve the visibility and ranking of websites in search engine results pages (SERPs). This course provides a comprehensive overview of Local SEO techniques that can help SEO Managers optimize websites for local search, which is essential for businesses that rely on local customers or serve a specific geographic area. By understanding local SEO best practices, SEO Managers can help their clients attract more targeted traffic and grow their businesses.
Digital Marketer
Digital Marketers plan and execute marketing campaigns across various digital channels, including search engines, social media, and email. This course provides Digital Marketers with a solid foundation in Local SEO, which is crucial for promoting local businesses online. By leveraging the techniques taught in this course, Digital Marketers can improve the online visibility of their clients, generate leads, and drive sales.
Web Developer
Web Developers design, develop, and maintain websites. This course provides Web Developers with the knowledge and skills to optimize websites for local search. By incorporating Local SEO best practices into their web development process, Web Developers can help ensure that their clients' websites rank well in local SERPs, making it easier for potential customers to find their businesses online.
Content Writer
Content Writers create written content for websites, blogs, and other online platforms. This course provides Content Writers with an understanding of Local SEO principles and how to incorporate them into their writing. By optimizing their content for local search, Content Writers can help their clients attract more targeted traffic and improve their overall online presence.
Marketing Manager
Marketing Managers oversee the development and execution of marketing campaigns. This course provides Marketing Managers with a comprehensive understanding of Local SEO and its importance in local business marketing. By leveraging the techniques taught in this course, Marketing Managers can develop effective marketing strategies that target local customers and drive business growth.
Business Owner
Business Owners are responsible for the overall operation and success of their businesses. This course provides Business Owners with the knowledge and skills to implement Local SEO best practices for their own businesses. By optimizing their websites and online presence for local search, Business Owners can attract more customers, increase their sales, and grow their businesses.
Entrepreneur
Entrepreneurs start and manage their own businesses. This course provides Entrepreneurs with the foundation they need to succeed in local business marketing. By understanding Local SEO principles and implementing them into their marketing strategies, Entrepreneurs can establish a strong online presence, attract more customers, and build a successful business.
Sales Representative
Sales Representatives are responsible for selling products or services to customers. This course provides Sales Representatives with the skills to effectively sell Local SEO services to local businesses. By understanding the benefits of Local SEO and how it can help businesses grow, Sales Representatives can build strong relationships with clients and close more deals.
Customer Service Representative
Customer Service Representatives provide support to customers and resolve their inquiries. This course provides Customer Service Representatives with the knowledge to assist customers with Local SEO-related questions and issues. By understanding the basics of Local SEO, Customer Service Representatives can effectively guide customers and ensure their satisfaction.
Account Manager
Account Managers are responsible for managing relationships with clients and ensuring their satisfaction. This course provides Account Managers with the knowledge to effectively manage Local SEO campaigns for their clients. By understanding the strategies and tactics involved in Local SEO, Account Managers can build strong relationships with clients and deliver exceptional results.
Project Manager
Project Managers plan and execute projects to achieve specific goals. This course provides Project Managers with the skills to manage Local SEO projects effectively. By understanding the process of Local SEO and the key factors involved, Project Managers can ensure that their projects are completed on time, within budget, and to the desired specifications.
Marketing Analyst
Marketing Analysts analyze marketing data to identify trends and patterns. This course provides Marketing Analysts with the skills to analyze Local SEO data and provide insights to clients. By understanding how to track and measure Local SEO performance, Marketing Analysts can help clients optimize their campaigns and achieve better results.
Data Analyst
Data Analysts collect, clean, and analyze data to identify trends and patterns. This course provides Data Analysts with the skills to analyze Local SEO data and provide insights to clients. By understanding how to track and measure Local SEO performance, Data Analysts can help clients optimize their campaigns and achieve better results.
Business Analyst
Business Analysts analyze business processes and make recommendations for improvement. This course provides Business Analysts with the knowledge to understand Local SEO and its impact on business. By understanding how Local SEO can help businesses grow, Business Analysts can make informed recommendations to clients and help them achieve their business goals.
Consultant
Consultants provide advice and guidance to businesses. This course provides Consultants with the knowledge to advise clients on Local SEO best practices. By understanding the principles of Local SEO and how it can help businesses grow, Consultants can provide valuable insights to clients and help them improve their online presence.

Reading list

We've selected five books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Local SEO: A Definitive Guide To Local Business Marketing.
Comprehensive guide to local SEO. It covers all aspects of local SEO, including keyword research, content optimization, and building citations and backlinks. It's a great resource for both beginners and experienced SEOs alike.
Great introduction to SEO for beginners. It covers the basics of SEO, such as keyword research and link building.
Great introduction to SEO for beginners. It covers the basics of SEO and provides step-by-step instructions on how to improve your website's ranking.
Great resource for beginners who want to learn about local SEO. It covers everything from keyword research to link building.

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