Learn SEO in 60 minutes or less [Beginner's Guide to SEO] from Udemy

Organic traffic from search engines is a gold mine for startups. Not only does organic traffic lower your cost per lead, but it also converts (up to 5x) better than any other traffic source.

And unlike paid website visitors, search traffic compounds over time so even if you stop creating new content you'll still see new visitors month after month for years to come. I'll show you how to find the right keywords to drive the right visitors to your site without spending a dime.

By the end of this course, you'll have a comprehensive content strategy for months and months of long-form content. But more importantly, you'll know how to consistently outrank competitors for the most valuable keyword for your business.

I'll share how I built a comprehensive content strategy for a Y-Combinator startup from scratch. The exact formula I used to scale our organic traffic from 0 to 200K+ visitors per month and ~$10M in net new annual recurring revenue. How I built our content team from just myself, to a handful of freelancers, and ultimately a dozen or so people creating daily SEO-optimized content.

My goal in sharing this content was to create the most concise explanation out there for how to build an content machine that drives real results. This formula will work for any sized business in any industry—it's not specific to B2B SaaS or any other type of business. I've used this same playbook for Local SEO, Ecommerce, and more with fantastic results doubling or even 10x businesses across multiple industries.

What's inside

Syllabus

Meet your instructor and hear the simplest explanation of SEO ever conceived

Hi, my name is Jared

What Is SEO?

Meet the Search Engine Results Page (SERPs)

Learn how to use Google Search Console to evaluate your website's SEO

Setting Up Google Search Console

How to Verify Your Domain in GSC

Performance Report Overview in GSC

Coverage Report Overview in GSC

Enhancements Report Overview in GSC

Learn how to properly structure your website for SEO success

Mozlow's Hierarchy of SEO Needs

Website Performance Report

What Are Sitemaps?

Submit Your Sitemap

Crawl Maps

Sitemaps Example Problem

Branded Search vs. Non-branded Search

Learn how to turn keywords into content and content into website traffic that converts.

What Is Search Intent?

Head Terms vs. Long-tail Keywords

Keyword Research in AHREFs

Keyword Research Template

Keyword Map & Content Process

How to Find Good Keywords

5 Keys to Good On-page SEO

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Builds a strong foundation for beginners in search engine optimization (SEO)

Explores SEO concepts, which are standard in the industry

Taught by Jared McKinney, who is recognized for his work in SEO

Examines keyword research, which is highly relevant to SEO

Provides a comprehensive study of on-page SEO techniques

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Learn SEO in 60 minutes or less [Beginner's Guide to SEO] with these activities:

Review SEO Fundamentals

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Refresh your knowledge of essential SEO concepts to ensure a solid foundation for your learning journey.

Browse courses on SEO Fundamentals

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Review Google's SEO Starter Guide and other authoritative resources.
Attend webinars or workshops to gain a comprehensive overview of SEO principles.

Review Basic HTML

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Strengthening your HTML skills will provide a stronger foundation as you progress through this course on organic traffic from search engines.

Browse courses on HTML

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Review HTML syntax and structure.
Practice writing basic HTML elements.
Build a simple web page using HTML.

Read 'The Art of SEO' by Eric Enge, Stephan Spencer, and Jessie Stricchiola

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Delve into this comprehensive guide to enhance your understanding of SEO principles and best practices.

View The Art of SEO on Amazon

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Read and analyze each chapter to gain a deep understanding of the concepts.
Take notes and highlight key insights for future reference.

Five other activities

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Keyword Research Exercises

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Sharpen your keyword research skills to identify the most relevant and valuable keywords for your content.

Browse courses on Keyword Research

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Use Google Keyword Planner and Ahrefs to find high-volume, low-competition keywords.
Analyze search intent and competition to determine the best keywords to target.
Create a keyword map to guide your content creation process.

SEO Case Studies Analysis

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Learn from real-world examples of successful SEO campaigns to inform your own strategies.

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Identify industry-leading SEO case studies and success stories.
Analyze the techniques and strategies used to achieve organic traffic growth.
Extract actionable insights and best practices to apply to your own website.

Develop Long-Form Content

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Craft engaging and informative long-form content that provides value to your audience and ranks well in search results.

Browse courses on Content Creation

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Identify target keywords and craft a clear outline.
Research and gather credible information from reliable sources.
Write compelling and easy-to-understand content that aligns with search intent.
Incorporate relevant keywords and optimize for readability.
Proofread and edit your content for clarity and accuracy.

Contribute to SEO Open-Source Projects

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Make meaningful contributions to open-source SEO projects to enhance your understanding and stay updated with the latest technologies.

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Identify open-source SEO projects that align with your interests.
Review the project documentation and codebase.
Contribute by fixing bugs, adding features, or improving documentation.
Collaborate with other contributors to enhance the project.

Develop an SEO Content Plan

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Create a comprehensive SEO content plan that outlines your target keywords, content topics, and publishing schedule.

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Conduct thorough keyword research and identify your target audience.
Develop a content calendar that aligns with your SEO goals.
Create high-quality, engaging content that provides value to your readers.
Monitor your content performance and adjust your strategy accordingly.

Career center

Learners who complete Learn SEO in 60 minutes or less [Beginner's Guide to SEO] will develop knowledge and skills that may be useful to these careers:

Technical SEO Specialist

Technical SEO Specialists focus on improving a website's technical aspects, such as site speed, indexability, and crawlability. They also ensure that the website follows best practices for SEO. This course may be useful for Technical SEO Specialists, as it covers essential technical SEO topics such as website performance, sitemaps, and crawl maps. By understanding these concepts, Technical SEO Specialists can optimize websites for better search engine visibility and ranking.

See salaries and explore the career path for Technical SEO Specialist

SEO Specialist

SEO Specialists optimize websites for search engines by implementing best practices for website structure, content, and more. They also track website analytics and make recommendations for improvement. This course may be useful for individuals who wish to build a solid foundation in SEO best practices. It covers essential SEO topics such as keyword research, on-page SEO, and using Google Search Console, providing a solid foundation for success in this role.

See salaries and explore the career path for SEO Specialist

Web Developer

Web Developers design, develop, and maintain websites and web applications. They ensure that websites are functional, user-friendly, and optimized for search engines. This course may be useful for Web Developers as it covers essential SEO concepts such as website structure, on-page optimization, and Google Search Console. By implementing SEO best practices, Web Developers can build websites that rank higher in search results and attract more organic traffic.

See salaries and explore the career path for Web Developer

Search Engine Marketing (SEM) Specialist

Search Engine Marketing Specialists plan and execute paid advertising campaigns on search engines such as Google and Bing. They also analyze campaign performance and make recommendations for improvement. This course may be useful for SEM Specialists, as it provides a strong foundation in SEO concepts. Understanding SEO can help SEM Specialists create more effective search advertising campaigns that drive qualified traffic to websites.

See salaries and explore the career path for Search Engine Marketing (SEM) Specialist

eCommerce Manager

Ecommerce Managers oversee the day-to-day operations of an online store, including marketing, customer service, and order fulfillment. They also analyze sales data and make recommendations for improvements. This course may be useful for Ecommerce Managers, as it covers essential SEO concepts such as keyword research, on-page optimization, and Google Search Console. By understanding SEO best practices, Ecommerce Managers can improve the visibility of their online store, attract more organic traffic, and increase sales.

See salaries and explore the career path for eCommerce Manager

Digital Marketing Specialist

Digital Marketing Specialists plan and execute digital campaigns across various channels, including social media, email, and search engines. They also analyze campaign performance and adjust strategies accordingly. This course may be useful for Digital Marketing Specialists as it provides a comprehensive overview of SEO fundamentals. Understanding SEO can aid in performance analysis and strategy adjustments to drive website traffic and improve overall campaign effectiveness.

See salaries and explore the career path for Digital Marketing Specialist

Marketing Analyst

Marketing Analysts track and analyze market performance, customer behavior, and marketing campaign effectiveness. They provide insights to help businesses make informed decisions about their marketing strategies. This course may be useful for Marketing Analysts, as it helps them understand how SEO can drive organic traffic to websites, which can impact marketing campaign effectiveness. By learning how to measure and analyze SEO performance, Marketing Analysts can make more informed recommendations to improve marketing strategies.

See salaries and explore the career path for Marketing Analyst

Content Writer

Content Writers produce web content, blog posts, video scripts, and more. They also suggest content ideas and maintain a company's content calendar. This course may be useful for Content Writers who wish to improve their understanding of SEO best practices, which can in turn improve website visibility and drive traffic. By learning how to structure content for SEO success, Content Writers can make their content more discoverable by search engines and more valuable to readers.

See salaries and explore the career path for Content Writer

Chief Marketing Officer (CMO)

Chief Marketing Officers (CMOs) lead and manage all aspects of a company's marketing efforts, including branding, advertising, and public relations. They also develop and execute marketing strategies that align with the company's overall business goals. This course may be useful for CMOs, as it helps them understand how SEO can drive organic traffic to websites, which can impact the overall success of their marketing initiatives. By learning how to implement SEO best practices, CMOs can improve the visibility of their company's website, attract more qualified leads, and increase sales.

See salaries and explore the career path for Chief Marketing Officer (CMO)

Brand Manager

Brand Managers develop and execute strategies to build and maintain a company's brand. They also manage the company's reputation and ensure that the brand is consistent across all channels. This course may be useful for Brand Managers, as it helps them understand how SEO can help build brand awareness and improve brand reputation. By learning how to optimize website content for search engines, Brand Managers can make their company's website a valuable resource for potential customers, enhancing the brand's credibility and visibility in the digital landscape.

See salaries and explore the career path for Brand Manager

Social Media Manager

Social Media Managers plan and execute social media campaigns, create content, and engage with followers. They also track campaign performance and provide recommendations for improvement. This course may be useful for Social Media Managers, as it covers essential SEO concepts such as keyword research and on-page optimization. By understanding how SEO can drive organic traffic to websites, Social Media Managers can better integrate SEO into their social media strategies for improved campaign performance.

See salaries and explore the career path for Social Media Manager

Public relations manager

Public Relations Managers plan and execute public relations campaigns, media relations, and corporate communications. They also manage the company's reputation and ensure that the company's message is communicated effectively to the public. This course may be useful for Public Relations Managers, as it helps them understand how SEO can help build and maintain a positive online reputation. By learning how to optimize website content for search engines, Public Relations Managers can improve the visibility of their company's website and ensure that the company's message is communicated to a wider audience.

See salaries and explore the career path for Public relations manager

Communications Manager

Communications Managers oversee all aspects of a company's communications, including public relations, media relations, and internal communications. They also manage the company's reputation and ensure that the company's message is communicated effectively to all stakeholders. This course may be useful for Communications Managers, as it helps them understand how SEO can be integrated into their communications strategies. By learning how to optimize website content for search engines, Communications Managers can improve the visibility of their company's website and ensure that the company's message is communicated to a wider audience.

See salaries and explore the career path for Communications Manager

Chief Executive Officer (CEO)

Chief Executive Officers (CEOs) are responsible for the overall success of their company. They set the company's vision and mission, and oversee all aspects of its operations, including marketing, sales, finance, and human resources. This course may be useful for CEOs, as it helps them understand how SEO can contribute to the overall growth and success of their company. By learning how to optimize their website for search engines, CEOs can improve their company's online visibility, attract more potential customers, and increase revenue.

See salaries and explore the career path for Chief Executive Officer (CEO)

Marketing Manager

A Marketing Manager manages marketing and advertising campaigns, as well as branding/public relations. Developing a strong foundation in SEO may be a useful skill for professionals in this role, especially considering that running ad campaigns often entails understanding which keywords to target based on search volume, competition, and user intent. This course briefly covers keyword research, which is essential for companies running marketing and advertising campaigns.

See salaries and explore the career path for Marketing Manager

Learn SEO in 60 minutes or less [Beginner's Guide to SEO]

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