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Amazon SEO & Listing Optimization SECRETS to Double Sales

Sumner Hobart and Ali Hobart

How To DOUBLE Your Amazon Visibility, Conversions and Sales

(This works EVEN IF you have ZERO experience or have tried before and failed.)

Did you know that 6.5% is the average Amazon listing conversion rate?

Read more

How To DOUBLE Your Amazon Visibility, Conversions and Sales

(This works EVEN IF you have ZERO experience or have tried before and failed.)

Did you know that 6.5% is the average Amazon listing conversion rate?

This means that only 1 out of 16 shoppers who visit your Amazon listing end up buying.

For perspective, my own Amazon listing conversion rates range from 12.5% to over 21% which is 192% - 323% HIGHER than average.

Imagine if you could increase your Amazon listing’s conversion rate from 6.5% to 12.5%?

If you sell a product for $20.00 you would make an extra $12,000 from every 10,000 visitors to your Amazon listing.

If you increase your conversion rate from 6.5% to 21% (which is possible) you would see an extra $29,000 from every 10,000 visitors to your listing.

Over the course of months and years this can add up to

You may be thinking, “I get this in theory but can this actually work with my own Amazon listing?”

YES, you can.

The reason why Amazon listing conversion rates and visibility are so low are for two reasons:

  1. The majority of Amazon SEO and listing optimization information you’ll find in other courses, YouTube videos, Facebook groups, and articles is completely false or extremely outdated.

  1. Most Amazon sellers are completely unaware of how a few small tweaks to their Amazon listings will have a PROFOUND impact on getting seen AND converting visitors into customers.

Luckily for you there is a PROVEN, up-to-date, step-by-step guide that will walk you through each element of your Amazon listing to maximize visibility and conversions FAST.

Let me introduce you to the Amazon SEO & Listings Optimization Secrets course.

In this course you will learn…

  • How to find (Lecture 4)

  • Exact, PROVEN Amazon TITLE formula to reach the MAXIMUM number of Amazon shoppers as humanly possible. (Lecture 6)

  • (Lecture 7)

  • Have Chat GPT AI tool to analyze reviews and write STUNNING bullet points in just MINUTES. (Lecture 9).

  • Copy-and-paste Amazon (Lecture 10)

  • 3 product images you NEED to become the #1 Amazon seller EVEN IF you have 0 reviews. (Lecture 13)

  • 4 ways to get (Lecture 26)

  • EVEN MORE tricks & hacks not found anywhere else.

Now, why do I, Sumner, have a single ounce of credibility to teach this topic?

First, I’m an actual Amazon seller who has generated over $1,000,000 in sales of my own Amazon products.

Second, I’ve helped HUNDREDS of Amazon Sellers in the exact same position as you SKYROCKET their reviews, conversion rates, visibility, and profit.

Don’t take my word for it.

Just read some of these raving student testimonials for yourself…

“ATTENTION: I have taken many "highly rated" courses from big names like Ben Cummings, Seller Tradecraft, Kevin David etc. This is my fav course from Sumner. I can tell he has put his blood,sweat and tears in his courses. I still cannot believe he is given this amount of value at this price. Every single course I have taken was missing some info that is needed to succeed, so they can upsell their advance course (lol). Please listen when I tell you that his courses is the only one's you need to succeed. Thank you so much Sumner. I can tell you are truly genuine. Bless up. ” - Reese

“Sumner = Awesome. This course is full of extremely valuable content. I have been working at Amazon for the last couple of years and I have learned so many nuggets of information that I need to go through the entire course again to make sure that I catch everything he discusses. He's a great teacher and brings a fresh approach with concise steps that you can't just get from watching YT. Thanks Sumner. ” - Dan F

“Sumner is an enjoyably intense teacher. His style is a breath of fresh air. Half way through this first course I went and purchased his other courses. I started studying FBA a couple of months ago and he is the best teacher I have seen. I am confident that I will implement what I have learned (I may have to watch a lot of it a second time, the info content level is amazing) but ultimately I'm sure it will make me money and aid me in my quest.” - Erbium D

“It was awesome to learn more tips and tricks which I didn't know before I was working on improving my listing in amazon. Now I have implemented not all but some of the lessons taught by Sumner Hobart. It proved to be very good.” - Dhabdeshwaran K

“Great Course. There is a lot of information in this course so I would recommend that everybody watch the course at least twice. The first time you should take notes and the second time you should take action.” - Anthony G

“I have just started the course but already Sumner has shared some very important tricks on how to make your listing stand out. I can’t wait to complete the course. It definitely has a wealth of information.” - Folashade A

“Excellent course with actionable info. No generic information here. I was looking to systematize my Amazon PPC process and this course definitely delivered. Nice job Sumner. ” - Blake O

By the end of this course, you will have ALL of the secret strategies, methods & tools that

BONUS: Students who enroll today will gain 7 of my

30-

Enroll now

What's inside

Learning objectives

  • 7 free amazon seo & listing optimization templates exclusively for course students (lecture 1)
  • How to find every single important amazon keyword your customers are typing to find your product in 5 minutes! (lecture 4)
  • Exact, proven amazon title formula to reach the maximum number of amazon shoppers as humanly possible. (lecture 6)
  • 2 secret amazon backend keywords hacks to outrank every single competitor! (lecture 7)
  • Have chat gpt ai tool to analyze reviews and write stunning bullet points in just minutes! (lecture 9).
  • Copy-and-paste amazon description formula to increase conversions and rank even further! (lecture 9)
  • 3 product images you need to become the #1 amazon seller even if you have 0 reviews. (lecture 12)
  • 4 ways to get significantly more tos-friendly amazon reviews every single month. (lecture 25)
  • Even more tricks & hacks not found anywhere else! add to cart now

Syllabus

Welcome! (START HERE)
Welcome to More Amazon Sales! (START HERE)
Amazon Listing Optimization & SEO Playbook
Amazon Listing Optimization SIMPLIFIED
Read more
#1 Way to Get Seen by THOUSANDS of Red-Hot Buyers
How to Hack Amazon For Your Top-Searched Most Relevant Keywords in MINUTES!
IMPORTANT: Read This Before Watching The Next Lecture
ADVANCED Amazon Keyword Research w/ Brett Bercaw (KW Dominator Boosted)
Best Keyword Research Tool For Amazon India!
Proven, Step-By-Step Amazon Title Formula for Maximum Visibility
SECRET Backend Keyword Hack to CRUSH Your Competitors!
Craft HYPNOTIC Bullet Points That Convince Shoppers to Choose YOU
Have Chat GPT AI Analyze Reviews & Write STELLAR Bullet Points in MINUTES!
4 Steps to Craft a Compelling Amazon Product Description
Top 2 Amazon Listing Copywriters
Be 100% CERTAIN You're Listing Is "Showing Up" For Important Keywords
STUNNING Amazon Product Photos WITHOUT Breaking The Bank
Top 4 Amazon Product Photography Studios
Simple Trick to Make Your Listing LIGHTNING FAST For More Potential Sales!
Difference Between 'Good' & 'Bad' Amazon Listings
5.5%+ Increase in Conversions with A+ Content!
CORRECTLY Categorize Your Amazon Product
Here's Where Everything Goes In Seller Central...
BEST Way to Add Or Edit Your Listing
Get More Sales In As Little As 10 MINUTES With This Little-Known Hack!
Improve Your Customer Service AND RANK With This Secret Q&A Hack!
SECRET Amazon Q&A Hack #2
Small Change That Can Make You BIG MONEY
Get 5%+ More Sales TODAY With This 1% Hack
Serious About Amazon? Get Brand Registered!
Step-By-Step Guide To Brand Registration
EXPONENTIALLY Increase Sales With A+ Content! - Part 1
EXPONENTIALLY Increase Sales With A+ Content! - Part 2
Real-World Amazon Listing Example
NO BRAINER - The Banner Full of Perks!
4 Ways to Get Your First Amazon Reviews
Product Inserts - Amazon Secret Weapon
Conclusion
Final Step!
BONUS!
BONUS! (Inside)

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Taught by Sumner Hobart and Ali Hobart, who are recognized for their work in Amazon SEO and listing optimization
Explores Amazon SEO and listing optimization, which are standard in Amazon FBA
Develops skills and knowledge that are highly relevant to Amazon FBA
May not be suitable for complete beginners who have no experience with Amazon FBA
Emphasizes increasing Amazon visibility, conversions, and sales, which may be of particular interest to experienced Amazon sellers
Teaches how to use Chat GPT AI to analyze reviews and write bullet points, which may be a useful tool for Amazon sellers

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Amazon SEO & Listing Optimization SECRETS to Double Sales with these activities:
Refresh your basic SEO knowledge
Refreshing your understanding of basic SEO principles will provide a stronger foundation for learning Amazon SEO techniques.
Browse courses on SEO
Show steps
  • Review the basics of SEO, such as keyword research, content optimization, and link building.
  • Read articles and blog posts about SEO best practices.
Join an Amazon seller forum
Joining an Amazon seller forum will allow you to connect with other sellers and learn from their experiences.
Show steps
  • Search for Amazon seller forums online.
  • Join a forum that is relevant to your niche.
  • Participate in discussions and ask questions.
Practice Amazon keyword research
This activity will enable you to strengthen your keyword research skills, allowing you to find relevant keywords for your Amazon listings.
Browse courses on Amazon Keyword Research
Show steps
  • Use the Amazon Keyword Tool to find relevant keywords.
  • Use Google Trends to see how popular keywords are over time.
  • Use the Amazon Best Sellers Rank to see how well products are selling.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Practice Using the Amazon Keyword Research Tool
Improve your ability to identify and use relevant keywords for your Amazon listings by practicing with the Amazon Keyword Research Tool.
Browse courses on Keyword Research
Show steps
  • Open the Amazon Keyword Research Tool and enter a seed keyword related to your product.
  • Analyze the results and identify a list of relevant keywords.
  • Repeat the process for multiple seed keywords to expand your list.
Follow a Tutorial on Amazon Product Photography
Enhance your product photography skills by following a tutorial specifically designed for Amazon listings.
Browse courses on Product Photography
Show steps
  • Search for and select a reputable tutorial on Amazon product photography.
  • Follow the steps and instructions provided in the tutorial.
  • Practice taking product photos using the techniques learned from the tutorial.
Create a blog post about Amazon SEO
Creating a blog post will reinforce your understanding of Amazon SEO techniques and allow you to share your knowledge with others.
Browse courses on Amazon SEO
Show steps
  • Choose a topic related to Amazon SEO.
  • Research your topic and gather relevant information.
  • Write your blog post in a clear and concise manner.
  • Promote your blog post on social media and other platforms.
Watch tutorials on Amazon listing optimization
Watching tutorials will provide you with valuable insights and best practices for optimizing your Amazon listings.
Show steps
  • Search for tutorials on Amazon listing optimization on YouTube or other platforms.
  • Take notes on the key points covered in the tutorials.
  • Apply the techniques you learn to your own Amazon listings.
Create a Mock Amazon Listing
Apply the concepts learned in the course by creating a mock Amazon listing for a product of your choice.
Show steps
  • Choose a product that you are familiar with or interested in.
  • Conduct keyword research to identify relevant keywords for the product.
  • Craft a compelling product title, bullet points, and description using the techniques taught in the course.
  • Select high-quality product images that meet Amazon's requirements.
  • Review and refine your mock listing to ensure it is optimized for visibility and conversions.
Contribute to an open-source Amazon SEO tool
Contributing to an open-source Amazon SEO tool will allow you to gain hands-on experience and help improve the tool for others.
Browse courses on Amazon SEO
Show steps
  • Find an open-source Amazon SEO tool on GitHub or another platform.
  • Review the codebase and identify areas where you can contribute.
  • Make a pull request with your changes.

Career center

Learners who complete Amazon SEO & Listing Optimization SECRETS to Double Sales will develop knowledge and skills that may be useful to these careers:
SEO Specialist
SEO specialists use optimization techniques to increase the visibility and ranking of websites in search engine results pages (SERPs). The Amazon SEO & Listing Optimization Secrets to Double Sales course provides valuable insights into SEO and optimization techniques, which you can apply to your work as an SEO Specialist. By completing this course, you can enhance your skills in SEO and optimization, which can help you improve the visibility and ranking of your clients' websites, leading to increased traffic and sales.
Digital Marketing Specialist
Digital marketing specialists use SEO and optimization techniques to increase the visibility and conversion rates of their clients' websites and marketing campaigns. The Amazon SEO & Listing Optimization Secrets to Double Sales course provides valuable insights into SEO and optimization techniques, which you can apply to your work as a Digital Marketing Specialist. By completing this course, you can enhance your skills in SEO and optimization, which can help you improve the effectiveness of your marketing campaigns and boost sales for your clients.
Content Writer
Content writers create written content for various purposes, including marketing, advertising, and journalism. They use SEO techniques to optimize their content for search engines, and they use optimization techniques to increase conversion rates. The Amazon SEO & Listing Optimization Secrets to Double Sales course provides valuable insights into SEO and optimization techniques, which you can apply to your work as a Content Writer. By completing this course, you can enhance your skills in SEO and optimization, which can help you create more effective content that ranks higher in search engine results and converts more readers into customers.
Product Manager
Product managers are responsible for the development, launch, and marketing of products. They use SEO techniques to increase the visibility of their products in search engine results, and they use optimization techniques to increase conversion rates. The Amazon SEO & Listing Optimization Secrets to Double Sales course provides valuable insights into SEO and optimization techniques, which you can apply to your work as a Product Manager. By completing this course, you can enhance your skills in SEO and optimization, which can help you improve the visibility and sales of your products.
Business Development Manager
Business development managers are responsible for generating new business for their companies. They use SEO techniques to increase the visibility of their company's website and marketing materials, and they use optimization techniques to increase conversion rates. The Amazon SEO & Listing Optimization Secrets to Double Sales course provides valuable insights into SEO and optimization techniques, which you can apply to your work as a Business Development Manager. By completing this course, you can enhance your skills in SEO and optimization, which can help you improve the effectiveness of your business development strategies and generate more leads and sales for your company.
Marketing Manager
Marketing managers oversee the development and execution of marketing campaigns that promote a company's products or services. They use SEO techniques to increase the visibility of their campaigns, and they use optimization techniques to increase conversion rates. The Amazon SEO & Listing Optimization Secrets to Double Sales course can provide you with valuable insights into SEO and optimization techniques, which you can apply to your marketing campaigns to increase their effectiveness. As a Marketing Manager, you can use these skills to boost awareness of your company's products or services and increase sales.
Sales Manager
Sales managers oversee the development and execution of sales strategies that promote a company's products or services. They use SEO techniques to increase the visibility of their sales materials, and they use optimization techniques to increase conversion rates. The Amazon SEO & Listing Optimization Secrets to Double Sales course provides valuable insights into SEO and optimization techniques, which you can apply to your work as a Sales Manager. By completing this course, you can enhance your skills in SEO and optimization, which can help you improve the effectiveness of your sales strategies and boost sales for your company.
Copywriter
Copywriters create written content for marketing and advertising purposes. They use SEO techniques to optimize their content for search engines, and they use optimization techniques to increase conversion rates. The Amazon SEO & Listing Optimization Secrets to Double Sales course provides valuable insights into SEO and optimization techniques, which you can apply to your work as a Copywriter. By completing this course, you can enhance your skills in SEO and optimization, which can help you create more effective copy that ranks higher in search engine results and converts more readers into customers.
Freelancer
Freelancers provide their services to clients on a project-by-project basis. They use SEO techniques to increase the visibility of their services in search engine results, and they use optimization techniques to increase conversion rates. The Amazon SEO & Listing Optimization Secrets to Double Sales course provides valuable insights into SEO and optimization techniques, which you can apply to your freelance business. By completing this course, you can enhance your skills in SEO and optimization, which can help you improve the visibility and sales of your services.
Consultant
Consultants provide expert advice to clients on a variety of topics. They use SEO techniques to increase the visibility of their services in search engine results, and they use optimization techniques to increase conversion rates. The Amazon SEO & Listing Optimization Secrets to Double Sales course provides valuable insights into SEO and optimization techniques, which you can apply to your consulting business. By completing this course, you can enhance your skills in SEO and optimization, which can help you improve the visibility and sales of your services.
Entrepreneur
Entrepreneurs start and run their own businesses. They use SEO techniques to increase the visibility of their businesses in search engine results, and they use optimization techniques to increase conversion rates. The Amazon SEO & Listing Optimization Secrets to Double Sales course provides valuable insights into SEO and optimization techniques, which you can apply to your own business. By completing this course, you can enhance your skills in SEO and optimization, which can help you improve the visibility and sales of your business.
Brand Manager
Brand managers build a brand's visibility and reputation to increase sales. This course will teach you how to optimize your listings to increase the visibility of your brand, and it will show you how to incorporate SEO tactics to increase sales. These skills can be directly applied to your role as a Brand Manager.
Small Business Owner
Small business owners own and operate small businesses. They use SEO techniques to increase the visibility of their businesses in search engine results, and they use optimization techniques to increase conversion rates. The Amazon SEO & Listing Optimization Secrets to Double Sales course provides valuable insights into SEO and optimization techniques, which you can apply to your small business. By completing this course, you can enhance your skills in SEO and optimization, which can help you improve the visibility and sales of your business.
Online Business Owner
Online business owners own and operate businesses that sell products or services online. They use SEO techniques to increase the visibility of their businesses in search engine results, and they use optimization techniques to increase conversion rates. The Amazon SEO & Listing Optimization Secrets to Double Sales course provides valuable insights into SEO and optimization techniques, which you can apply to your online business. By completing this course, you can enhance your skills in SEO and optimization, which can help you improve the visibility and sales of your business.
E-commerce Manager
E-commerce managers use SEO optimization techniques to boost their company's sales and build brand visibility and reputation online. The Amazon SEO & Listing Optimization Secrets to Double Sales course provides valuable insights into SEO optimization. By completing this course, you can learn tips for optimizing your own listings and applying them to your work as an E-commerce Manager. Doing so can help you boost company sales, which is a key responsibility of this role.

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Amazon SEO & Listing Optimization SECRETS to Double Sales.
Delves into the art of writing persuasive online content, including product descriptions for Amazon listings. It provides insights into copywriting best practices and techniques to increase conversion rates.
Provides a comprehensive overview of Amazon Seller Central, covering topics such as product listing, inventory management, and order fulfillment. It valuable resource for anyone looking to sell products on Amazon as a seller.
Offers a comprehensive guide to building a successful Amazon business, including strategies for listing optimization and product research. It can be considered additional reading as it covers a broad range of topics related to Amazon.
Provides a comprehensive overview of Amazon marketing, covering topics such as product listing optimization, advertising, and social media marketing. It valuable resource for anyone looking to market and promote their products on Amazon.
Provides a comprehensive overview of Amazon customer service, covering topics such as handling customer inquiries, resolving complaints, and providing product support. It valuable resource for anyone looking to improve the customer service provided by their Amazon business.
Provides a comprehensive guide to success for sellers on Amazon, covering everything from product selection to marketing and sales. It is an excellent resource for anyone who wants to learn how to succeed as an Amazon seller.
Provides a scientific perspective on sales techniques, including the psychology behind buying decisions. While it doesn't focus specifically on Amazon listing optimization, the principles discussed can be applied to crafting persuasive and effective product listings.
Provides a comprehensive guide to providing excellent customer service on Amazon, covering everything from handling customer inquiries to resolving complaints.

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