Browsers to Buyers: 21 Powerful Website Copywriting Hacks from Udemy

Tell me if this sounds familiar...

You spent weeks agonising over your website copy.

Or maybe you sold a body part (at least it felt like it) to hire a pro-copywriter...

...AND YET.

Your website STILL isn’t pulling its weight.

- It's not attracting the right customers.

- It's not reeling in the leads.

- It's not supporting your lifestyle.

And worse...

You're worried it's scaring people away.

You've watched endless YouTube tutorials... "How to write a landing page... a sales page...an about page.

But you still have that niggling sense something's not quite right.

Your mind drifts to places like:

"Is my copy too boring, too cluttered, too haphazard?" and:

"This is 100% overwhelming. I have no idea how to structure my website and word it the right way. " and:

"It’s excruciating. It's like writing a resume but worse."

You've heard that copywriting is the key to selling that words can make or break a business...

Yet yours? Are falling flat.

The lights are on, but no-one’s buying.

You're frustrated, baffled and frankly stuck between not wanting to shell out thousands of dollars for a professional copywriter...

...and worried sick at your barely-breaking-even sales…

It’s beyond frustrating when every word feels like a shot in the dark.

When you've stared at your home page FOREVER...

...Rehashing, doctoring, fudging your words — and all of it based on guesswork.

You’re sick of trying to memorise articles like ‘55 Ways to Write Headlines’ and ‘114+ Best Call To Actions' that do nothing but leave you more confused.

You want a shortcut to a curated checklist of timeless tips and hacks.

The sales psychology and copy strategies that give you the biggest bang for your buck. And in as LITTLE time as possible.

PERFECT.

You’re 100% in the right place

Meaning, if you want to hit your revenue goals...

If you want to build a buzzing business that gives you the life you’ve always dreamed of...

...then you need to do something different than you’ve already been doing.

- Seduce your customers using psychology-based number tricks

- Shortcut your way to more leads without spending money on Google ads or FB retargeting

- Get more people to say ‘YES’ using universal persuasion principles. (In a way that feels good and right and ethical.)

- Effortlessly blend your voice with sales psychology to make selling 10x easier.

All of this is within your reach with a few battle-tested sales psychology tactics

These tactics have been the secret weapon of the world’s most successful brands for over 100 years.

So you can stop guessing and start growing your business in the most efficient and economical way possible….

With your WORDS.

Discover the conversion copy tactics I’ve taught over 19,000+ other students.

The tools and techniques to grow your revenue — fast.

I'll show you tips and strategies that will make you a better marketer, all round.

We're not just trying to increase your conversion rates here.

We're growing your marketing chops with focused intention.

WHAT’

✏️

✏️16-

✏️

✏️ Just. Work.

✏️

✏️ This course is worth five times the price."

"Aprendiendo formas de redacción en poco tiempo con herramientas útiles para usar ya."

"The teaching is so amazing, so nice and fun to hear her lecturing . Way to many examples and missions to improve which is UNIQUE and so helpful . If there's was only a way to keep in touch or contact the teacher more easier, it be even more amazing . "

"Love it. Good teacher, great curriculum, and real-world examples and applications. Very nice." Sonny de Oliveira

(YOU'.. guessing at which words to use and where to put them.

2) You could steal my copy strategies and get awesome results in just a few weeks. Yep, WEEKS.

HERE' As I'm a fresh grad trying to help expand my parents' business. This is a perfect course to leverage my marketing skills."

"I started this course cause I was struggling with writing my website copy. It gave me lots of tips and example that I could use immediately and now my website copy, and not only, is much much better. Thank you, Tamsin. Simone p.s. and thank you for improving the audio of the course ;-)" Simone Mei

"I love being able to follow systems and formulas and know that they're going to get me results."

"The course so far is absolutely fantastic. Loads of well-thought-out and creative information, tricks and (most importantly) a massive time-saver for any current or aspiring writer."

You can use the simple checklist I teach here in Browsers to Buyers to help you reach your business goals faster than ANY other programme, membership or marketing method.

❔❔❔❔❔❔❔❔❔❔❔❔

HERE' I don't have any formal copywriting or related courses so getting Ms. Henderson's course is a huge help. I've already applied some of the things I've learned to my work and saw BIG and better results. Highly recommended. " Nikolai Lacson

"She is a great instructor. I thoroughly enjoyed this course, the best so far. The content is excellent and she did it in such a timely manner. Would definitely recommend her." Annie Watson

"I love the instructor's take on this course, it's very insightful but also not boring like a long class lecture." Karen Hill

"Great course very in-depth. " Joshua harp

"Within 5 minutes Tamsin had given me 3 powerful and free tools that will revolutionize my writing. I couldn't be happier. Can't wait for the rest of the content."

REMEMBER.

Browsers to Buyers is a simple checklist system of PROVEN copywriting tactics.

The same tactics relied upon by the world's most successful entrepreneurs and marketers.

I'm confident you'll benefit from them, too.

To your success.

- Tam

What's inside

Learning objectives

21+ conversion-boosting copy hacks used by the pros
A very advanced expert secret to structuring profitable web pages
The fastest shortcut to getting a ‘yes'
Why most headlines fail (it’s not about writing ability!)
How to hook readers the moment they land on your website (you’ve got less than 3 seconds!)

3 incredibly simple ways to keep your reader's eyes glued to the page
The secret number tricks guaranteed to seduce your customers
The mindset 'hack' that will 10x your click-through rates
Why you don’t need to be a high-ticket copywriter to transform browsers into buyers
And much, much more.

21+ conversion-boosting copy hacks used by the pros
A very advanced expert secret to structuring profitable web pages
The fastest shortcut to getting a ‘yes'
Why most headlines fail (it’s not about writing ability!)
How to hook readers the moment they land on your website (you’ve got less than 3 seconds!)
3 incredibly simple ways to keep your reader's eyes glued to the page
The secret number tricks guaranteed to seduce your customers
The mindset 'hack' that will 10x your click-through rates
Why you don’t need to be a high-ticket copywriter to transform browsers into buyers
And much, much more.

Syllabus

WELCOME! + DOWNLOAD THIS

Welcome! How To Get The Most Out Of This Course

You'll write clear benefit-led headlines that entice and compel readers.

Does Your Headline Offer a Benefit?

Is Your Headline Clear and Snappy?

Does Your Subheading Tell Me What You Do?

Why Do Most Headlines Fail?

GRABBING YOUR READER BY THE COLLAR

Welcome!

Have You Made Your Main Point in the First Paragraph?

Did You Try to Grab My Attention in the Opening?

Did You Ask at Least Ask One Question to Actively Involve Your Reader?

Did You Use a Messaging Hierarchy?

What Is a Messaging Hierachy?

QUICK COPY REFRESHERS

Have You Used More ‘You’ Language Than ‘We’ Language?

Did You Focus on Benefits over Features?

What does WIIFM stand for?

Did You Use Simple, Easy to Understand Language?

Did You Use Contractions? for Instance: You’ll Instead of You Will

Have You Included at Least One Testimonial?

Is There a Clear Call to Action?

FORMATTING SECRETS OF THE PRO'S

Welcome and why formatting is SO important

Have You Used Sentences of 25 Words or Less?

Are Your Paragraphs No More Than Two to Three Sentences?

Have You Used Bullet Points to Break down Big Ideas?

Did You Use Lots of Subheadings?

Have You Put Your Numbers to Work?

FINAL CHECKS FOR COPY THAT CONVERTS

3 Final Filters to Run Your Web Copy Through

10 Essential Tools for Crafting Outstanding Web Copy

YOU'VE DONE IT! + WHAT TO DO NEXT

Congratulations and Thank You!

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops proven and industry-standard copywriting tactics

Taught by Tamsin Henderson, an instructor with extensive experience in copywriting

Suitable for website owners, marketers, and entrepreneurs who want to write their own website copy

Offers practical, hands-on tips and strategies that learners can apply immediately

Provides a clear and structured approach to writing website copy that converts

Emphasizes the importance of using psychology-based tactics to persuade readers

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Browsers to Buyers: 21 Powerful Website Copywriting Hacks with these activities:

Review of Basic Copywriting Principles

Show steps

Review foundational copywriting principles before starting the course to ensure a strong understanding.

Browse courses on Copywriting

Show steps

Revisit notes or materials from previous courses on copywriting or marketing.
Read articles or blog posts on the basics of copywriting.
Take practice quizzes or exercises on copywriting principles.

Refresher on Basic Sales Psychology

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Review basic principles of sales psychology to improve understanding of techniques in this course.

Browse courses on Sales Psychology

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Read a chapter from a book or article on sales psychology.
Watch a tutorial or video on sales psychology techniques.
Take practice questions on the fundamentals of sales psychology.

Review: 'The Boron Letters' by Gary Halbert

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Read a marketing classic and analyze the principles that have influenced modern-day sales techniques.

View The Boron Letters on Amazon

Show steps

Purchase or borrow a copy of 'The Boron Letters'.
Read the book.
Summarize the key principles and techniques presented in the book.

Six other activities

Expand to see all activities and additional details

Show all nine activities

Compilation of Marketing Resource Links

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Organize a collection of useful links to tools, articles, and resources related to copywriting and marketing.

Browse courses on Marketing

Show steps

Search for online resources on copywriting, marketing, and related topics.
Compile a list of links to valuable resources.
Categorize and organize the links for easy access.
Share the compilation with other students or colleagues.

Headline Writing Practice

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Practice writing persuasive headlines to improve ability to capture attention and engage readers.

Browse courses on Headline Writing

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Come up with 5 different headlines for a blog post or website page.
Analyze the effectiveness of each headline using the principles learned in this course.
Revise and improve your headlines based on the analysis.

Attend a Marketing Workshop

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Connect with other professionals to learn about new trends and exchange insights on copywriting and marketing.

Browse courses on Marketing

Show steps

Find a marketing workshop or event in your local area or online.
Attend the workshop or event.
Network with other attendees.
Bring back key insights to apply to your own copywriting and marketing efforts.

Tutorial on Advanced Web Page Structuring

Show steps

Follow a guided tutorial to master the techniques of structuring web pages for optimal conversions.

Browse courses on Website Design

Show steps

Find a tutorial that covers the advanced web page structuring techniques.
Follow the instructions in the tutorial.
Apply the techniques to your own website or a practice website.

Peer Review: Website Copy Feedback

Show steps

Exchange feedback on website copy with other students to improve writing quality and effectiveness.

Browse courses on Copywriting

Show steps

Find a peer who is also taking this course.
Exchange website copy with your peer.
Provide constructive feedback on your peer's copy.
Incorporate feedback into your own website copy.

Content Creation: Email Sequence

Show steps

Create an email sequence to practice applying conversion-boosting principles and persuasive writing techniques.

Browse courses on Email Marketing

Show steps

Brainstorm ideas for an email sequence.
Write the copy for the emails in the sequence.
Design and format the emails.
Test and refine the email sequence.

Career center

Learners who complete Browsers to Buyers: 21 Powerful Website Copywriting Hacks will develop knowledge and skills that may be useful to these careers:

Freelance Writer

The course Browsers to Buyers: 21 Powerful Website Copywriting Hacks provides instruction on many of the skills and knowledge needed for freelance writing. This course teaches students how to write effective website copy that sells. It also covers topics like structuring web pages and formatting secrets, which are valuable skills that can be applied to freelance writing. Additional training and experience may be required to specialize in a particular niche, but this course provides a strong foundation for a career in freelance writing.

See salaries and explore the career path for Freelance Writer

Marketing Specialist

The course Browsers to Buyers: 21 Powerful Website Copywriting Hacks provides instruction on many of the skills and knowledge required for the job of a Marketing Specialist. One will learn how to utilize effective copywriting techniques and persuasion principles to turn browsers into buyers, skills that are critical for Marketing Specialists. Moreover, this course may provide a leg up for those seeking to enter the field of Marketing by offering foundational knowledge and practical tips that can be applied immediately in the workplace.

See salaries and explore the career path for Marketing Specialist

Digital Marketing Manager

The course Browsers to Buyers: 21 Powerful Website Copywriting Hacks provides instruction on several of the skills and knowledge needed for the job of a Digital Marketing Manager. Students who take this course will develop the ability to write compelling website copy, an essential skill for Digital Marketing roles. They will also learn how to utilize persuasive techniques and principles to convert browsers into buyers, which is a key objective of Digital Marketing campaigns. Additional training and experience will be needed, but this course gives a great starting point for a career in Digital Marketing.

See salaries and explore the career path for Digital Marketing Manager

Content Writer

The course Browsers to Buyers: 21 Powerful Website Copywriting Hacks teaches students many of the skills and knowledge needed for the job of a Content Writer. This course will equip learners with the ability to write clear, concise, and persuasive web copy, which is a crucial skill for Content Writers. One will also learn how to grab readers' attention, keep them engaged, and convert them into customers. Additional training will be required, but this course may be a solid starting point for a career as a Content Writer.

See salaries and explore the career path for Content Writer

Copywriter

The course Browsers to Buyers: 21 Powerful Website Copywriting Hacks provides instruction on many of the skills and knowledge required for the job of a Copywriter. Students who take this course will learn how to write headlines that are effective at attracting and persuading customers. They will also develop the ability to craft clear, concise, and persuasive web copy that converts browsers into buyers, which is one of the primary responsibilities of a Copywriter. Additional training will be required, but this course may provide a foundation for success in the field of Copywriting.

See salaries and explore the career path for Copywriter

Social Media Manager

The course Browsers to Buyers: 21 Powerful Website Copywriting Hacks includes instruction on many skills and knowledge essential for the job of a Social Media Manager. Students who take this course will learn how to craft compelling website copy and use persuasion principles to convert browsers into buyers, valuable skills in Social Media Marketing. Furthermore, this course can provide a foundation in copywriting principles that may assist one in creating engaging social media content, which is a key responsibility of a Social Media Manager.

See salaries and explore the career path for Social Media Manager

Technical Writer

The course Browsers to Buyers: 21 Powerful Website Copywriting Hacks provides instruction on some of the skills and knowledge needed for the job of a Technical Writer. This course will equip learners with the ability to write clear, concise, and persuasive web copy, which is a valuable skill for Technical Writers. This course also covers topics like structuring web pages and formatting secrets, which may be relevant to the job of a Technical Writer. Additional training and experience will be required, but this course may be a good starting point.

See salaries and explore the career path for Technical Writer

Advertising Copywriter

The course Browsers to Buyers: 21 Powerful Website Copywriting Hacks includes instruction on several of the skills and knowledge required for the job of an Advertising Copywriter. This course will teach students how to write compelling website copy and use persuasive techniques to convert browsers into buyers, which is a critical skill for success in Advertising Copywriting. By taking this course, one may build a solid foundation in copywriting principles and techniques that can be applied directly in the field of Advertising Copywriting.

See salaries and explore the career path for Advertising Copywriter

Creative Director

The course Browsers to Buyers: 21 Powerful Website Copywriting Hacks provides instruction on some of the skills and knowledge needed for the job of a Creative Director. This course teaches students how to write effective website copy and apply persuasion principles to convert browsers into buyers, which are skills that can be applied in the work of a Creative Director. Moreover, this course may be beneficial to those seeking to enter the field of Creative Direction by providing foundational knowledge in copywriting and persuasion techniques.

See salaries and explore the career path for Creative Director

E-Learning Developer

The course Browsers to Buyers: 21 Powerful Website Copywriting Hacks provides instruction on some of the skills and knowledge required for the job of an E-Learning Developer. This course will equip learners with the ability to write clear, concise, and persuasive web copy, which is a valuable skill for E-Learning Developers. By taking this course, one can build a solid foundation in copywriting principles that can be applied directly to the development of engaging and effective e-learning materials.

See salaries and explore the career path for E-Learning Developer

Grant Writer

The course Browsers to Buyers: 21 Powerful Website Copywriting Hacks may be useful for the job of a grant writer. This course will equip learners with the ability to write clear, concise, and persuasive web copy, which are valuable skills for grant writers. Furthermore, this course may provide a foundation in copywriting principles that can be applied to writing compelling grant proposals.

See salaries and explore the career path for Grant Writer

Resume Writer

The course Browsers to Buyers: 21 Powerful Website Copywriting Hacks provides instruction on some of the skills and knowledge needed for the job of a resume writer. Students who take this course will develop the ability to write clear, concise, and persuasive web copy, which can be applied to resume writing. Moreover, this course may be beneficial to those seeking to enter the field of resume writing by providing foundational knowledge in copywriting principles that can be applied to crafting compelling resumes.

See salaries and explore the career path for Resume Writer

Instructional Designer

The course Browsers to Buyers: 21 Powerful Website Copywriting Hacks includes instruction on some skills and knowledge that may be beneficial for the job of an Instructional Designer. Students who take this course will learn how to write compelling website copy, which can be applied in the creation of instructional materials. Furthermore, this course may provide a foundation in copywriting principles that can be used to write clear and engaging instructional content.

See salaries and explore the career path for Instructional Designer

User Experience (UX) Designer

The course Browsers to Buyers: 21 Powerful Website Copywriting Hacks provides instruction on some of the skills and knowledge needed for the job of a User Experience (UX) Designer. Students who take this course will develop the ability to write clear, concise, and persuasive web copy, which is a skill that can be applied in the work of a UX Designer. Moreover, this course may be beneficial to those seeking to enter the field of UX Design by providing foundational knowledge in copywriting and persuasion techniques.

See salaries and explore the career path for User Experience (UX) Designer

Public Relations Specialist

The course Browsers to Buyers: 21 Powerful Website Copywriting Hacks includes instruction on some skills and knowledge that are useful for the job of a Public Relations Specialist. Students who take this course will learn how to write headlines that attract attention, as well as how to craft clear and concise web copy, skills that can be valuable for a Public Relations Specialist. Furthermore, this course may provide a foundation in copywriting principles that can be applied in the field of Public Relations.

See salaries and explore the career path for Public Relations Specialist