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Shawn Malkou

Whether you're looking to start a career, promote an existing company/brand, or just have lots of fun, YouTube is the place for you. However only 0.0038% of all channels created ever gain traction and become successful on the platform. So how do we increase that percentage? Well that's what I'm here for.

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Whether you're looking to start a career, promote an existing company/brand, or just have lots of fun, YouTube is the place for you. However only 0.0038% of all channels created ever gain traction and become successful on the platform. So how do we increase that percentage? Well that's what I'm here for.

Who am I?

My name is Shawn and if there is anything I know in this world, it's YouTube. I'm a YouTube content creator with over 330,000 subscribers and have been on the platform managing and working with numerous channels since 2009. Luckily for me, YouTube can be a long term career option that pays extremely well if executed properly. I'm here to give you the boost needed to succeed.

Why my course?

First thing you need to know is that I'm a practitioner. I didn't gather my knowledge from someone or somewhere else. I learned it all through years and years of trial and error. 

Albert Einstein said it best, "The only source of knowledge is experience."

You can only learn so much from outside sources. I'll be teaching you the insider secrets to YouTube. The information that is scarce to find online. The tips and tricks to the trade that only the dedicated practitioners know of. 

Not only will I be sharing this exclusive information with you, but I'll be showing you current and lifetime analytics to prove to you that I'm not just talking the talk. This course is designed for me to be as transparent as possible with you.

Lastly, YouTube is not static as it changes all the time. Massive updates roll out every single month whether it looks like it or not. As mentioned before, I'm a practitioner, it's my job to stay up to date on every little change YouTube goes through. I will be actively updating and adding more content to this course as YouTube changes.  It's important to stay with the times and take full advantage of what YouTube has to offer.

Again, if you're looking to grow your brand From beginner to advanced, I can guarantee you'll learn tons of new knowledge. The sheer size and comprehensiveness of the course speaks for itself. You'll learn everything I've learned since 2009 with this jam-packed course. If you're someone who values your time heavily, don't worry. I explain in my course which specific lectures apply to you and your situation.

General Skills You'll be Capable of After the Course

  • Start a channel from ground zero

  • Create high quality videos

  • Gain starting views

  • Generate subscribers exponentially

  • Maximize use of time

  • Become familiarized with the YouTube platform

  • Titles, Tags, Descriptions, and Thumbnails Optimization

  • Successfully grow your brand

  • Effectively improve through use of analytics

  • Generate serious money from your YouTube Channel

  • Ultimately know the BEST practices for creating and growing a Enroll in my course so we can get you started.

    See you soon in lesson 1 :)

    -Shawn

Enroll now

What's inside

Learning objectives

  • How to start a channel from the ground up
  • Youtube secrets for gaining starting views
  • How to generate subscribers exponentially
  • Create high quality videos
  • Become familiarized with the youtube platform
  • Capable of optimizing youtube titles, tags, descriptions, and thumbnails
  • Successfully grow your brand
  • Effectively improve through use of analytics
  • Generate serious money from your youtube channel
  • Ultimately know the best practices for creating and growing a successful youtube channel

Syllabus

Introduction

Get to know a little bit about your instructor Shawn!

See for yourself the results and success Shawn has had on YouTube. This is just a snippet of what kind of statistics and inside looks you'll be seeing throughout this course.

Read more

Welcome to the up to date YouTube Mastery Guide. This is your course curriculum video that will introduce how this class works, what we'll be covering, and a little bit more about the true potential YouTube has.

Which Course Sections Apply to You Specifically
The YouTube Basics - Starting from Scratch
What really is YouTube?
Your Potential on YouTube
Designing your Channel Strategy
How to Upload & Schedule Your 1st Video
Channel Appearance Tips and Tricks
Constructing Adequate Graphics/Art for your Channel
Setting Goals and Expectations
Inside Scoop on each YouTube Element
Introduction to each YouTube Element
Detailed look at YouTube Homepage
What's "Trending" These Days?
The Truth Behind the YouTube Subscription Boxes
What is YouTube Red?
What is YouTube TV?
Basic Strategies for Creating High Quality Content
Best Practices for Video Creation
What's the Perfect Video Length for Best Results?
Quality vs. Quantity Uploads
Creating an EFFECTIVE Channel Trailer
Simple Trick to AWESOME Thumbnails
How to Get Easy Starting Views!
Easily Turn 1 View into 5 Views!
Using Video Chapters to Accelerate Growth
Converting Viewers into Subscribers


Complete and DETAILED Rundown of YouTube Studio
YouTube Creator Studio Intro
Dashboard Snapshot
Staying Ahead of the Curve with What's New
Secret Benefits Found in the Video Manager
Live Streaming - INCREDIBLY Powerful Tool
Efficiently Engaging with Community via Comments
Utilizing YouTube Transcriptions
Brief Look at the Copyright Tool
The Secret Monetization Tab
The "Other Features" YouTube Has to Offer
Intermediate Level YouTube Practices
Intermediate Practices Intro
The Dos and Don'ts of Collaborations
Advanced Networking Techniques
Best Times & Days to Deliver Content
Getting a Custom YouTube Channel URL
Don't Be Afraid to Jump on Trends
Viewer Interaction - How to and How NOT to
Consistency is KEY to YouTube Growth
Boost Engagement with YouTube Stories
Short Videos That Drive Massive Traffic
YouTube Scheduling - Secret Mistake People Make!
How to Create an EFFECTIVE End Screen
YouTube MCNs - BEWARE
Utilizing YouTube Analytics to Maximize Results
Brief Analytics Overview
Importance of Realtime Statistics
How Well You Actually Reach Viewers
Are Viewers Actually Interested in Your Content?
Who Your Audience Actually Is
Revenue Reports - Viewing Revenue Streams
The Shocking and Sad Truth of YouTube
How to Contact YouTube Directly
Best External Sources for Vital Data
Expert Level Practices + YouTube Algorithm & SEO
Expert Level Practices Intro
Expert Level Thumbnail Tips with a PRO
Someone Stealing Your Content? - All About Copyright...
Know Your Competition and Capitalize
Interaction Actually Matters! Let's BOOST it
The Auto-Subscribe Tool
Insane Technique for Channel Growth & Brand Image!
Simple Trick to Increase Search Ranking!
Best YouTube Tip I Can Ever Give...
How to Make SERIOUS Money on YouTube
How to TRIPLE the Amount of Ad Revenue Generated
How to Get High Paying Brand Sponsors
Creating Products that Fit your Audience
Creating Exclusiveness Generates TONS of $$$
Avoiding the "Sellout" Persona
Conclusion

Please leave me a review :)

What's Next?
Bonus Lecture: Grab Some Discounts!

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Examines YouTube Mastery, the key to succeeding on the platform
Appropriate for beginners who wish to create a YouTube channel from scratch
Helps intermediate creators by teaching them to optimize their videos and increase their subscriber base
Expert YouTube creators will benefit from tips and strategies to help them boost their income
Teaches the fundamentals of YouTube, such as how to upload, edit, and promote videos
Covers advanced concepts including search engine optimization and copyright management

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Save YouTube Masterclass - The Best Guide to YouTube Success to your list so you can find it easily later:
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Reviews summary

Youtube success overview

According to students, this masterclass offers a broad overview of tips on YouTube success but lacks in-depth instruction. It is said to be engaging and cover a variety of topics.
Covers a wide range of topics.
"This course is very wide but not very deep -- it gives brief overviews of a very wide range of topics..."
Lacks in-depth instruction.
"This course is very wide but not very deep -- it gives brief overviews of a very wide range of topics, but doesn't teach any particular topic in a lot of depth."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in YouTube Masterclass - The Best Guide to YouTube Success with these activities:
Compile a list of successful YouTube channels in your niche
Analyzing successful channels can provide valuable insights into best practices and strategies for YouTube growth.
Show steps
  • Research and identify channels in your niche that have a large following and engagement.
  • Analyze their content, posting schedule, and audience demographics.
  • Create a document or spreadsheet to compile your findings and identify commonalities among the successful channels.
Design a YouTube Banner and Icon
Creating a visually appealing banner and icon for your YouTube channel will help you stand out and attract viewers.
Show steps
  • Choose high-quality images or graphics that represent your channel and brand.
  • Use a photo editor or design software to create your banner and icon.
  • Ensure your banner and icon meet YouTube's size and formatting requirements.
Attend a YouTube Creator Workshop to enhance your skills
YouTube Creator Workshops offer valuable opportunities to learn from experts and network with other creators.
Show steps
  • Research and find upcoming YouTube Creator Workshops in your area or online.
  • Register for the workshop and prepare to engage actively.
  • Attend the workshop, take notes, and ask questions to enhance your understanding of YouTube best practices.
Two other activities
Expand to see all activities and additional details
Show all five activities
Create engaging and informative video content
Creating high-quality videos is essential for attracting and retaining viewers on YouTube.
Show steps
  • Plan your video content carefully, including the topic, format, and target audience.
  • Use high-quality recording equipment and editing software to produce polished videos.
  • Optimize your videos for search by using relevant keywords and tags.
Explore YouTube analytics to track your channel's performance.
Understanding YouTube analytics is crucial for optimizing your content and growing your channel.
Show steps
  • Familiarize yourself with the YouTube Analytics dashboard.
  • Analyze key metrics such as views, watch time, and audience demographics.
  • Use the insights gained from analytics to make informed decisions about your content and promotion strategies.

Career center

Learners who complete YouTube Masterclass - The Best Guide to YouTube Success will develop knowledge and skills that may be useful to these careers:
Marketing Manager
As a Marketing Manager, you will be responsible for developing, executing, and managing marketing campaigns across a variety of channels, including YouTube. This course will provide you with the skills and knowledge you need to create successful YouTube campaigns, including how to create high-quality videos, optimize your channel, and track your results. Additionally, you will learn how to use YouTube analytics to measure the effectiveness of your campaigns and make informed decisions about your marketing strategy.
Social Media Manager
As a Social Media Manager, you will be responsible for managing a company's social media presence across a variety of platforms, including YouTube. This course will provide you with the skills and knowledge you need to create successful YouTube content, including how to create high-quality videos, optimize your channel, and track your results. Additionally, you will learn how to use YouTube analytics to measure the effectiveness of your content and make informed decisions about your social media strategy.
Video Editor
As a Video Editor, you will be responsible for editing and producing videos for a variety of purposes, including YouTube. This course will provide you with the skills and knowledge you need to create high-quality YouTube videos, including how to use video editing software, create visual effects, and optimize your videos for maximum impact.
Content Creator
As a Content Creator, you will be responsible for creating and publishing content for a variety of platforms, including YouTube. This course will provide you with the skills and knowledge you need to create successful YouTube content, including how to create high-quality videos, optimize your channel, and track your results. Additionally, you will learn how to use YouTube analytics to measure the effectiveness of your content and make informed decisions about your content strategy.
Public relations manager
As a Public Relations Manager, you will be responsible for managing a company's public image and reputation. This course will provide you with the skills and knowledge you need to create successful YouTube content that can help you build relationships with key stakeholders, promote your company's brand, and manage crises.
Digital Marketing Specialist
As a Digital Marketing Specialist, you will be responsible for developing and executing digital marketing campaigns across a variety of channels, including YouTube. This course will provide you with the skills and knowledge you need to create successful YouTube campaigns, including how to create high-quality videos, optimize your channel, and track your results. Additionally, you will learn how to use YouTube analytics to measure the effectiveness of your campaigns and make informed decisions about your digital marketing strategy.
Event Planner
As an Event Planner, you will be responsible for planning and executing events for a variety of purposes, including marketing, public relations, and sales. This course will provide you with the skills and knowledge you need to create successful YouTube content that can help you promote your events and attract attendees.
Human Resources Manager
As a Human Resources Manager, you will be responsible for managing the human resources department of a company. This course may provide you with some useful skills and knowledge that can help you create YouTube content that can help you train your employees, recruit new talent, and improve employee morale.
Sales Manager
As a Sales Manager, you will be responsible for leading and managing a sales team to achieve sales targets. This course may provide you with some useful skills and knowledge that can help you create YouTube content that can help you train your sales team, promote your products or services, and generate leads.
Product Manager
As a Product Manager, you will be responsible for managing the development and launch of new products or services. This course may provide you with some useful skills and knowledge that can help you create YouTube content that can help you promote your products or services and generate leads.
Operations Manager
As an Operations Manager, you will be responsible for managing the day-to-day operations of a business. This course may provide you with some useful skills and knowledge that can help you create YouTube content that can help you train your staff, improve your operations, and increase efficiency.
Customer Service Manager
As a Customer Service Manager, you will be responsible for managing a team of customer service representatives and ensuring that customers have a positive experience. This course may provide you with some useful skills and knowledge that can help you create YouTube content that can help you train your customer service team, answer customer questions, and resolve customer issues.
Financial Manager
As a Financial Manager, you will be responsible for managing the financial operations of a company. This course may provide you with some useful skills and knowledge that can help you create YouTube content that can help you train your staff, improve your financial management, and increase profitability.
Information Technology Manager
As an Information Technology Manager, you will be responsible for managing the information technology department of a company. This course may provide you with some useful skills and knowledge that can help you create YouTube content that can help you train your staff, improve your IT infrastructure, and increase productivity.
Operations Research Analyst
As an Operations Research Analyst, you will be responsible for conducting research and analysis to improve the efficiency and effectiveness of an organization's operations. This course may provide you with some useful skills and knowledge that can help you create YouTube content that can help you communicate your findings to stakeholders and decision-makers.

Reading list

We've selected nine books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in YouTube Masterclass - The Best Guide to YouTube Success.
Provides a comprehensive overview of the key strategies and tactics needed to build a successful YouTube channel. It covers everything from creating high-quality content to promoting your channel and growing your audience.
Is written by YouTube creators themselves and provides insights and advice on how to succeed on the platform.
Is directly from YouTube and provides up-to-date information on policies and best practices.
Provides a step-by-step guide to creating a successful YouTube channel, from choosing a niche to creating content and building an audience. It is written by a successful YouTuber who has over 1 million subscribers.
Covers the latest YouTube updates and provides you with the current best practices for creating and promoting your content.
Provides a beginner-friendly guide to video marketing. It covers everything from creating a video to promoting your video and measuring your results.
This comprehensive guide to social media marketing, which includes a section on YouTube.
Provides a beginner-friendly guide to YouTube. It covers everything from creating a channel to creating content and building an audience.

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