YouTube Masterclass - The Best Guide to YouTube Success from Udemy

Whether you're looking to start a career, promote an existing company/brand, or just have lots of fun, YouTube is the place for you. However only 0.0038% of all channels created ever gain traction and become successful on the platform. So how do we increase that percentage? Well that's what I'm here for.

Who am I?

My name is Shawn and if there is anything I know in this world, it's YouTube. I'm a YouTube content creator with over 330,000 subscribers and have been on the platform managing and working with numerous channels since 2009. Luckily for me, YouTube can be a long term career option that pays extremely well if executed properly. I'm here to give you the boost needed to succeed.

Why my course?

First thing you need to know is that I'm a practitioner. I didn't gather my knowledge from someone or somewhere else. I learned it all through years and years of trial and error.

Albert Einstein said it best, "The only source of knowledge is experience."

You can only learn so much from outside sources. I'll be teaching you the insider secrets to YouTube. The information that is scarce to find online. The tips and tricks to the trade that only the dedicated practitioners know of.

Not only will I be sharing this exclusive information with you, but I'll be showing you current and lifetime analytics to prove to you that I'm not just talking the talk. This course is designed for me to be as transparent as possible with you.

Lastly, YouTube is not static as it changes all the time. Massive updates roll out every single month whether it looks like it or not. As mentioned before, I'm a practitioner, it's my job to stay up to date on every little change YouTube goes through. I will be actively updating and adding more content to this course as YouTube changes. It's important to stay with the times and take full advantage of what YouTube has to offer.

Again, if you're looking to grow your brand From beginner to advanced, I can guarantee you'll learn tons of new knowledge. The sheer size and comprehensiveness of the course speaks for itself. You'll learn everything I've learned since 2009 with this jam-packed course. If you're someone who values your time heavily, don't worry. I explain in my course which specific lectures apply to you and your situation.

General Skills You'll be Capable of After the Course

Start a channel from ground zero
Create high quality videos
Gain starting views
Generate subscribers exponentially
Maximize use of time
Become familiarized with the YouTube platform
Titles, Tags, Descriptions, and Thumbnails Optimization
Successfully grow your brand
Effectively improve through use of analytics
Generate serious money from your YouTube Channel
Ultimately know the BEST practices for creating and growing a Enroll in my course so we can get you started.
See you soon in lesson 1 :)
-Shawn

What's inside

Learning objectives

How to start a channel from the ground up
Youtube secrets for gaining starting views
How to generate subscribers exponentially
Create high quality videos
Become familiarized with the youtube platform

Capable of optimizing youtube titles, tags, descriptions, and thumbnails
Successfully grow your brand
Effectively improve through use of analytics
Generate serious money from your youtube channel
Ultimately know the best practices for creating and growing a successful youtube channel

How to start a channel from the ground up
Youtube secrets for gaining starting views
How to generate subscribers exponentially
Create high quality videos
Become familiarized with the youtube platform
Capable of optimizing youtube titles, tags, descriptions, and thumbnails
Successfully grow your brand
Effectively improve through use of analytics
Generate serious money from your youtube channel
Ultimately know the best practices for creating and growing a successful youtube channel

Syllabus

Introduction

Get to know a little bit about your instructor Shawn!

See for yourself the results and success Shawn has had on YouTube. This is just a snippet of what kind of statistics and inside looks you'll be seeing throughout this course.

Welcome to the up to date YouTube Mastery Guide. This is your course curriculum video that will introduce how this class works, what we'll be covering, and a little bit more about the true potential YouTube has.

Which Course Sections Apply to You Specifically

The YouTube Basics - Starting from Scratch

What really is YouTube?

Your Potential on YouTube

Designing your Channel Strategy

How to Upload & Schedule Your 1st Video

Channel Appearance Tips and Tricks

Constructing Adequate Graphics/Art for your Channel

Setting Goals and Expectations

Inside Scoop on each YouTube Element

Introduction to each YouTube Element

Detailed look at YouTube Homepage

What's "Trending" These Days?

The Truth Behind the YouTube Subscription Boxes

What is YouTube Red?

What is YouTube TV?

Basic Strategies for Creating High Quality Content

Best Practices for Video Creation

What's the Perfect Video Length for Best Results?

Quality vs. Quantity Uploads

Creating an EFFECTIVE Channel Trailer

Simple Trick to AWESOME Thumbnails

How to Get Easy Starting Views!

Easily Turn 1 View into 5 Views!

Using Video Chapters to Accelerate Growth

Converting Viewers into Subscribers

Complete and DETAILED Rundown of YouTube Studio

YouTube Creator Studio Intro

Dashboard Snapshot

Staying Ahead of the Curve with What's New

Secret Benefits Found in the Video Manager

Live Streaming - INCREDIBLY Powerful Tool

Efficiently Engaging with Community via Comments

Utilizing YouTube Transcriptions

Brief Look at the Copyright Tool

The Secret Monetization Tab

The "Other Features" YouTube Has to Offer

Intermediate Level YouTube Practices

Intermediate Practices Intro

The Dos and Don'ts of Collaborations

Advanced Networking Techniques

Best Times & Days to Deliver Content

Getting a Custom YouTube Channel URL

Don't Be Afraid to Jump on Trends

Viewer Interaction - How to and How NOT to

Consistency is KEY to YouTube Growth

Boost Engagement with YouTube Stories

Short Videos That Drive Massive Traffic

YouTube Scheduling - Secret Mistake People Make!

How to Create an EFFECTIVE End Screen

YouTube MCNs - BEWARE

Utilizing YouTube Analytics to Maximize Results

Brief Analytics Overview

Importance of Realtime Statistics

How Well You Actually Reach Viewers

Are Viewers Actually Interested in Your Content?

Who Your Audience Actually Is

Revenue Reports - Viewing Revenue Streams

The Shocking and Sad Truth of YouTube

How to Contact YouTube Directly

Best External Sources for Vital Data

Expert Level Practices + YouTube Algorithm & SEO

Expert Level Practices Intro

Expert Level Thumbnail Tips with a PRO

Someone Stealing Your Content? - All About Copyright...

Know Your Competition and Capitalize

Interaction Actually Matters! Let's BOOST it

The Auto-Subscribe Tool

Insane Technique for Channel Growth & Brand Image!

Simple Trick to Increase Search Ranking!

Best YouTube Tip I Can Ever Give...

How to Make SERIOUS Money on YouTube

How to TRIPLE the Amount of Ad Revenue Generated

How to Get High Paying Brand Sponsors

Creating Products that Fit your Audience

Creating Exclusiveness Generates TONS of $$$

Avoiding the "Sellout" Persona

Conclusion

Please leave me a review :)

What's Next?

Bonus Lecture: Grab Some Discounts!

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Examines YouTube Mastery, the key to succeeding on the platform

Appropriate for beginners who wish to create a YouTube channel from scratch

Helps intermediate creators by teaching them to optimize their videos and increase their subscriber base

Expert YouTube creators will benefit from tips and strategies to help them boost their income

Teaches the fundamentals of YouTube, such as how to upload, edit, and promote videos

Covers advanced concepts including search engine optimization and copyright management

Reviews summary

Youtube success overview

According to students, this masterclass offers a broad overview of tips on YouTube success but lacks in-depth instruction. It is said to be engaging and cover a variety of topics.

Covers a wide range of topics.

"This course is very wide but not very deep -- it gives brief overviews of a very wide range of topics..."

Lacks in-depth instruction.

"This course is very wide but not very deep -- it gives brief overviews of a very wide range of topics, but doesn't teach any particular topic in a lot of depth."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in YouTube Masterclass - The Best Guide to YouTube Success with these activities:

Compile a list of successful YouTube channels in your niche

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Analyzing successful channels can provide valuable insights into best practices and strategies for YouTube growth.

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Research and identify channels in your niche that have a large following and engagement.
Analyze their content, posting schedule, and audience demographics.
Create a document or spreadsheet to compile your findings and identify commonalities among the successful channels.

Design a YouTube Banner and Icon

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Creating a visually appealing banner and icon for your YouTube channel will help you stand out and attract viewers.

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Choose high-quality images or graphics that represent your channel and brand.
Use a photo editor or design software to create your banner and icon.
Ensure your banner and icon meet YouTube's size and formatting requirements.

Attend a YouTube Creator Workshop to enhance your skills

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YouTube Creator Workshops offer valuable opportunities to learn from experts and network with other creators.

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Research and find upcoming YouTube Creator Workshops in your area or online.
Register for the workshop and prepare to engage actively.
Attend the workshop, take notes, and ask questions to enhance your understanding of YouTube best practices.

Two other activities

Expand to see all activities and additional details

Show all five activities

Create engaging and informative video content

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Creating high-quality videos is essential for attracting and retaining viewers on YouTube.

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Plan your video content carefully, including the topic, format, and target audience.
Use high-quality recording equipment and editing software to produce polished videos.
Optimize your videos for search by using relevant keywords and tags.

Explore YouTube analytics to track your channel's performance.

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Understanding YouTube analytics is crucial for optimizing your content and growing your channel.

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Familiarize yourself with the YouTube Analytics dashboard.
Analyze key metrics such as views, watch time, and audience demographics.
Use the insights gained from analytics to make informed decisions about your content and promotion strategies.

Career center

Learners who complete YouTube Masterclass - The Best Guide to YouTube Success will develop knowledge and skills that may be useful to these careers:

Marketing Manager

As a Marketing Manager, you will be responsible for developing, executing, and managing marketing campaigns across a variety of channels, including YouTube. This course will provide you with the skills and knowledge you need to create successful YouTube campaigns, including how to create high-quality videos, optimize your channel, and track your results. Additionally, you will learn how to use YouTube analytics to measure the effectiveness of your campaigns and make informed decisions about your marketing strategy.

See salaries and explore the career path for Marketing Manager

Social Media Manager

As a Social Media Manager, you will be responsible for managing a company's social media presence across a variety of platforms, including YouTube. This course will provide you with the skills and knowledge you need to create successful YouTube content, including how to create high-quality videos, optimize your channel, and track your results. Additionally, you will learn how to use YouTube analytics to measure the effectiveness of your content and make informed decisions about your social media strategy.

See salaries and explore the career path for Social Media Manager

Video Editor

As a Video Editor, you will be responsible for editing and producing videos for a variety of purposes, including YouTube. This course will provide you with the skills and knowledge you need to create high-quality YouTube videos, including how to use video editing software, create visual effects, and optimize your videos for maximum impact.

See salaries and explore the career path for Video Editor

Content Creator

As a Content Creator, you will be responsible for creating and publishing content for a variety of platforms, including YouTube. This course will provide you with the skills and knowledge you need to create successful YouTube content, including how to create high-quality videos, optimize your channel, and track your results. Additionally, you will learn how to use YouTube analytics to measure the effectiveness of your content and make informed decisions about your content strategy.

See salaries and explore the career path for Content Creator

Public relations manager

As a Public Relations Manager, you will be responsible for managing a company's public image and reputation. This course will provide you with the skills and knowledge you need to create successful YouTube content that can help you build relationships with key stakeholders, promote your company's brand, and manage crises.

See salaries and explore the career path for Public relations manager

Digital Marketing Specialist

As a Digital Marketing Specialist, you will be responsible for developing and executing digital marketing campaigns across a variety of channels, including YouTube. This course will provide you with the skills and knowledge you need to create successful YouTube campaigns, including how to create high-quality videos, optimize your channel, and track your results. Additionally, you will learn how to use YouTube analytics to measure the effectiveness of your campaigns and make informed decisions about your digital marketing strategy.

See salaries and explore the career path for Digital Marketing Specialist

Event Planner

As an Event Planner, you will be responsible for planning and executing events for a variety of purposes, including marketing, public relations, and sales. This course will provide you with the skills and knowledge you need to create successful YouTube content that can help you promote your events and attract attendees.

See salaries and explore the career path for Event Planner

Human Resources Manager

As a Human Resources Manager, you will be responsible for managing the human resources department of a company. This course may provide you with some useful skills and knowledge that can help you create YouTube content that can help you train your employees, recruit new talent, and improve employee morale.

See salaries and explore the career path for Human Resources Manager

Sales Manager

As a Sales Manager, you will be responsible for leading and managing a sales team to achieve sales targets. This course may provide you with some useful skills and knowledge that can help you create YouTube content that can help you train your sales team, promote your products or services, and generate leads.

See salaries and explore the career path for Sales Manager

Product Manager

As a Product Manager, you will be responsible for managing the development and launch of new products or services. This course may provide you with some useful skills and knowledge that can help you create YouTube content that can help you promote your products or services and generate leads.

See salaries and explore the career path for Product Manager

Operations Manager

As an Operations Manager, you will be responsible for managing the day-to-day operations of a business. This course may provide you with some useful skills and knowledge that can help you create YouTube content that can help you train your staff, improve your operations, and increase efficiency.

See salaries and explore the career path for Operations Manager

Customer Service Manager

As a Customer Service Manager, you will be responsible for managing a team of customer service representatives and ensuring that customers have a positive experience. This course may provide you with some useful skills and knowledge that can help you create YouTube content that can help you train your customer service team, answer customer questions, and resolve customer issues.

See salaries and explore the career path for Customer Service Manager

Financial Manager

As a Financial Manager, you will be responsible for managing the financial operations of a company. This course may provide you with some useful skills and knowledge that can help you create YouTube content that can help you train your staff, improve your financial management, and increase profitability.

See salaries and explore the career path for Financial Manager

Information Technology Manager

As an Information Technology Manager, you will be responsible for managing the information technology department of a company. This course may provide you with some useful skills and knowledge that can help you create YouTube content that can help you train your staff, improve your IT infrastructure, and increase productivity.

See salaries and explore the career path for Information Technology Manager

Operations Research Analyst

As an Operations Research Analyst, you will be responsible for conducting research and analysis to improve the efficiency and effectiveness of an organization's operations. This course may provide you with some useful skills and knowledge that can help you create YouTube content that can help you communicate your findings to stakeholders and decision-makers.

See salaries and explore the career path for Operations Research Analyst