From this video you'll understand how YouTube works, how it is a business and a search engine and how to use this knowledge to manipulate it with your creations to be best used by YouTube to be shown more, be more attractive to youtube and in-turn gain from views, subscribers and revenue.

Understanding how the YouTube algorithm works is crucial to your success. Here, understand what YouTube looks for in video content (CTR + Watch-time) to favour showing impressions of your videos to gain more views.

Planning is perhaps the most important section in developing a YouTube channel. Being able to make an INFORMED decision about what to make your channel about (to make it a success, monetary wise or other) is crucial; you don't want to change direction once you've begun.

Matching your channel with the correct branding so viewers know what to expect and what best you should do to get noticed.

Working out what your channel should be about is not quick decision. Even if you know what you want to make content about, getting it just right so you are niche enough to be followed and unique enough you are not swamped by competitors is important.

Here's some advice on how to hone in on exactly what your channel should be about, working out the hybrid nature of your channel, why people should follow you and making it as clear and as attractive as possible.

Branding is key. What's your channel colors? What's your channel fonts? What messages am I sending with these elements I choose?

Every font, color, style, image has connotations. Selecting these correctly is integral in getting a well rounded channel image and brand; something you should cement now and not have to change in the future.

Plan how your videos are going to look.

What should you make your videos about to ensure you get maximum views? Here we explain it all, how to find topics and optimise those for maximum search.

Does equipment really matter? What camera should you use (depending on your channel type); what lighting; what about audio and editing. All explained here!

New creators obsess over which camera to use and it is usually one of the first questions asked.

Here we cover if this matters at all and the cameras I used and strengths and who should use them.

Good lightening enables more options when it comes to editing and creating your channel and video look and feel. There are several solutions, cost effective and different set-ups depending on your video style.

Audio is often over-looked but can make or break a video. This isn't a difficult creative element to secure and we explain all here.

Step-by-step learn how to set up a YouTube channel

Step-by-step guide

Channel art shows viewers what your channel is about and what they can expect, it's very important to establish your brand and subscribers.

Channel descriptions

Should you or shouldn't you have a channel trailer? See some examples here and what makes a good channel trailer.

Studio is your area on YouTube to organise, reply, see your settings and more. Knowing your way around it is essential.

Learn how to organise, delete and see all your content in one place.

Learn where to reply to all your comments, delete, approve spam and more

Some important settings to know (and where they are) which are sometimes hard to find!

Learn about all the elements that make a perfect YouTube video. From the hook in the first 15 seconds, reminders to sub, tags, description and loads more.

Thumbnails are your 'shop window', the reason potential viewers click and view your content. It's responsible for huge part of your videos success and emphasis on this feature is integral to gaining views.

Tags are metadata that tell YouTube what your video is about, they are crucial for discovery when you first launch.

Video cards are a great way to get viewers to keep watching more of your content which is especially useful in your viewer drop off points.

Endscreens are a great tool to get people watching more of your content and staying with your channel. Find out about them here

Find out how to discover when your content is watched most so you can know when to release for maximum views.

Using social media to promote your videos is important; but how exactly should you do this?

See step-by-step how to upload a video so you can follow along and don't miss a step.

Why should you live-stream? What's it good for and who should utilise this feature?

How to make money with affiliate links explained, what they are and how to get them

My site for 1-on-1 consultations: https://creative-school-online.teachable.com/

The Facebook group: https://www.facebook.com/groups/theyoutubeacademy/