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YouTube Masterclass - Your Complete Guide to YouTube

Phil Ebiner, Michael Moyer, and Video School

You're here because you want to create a popular YouTube Channel, right?

Maybe you're brand new to YouTube, or maybe you have some experience but need help growing your existing channel.

Read more

You're here because you want to create a popular YouTube Channel, right?

Maybe you're brand new to YouTube, or maybe you have some experience but need help growing your existing channel.

YouTube is the perfect place to grow your own brand, drive traffic to your website, and earn money from YouTube ads and your product and service promotions. And this is the perfect course for you to jumpstart your YouTube Channel.

If you're looking to grow your own brand

Whatever your motivation to start a YouTube channel, you’ve come to the right place.

The YouTube Masterclass is THE most comprehensive, action-packed, YouTube-enhancing course you’ll find on the internet - or your money back.

It's the one place with everything you need to start creating professional videos that get thousands of views & subscribers, and ultimately make you money.

The YouTube Masterclass is a fast and effective course that takes you from zero skills to a complete YouTube channel with high quality videos, views, and subscribers.

While there are plenty of YouTube courses that focus on specific aspects of building a YouTube channel, it’s hard to find a comprehensive course like this one, which is for complete beginners and anyone that needs to rapidly grow their YouTube audience.

This course is designed for anyone who makes videos (or wants to make videos) and wants to grow their brand with a YouTube channel. So if you're a complete newbie or someone with a channel that needs help, you're in the right place.

What will you be able to do after taking this course?

  • Start a channel from scratch

  • Get views without subscribers

  • Turn viewers into subscribers

  • Create videos on a budget

  • Navigate the YouTube platform

  • Become a YouTube Partner

  • Post and optimize your video with great titles, descriptions, tags, and thumbnails

  • Grow your brand through YouTube videos

  • Improve your channel by using analytics

  • Make money with your YouTube videos - with ads, products and services, sponsors, and crowdfunding

  • Use best practices for creating and growing a YouTube channel

Improve Your YouTube Channel, Get More Views & Subscribers, and Make More Money

Regardless of what your level of experience is or what type of camera you use, this in-depth course is designed to provide you with everything you need to launch a successful YouTube channel.

Whether you want to make a channel to promote your business, teach a skill, or just share your life story through vlogs, by understanding what makes a YouTube channel successful, you can replicate and get more views, more subscribers, and make money on your own. This course shows you exactly how to do it.

Contents and Overview

This course is aimed at teaching new YouTubers what it takes to create great videos and make money from them. Most lessons are hands-on tutorials where we walk you through not only what it takes to succeed, but where we show you exactly how to do it.

You'll start with the basics - the best practices for all YouTubers. These tips will get you in the mindset of a YouTuber.

You'll learn how to use the YouTube platform. You’ll sign up for an account, get verified as a YouTube partner, and know how to navigate the Creator Studio.

You’ll then learn how to make great videos with professional and budget equipment. You’ll learn how to shoot a great video with any camera, how to record great audio, how to light videos with a cheap DIY setup, and how to edit videos efficiently.

After learning how to create amazing videos, you’ll learn how to post them to your YouTube channel with great titles, descriptions, and tags that are SEO friendly and will get you the most views. You’ll even learn how to design and upload a custom thumbnail that increases your views. You’ll learn other optimization strategies to get the most views and subscribers.

By learning how to use analytics, you’ll know which videos work and which videos don’t. This will help you rapidly grow your YouTube channel with smart video creation - only making videos that you know will work.

Lastly, you’ll learn how to make money with YouTube. There are a number of ways that you will learn how to make money with your YouTube videos including with ads, YouTube Red, digital and physical products, sponsorship, and crowdfunding.

By the end of this course, you will have a YouTube channel that you are proud of. You’ll be making high quality videos that your audience loves. You’ll be getting more and more subscribers to increase your brand strength. And you’ll be making money from your YouTube channel.

About the instructors:

Phil Ebiner started teaching online courses in 2012, and now has over 110,000 happy students on Udemy learning all sorts of skills from photography to video making. Phil started his YouTube channel in 2013 as a way to grow his own brand and is happy to share his knowledge to help you be successful.

Mike and Lauren Moyer are successful YouTubers who make a living by posting videos about personal finance, early retirement, and DIY projects. They’ve rapidly grown their YouTube channel and get thousands of views each day. Mike and Lauren have the perfect example of a successful YouTube channel, and are looking forward to helping you start your own.

With our 30-day 100% money back guarantee, there is nothing holding you back from jumping in right now and trying the course out.

Go ahead and click the enroll button, and I'll see you in lesson 1.

Cheers,

Phil

Enroll now

What's inside

Learning objectives

  • Create your own successful youtube channel
  • Grow your brand with a youtube channel
  • Get more youtube views
  • Get more youtube subscribers
  • Make high-quality videos on a budget
  • Post and optimize videos with great titles, descriptions, and tags
  • Create clickable thumbnails that get more views
  • Make money with a youtube channel

Syllabus

Students will learn more about this class and how it works.
Welcome to the Course | YouTube Masterclass
Download the YouTube Course Workbook | YouTube Masterclass
Read more

In this video, you'll learn why YouTube is a great place to be for video creators, businesses, content marketers or anyone else wanting to share their story.

Here are a few things we'll look at in this lesson:

  • Video is the most engaging kind of content

  • YouTube is the best place to grow a community for video creators

  • YouTube is the 2nd largest search engine

You'll also learn how Phil became successful on YouTube:

  • Starting in 2012

  • Having YouTube as a side project, not a full time job

  • Uploading weekly

  • Positing search-friendly evergreen content

  • Making money on & off of YouTube

  • and more

We hope you enjoy this lesson!

Tips to Improve Your Course Taking Experience | YouTube Masterclass
YouTube Update from Phil | YouTube Masterclass
Learn what equipment we recommend for YouTube video creation.
Does Equipment Matter? | YouTube Masterclass
Types of Video Setups | YouTube Masterclass
Camera Recommendations | YouTube Masterclass
Audio & Microphone Recommendations | YouTube Masterclass
Lighting Recommendations | YouTube Masterclass
Editing and Screencast App Recommendations | YouTube Masterclass
You will learn how to create your own YouTube channel.
How to Start a YouTube Chanel | YouTube Masterclass
YouTube Channel Art & Profile Icon | YouTube Masterclass
Channel Description & Links | YouTube Masterclass
Favorite & Recommended Channels | YouTube Masterclass
Customizing Your YouTube Channel Layout | YouTube Masterclass
Adding a Channel Trailer | YouTube Masterclass
Channel Status and Verification | YouTube Masterclass
Learn how to properly upload your videos with titles, descriptions and tags the help people find your videos.
Recommended Export Settings for YouTube | YouTube Masterclass
Choose a Title | YouTube Masterclass
Write Your Description | YouTube Masterclass
Add SEO-Friendly Tags | YouTube Masterclass
Create a Clickable Thumbnail | YouTube Masterclass
Engage with Cards and End Screens | YouTube Masterclass
Putting It All Together with Mike | YouTube Masterclass
Case Study: Mike's Harbor Freight Tools Review | YouTube Masterclass
Case Study: Analyzing One of Phil's Popular Videos | YouTube Masterclass
Learn how to use and adjust all of the settings in the backend of YouTube.
The Dashboard | YouTube Masterclass
The Videos Page | YouTube Masterclass
The Comments Page | YouTube Masterclass
The Transcriptions & Copyright Pages | YouTube Masterclass
The Monetization Page | YouTube Masterclass
Playlists on YouTube | YouTube Masterclass
The Audio Library | YouTube Masterclass
Settings | YouTube Masterclass
Advanced Channel Settings, Branding & Upload Defaults | YouTube Masterclass
Learn our best practices for getting more views & subscribers for your channel.
Intro to this Section | YouTube Masterclass
What Should Your Channel Be About? | YouTube Masterclass
What Types of Videos are Successful? | YouTube Masterclass
How to Get Discovered on YouTube | YouTube Masterclass
Case Study: Phil's Evergreen Strategy | YouTube Masterclass
How to Get More Subscribers | YouTube Masterclass
Why Collaboration is One of the BEST Ways to Grow | YouTube Masterclass
Case Study: Phil's Collaboration Success | YouTube Masterclass
Consistency is Key | YouTube Masterclass
Learn what livestreaming is and how to livestream in multiple ways on YouTube.
What & Why - Livestreaming | YouTube Masterclass
Going Live via the 'Camera' Method | YouTube Masterclass
Going Live via the 'Events' Method | YouTube Masterclass
Going Live via the 'Livestream Now' Method with an External Encoder
Going Live via Ecamm Live | YouTube Masterclass
Case Study: Phil's Livestream Setup | YouTube Masterclass
Learn the different ways of making money with your YouTube channel.
Intro to Making Money on YouTube | YouTube Masterclass
Make Money on YouTube with Ad Revenue | YouTube Masterclass
Make Money on YouTube with Channel Memberships & Super Chat
Make Money on YouTube with Channel Sponsors | YouTube Masterclass
Make Money on YouTube with Merchandise & Products | YouTube Masterclass
Case Study: How Phil Makes Money Selling Digital Products | YouTube Masterclass
Make Money on YouTube with Crowdfunding | YouTube Masterclass
Learn how to use the analytics to analyze your success and grow.
Why You Should Use Analytics | YouTube Masterclass
Understanding Your Analytics Dashboard | YouTube Masterclass
The Reach Viewers Tab | YouTube Masterclass
The Interest Viewers Tab | YouTube Masterclass
The Build an Audience Tab | YouTube Masterclass
The Earn Revenue Tab | YouTube Masterclass
Using Social Blade to Analyze Your (or any other) Channel | YouTube Masterclass
Case Study: How Phil Uses Analytics to Grow His Channel | YouTube Masterclass
Bonuses from Video School
Bonus Lecture: Learn More from Phil + Video School

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops video editing skills, which are core skills for content creation
Builds a strong foundation for beginners in creating their own YouTube channel
Taught by Phil Ebiner, who is recognized for his work in photography and video making
Develops professional skills in video making and YouTube marketing
Teaches skills and knowledge that are useful and applicable to personal growth and development
Offers a hands-on approach to growing a successful YouTube channel

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Reviews summary

Beginner friendly youtube guide

Learners say this course is perfect for beginners who wish to start creating videos on YouTube. According to students, the course is well-structured and easy to follow, providing them with the confidence needed to start their own channels. The course is highly praised for its in-depth explanations and detailed guidance.

Career center

Learners who complete YouTube Masterclass - Your Complete Guide to YouTube will develop knowledge and skills that may be useful to these careers:
Video Editor
A Video Editor is responsible for editing and producing video content. This can include cutting and splicing video footage, adding music and sound effects, and creating titles and graphics. This YouTube Masterclass course can help the Video Editor build a strong foundation in the technical aspects of video production and editing, which are important components of the role.
Video Production Manager
A Video Production Manager is responsible for planning, organizing, and executing video production projects. This can include developing video production budgets, scheduling video shoots, and managing video production crews. This YouTube Masterclass can help the Video Production Manager build a strong foundation in the use of video production equipment, techniques, and workflows.
Content Creator
A Content Creator is an individual who creates digital content for online and offline use. This can include writing articles or blog posts, producing videos, creating images, or developing other forms of digital media. This YouTube Masterclass course can help the Content Creator develop the necessary skills in video production and editing.
Video Marketing Manager
A Video Marketing Manager is responsible for developing and executing video marketing campaigns. This can include creating and managing video content, developing and executing video marketing strategies, and managing video marketing budgets. This YouTube Masterclass course can help the Video Marketing Manager build a strong foundation in the production of video content for marketing.
Social Media Manager
A Social Media Manager is responsible for developing and executing social media strategies. This can include creating and managing content for social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn; developing and executing social media advertising campaigns; and managing social media customer service. This YouTube Masterclass course can help the Social Media Manager develop the skills they need to use video for social media marketing and outreach.
Marketing Director
The Marketing Director is responsible for developing and executing the overall marketing strategy for a company. This can include developing and managing marketing campaigns, managing the marketing budget, and overseeing the marketing team. This YouTube Masterclass course can help the Marketing Director develop the skills they need to use video for marketing purposes.
Brand Manager
A Brand Manager is responsible for developing, executing, and maintaining a brand's identity, image, and messaging. This YouTube Masterclass course can help Brand Managers build a foundation in the production of YouTube videos for the marketing of their brand, which has become an essential component of the modern marketing plan.
Digital Marketing Manager
A Digital Marketing Manager is responsible for developing and executing digital marketing campaigns. This can include creating and managing content for websites, social media, and email; developing and executing search engine optimization (SEO) and pay-per-click (PPC) campaigns; and managing online advertising campaigns. This YouTube Masterclass course may be useful, as it will help the Digital Marketing Manager develop a strong foundation in the production of digital video content.
Event Marketing Manager
An Event Marketing Manager is responsible for planning, organizing, and executing marketing events. These events can include trade shows, conferences, product launches, and other types of events. This YouTube Masterclass course may be useful, as it will help the Event Marketing Manager develop the skills they need to use video production and editing to promote their marketing events.
Web Content Manager
A Web Content Manager is responsible for planning, organizing, and executing website content strategies. This can include creating and managing website content, developing and executing website content strategies, and managing website content budgets. This YouTube Masterclass course may be useful, as it can provide the Web Content Manager with the skills they need to incorporate multimedia content into their website content strategies.
Sales Manager
A Sales Manager is responsible for leading and managing a team of sales representatives. They develop and execute sales strategies, set sales goals, and motivate and train the sales team. This YouTube Masterclass course may be useful, as it will help the Sales Manager develop the skills they need to use video for sales and marketing purposes.
Public relations manager
Public Relations Managers help companies build and maintain a positive public image. They develop and execute public relations campaigns, manage relationships with the media, and respond to media inquiries. This YouTube Masterclass course may be useful, as it will help the Public Relations Manager build a foundation in the production of video content for media relations and campaigns.
Analyst Relations Manager
An Analyst Relations Manager is a versatile position that plays a key role in the PR and marketing operations of a company. The Analyst Relations Manager serves as the main point of contact for financial analysts and investors, and is responsible for building and maintaining beneficial relationships with this group of stakeholders. This YouTube Masterclass course may be useful, as it can provide the Analyst Relations Manager with the skills they may need to produce promotional videos to help with their marketing operations or to help build a positive relationship with analysts and investors.
Marketing Consultant
A Marketing Consultant is a business professional who provides guidance and advice to clients on how to improve their marketing strategies and campaigns. This YouTube Masterclass course may be useful, as it can help build a foundation in the use of video for marketing campaigns.
Communications Manager
The Communications Manager is responsible for managing an organization's communications initiatives and strategies. These initiatives encompass public relations, media relations, marketing communications, internal communications, and social media. This YouTube Masterclass may be useful, as it will help the Communications Manager build a foundation in the use of video as a communication tool.

Reading list

We've selected nine books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in YouTube Masterclass - Your Complete Guide to YouTube.
This comprehensive guide to YouTube success covers everything from creating great content to promoting your videos and building a community. It's a valuable resource for anyone looking to take their YouTube channel to the next level.
Explores the power of visual storytelling and provides practical advice on how to use visuals to communicate effectively. It can be helpful for YouTubers who want to improve the visual quality of their videos and make them more engaging.
Provides a framework for creating YouTube videos that get millions of views. It covers everything from choosing the right topic to optimizing your videos for search.
Provides a behind-the-scenes look at how successful YouTubers grow their channels. It covers everything from creating great content to building a community.
Provides a framework for creating clear and concise explanations. It can be helpful for YouTubers who want to improve their ability to communicate complex ideas in an engaging way.
This beginner-friendly guide to YouTube covers everything you need to know to get started on the platform, from creating your channel to uploading your first video. It's a great starting point for anyone new to YouTube.
Provides a detailed guide to YouTube SEO. It covers everything from keyword research to optimizing your videos for search.
Provides a step-by-step guide to creating and growing a YouTube channel. It covers everything from setting up your channel to creating your first videos.
Provides a practical guide to using YouTube to grow your business. It covers everything from creating videos to promoting your channel.

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