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Christopher Greenwood

YouTube is the 2nd biggest search engine right behind google and small to large businesses to brands need to start using the platform to maximize there visibility and grow their audience.

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YouTube is the 2nd biggest search engine right behind google and small to large businesses to brands need to start using the platform to maximize there visibility and grow their audience.

YouTube is still the wild, wild west and there is HUGE opportunity to market your business, brand or product for pennies compared to radio & print ads.

This course will guide you step by step how to setup a YouTube ad to get the most clicks or views to your video.

Out of all the social media platforms including Instagram, Twitter, Facebook & Pinterest I believe the number one social media platform every business should be focusing on is YouTube.

I have put this course together for you - to which you have full lifetime access, including all the updates, for free. (I update my courses every other month with the latest techniques)

I "take you by the hand" and "behind the scenes" and show you everything, explaining it in simple detail with videos and written support lectures.

See exactly why I'm so successful with YouTube - see the stats in the free preview videos, below).

  • How to setup an add and set the appropriate budget
  • See my YouTube account
  • 1 Cent YouTube Ads Strategy
  • How To Get Earned Views
  • Nothing is left out - you see everything
  • ... and my help and assistance to Udemy students is legendary

    Enroll now

    What's inside

    Learning objectives

    • Setup a youtube ad from scratch
    • Step by step guide to every youtube ad setting
    • Building your video ad around the click
    • Market your business/brand for pennies on the dollar compared to radio, print or tv ads

    Syllabus

    Getting Started With This Course & What You Need To Know About YouTube Ads

    How many videos are there on youtube?

    YouTube says that 300 hours of new videos are uploaded to the site every minute, three times more than one year earlier and that around three quarters of the material comes from outside the U.S. The site has 800 million unique users a month.

    Read more
    Creating a Google Adwords Account
    STEP 1 Creating a Successful YouTube Ad Campaign

    Your budget you set for each YouTube ad can be edited at anytime.  I suggest starting on the lower end to make sure it's converting and then increasing it.

    I recommend selecting all the 3 networks to promote your YouTube ad

    When creating a YouTube ad you can narrow it down to show in a certain country, state or even city.  This is what I love about YouTube ads is how targeted you can get. 

    Depending on your target demographic you may want to select another language other then english which is the default. 

    Device targeting is very important because remember people can't click on an add when watching a YouTube video on their mobile device.  At least not yet.  So you may want to target your videos to only desktop and laptops. 

    Earned Views On YouTube
    Advanced Settings

    Scheduling a start date for your campaign and a end date can be important especially if you have a limited budget.  Otherwise the campaign can go on and on spending money until you stop it.  Also you can schedule at time of day and which days you want the ads to run which is powerful.  This is because if you know that your targeted audience only is on during specific hours why bother showing it at other times.

    Ad Delivery
    STEP 2 Creating a Successful YouTube Ad Campaign
    Important: YouTube Ad Checklist
    Bidding & Popular Videos bid adjustment
    Targeting
    Bonus & Frequently Asked Questions

    There a few reasons why your not getting any views to your ad.

    #1 - Budget is too low

    #2 - Bidding CPV is too low

    #3 - Targeting is Too Narrow (try widening the audience)

    1 Cent YouTube Ad Strategy
    Scheduling Your YouTube Ads With a Start or End Date
    Editing Your Bid Amount After Your Ad Is Already Running
    What it is:

     A view occurs when a viewer watches 30 seconds of your video (or the duration if the video is shorter than 30 seconds) or interacts with your video, whichever comes first. Video interactions include clicks on the call-to-action overlays (CTAs), cards, and companion banners.  If they skip your add before the 30 seconds is up then you don't pay the full amount of the bid.

    YouTube Ad Examples Built Around The Click
    Shine Lyric Video Ad Built Around The Click
    YouTube Ad Example Version #1 - Not Getting there attention
    YouTube Ad Example Version #2 - Getting there attention!

    This is a video ad I spent some money on to promote that didn't convert very well.  I took too long to get to the content and so people just skipped it.

    Good to know

    Know what's good
    , what to watch for
    , and possible dealbreakers
    Develops skills in using YouTube to maximize visibility and audience growth
    Created by instructor, Christopher Greenwood, who is dedicated to providing free updates and support to students
    Provides in-depth guidance on setting up and optimizing YouTube ads for maximum impact
    Emphasizes cost-effectiveness compared to traditional advertising methods
    Suitable for businesses and individuals looking to expand their reach on YouTube
    Learners should have a basic understanding of YouTube and advertising principles

    Save this course

    Save YouTube Ads: Step By Step Guide To YouTube Ads That Convert to your list so you can find it easily later:
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    Reviews summary

    Basic youtube advertising

    According to students, this course is very basic and is only recommended for those who are totally new to YouTube Ads. Students say that there is nothing insightful or special in this course and that all of the information provided can be learned for free directly from Google.
    There is nothing insightful in this course.
    "There is nothing special or extra about this course."
    "It doesn't stand out with any outstanding tips or tricks."
    "It's just a very basic single tutorial on how to create a youtube ad which again is available for free on Google."
    This course is very, very basic.
    "It's very very very basic."
    "If you are brand new to youtube ads and have no clue what you are doing, this is the course for you."
    "If you know even a little then I would say skip this course."

    Activities

    Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in YouTube Ads: Step By Step Guide To YouTube Ads That Convert with these activities:
    Identify a YouTube Ads Mentor
    Enhance your learning journey by seeking guidance from an experienced YouTube Ads professional.
    Show steps
    • Research and identify potential mentors in your industry or network
    • Reach out to potential mentors and express your interest in learning
    • Establish a mentoring relationship and schedule regular meetings
    Review YouTube Ad Fundamentals
    Solidify your foundation by refreshing your knowledge on the basics of YouTube Ads before diving into the course.
    Show steps
    • Review the official YouTube Ads Help Center
    • Consult industry blogs and articles on YouTube Ad fundamentals
    • Watch introductory videos or tutorials on YouTube Ads
    Organize and Review Course Materials
    Stay organized and focused by compiling and reviewing course materials, including lecture notes, assignments, and quizzes.
    Show steps
    • Create a dedicated folder or notebook for course materials
    • Regularly add new materials to the collection
    • Review materials periodically to reinforce learning
    Six other activities
    Expand to see all activities and additional details
    Show all nine activities
    Explore YouTube Ad Case Studies
    Gain insights from real-world examples by analyzing case studies of successful YouTube Ad campaigns.
    Show steps
    • Identify YouTube Ad case studies relevant to your industry or niche
    • Analyze the strategies, targeting, and creative used in each case study
    • Apply lessons learned to your own YouTube Ad planning and execution
    Complete YouTube Ad Practice Problems
    Reinforce your understanding of YouTube Ad settings and targeting by completing practice problems based on the course content.
    Show steps
    • Review the course materials on YouTube Ad settings and targeting
    • Attempt the practice problems provided in the course resources
    • Check your answers against the provided solutions
    Engage in Peer Discussions on YouTube Ads
    Connect with fellow learners to exchange ideas, share experiences, and troubleshoot YouTube Ad challenges.
    Show steps
    • Join or create a peer discussion group focused on YouTube Ads
    • Participate actively in discussions, asking questions and sharing insights
    • Seek feedback and support from other group members
    Develop a YouTube Ad Campaign Plan
    Apply your knowledge of YouTube Ads by creating a comprehensive plan for a mock campaign, including budget, targeting, and ad creative.
    Show steps
    • Set a budget and bidding strategy
    • Determine the target audience for your campaign
    • Create ad copy and design visually appealing creatives
    • Monitor and optimize your campaign's performance
    Attend a YouTube Ads Workshop or Webinar
    Enhance your knowledge and skills by attending live workshops or webinars conducted by industry experts on YouTube Ads.
    Show steps
    • Research and identify upcoming YouTube Ads workshops or webinars
    • Register and attend the event
    • Actively participate, ask questions, and take notes
    Mentor a Beginner in YouTube Ads
    Reinforce your understanding while supporting others by mentoring a beginner in YouTube Ads.
    Show steps
    • Identify a beginner who is interested in learning about YouTube Ads
    • Provide guidance and support on YouTube Ad concepts and strategies
    • Answer questions and troubleshoot challenges

    Career center

    Learners who complete YouTube Ads: Step By Step Guide To YouTube Ads That Convert will develop knowledge and skills that may be useful to these careers:
    Freelance Marketer
    A YouTube Ads: Step By Step Guide To YouTube Ads That Convert course can be useful for someone seeking a career as a Freelance Marketer. YouTube is a great way to reach customers and promote your services, and this course will teach you how to create and run effective YouTube ad campaigns that will help you achieve your marketing goals. You will learn how to choose the right keywords, target your audience, and create compelling ads that will get people to take action.
    Sales Manager
    A YouTube Ads: Step By Step Guide To YouTube Ads That Convert course can be useful for someone seeking a career as a Sales Manager. YouTube is a great way to generate leads and sales, and this course will teach you how to create and run effective YouTube ad campaigns that will help you achieve your sales goals. You will learn how to choose the right keywords, target your audience, and create compelling ads that will get people to take action.
    Product Manager
    A YouTube Ads: Step By Step Guide To YouTube Ads That Convert course can be useful for someone seeking a career as a Product Manager. YouTube is a great way to get feedback from customers and learn about their needs, and this course will teach you how to create and run effective YouTube ad campaigns that will help you improve your product. You will learn how to choose the right keywords, target your audience, and create compelling ads that will get people to take action.
    Consultant
    A YouTube Ads: Step By Step Guide To YouTube Ads That Convert course can be useful for someone seeking a career as a Consultant. YouTube is a great way to share your expertise and reach potential clients, and this course will teach you how to create and run effective YouTube ad campaigns that will help you achieve your consulting goals. You will learn how to choose the right keywords, target your audience, and create compelling ads that will get people to take action.
    Entrepreneur
    A YouTube Ads: Step By Step Guide To YouTube Ads That Convert course can be useful for someone seeking a career as an Entrepreneur. YouTube is a great way to build a brand and reach customers, and this course will teach you how to create and run effective YouTube ad campaigns that will help you achieve your business goals. You will learn how to choose the right keywords, target your audience, and create compelling ads that will get people to take action.
    Business Development Manager
    A YouTube Ads: Step By Step Guide To YouTube Ads That Convert course can be useful for someone seeking a career as a Business Development Manager. YouTube is a great way to find new customers and partners, and this course will teach you how to create and run effective YouTube ad campaigns that will help you achieve your business development goals. You will learn how to choose the right keywords, target your audience, and create compelling ads that will get people to take action.
    Public relations manager
    A YouTube Ads: Step By Step Guide To YouTube Ads That Convert course can be useful for someone seeking a career as a Public Relations Manager. YouTube is a great way to build relationships with customers and the media, and this course will teach you how to create and run effective YouTube ad campaigns that will help you achieve your public relations goals. You will learn how to choose the right keywords, target your audience, and create compelling ads that will get people to take action.
    Social Media Manager
    A YouTube Ads: Step By Step Guide To YouTube Ads That Convert course can be useful for someone seeking a career as a Social Media Manager. YouTube is one of the most popular social media platforms in the world, and businesses of all sizes are using it to reach their target audiences. This course will teach you how to create and run effective YouTube ad campaigns that will help you get more views, clicks, and conversions. You will learn how to choose the right keywords, target your audience, and create compelling ads that will get people to take action.
    Brand Manager
    A YouTube Ads: Step By Step Guide To YouTube Ads That Convert course can be useful for someone seeking a career as a Brand Manager. YouTube is a powerful platform for building brand awareness and engagement, and this course will teach you how to create and run effective YouTube ad campaigns that will help you achieve your brand goals. You will learn how to choose the right keywords, target your audience, and create compelling ads that will get people to take action.
    Digital Marketing Specialist
    A YouTube Ads: Step By Step Guide To YouTube Ads That Convert course can be useful for someone seeking a career as a Digital Marketing Specialist. YouTube is the second largest search engine in the world, and businesses of all sizes are using it to reach their target audiences. This course will teach you how to create and run effective YouTube ad campaigns that will help you get more views, clicks, and conversions. You will learn how to choose the right keywords, target your audience, and create compelling ads that will get people to take action.
    Content Marketing Manager
    A YouTube Ads: Step By Step Guide To YouTube Ads That Convert course can be useful for someone seeking a career as a Content Marketing Manager. YouTube is a great way to create and share content that will help you attract and engage customers, and this course will teach you how to create and run effective YouTube ad campaigns that will help you achieve your content marketing goals. You will learn how to choose the right keywords, target your audience, and create compelling ads that will get people to take action.
    Advertising Manager
    A YouTube Ads: Step By Step Guide To YouTube Ads That Convert course can be useful for someone seeking a career as an Advertising Manager. YouTube is one of the most popular advertising platforms in the world, and this course will teach you how to create and run effective YouTube ad campaigns that will help you reach your target audience and achieve your advertising goals. You will learn how to choose the right keywords, target your audience, and create compelling ads that will get people to take action.
    Marketing Manager
    A YouTube Ads: Step By Step Guide To YouTube Ads That Convert course can be useful for someone seeking a career as a Marketing Manager. YouTube is one of the most effective ways to reach your target audience, and this course will teach you how to create and run effective YouTube ad campaigns that will help you achieve your marketing goals. You will learn how to choose the right keywords, target your audience, and create compelling ads that will get people to take action.
    Speaker
    A YouTube Ads: Step By Step Guide To YouTube Ads That Convert course can be useful for someone seeking a career as a Speaker. YouTube is a great way to build an audience and share your message, and this course will teach you how to create and run effective YouTube ad campaigns that will help you achieve your speaking goals. You will learn how to choose the right keywords, target your audience, and create compelling ads that will get people to take action.
    Author
    A YouTube Ads: Step By Step Guide To YouTube Ads That Convert course may be useful for someone seeking a career as an Author. YouTube is a great way to build a platform and reach readers, and this course will teach you how to create and run effective YouTube ad campaigns that will help you achieve your writing goals. You will learn how to choose the right keywords, target your audience, and create compelling ads that will get people to take action.

    Reading list

    We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in YouTube Ads: Step By Step Guide To YouTube Ads That Convert.
    Derral Eves, a renowned YouTube expert, shares his insights on building a successful YouTube channel and creating engaging video content. covers everything from channel strategy to audience growth and provides valuable tips for optimizing videos for discoverability and engagement.
    Provides a strategic approach to YouTube advertising. It covers advanced topics such as audience targeting, performance optimization, and campaign measurement, making it valuable for experienced marketers looking to enhance their campaigns.
    Guy Kawasaki shares his expertise on using YouTube for business growth in this book. He provides practical advice on channel optimization, content strategy, and audience engagement, making it a useful resource for businesses and entrepreneurs.
    Written specifically for students, this guide offers a comprehensive overview of YouTube's features and functionalities. It covers topics such as video creation, channel management, and audience engagement, making it a useful resource for academic projects or assignments.
    As a general reference for digital marketing, this book offers a chapter on YouTube advertising. It provides an overview of the platform, targeting options, and best practices for creating effective campaigns.

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