YouTube SEO: How to Create, Rank & Profit From YouTube Video from Udemy

What's inside

Learning objectives

Create your own video regardless of experience.
What tools to use (both free and premium) to help with the process.
How and where to outsource some or all of the video creation process.
Complete video keyword research to find the most profitable keywords.

Correctly optimize videos before and during the upload process.
Use an alternate method for uploading videos to boost rankings instantly.
Know where and how to promote videos to further boost rankings.

Create your own video regardless of experience.
What tools to use (both free and premium) to help with the process.
How and where to outsource some or all of the video creation process.
Complete video keyword research to find the most profitable keywords.
Correctly optimize videos before and during the upload process.
Use an alternate method for uploading videos to boost rankings instantly.
Know where and how to promote videos to further boost rankings.

Syllabus

Introduction to Creating, Rankings & Profiting From YouTube Videos

What We're Going to Cover In This Course

Why Take Time to Create & Rank YouTube Videos

Understanding Video Before You Rank: The Science of Ranking YouTube Videos

Section Intro: Understanding Video SEO

The Life Cycle of YouTube Video Ranking

YouTube Ranking Factors You Must Know

How to Profit From YouTube Videos

Your Action Steps: Getting Started

The YouTube Video Creation Process

Section Intro: The Importance of The Video Creation Process

What Types of Videos to Create

Tools to Create Videos Yourself (Even With No Video Creation Experience)

Creating Common Video Resources (to Make The Video Creation Process Easier)

Free Image, Video & Audio Sources to Use In Your Videos

How & Where to Outsource Video Creation

How Long YouTube Videos Should Be

Video Creation & Resource Checklist

Action Steps: Creating Videos to Rank

Video Keyword Research & Selection

Section Intro: Video Keyword Research & Selection

Understanding Video Keywords & Searchers Intent

Tools For Finding The Right Video Keywords

Video Keyword Criteria and Keyword Selection

Action Steps: Selecting The Most Profitable Keywords

YouTube Channel Optimization

Section Intro: YouTube Channel Optimization

YouTube Channel Name Selection

Factors for Setting Up Your Channel

How Relevant Are Your Videos

Bonus Tactic For Getting Videos Found

Template for Creating Channel Artwork

YouTube Channel Set-Up Checklist

Action Steps: Setting Up Your YouTube Channel

YouTube SEO: The Video Optimization Process

Section Intro: The YouTube Video Optimization Process

What to Do Before You Upload a Video

Step-By-Step: The Video Optimization Process (With Real Examples)

Trick for Quickly Finding Extra & Relevant Tags For Your Video

Getting More Clicks Regardless of 1st Page Position

The Trick to Near Immediate Rankings

The Benefit of YouTube Video Playlists

How to Dominate Related Video Results

Extra (Often Missed) Opportunity for Competitive Keywords & Niches

Action Steps: It's Time to Optimize Your Video

Improving Current YouTube Rankings: Continuing The Video Optimization Process

Section Intro: Improving Current Video Rankings

The Power of Social Proof

Sharing Videos & How It Helps Your Rankings

Where to Find Backlinks for Your Video

Video Sharing for Backlinks

Don't Just Build Back Links to Your Video

An Easy Way to Build Your Channel Authority + Extra Views & Links

Quick Tip to Get More Views

Options for Using Paid Advertising

Action Steps: Promote Your Video to Boost Your Rankings

Analyzing Your Video Ranking Efforts

Section Intro: How to Know What's Working in The Ranking Process

How Long Will It Take to Rank a Video?

Using YouTube Analytics

Challenge: Creating & Ranking Your First Video!

The Complete YouTube SEO Checklist

Pulling It All Together

YouTube SEO: Course Resources

Continue Learning

Auto Subscribe Code

How To Be Added as a Manager of a YouTube Channel

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Provides a comprehensive study of a broad topic in YouTube video marketing

Intended for aspiring to intermediate YouTube creators with an interest in SEO

Develops immediately actionable skills with frequent action steps throughout the course

Covers foundational basics before moving into advanced techniques in video creation and ranking

Lacks some of the most advanced optimization techniques for experienced creators

Requires that students create, upload, and promote their own YouTube videos

Reviews summary

Great learning for youtube seo

Learners say that this course provides valuable information for YouTube SEO. Students mentioned that they learned new things even after having their channel for a couple years. Overall, the course is well received by learners.

Learners mention that they learned valuable information from the course.

"It's very informative."

"I have had my channel for about 2 years, but I still learned something new from this class."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in YouTube SEO: How to Create, Rank & Profit From YouTube Video with these activities:

Choose a YouTube niche and how to research and plan your YouTube videos

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Choosing the right niche will help you build an engaged audience for your YouTube channel.

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Identify your interests and passions
Research popular YouTube niches
Analyze the competition
Create a content plan
Develop a posting schedule

How to create engaging video content for YouTube

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Creating high-quality videos is essential for attracting and retaining viewers.

Browse courses on Video Editing

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Use high-quality video and audio equipment
Craft a compelling storyline
Keep your videos concise and to the point
Add visual interest with graphics and animations
Optimize your videos for search engines

Practice writing video scripts

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Writing effective video scripts is essential for creating engaging and informative videos.

Browse courses on Scripting

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Start with a strong hook
Organize your content into a clear structure
Keep your script concise and to the point
Use strong visuals to support your points
Proofread your script carefully before recording

Three other activities

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Practice video editing

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Video editing is a valuable skill for creating engaging and professional-looking videos.

Browse courses on Video Editing

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Learn the basics of video editing software
Experiment with different video editing techniques
Add music and sound effects to your videos
Create custom video transitions
Optimize your videos for different platforms

Contribute to open-source video editing software

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Contributing to open-source video editing software is a great way to learn about video editing and give back to the community.

Browse courses on Open-Source Software

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Find an open-source video editing software project that you're interested in
Read the project documentation and tutorials
Start contributing to the project by fixing bugs or adding new features
Collaborate with other contributors to improve the project
Share your knowledge and experience with the community

Mentor other YouTube creators

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Mentoring other YouTube creators can help you solidify your knowledge and skills, and give back to the community.

Browse courses on Mentoring

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Find other YouTube creators who are just starting out
Offer to help them with their videos, channel, or marketing
Share your knowledge and experience with them
Encourage them to ask questions and seek your feedback
Be patient and supportive

Career center

Learners who complete YouTube SEO: How to Create, Rank & Profit From YouTube Video will develop knowledge and skills that may be useful to these careers:

Video Content Creator

A Video Content Creator is responsible for creating, developing, and producing video content for various platforms. This role requires a strong understanding of video production techniques, as well as expertise in video editing software. The YouTube SEO: How to Create, Rank & Profit From YouTube Video course provides valuable knowledge and skills that are essential for success in this role. Learners will gain insights into the video creation process, video keyword research, video optimization, and video promotion, enabling them to create high-quality videos that rank well on YouTube and other video platforms.

See salaries and explore the career path for Video Content Creator

Video Editor

A Video Editor is responsible for editing and post-producing video content for various purposes, including film, television, and online media. This role requires proficiency in video editing software and a keen eye for detail. The YouTube SEO: How to Create, Rank & Profit From YouTube Video course provides valuable training in video editing techniques and optimization strategies. Learners will gain hands-on experience in optimizing videos for YouTube, which is crucial for maximizing viewership and engagement.

See salaries and explore the career path for Video Editor

Digital Marketer

A Digital Marketer is responsible for developing and executing digital marketing campaigns across various online platforms, including search engines, social media, and email. This role requires a strong understanding of digital marketing principles and techniques. The YouTube SEO: How to Create, Rank & Profit From YouTube Video course provides valuable insights into YouTube SEO and video marketing strategies. Learners will gain knowledge in optimizing videos for search, promoting videos through social media and other channels, and tracking and analyzing video performance, which are essential skills for success in digital marketing.

See salaries and explore the career path for Digital Marketer

Social Media Manager

A Social Media Manager is responsible for managing social media accounts for businesses and organizations. This role requires a strong understanding of social media platforms and their algorithms, as well as expertise in creating engaging content. The YouTube SEO: How to Create, Rank & Profit From YouTube Video course provides valuable knowledge in video optimization and promotion strategies specifically for YouTube. Learners will gain skills in creating videos that rank well in YouTube search results and engaging with viewers on the platform, which are crucial for success in social media management.

See salaries and explore the career path for Social Media Manager

Content Strategist

A Content Strategist is responsible for developing and executing content strategies for various platforms, including websites, blogs, and social media. This role requires a strong understanding of content marketing principles and techniques. The YouTube SEO: How to Create, Rank & Profit From YouTube Video course provides valuable insights into video content creation and optimization strategies. Learners will gain knowledge in creating high-quality videos that are relevant to their target audience and optimizing them for search engines, which are essential skills for success in content strategy.

See salaries and explore the career path for Content Strategist

Search Engine Optimizer (SEO) Specialist

A Search Engine Optimizer (SEO) Specialist is responsible for optimizing websites and online content for search engines like Google and Bing. This role requires a strong understanding of SEO principles and techniques. The YouTube SEO: How to Create, Rank & Profit From YouTube Video course provides valuable insights into YouTube SEO and video optimization strategies. Learners will gain knowledge in optimizing videos for search, building backlinks, and tracking and analyzing video performance, which are essential skills for success in SEO.

See salaries and explore the career path for Search Engine Optimizer (SEO) Specialist

Video Producer

A Video Producer is responsible for overseeing the production of video content, from concept development to post-production. This role requires a strong understanding of video production techniques and a keen eye for detail. The YouTube SEO: How to Create, Rank & Profit From YouTube Video course provides valuable knowledge in video creation and optimization strategies. Learners will gain insights into the entire video production process, including pre-production planning, shooting, editing, and distribution, which are essential skills for success in video production.

See salaries and explore the career path for Video Producer

Motion Graphics Artist

A Motion Graphics Artist is responsible for creating animated graphics and visual effects for various purposes, including film, television, and online media. This role requires a strong understanding of motion graphics software and a creative eye. The YouTube SEO: How to Create, Rank & Profit From YouTube Video course provides valuable insights into video optimization and promotion strategies. Learners will gain skills in creating visually appealing videos that engage viewers and optimizing them for YouTube, which are crucial for success in motion graphics.

See salaries and explore the career path for Motion Graphics Artist

Web Developer

A Web Developer is responsible for designing, developing, and maintaining websites and web applications. This role requires a strong understanding of web development languages and technologies. The YouTube SEO: How to Create, Rank & Profit From YouTube Video course may be useful for Web Developers who want to learn more about video optimization and promotion strategies. Learners will gain insights into creating videos that are compatible with different web platforms and optimizing them for search engines, which can be beneficial for improving website traffic and engagement.

See salaries and explore the career path for Web Developer

Marketing Manager

A Marketing Manager is responsible for developing and executing marketing campaigns for businesses and organizations. This role requires a strong understanding of marketing principles and techniques. The YouTube SEO: How to Create, Rank & Profit From YouTube Video course may be useful for Marketing Managers who want to learn more about video marketing strategies. Learners will gain insights into creating and optimizing videos for YouTube, as well as promoting videos through various channels, which can be beneficial for increasing brand awareness and driving conversions.

See salaries and explore the career path for Marketing Manager

Public Relations Specialist

A Public Relations Specialist is responsible for managing the public image of businesses and organizations. This role requires a strong understanding of public relations principles and techniques. The YouTube SEO: How to Create, Rank & Profit From YouTube Video course may be useful for Public Relations Specialists who want to learn more about video content creation and promotion strategies. Learners will gain insights into creating videos that are newsworthy and engaging, as well as optimizing videos for search engines, which can be beneficial for increasing media coverage and improving brand reputation.

See salaries and explore the career path for Public Relations Specialist

Journalist

A Journalist is responsible for gathering, writing, and reporting news stories for various media outlets. This role requires a strong understanding of journalistic principles and techniques. The YouTube SEO: How to Create, Rank & Profit From YouTube Video course may be useful for Journalists who want to learn more about video journalism techniques. Learners will gain insights into creating engaging videos that convey information effectively, as well as optimizing videos for YouTube, which can be beneficial for increasing viewership and credibility.

See salaries and explore the career path for Journalist

Filmmaker

A Filmmaker is responsible for creating and directing films. This role requires a strong understanding of filmmaking techniques and a creative vision. The YouTube SEO: How to Create, Rank & Profit From YouTube Video course may be useful for Filmmakers who want to learn more about video marketing strategies. Learners will gain insights into creating videos that are visually appealing and engaging, as well as optimizing videos for YouTube, which can be beneficial for increasing viewership and building a following.

See salaries and explore the career path for Filmmaker

Writer

A Writer is responsible for creating written content for various purposes, including books, articles, and scripts. This role requires a strong command of language and a creative mind. The YouTube SEO: How to Create, Rank & Profit From YouTube Video course may be useful for Writers who want to learn more about video content creation and promotion strategies. Learners will gain insights into creating videos that are well-written and informative, as well as optimizing videos for YouTube, which can be beneficial for increasing viewership and engagement.

See salaries and explore the career path for Writer

Photographer

A Photographer is responsible for taking and editing photographs for various purposes, including art, journalism, and commercial use. This role requires a strong understanding of photography techniques and a creative eye. The YouTube SEO: How to Create, Rank & Profit From YouTube Video course may be useful for Photographers who want to learn more about video content creation and promotion strategies. Learners will gain insights into creating videos that are visually appealing and engaging, as well as optimizing videos for YouTube, which can be beneficial for increasing viewership and building a portfolio.

See salaries and explore the career path for Photographer