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Julia Arteno
In this 1-hour long project-based course, you will learn how to use YouTube to promote your small business, how to create a YouTube channel, how to customize your channel to attract the right audience, how to post videos, how to collaborate with other channels to improve client reach, how to interact with clients, and how to use YouTube analytics. This course will benefit small business owners with limited to no social media marketing experience.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/fbkc77/small
What's inside
Syllabus
Small Business Marketing Using YouTube
By the end of this course, learners will know how to use YouTube to promote their small business. They will know how to create a YouTube channel using a Gmail account, how to customize their channel to attract the right audience, how to post videos, how to collaborate with other channels to improve client reach, how to interact with clients, and how to use YouTube analytics.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Specific to small businesses
Benefits small business owners with limited to no social media experience
Provides step-by-step guidance on using YouTube for small business promotion
Covers various aspects of YouTube marketing, including channel creation, customization, content posting, collaboration, audience engagement, and analytics
Focuses on YouTube specifically, providing in-depth knowledge of the platform
May be less relevant for businesses not interested in using YouTube as a marketing channel
Save this course
Save Small Business Marketing Using YouTube to your list so you can find it easily later:
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Reviews summary
Well-received youtube marketing course
Learners say that this well-received course is great for beginners and is useful in starting up an account on YouTube. According to students, the engaging assignments and smooth and clear instruction make it easy to follow and understand the material. Those who have taken the course remark upon the amazing course content and appreciate the clear speaking voice of the instructor.
The course is useful for beginners in starting up an account on YouTube.
"Great guide for beginners"
"A great start for beginers to launch thier channel and upload the first video"
"This is an excellent course for beginners. It gets straight to the point and keeps the viewer engaged"
The instructor is mind blowing and has a clear speaking voice.
"the author is mind blowing"
"great learning experience"
"Clear speaking voice"
"Smooth and very clear"
Vast majority of reviewers are positive about the course.
"I LOVE YOU"
"THANK YOU SO MUCH"
"amazing expirence"
"Amazing course content. the content were straight to the point"
"Very informative, I was able to learn so much from this course!"
"Your course is extremely good course which i ever have seen ! Than you!"
"It is a very good introduction to setup your future YouTube channel."
The course is basic and does not cover full topics.
"These are all things you should know after like an hour of making a youtube account, assuming you are interested in marketing on youtube"
"this course is very interesting because I learned deferent idea on how to use YouTube in business i hope this is helpfulin my study "
"This is literally just the set up for a Youtube Account. Basically a Walk through of the things everyone will learn once they set up a Channel. Added to this were just minor tips in relation to using it for Business. But nothing you did not know if you used another Social Media. Try it for yourself but that is my opinion. "
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Small Business Marketing Using YouTube with these
activities:
Create a YouTube marketing plan
Show steps
Creating a YouTube marketing plan will help you to develop a strategy for how you will use YouTube to promote your small business.
Browse courses on
YouTube Marketing
Show steps
-
Define your goals for using YouTube.
-
Identify your target audience.
-
Develop a content strategy.
-
Create a budget for your YouTube marketing.
-
Track your results and make adjustments as needed.
Practice creating YouTube videos
Show steps
Practicing creating YouTube videos will help you to develop the skills that you need to create high-quality videos that will engage your audience.
Browse courses on
YouTube Marketing
Show steps
-
Choose a topic for your video.
-
Write a script for your video.
-
Record your video.
-
Edit your video.
-
Upload your video to YouTube.
Create a collection of YouTube marketing resources
Show steps
Creating a collection of YouTube marketing resources will help you to stay up-to-date on the latest trends and best practices in YouTube marketing.
Browse courses on
YouTube Marketing
Show steps
-
Search for YouTube marketing articles, videos, and podcasts.
-
Save the resources that you find to a folder on your computer or in a bookmarking service.
One other activity
Expand to see all activities and additional details
Show all four activities
Mentor other small business owners on YouTube marketing
Show steps
Mentoring other small business owners on YouTube marketing will help you to deepen your understanding of YouTube marketing and give back to your community.
Browse courses on
YouTube Marketing
Show steps
-
Offer to mentor other small business owners on YouTube marketing.
-
Meet with your mentees regularly to discuss their progress.
-
Provide feedback and guidance on their YouTube marketing efforts.
Create a YouTube marketing plan
Show steps
Creating a YouTube marketing plan will help you to develop a strategy for how you will use YouTube to promote your small business.
Browse courses on
YouTube Marketing
Show steps
Show steps
Show steps
- Define your goals for using YouTube.
- Identify your target audience.
- Develop a content strategy.
- Create a budget for your YouTube marketing.
- Track your results and make adjustments as needed.
Practice creating YouTube videos
Show steps
Practicing creating YouTube videos will help you to develop the skills that you need to create high-quality videos that will engage your audience.
Browse courses on
YouTube Marketing
Show steps
Show steps
Show steps
- Choose a topic for your video.
- Write a script for your video.
- Record your video.
- Edit your video.
- Upload your video to YouTube.
Create a collection of YouTube marketing resources
Show steps
Creating a collection of YouTube marketing resources will help you to stay up-to-date on the latest trends and best practices in YouTube marketing.
Browse courses on
YouTube Marketing
Show steps
Show steps
Show steps
- Search for YouTube marketing articles, videos, and podcasts.
- Save the resources that you find to a folder on your computer or in a bookmarking service.
One other activity
Expand to see all activities and additional details
Show all four activities
Mentor other small business owners on YouTube marketing
Show steps
Mentoring other small business owners on YouTube marketing will help you to deepen your understanding of YouTube marketing and give back to your community.
Browse courses on
YouTube Marketing
Show steps
Show steps
Show steps
- Offer to mentor other small business owners on YouTube marketing.
- Meet with your mentees regularly to discuss their progress.
- Provide feedback and guidance on their YouTube marketing efforts.
Career center
Learners who complete Small Business Marketing Using YouTube will develop knowledge and skills
that may be useful to these careers:
Marketing Specialist
Marketing Specialist
A Marketing Specialist is responsible for developing and executing marketing campaigns to promote products or services, which aligns with the course's focus on using YouTube to promote small businesses. The course's coverage of creating engaging videos, optimizing channels for visibility, and analyzing campaign performance will equip you with valuable skills for this role. Additionally, the emphasis on collaborating with other channels and interacting with clients will enhance your ability to effectively reach and engage your target audience.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers plan and oversee digital marketing campaigns, including those on YouTube. The course will provide you with a comprehensive understanding of YouTube marketing strategies, from channel creation to content optimization and audience engagement. By learning how to leverage YouTube's vast reach and analytics tools, you can effectively drive traffic and generate leads for your business, enhancing your skills as a Digital Marketing Manager.
Social Media Manager
Social Media Manager
Social Media Managers handle the social media presence of organizations, which often includes managing YouTube channels. This course will equip you with the knowledge and skills to create engaging videos, optimize your channel for growth, and interact effectively with your audience on YouTube. It will help you develop a strong foundation in social media marketing and enhance your ability to manage YouTube as part of a comprehensive social media strategy.
Video Marketing Specialist
Video Marketing Specialist
Video Marketing Specialists develop and execute video marketing strategies for businesses. This course will provide you with a solid foundation in YouTube marketing, enabling you to create compelling videos, build a strong channel presence, and effectively reach your target audience. The focus on optimizing videos for search, engaging with viewers, and analyzing campaign performance will equip you with the skills to excel as a Video Marketing Specialist.
Content Marketing Specialist
Content Marketing Specialist
Content Marketing Specialists create and distribute valuable content to attract and retain a target audience. The course will provide you with practical skills in creating engaging YouTube videos, optimizing your channel for search visibility, and promoting your content effectively. By understanding how to leverage YouTube's platform for content marketing, you can enhance your ability to reach your target audience and drive engagement.
Communications Specialist
Communications Specialist
Communications Specialists develop and implement communication strategies for organizations, which may include using YouTube for content distribution. The course will equip you with the knowledge and skills to create engaging YouTube videos, build a strong channel presence, and communicate effectively with your audience. By leveraging YouTube's platform to reach and engage your target audience, you can enhance your ability to achieve your communication goals.
Public Relations Specialist
Public Relations Specialist
Public Relations Specialists manage the public image of organizations, which may involve utilizing YouTube for media outreach and engagement. The course's insights into creating effective YouTube videos, optimizing your channel for visibility, and engaging with your audience will enhance your ability to leverage YouTube as a platform for public relations. By understanding how to communicate effectively on YouTube, you can build a positive reputation and strengthen relationships with your stakeholders.
Advertising Manager
Advertising Manager
Advertising Managers plan and execute advertising campaigns, which may include using YouTube as a platform. The course's focus on creating engaging videos, optimizing your channel for visibility, and analyzing campaign performance will provide you with a strong foundation in YouTube marketing. This will enable you to effectively plan and execute YouTube advertising campaigns and measure their success, enhancing your skills as an Advertising Manager.
Community Manager
Community Manager
Community Managers manage online communities and engage with users, which may include YouTube communities. The course will equip you with the skills to create engaging YouTube videos, build a strong channel presence, and interact effectively with your audience. By learning how to foster a vibrant and engaged community on YouTube, you can enhance your ability to manage online communities and build strong relationships with your audience.
Brand Manager
Brand Manager
Brand Managers develop and manage brand strategies for organizations, which may involve using YouTube to build brand awareness and engagement. This course will provide you with the knowledge and skills to create effective YouTube videos, optimize your channel for visibility, and engage with your target audience. By understanding how to leverage YouTube as a platform for brand building, you can enhance your ability to develop and execute successful brand strategies.
Media Relations Specialist
Media Relations Specialist
Media Relations Specialists manage relationships with media outlets, which may involve utilizing YouTube for content distribution and outreach. The course's insights into creating effective YouTube videos, optimizing your channel for visibility, and engaging with your audience will enhance your ability to leverage YouTube as a platform for media relations. By understanding how to communicate effectively on YouTube, you can build strong relationships with media outlets and generate positive coverage for your organization.
Public Affairs Specialist
Public Affairs Specialist
Public Affairs Specialists manage relationships with government officials and stakeholders, which may involve using YouTube for public outreach and engagement. The course will equip you with the skills to create engaging YouTube videos, build a strong channel presence, and communicate effectively with your audience. By leveraging YouTube as a platform for public affairs, you can enhance your ability to influence public policy and build relationships with key stakeholders.
Event Planner
Event Planner
Event Planners organize and execute events, which may involve using YouTube for event promotion and live streaming. The course's focus on creating engaging videos, optimizing your channel for visibility, and engaging with your audience will provide you with valuable skills for this role. By understanding how to leverage YouTube to promote events and connect with attendees virtually, you can enhance your ability to plan and execute successful events.
Sales Manager
Sales Manager
Sales Managers lead and motivate sales teams, which may involve using YouTube for product demonstrations and customer engagement. The course will provide you with the skills to create engaging YouTube videos, optimize your channel for visibility, and interact effectively with your audience. By learning how to leverage YouTube as a platform for sales and marketing, you can enhance your ability to generate leads, close deals, and build strong customer relationships.
Business Development Manager
Business Development Manager
Business Development Managers identify and develop new business opportunities, which may involve using YouTube for lead generation and market research. The course's focus on creating engaging videos, optimizing your channel for visibility, and analyzing campaign performance will provide you with valuable skills for this role. By understanding how to leverage YouTube to generate leads and gain insights into your target market, you can enhance your ability to identify and pursue new business opportunities.
For more career information including salaries, visit:
OpenCourser.com/course/fbkc77/small
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Small Business Marketing Using YouTube.
Save
Provides a comprehensive overview of YouTube marketing for small businesses. It covers everything from creating a channel to promoting your videos and engaging with your audience.
Save
Great resource for anyone who wants to learn how to create engaging YouTube videos. It covers everything from planning your videos to editing and promoting them.
Great resource for small business owners who want to learn more about social media marketing. It covers everything from creating a social media strategy to using social media to drive traffic to your website.
Great resource for small business owners who want to learn how to use YouTube to market their businesses. It covers everything from creating a YouTube channel to promoting your videos and engaging with your audience.
Great resource for small business owners who want to learn more about social media marketing. It covers everything from creating a social media strategy to using social media to drive traffic to your website.
Great resource for small business owners who want to learn how to use YouTube to market their businesses. It covers everything from creating a YouTube channel to promoting your videos and engaging with your audience.
Great resource for beginners who want to learn how to market their businesses on YouTube. It covers everything from creating a YouTube channel to promoting your videos and engaging with your audience.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/fbkc77/small
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Effort
1 hour
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Julia Arteno
Language
English
Good to know
Specific to small businesses
Benefits small business owners with limited to no social media experience
Provides step-by-step guidance on using YouTube for small business promotion
Covers various aspects of YouTube marketing, including channel creation, customization, content posting, collaboration, audience engagement, and analytics
Focuses on YouTube specifically, providing in-depth knowledge of the platform
May be less relevant for businesses not interested in using YouTube as a marketing channel
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