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Julia Arteno
In this 1-hour long project-based course, you will learn how to create a small business blog using the Blogger.com platform, how to customize their page, how to interact with customers and promote their business, and how to use the Stats tab to analyze their reach. This course will benefit small business owners with limited to no social media marketing experience.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/o7whhb/creating
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What's inside
Syllabus
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Focuses on using Blogger.com, a platform specifically designed for small businesses
Suitable for small business owners, aligning with their target audience's needs and skillset
Provides practical skills on creating and managing a blog for business promotion and customer engagement
Covers essential aspects of small business blogging, including customization, interaction, and analytics
Offers a brief and focused approach, ideal for busy small business owners with limited time for learning
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Reviews summary
Creating a free business blog for beginners
According to learners, 'Creating a Free Business Page with Blogger' is a highly practical and beginner-friendly course, especially beneficial for small business owners with limited to no tech experience. Students frequently praise its clear, step-by-step instructions and the instructor's perfect pace, enabling them to build a functional business page quickly through its hands-on, project-based approach. While it provides a quick, free online presence, some students note that the Blogger platform feels a bit outdated and the content is too basic for those seeking advanced features or already familiar with web platforms. It delivers well on its promise for its target audience.
Primarily geared towards North American users, but broadly applicable.
"My only minor issue is that the course mentions it works best for North America, and I'm in Europe, so some regional aspects might not perfectly apply, but it was still largely relevant."
The instructor provides clear, concise, and well-paced guidance.
"I found the instructions incredibly clear and easy to follow. The instructor broke down each step..."
"The instructor's pace was perfect, not too fast, not too slow."
"Instructor is very clear and concise."
"The instructor is clear."
Enables immediate application by creating a functional business page.
"the hands-on project really helped me build confidence."
"I loved how practical this course was. In just an hour, I had a functional business page."
"A truly project-based learning experience."
"The hands-on part was key."
Perfect for new users and small business owners with limited tech experience.
"This course was exactly what I needed! As a small business owner with zero tech background, I found the instructions incredibly clear and easy to follow."
"Great for anyone starting out without a big budget."
"Perfect for small business owners with limited budget. It literally takes you by the hand..."
"Better suited for someone with literally no online experience."
May be too slow or superficial for those with prior web experience.
"I already use WordPress for my business, and frankly, this course was too basic and outdated."
"The content felt a bit superficial, and Blogger itself feels a bit outdated compared to other platforms."
"If you're looking for professional tools, this isn't it. Better suited for someone with literally no online experience."
"If you're tech-savvy, you might find it redundant."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Creating a Free Business Page with Blogger with these
activities:
Read 'The Lean Startup'
Show steps
Read 'The Lean Startup' to learn about the lean startup methodology and how you can apply it to your own business.
View
The Startup Way: How Modern Companies Use...
on Amazon
Show steps
-
Purchase or borrow a copy of 'The Lean Startup'.
-
Read the book and take notes.
-
Reflect on how you can apply the lean startup methodology to your own business.
Watch video tutorials on how to use Blogger
Show steps
Watch video tutorials on how to use Blogger to learn more about its features and functionality.
Show steps
-
Find video tutorials on YouTube or other online platforms.
-
Watch the tutorials and take notes.
-
Practice using the techniques you learn in the tutorials.
Practice using the Blogger platform
Show steps
Practice using the Blogger platform to familiarize yourself with its features and functionality.
Browse courses on
Content Management
Show steps
-
Create a new blog on Blogger.
-
Customize the look and feel of your blog.
-
Add a new post to your blog.
-
Edit and publish your post.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create a small business website
Show steps
Create a small business website to practice the skills you learn in the course and get a better understanding of how to create an effective website.
Show steps
-
Choose a domain name and web hosting provider.
-
Install WordPress or another content management system.
-
Customize the look and feel of your website.
-
Add content to your website.
-
Promote your website.
Create a sample blog post
Show steps
Create a sample blog post to practice the skills you learn in the course and get a better understanding of how to create effective blog posts.
Show steps
-
Choose a topic for your blog post.
-
Write an outline for your blog post.
-
Write the first draft of your blog post.
-
Edit and proofread your blog post.
-
Publish your blog post.
Create a social media marketing plan
Show steps
Create a social media marketing plan to help you promote your business online.
Browse courses on
Social Media Marketing
Show steps
-
Define your target audience.
-
Set your social media goals.
-
Choose the right social media platforms.
-
Create a content calendar.
-
Track your results and make adjustments.
Join a community for small business owners
Show steps
Join a community for small business owners to connect with other entrepreneurs and learn from their experiences.
Browse courses on
Networking
Show steps
-
Find a community that is relevant to your business.
-
Introduce yourself to the community.
-
Participate in discussions and ask questions.
-
Offer your own insights and help other members.
Read 'The Lean Startup'
Show steps
Read 'The Lean Startup' to learn about the lean startup methodology and how you can apply it to your own business.
View
The Startup Way: How Modern Companies Use...
on Amazon
Show steps
Show steps
Show steps
- Purchase or borrow a copy of 'The Lean Startup'.
- Read the book and take notes.
- Reflect on how you can apply the lean startup methodology to your own business.
Watch video tutorials on how to use Blogger
Show steps
Watch video tutorials on how to use Blogger to learn more about its features and functionality.
Show steps
Show steps
Show steps
- Find video tutorials on YouTube or other online platforms.
- Watch the tutorials and take notes.
- Practice using the techniques you learn in the tutorials.
Practice using the Blogger platform
Show steps
Practice using the Blogger platform to familiarize yourself with its features and functionality.
Browse courses on
Content Management
Show steps
Show steps
Show steps
- Create a new blog on Blogger.
- Customize the look and feel of your blog.
- Add a new post to your blog.
- Edit and publish your post.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create a small business website
Show steps
Create a small business website to practice the skills you learn in the course and get a better understanding of how to create an effective website.
Show steps
Show steps
Show steps
- Choose a domain name and web hosting provider.
- Install WordPress or another content management system.
- Customize the look and feel of your website.
- Add content to your website.
- Promote your website.
Create a sample blog post
Show steps
Create a sample blog post to practice the skills you learn in the course and get a better understanding of how to create effective blog posts.
Show steps
Show steps
Show steps
- Choose a topic for your blog post.
- Write an outline for your blog post.
- Write the first draft of your blog post.
- Edit and proofread your blog post.
- Publish your blog post.
Create a social media marketing plan
Show steps
Create a social media marketing plan to help you promote your business online.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Define your target audience.
- Set your social media goals.
- Choose the right social media platforms.
- Create a content calendar.
- Track your results and make adjustments.
Join a community for small business owners
Show steps
Join a community for small business owners to connect with other entrepreneurs and learn from their experiences.
Browse courses on
Networking
Show steps
Show steps
Show steps
- Find a community that is relevant to your business.
- Introduce yourself to the community.
- Participate in discussions and ask questions.
- Offer your own insights and help other members.
Career center
Learners who complete Creating a Free Business Page with Blogger will develop knowledge and skills
that may be useful to these careers:
Social Media Manager
Social Media Manager
A Social Media Manager plans, develops, and executes social media strategies for businesses. They create and manage content, monitor social media platforms for engagement, and analyze data to measure the success of their campaigns. This course may be useful for Social Media Managers because it teaches them how to create and manage a blog, which is a key component of any social media strategy.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for planning and executing marketing campaigns for businesses. They develop advertising campaigns, manage social media accounts, and track the success of their campaigns. This course may be useful for Marketing Managers because it teaches them how to create and manage a blog, which is a key component of any marketing campaign.
Content Manager
Content Manager
A Content Manager is responsible for creating and managing content for businesses. They write blog posts, articles, and other content to promote the business and its products or services. This course may be useful for Content Managers because it teaches them how to create and manage a blog, which is a key component of any content marketing strategy.
Business Analyst
Business Analyst
A Business Analyst is responsible for analyzing business data to identify opportunities for improvement. They develop reports and make recommendations to help businesses make better decisions. This course may be useful for Business Analysts because it teaches them how to use data to analyze the success of their marketing campaigns.
Web Developer
Web Developer
A Web Developer is responsible for designing and developing websites. They work with clients to understand their needs and then create websites that are both functional and visually appealing. This course may be useful for Web Developers because it teaches them how to create and manage a website, which is a key component of any business's online presence.
Graphic Designer
Graphic Designer
A Graphic Designer is responsible for creating visual content for businesses. They design logos, brochures, and other marketing materials. This course may be useful for Graphic Designers because it teaches them how to create and manage a blog, which is a key component of any business's marketing strategy.
Copywriter
Copywriter
A Copywriter is responsible for writing marketing copy for businesses. They write website content, blog posts, and other marketing materials. This course may be useful for Copywriters because it teaches them how to write effective blog posts, which are a key component of any business's content marketing strategy.
Public Relations Specialist
Public Relations Specialist
A Public Relations Specialist is responsible for managing the public relations for businesses. They write press releases, organize media events, and manage the business's reputation. This course may be useful for Public Relations Specialists because it teaches them how to create and manage a blog, which is a key component of any public relations strategy.
Sales Manager
Sales Manager
A Sales Manager is responsible for managing the sales team for businesses. They set sales goals, motivate the team, and track the success of the sales force. This course may be useful for Sales Managers because it teaches them how to use data to analyze the success of their sales campaigns.
Financial Analyst
Financial Analyst
A Financial Analyst is responsible for analyzing financial data to make investment recommendations. They develop financial models and make recommendations to clients on where to invest their money. This course may be useful for Financial Analysts because it teaches them how to use data to analyze the success of their investment strategies.
Operations Manager
Operations Manager
An Operations Manager is responsible for managing the day-to-day operations of a business. They oversee the production, marketing, and sales departments and ensure that the business is running smoothly. This course may be useful for Operations Managers because it teaches them how to use data to analyze the success of their operations.
Project Manager
Project Manager
A Project Manager is responsible for planning and executing projects for businesses. They develop project plans, manage budgets, and track the progress of projects. This course may be useful for Project Managers because it teaches them how to use data to analyze the success of their projects.
Human Resources Manager
Human Resources Manager
A Human Resources Manager is responsible for managing the human resources department of a business. They recruit, hire, and train employees and oversee the employee benefits program. This course may be useful for Human Resources Managers because it teaches them how to use data to analyze the success of their human resources programs.
Information Technology Manager
Information Technology Manager
An Information Technology Manager is responsible for managing the information technology department of a business. They oversee the computer systems, networks, and software and ensure that the business's technology is running smoothly. This course may be useful for Information Technology Managers because it teaches them how to use data to analyze the success of their technology investments.
Chief Executive Officer
Chief Executive Officer
A Chief Executive Officer (CEO) is the top executive in a company. They are responsible for the overall success of the company and make decisions on everything from product development to marketing to finance. This course may be useful for CEOs because it teaches them how to use data to make better decisions for their company.
For more career information including salaries, visit:
OpenCourser.com/course/o7whhb/creating
Reading list
We've selected ten books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Creating a Free Business Page with Blogger.
This beginner-friendly guide to Blogger covers all the basics of using the platform, from creating your first blog to customizing your design and adding content.
This comprehensive guide to small business marketing covers all the essential aspects of marketing your business, from developing a marketing plan to creating a website and using social media.
Save
This insightful book on social media provides a unique perspective on how to use social media to build relationships, engage with customers, and grow your business.
Save
This influential book on the lean startup methodology provides a framework for building successful businesses by testing ideas quickly and cheaply.
This thought-provoking book on startups challenges conventional wisdom and provides insights into how to build successful businesses in the 21st century.
This classic book on innovation provides a framework for understanding why large companies often fail to innovate and how to overcome this challenge.
This influential book on marketing technology products provides a framework for understanding the different challenges of marketing to early adopters and mainstream customers.
This comprehensive guide to starting and running a successful startup provides a step-by-step framework for building a successful business.
Save
This practical guide to getting customers for your startup provides a framework for understanding the different channels for reaching customers and how to use them effectively.
Save
This insightful book on strategy provides a framework for understanding what makes a good strategy and how to avoid common pitfalls.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/o7whhb/creating
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