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Small Business Marketing Using Facebook

Julia Arteno

In this course, learners will learn how to use Facebook to promote their small business. They will learn how to create a personal profile, as well as a business page, how to proactively engage with their target audience by sharing pictures and other information, how to schedule their content, publish ads, and analyze their progress.

This course will benefit small business owners with limited to no social media marketing experience.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

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What's inside

Syllabus

Small Business Marketing Using Facebook
In this course, learners will gain knowledge on how to use Facebook to promote their small business. They will learn how to create a personal profile, as well as a business page, how to proactively engage with their target audience by sharing pictures and other information, how to schedule their content, publish ads, and analyze their progress. This course will benefit small business owners with limited to no social media marketing experience.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Suitable for beginners who have little to no experience with social media marketing
Focuses on Facebook as a small business marketing platform, which can be valuable
Provides practical skills in creating and managing Facebook pages and content
Offers insights into scheduling content and analyzing progress
Guidance on using paid advertising on Facebook, which can be useful for businesses
Course is designed for North American businesses, which may limit its relevance for learners elsewhere

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Reviews summary

Facebook marketing for small business

Learners say this highly-rated course is great for small business owners who are new to Facebook marketing. According to students, it features engaging assignments and easy-to-follow steps. The instructor is knowledgeable and the course content is thorough with excellent learning materials.
Course features useful assignments
"Its good to guid learners to do what thy have to"
"this is a very nice FB marketing guided project"
Course is great for beginners
"Very informative. I recommend this to people has no knowledge in setting up a Facebook Business Page."
"This course is just the right option for me!"
Course is thorough
"Excellent and thorough!"
"E​xetremely useful and relevant content. Very concise and precise."
Instructor is easy to understand
"Excellent job from Julia Arteno"
"Very detailed, interesting, and engaging, easy steps to follow."
"Later during the whole course the instructor was basicaly reading the lables on the buttons without explaining how to use features in the better way."
Course lacks detail
"The course had skimmed over the explanation for a lot of features."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Small Business Marketing Using Facebook with these activities:
Review Facebook marketing concepts
Reviewing Facebook marketing concepts will help you build a stronger foundation for the course and improve your understanding of its core principles.
Browse courses on Facebook Marketing
Show steps
  • Read articles and blog posts about Facebook marketing
  • Watch videos and tutorials about Facebook marketing
  • Take a practice quiz or test on Facebook marketing
Gather a list of Facebook marketing resources
Gathering a list of Facebook marketing resources will help you stay up-to-date on the latest trends and best practices.
Show steps
  • Search for Facebook marketing resources online
  • Bookmark or save the resources that you find
  • Organize your resources by topic or type
  • Share your list of resources with other marketers
Watch a Facebook marketing webinar
Watching a Facebook marketing webinar will give you an overview of the topic and help you learn from experts.
Show steps
  • Search for Facebook marketing webinars
  • Register for a webinar that interests you
  • Watch the webinar and take notes
  • Apply what you learn to your own marketing efforts
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create a Facebook business page
Creating a Facebook business page will allow you to apply the concepts you learn in the course and gain hands-on experience with Facebook marketing.
Show steps
  • Choose a name and profile picture for your business page
  • Write a brief description of your business
  • Add contact information and a call-to-action button
  • Invite your friends and followers to like your page
Join a Facebook marketing group
Joining a Facebook marketing group will allow you to connect with other marketers and learn from their experiences.
Show steps
  • Search for Facebook marketing groups on Facebook
  • Join a few groups that interest you
  • Participate in discussions and ask questions
  • Share your own knowledge and experiences
Run Facebook ads
Running Facebook ads will give you practical experience with one of the most important aspects of Facebook marketing.
Show steps
  • Create a Facebook ad campaign
  • Set a budget and target audience for your ad
  • Design your ad creative
  • Launch your ad campaign
  • Monitor and adjust your ad campaign
Write a blog post about Facebook marketing
Writing a blog post about Facebook marketing will help you solidify your understanding of the topic and share your knowledge with others.
Show steps
  • Choose a topic for your blog post
  • Research your topic and gather information
  • Write a draft of your blog post
  • Edit and revise your blog post
  • Publish your blog post

Career center

Learners who complete Small Business Marketing Using Facebook will develop knowledge and skills that may be useful to these careers:
Digital Marketing Specialist
Digital Marketing Specialists are responsible for developing and executing digital marketing campaigns. They use a variety of digital marketing channels, including social media, search engine optimization, and email marketing. The course Small Business Marketing Using Facebook can help Digital Marketing Specialists learn how to use Facebook to promote their business and reach more customers.
See salaries and explore the career path for Digital Marketing Specialist
Advertising Manager
Advertising Managers are responsible for planning and executing advertising campaigns. They work with marketing teams to develop creative and effective ads, and they track results to measure the success of their campaigns. The course Small Business Marketing Using Facebook can help Advertising Managers learn how to use Facebook to advertise their business and reach more customers.
See salaries and explore the career path for Advertising Manager
Entrepreneur
Entrepreneurs start and run their own businesses. They are responsible for all aspects of their business, including marketing, sales, and finance. The course Small Business Marketing Using Facebook can help Entrepreneurs learn how to use Facebook to promote their business and reach more customers.
See salaries and explore the career path for Entrepreneur
Content Manager
Content Managers are responsible for creating and managing content for their company's website, blog, and social media channels. They work with marketing teams to develop a content strategy that aligns with the company's marketing goals. The course Small Business Marketing Using Facebook can help Content Managers learn how to use Facebook to create and share content that will reach their target audience.
See salaries and explore the career path for Content Manager
Social Media Manager
Social Media Managers are responsible for managing their company's social media presence. They create and publish content, engage with followers, and track results. The course Small Business Marketing Using Facebook can help Social Media Managers learn how to use Facebook to promote their business and reach more customers.
See salaries and explore the career path for Social Media Manager
Community Manager
Community Managers are responsible for building and managing online communities around their company's brand. They engage with customers and followers on social media, forums, and other online platforms. The course Small Business Marketing Using Facebook can help Community Managers learn how to use Facebook to build and manage a community around their business.
See salaries and explore the career path for Community Manager
Marketing Consultant
Marketing Consultants help businesses develop and execute marketing strategies. They work with clients to identify their marketing goals, develop marketing plans, and implement marketing campaigns. The course Small Business Marketing Using Facebook can help Marketing Consultants learn how to use Facebook to help their clients promote their business and reach more customers.
See salaries and explore the career path for Marketing Consultant
Business Development Manager
Business Development Managers are responsible for developing and executing business development strategies. They work with clients to identify new business opportunities and develop relationships with potential customers. The course Small Business Marketing Using Facebook can help Business Development Managers learn how to use Facebook to promote their business and reach more customers.
See salaries and explore the career path for Business Development Manager
Customer Relationship Manager
Customer Relationship Managers are responsible for managing relationships with customers. They work with customers to identify their needs and provide them with the products and services they need. The course Small Business Marketing Using Facebook can help Customer Relationship Managers learn how to use Facebook to build relationships with customers and provide them with the support they need.
See salaries and explore the career path for Customer Relationship Manager
Sales Manager
Sales Managers are responsible for developing and executing sales strategies. They work with sales teams to identify sales goals, develop sales plans, and implement sales campaigns. The course Small Business Marketing Using Facebook can help Sales Managers learn how to use Facebook to promote their business and reach more customers.
See salaries and explore the career path for Sales Manager
Public relations manager
Public Relations Managers are responsible for managing their company's public image. They work with the media, customers, and stakeholders to build and maintain a positive reputation for the company. The course Small Business Marketing Using Facebook can help Public Relations Managers learn how to use Facebook to promote their company and reach more people.
See salaries and explore the career path for Public relations manager
Account Manager
Account Managers are responsible for managing relationships with clients. They work with clients to identify their needs and provide them with the products and services they need. The course Small Business Marketing Using Facebook can help Account Managers learn how to use Facebook to build relationships with clients and provide them with the support they need.
See salaries and explore the career path for Account Manager
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns to promote their company's products or services. They use a variety of marketing channels, including social media, to reach their target audience. The course Small Business Marketing Using Facebook can help Marketing Managers learn how to use Facebook to promote their business and reach more customers.
See salaries and explore the career path for Marketing Manager
Project Manager
Project Managers are responsible for planning and executing projects. They work with teams to develop project plans, track progress, and ensure that projects are completed on time and within budget. The course Small Business Marketing Using Facebook may be useful for Project Managers who are working on projects related to marketing or social media.
See salaries and explore the career path for Project Manager
Operations Manager
Operations Managers are responsible for overseeing the day-to-day operations of a business. They work with teams to develop and implement operational plans, track progress, and ensure that the business is running smoothly. The course Small Business Marketing Using Facebook may be useful for Operations Managers who are responsible for marketing or social media marketing.
See salaries and explore the career path for Operations Manager

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Small Business Marketing Using Facebook.
Cover image
Social Media Marketing All-in-One For Dummies
Save
Provides a comprehensive overview of Facebook marketing, covering everything from creating a business page to running ads and analyzing results. It's a great resource for small business owners who are new to Facebook marketing.
Social Media Marketing All-in-One For Dummies
Paperback
$$
Social Media Marketing All-in-One For Dummies (For...
Kindle Edition
$$
Cover image
The Science of Marketing
Save
Classic guide to Facebook marketing. It covers everything from creating a strategy to measuring results.
The Science of Marketing
Paperback
Check
The Science of Marketing
Kindle Edition
Check
Cover image
Facebook Marketing
Save
Provides a step-by-step guide to using Facebook for business. It's a great resource for small business owners who are short on time.
Facebook Marketing: An Hour a Day
Paperback
$$
Facebook Marketing: An Hour a Day
Paperback
$$
Facebook Marketing: An Hour a Day
Kindle Edition
$$
Cover image
Digital Marketing
Save
Provides a strategic overview of social media marketing. It's a great resource for small business owners who want to understand the big picture.
Digital Marketing
Paperback
Check
Digital Marketing
Kindle Edition
Check
Cover image
Adcreep
Save
Provides a thought-provoking look at the impact of social media on business and society.
Adcreep: The Case Against Modern Marketing
Hardcover
$$
Adcreep: The Case Against Modern Marketing
Kindle Edition
$$
Cover image
Internet Marketing
Save
Provides a step-by-step guide to using social media for business.
Internet Marketing
Paperback
Check
Internet Marketing
Kindle Edition
Check

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Course image
Effort
1 hour
Via
Coursera
Institution
Coursera Project Network
Instructor
Julia Arteno
Language
English
Good to know
Suitable for beginners who have little to no experience with social media marketing
Focuses on Facebook as a small business marketing platform, which can be valuable
Provides practical skills in creating and managing Facebook pages and content
Offers insights into scheduling content and analyzing progress
Guidance on using paid advertising on Facebook, which can be useful for businesses
Course is designed for North American businesses, which may limit its relevance for learners elsewhere
Share and help others discover this course.
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