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Small Business Marketing Using Facebook

Julia Arteno

In this course, learners will learn how to use Facebook to promote their small business. They will learn how to create a personal profile, as well as a business page, how to proactively engage with their target audience by sharing pictures and other information, how to schedule their content, publish ads, and analyze their progress.

This course will benefit small business owners with limited to no social media marketing experience.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

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What's inside

Syllabus

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Suitable for beginners who have little to no experience with social media marketing

Focuses on Facebook as a small business marketing platform, which can be valuable

Provides practical skills in creating and managing Facebook pages and content

Offers insights into scheduling content and analyzing progress

Guidance on using paid advertising on Facebook, which can be useful for businesses

Course is designed for North American businesses, which may limit its relevance for learners elsewhere

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Reviews summary

Essential facebook marketing for small business

According to students, this course offers a largely positive introduction to Facebook marketing, especially for small business owners with limited or no prior experience. Learners consistently highlight the instructor's clear explanations and the practical, step-by-step approach to setting up business pages, engaging audiences, and running basic ads. However, a significant number of recent reviews raise concerns about outdated course material, particularly regarding the constantly evolving Facebook interface, which can make hands-on activities confusing. While it provides a solid foundational understanding, those seeking advanced strategies or in-depth analytics may find it too basic.

Instructor praised for clear explanations and engaging teaching style.

"The instructor explains everything clearly, step-by-step. I particularly found the sections on creating a business page... very useful."

"The instructor is very engaging and knowledgeable, explaining complex topics simply."

"This course is fantastic because the instructor is very good at breaking down complicated information."

Provides concrete steps and actionable strategies directly applicable to business needs.

"The hands-on demos made it easy to follow along and implement the strategies immediately for my business."

"I learned how to set up my page, get more likes, and even run my first ad—very practical and easy to understand."

"The course gives you actionable steps to grow your online presence and understand your audience better."

Excellent for newcomers with little to no social media marketing experience.

"This course is absolutely perfect for beginners who are just starting out with Facebook marketing for their small business."

"The instructor explains everything clearly, step-by-step, making it very accessible for new small business owners."

"I had limited social media experience and this course provided me with a strong, easy-to-follow foundation."

Focuses on fundamentals, lacking depth on complex strategies or analytics.

"I was hoping for more advanced techniques, but it really sticks to the fundamentals."

"Some sections felt a bit rushed, and I wish there was more depth on advanced ad strategies."

"If you've already dabbled in Facebook marketing, you might find it too basic; I was looking for more on dynamic ads or conversion tracking."

Significant portions of the course, especially interfaces, are no longer current.

"Parts of the course seemed outdated. The interface shown in the videos for Facebook Ads Manager was different from what I saw, which made it confusing."

"Completely outdated. Instructor did not update the course material. Facebook has changed so much since this was recorded. A waste of my time."

"While the concepts are generally sound, the practical application was frustrating due to the outdated screenshots."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Small Business Marketing Using Facebook with these activities:

Review Facebook marketing concepts

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Reviewing Facebook marketing concepts will help you build a stronger foundation for the course and improve your understanding of its core principles.

Browse courses on Facebook Marketing

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Read articles and blog posts about Facebook marketing
Watch videos and tutorials about Facebook marketing
Take a practice quiz or test on Facebook marketing

Gather a list of Facebook marketing resources

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Gathering a list of Facebook marketing resources will help you stay up-to-date on the latest trends and best practices.

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Search for Facebook marketing resources online
Bookmark or save the resources that you find
Organize your resources by topic or type
Share your list of resources with other marketers

Watch a Facebook marketing webinar

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Watching a Facebook marketing webinar will give you an overview of the topic and help you learn from experts.

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Search for Facebook marketing webinars
Register for a webinar that interests you
Watch the webinar and take notes
Apply what you learn to your own marketing efforts

Four other activities

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Create a Facebook business page

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Creating a Facebook business page will allow you to apply the concepts you learn in the course and gain hands-on experience with Facebook marketing.

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Choose a name and profile picture for your business page
Write a brief description of your business
Add contact information and a call-to-action button
Invite your friends and followers to like your page

Join a Facebook marketing group

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Joining a Facebook marketing group will allow you to connect with other marketers and learn from their experiences.

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Search for Facebook marketing groups on Facebook
Join a few groups that interest you
Participate in discussions and ask questions
Share your own knowledge and experiences

Run Facebook ads

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Running Facebook ads will give you practical experience with one of the most important aspects of Facebook marketing.

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Create a Facebook ad campaign
Set a budget and target audience for your ad
Design your ad creative
Launch your ad campaign
Monitor and adjust your ad campaign

Write a blog post about Facebook marketing

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Writing a blog post about Facebook marketing will help you solidify your understanding of the topic and share your knowledge with others.

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Choose a topic for your blog post
Research your topic and gather information
Write a draft of your blog post
Edit and revise your blog post
Publish your blog post

Career center

Learners who complete Small Business Marketing Using Facebook will develop knowledge and skills that may be useful to these careers:

Digital Marketing Specialist

Digital Marketing Specialists are responsible for developing and executing digital marketing campaigns. They use a variety of digital marketing channels, including social media, search engine optimization, and email marketing. The course Small Business Marketing Using Facebook can help Digital Marketing Specialists learn how to use Facebook to promote their business and reach more customers.

See salaries and explore the career path for Digital Marketing Specialist

Advertising Manager

Advertising Managers are responsible for planning and executing advertising campaigns. They work with marketing teams to develop creative and effective ads, and they track results to measure the success of their campaigns. The course Small Business Marketing Using Facebook can help Advertising Managers learn how to use Facebook to advertise their business and reach more customers.

See salaries and explore the career path for Advertising Manager

Entrepreneur

Entrepreneurs start and run their own businesses. They are responsible for all aspects of their business, including marketing, sales, and finance. The course Small Business Marketing Using Facebook can help Entrepreneurs learn how to use Facebook to promote their business and reach more customers.

See salaries and explore the career path for Entrepreneur

Community Manager

Community Managers are responsible for building and managing online communities around their company's brand. They engage with customers and followers on social media, forums, and other online platforms. The course Small Business Marketing Using Facebook can help Community Managers learn how to use Facebook to build and manage a community around their business.

See salaries and explore the career path for Community Manager

Social Media Manager

Social Media Managers are responsible for managing their company's social media presence. They create and publish content, engage with followers, and track results. The course Small Business Marketing Using Facebook can help Social Media Managers learn how to use Facebook to promote their business and reach more customers.

See salaries and explore the career path for Social Media Manager

Marketing Consultant

Marketing Consultants help businesses develop and execute marketing strategies. They work with clients to identify their marketing goals, develop marketing plans, and implement marketing campaigns. The course Small Business Marketing Using Facebook can help Marketing Consultants learn how to use Facebook to help their clients promote their business and reach more customers.

See salaries and explore the career path for Marketing Consultant

Business Development Manager

Business Development Managers are responsible for developing and executing business development strategies. They work with clients to identify new business opportunities and develop relationships with potential customers. The course Small Business Marketing Using Facebook can help Business Development Managers learn how to use Facebook to promote their business and reach more customers.

See salaries and explore the career path for Business Development Manager

Content Manager

Content Managers are responsible for creating and managing content for their company's website, blog, and social media channels. They work with marketing teams to develop a content strategy that aligns with the company's marketing goals. The course Small Business Marketing Using Facebook can help Content Managers learn how to use Facebook to create and share content that will reach their target audience.

See salaries and explore the career path for Content Manager

Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns to promote their company's products or services. They use a variety of marketing channels, including social media, to reach their target audience. The course Small Business Marketing Using Facebook can help Marketing Managers learn how to use Facebook to promote their business and reach more customers.

See salaries and explore the career path for Marketing Manager

Public relations manager

Public Relations Managers are responsible for managing their company's public image. They work with the media, customers, and stakeholders to build and maintain a positive reputation for the company. The course Small Business Marketing Using Facebook can help Public Relations Managers learn how to use Facebook to promote their company and reach more people.

See salaries and explore the career path for Public relations manager

Sales Manager

Sales Managers are responsible for developing and executing sales strategies. They work with sales teams to identify sales goals, develop sales plans, and implement sales campaigns. The course Small Business Marketing Using Facebook can help Sales Managers learn how to use Facebook to promote their business and reach more customers.

See salaries and explore the career path for Sales Manager

Customer Relationship Manager

Customer Relationship Managers are responsible for managing relationships with customers. They work with customers to identify their needs and provide them with the products and services they need. The course Small Business Marketing Using Facebook can help Customer Relationship Managers learn how to use Facebook to build relationships with customers and provide them with the support they need.

See salaries and explore the career path for Customer Relationship Manager

Account Manager

Account Managers are responsible for managing relationships with clients. They work with clients to identify their needs and provide them with the products and services they need. The course Small Business Marketing Using Facebook can help Account Managers learn how to use Facebook to build relationships with clients and provide them with the support they need.

See salaries and explore the career path for Account Manager

Project Manager

Project Managers are responsible for planning and executing projects. They work with teams to develop project plans, track progress, and ensure that projects are completed on time and within budget. The course Small Business Marketing Using Facebook may be useful for Project Managers who are working on projects related to marketing or social media.

See salaries and explore the career path for Project Manager

Operations Manager

Operations Managers are responsible for overseeing the day-to-day operations of a business. They work with teams to develop and implement operational plans, track progress, and ensure that the business is running smoothly. The course Small Business Marketing Using Facebook may be useful for Operations Managers who are responsible for marketing or social media marketing.

See salaries and explore the career path for Operations Manager

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Small Business Marketing Using Facebook.

Social Media Marketing All-in-One For Dummies

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Provides a comprehensive overview of Facebook marketing, covering everything from creating a business page to running ads and analyzing results. It's a great resource for small business owners who are new to Facebook marketing.

Social Media Marketing All-in-One For Dummies

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Social Media Marketing All-in-One For Dummies (For...

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