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Julia Arteno
In this 1-hour long project-based course, you will learn how to use LinkedIn to promote your small business by creating a LinkedIn business page, connecting to the right customers, using the LinkedIn messaging feature, posting relevant content, joining groups, and creating your own group for your small business. This course will benefit small business owners with limited to no social media marketing experience. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops skills that are relevant in a small business setting
Builds base-level professional skills
Develops expertise and knowledge for an actual work scenario
Belongs to a series of other courses which may indicate further opportunities
Taught by instructors with an understanding of small business marketing

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Reviews summary

Helpful linkedin marketing primer

Students appreciate this helpful LinkedIn marketing primer. Rated 4 stars or higher by 92% of learners, it is particularly useful for those new to LinkedIn marketing. If you are based outside North America, just be aware that it is tailored to this market. Also, this one-hour long course is a good overview, but those wanting in-depth material may leave wanting more.
Useful for LinkedIn marketing novices.
"very helpful course for who want to start marketing on LinkedIn"
"very good, useful, and quick information"
Great starting point for LinkedIn marketing.
"the linkedIn and I am now able to create pages and groups and join groups too."
"The course can be more elaborative in ways to explain marketing strategies using linkedin as a medium"
Focuses on North American market.
"Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions."
Surface level coverage of material.
"some linkedin courses have a premium price offered which is quite expensive. coursera is a course platform that offers related learning for free. easily accessible material. but in Coursera, the material provided is still not very deep."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Small Business Marketing Using LinkedIn with these activities:
Review LinkedIn marketing basics
Complete a quick review of the basics of LinkedIn marketing to prepare for the course.
Browse courses on Linkedin Marketing
Show steps
  • Read LinkedIn's beginner's guide to business pages
  • Watch a video tutorial on LinkedIn marketing basics
Review LinkedIn messaging features
Use the LinkedIn messaging feature effectively to communicate with potential customers and build relationships.
Browse courses on LinkedIn Messaging
Show steps
  • Learn about the different LinkedIn messaging features
  • Practice sending and receiving messages on LinkedIn
Create a LinkedIn business page
Apply the concepts learned in the course by creating a LinkedIn business page for your small business.
Show steps
  • Choose a name and profile picture for your page
  • Write a compelling business description
  • Add relevant keywords to your page
Three other activities
Expand to see all activities and additional details
Show all six activities
Connect with potential customers on LinkedIn
Gain experience connecting with potential customers on LinkedIn to build your business network.
Show steps
  • Identify potential customers in your target audience
  • Send personalized connection requests
  • Engage with your connections by commenting and sharing content
Post relevant content on your LinkedIn page
Showcase your expertise and engage with your audience by creating and sharing relevant content on LinkedIn.
Show steps
  • Identify topics that are relevant to your target audience
  • Create high-quality content that is both informative and engaging
  • Use relevant hashtags to increase the reach of your content
Participate in LinkedIn marketing contests
Gain recognition and exposure for your business by participating in LinkedIn marketing contests.
Show steps
  • Research and identify relevant LinkedIn marketing contests
  • Develop a creative and engaging campaign for the contest
  • Submit your entry and promote it to your network

Career center

Learners who complete Small Business Marketing Using LinkedIn will develop knowledge and skills that may be useful to these careers:
Marketing Specialist
The LinkedIn marketing course can be useful for a Marketing Specialist. The course teaches how to use LinkedIn to promote a business by creating a business page, connecting with customers, using messaging features, and posting content. These skills are essential for a Marketing Specialist who needs to promote their company's products or services.
Social Media Manager
A Social Media Manager could use the LinkedIn marketing course to help them promote their clients on LinkedIn. The course will teach you how to create a LinkedIn business page, connect with the right audience, use LinkedIn messaging features, post relevant content, and join groups.
Content Creator
Content Creators who want to improve their LinkedIn presence will find the LinkedIn marketing course useful. The course will teach you how to create a LinkedIn business page, connect with the right audience, post relevant content, and join groups. These skills will help you create engaging content that will attract followers and promote your brand.
Digital Marketing Manager
Digital Marketing Managers can benefit from the LinkedIn marketing course to enhance their LinkedIn marketing skills. The course will teach you how to create a LinkedIn business page, connect with the right audience, use LinkedIn messaging features, post relevant content, and join groups. These skills will help you create a successful LinkedIn marketing campaign that will reach your target audience and achieve your business goals.
Marketing Consultant
Marketing Consultants will find the LinkedIn marketing course useful to enhance their LinkedIn marketing skills. The course will teach you how to create a LinkedIn business page, connect with the right audience, use LinkedIn messaging features, post relevant content, and join groups. These skills will help you develop successful LinkedIn marketing strategies for your clients.
Sales Manager
The LinkedIn marketing course can be helpful for Sales Managers to improve their LinkedIn networking skills. The course will teach you how to create a LinkedIn business page, connect with the right prospects, use LinkedIn messaging features, post relevant content, and join groups. These skills will help you build relationships with potential customers and grow your sales pipeline.
Public Relations Specialist
The LinkedIn marketing course can be useful for Public Relations Specialists to strengthen their LinkedIn presence. The course will teach you how to create a LinkedIn business page, connect with the right audience, post relevant content, and join groups. These skills will help you build relationships with key stakeholders and promote your company's reputation.
Public relations manager
The LinkedIn marketing course can be useful for Public Relations Managers to improve their LinkedIn presence. The course will teach you how to create a LinkedIn business page, connect with the right audience, post relevant content, and join groups. These skills will help you build relationships with key influencers and promote your company's reputation.
Community Manager
The LinkedIn marketing course will be helpful for Community Managers who want to build a strong online community for their business. The course will teach you how to create a LinkedIn business page, connect with the right audience, use LinkedIn messaging features, post relevant content, and join groups. These skills will help you create a thriving community that will be a valuable asset to your business.
Search Engine Optimization (SEO) Specialist
The LinkedIn marketing course may be useful for Search Engine Optimization (SEO) Specialists to learn about LinkedIn's SEO features. The course will teach you how to create a LinkedIn business page, optimize your profile for search engines, and post relevant content. These skills will help you improve your website's visibility in LinkedIn search results.
Public Relations Coordinator
The LinkedIn marketing course may be useful for Public Relations Coordinators to enhance their LinkedIn presence. The course will teach you how to create a LinkedIn business page, connect with the right audience, post relevant content, and join groups. These skills will help you build relationships with key stakeholders and promote your company's reputation.
Customer Relationship Manager (CRM)
The LinkedIn marketing course may be useful for Customer Relationship Managers (CRMs) to improve their LinkedIn networking skills. The course will teach you how to create a LinkedIn business page, connect with the right customers, use LinkedIn messaging features, post relevant content, and join groups. These skills will help you build relationships with customers and provide excellent customer service.
Digital Content Producer
The LinkedIn marketing course may be helpful for Digital Content Producers to learn about LinkedIn's content creation tools. The course will teach you how to create a LinkedIn business page, post relevant content, and engage with your audience. These skills will help you create engaging content that will attract followers and promote your brand.
Personal Brand Manager
The LinkedIn marketing course may be useful for Personal Brand Managers to strengthen their LinkedIn presence. The course will teach you how to create a LinkedIn business page, connect with the right audience, post relevant content, and join groups. These skills will help you build a strong personal brand on LinkedIn.
Social Media Analyst
The LinkedIn marketing course may be helpful for Social Media Analysts to learn about LinkedIn's analytics features. The course will teach you how to create a LinkedIn business page, track your performance, and measure your success. These skills will help you improve your LinkedIn marketing campaigns and achieve your business goals.

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Small Business Marketing Using LinkedIn.
Provides a step-by-step guide to using LinkedIn for small businesses, covering topics such as creating a company page, building a network, and generating leads.
Provides a comprehensive overview of social media marketing for small businesses, including tips and strategies for using LinkedIn.
Provides a comprehensive overview of using LinkedIn for business, including tips and strategies for using LinkedIn to find new customers, build relationships, and generate leads.
Provides a comprehensive overview of social media marketing. It covers topics such as creating a social media strategy, using social media tools, and measuring social media marketing results.
Provides a beginner-friendly guide to using LinkedIn for professional development. It covers topics such as creating a LinkedIn profile, building a LinkedIn network, using LinkedIn groups, and using LinkedIn to find a job.

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