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Julia Arteno
In this 1-hour long project-based course, you will learn how to use LinkedIn to promote your small business by creating a LinkedIn business page, connecting to the right customers, using the LinkedIn messaging feature, posting relevant content, joining...
Read more
In this 1-hour long project-based course, you will learn how to use LinkedIn to promote your small business by creating a LinkedIn business page, connecting to the right customers, using the LinkedIn messaging feature, posting relevant content, joining...
Read more
In this 1-hour long project-based course, you will learn how to use LinkedIn to promote your small business by creating a LinkedIn business page, connecting to the right customers, using the LinkedIn messaging feature, posting relevant content, joining groups, and creating your own group for your small business. This course will benefit small business owners with limited to no social media marketing experience.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/qdzo26/small
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Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops skills that are relevant in a small business setting
Builds base-level professional skills
Develops expertise and knowledge for an actual work scenario
Belongs to a series of other courses which may indicate further opportunities
Taught by instructors with an understanding of small business marketing
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Reviews summary
Helpful linkedin marketing primer
Students appreciate this helpful LinkedIn marketing primer. Rated 4 stars or higher by 92% of learners, it is particularly useful for those new to LinkedIn marketing. If you are based outside North America, just be aware that it is tailored to this market. Also, this one-hour long course is a good overview, but those wanting in-depth material may leave wanting more.
Useful for LinkedIn marketing novices.
"very helpful course for who want to start marketing on LinkedIn"
"very good, useful, and quick information"
Great starting point for LinkedIn marketing.
"the linkedIn and I am now able to create pages and groups and join groups too."
"The course can be more elaborative in ways to explain marketing strategies using linkedin as a medium"
Focuses on North American market.
"Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions."
Surface level coverage of material.
"some linkedin courses have a premium price offered which is quite expensive. coursera is a course platform that offers related learning for free. easily accessible material. but in Coursera, the material provided is still not very deep."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Small Business Marketing Using LinkedIn with these
activities:
Review LinkedIn marketing basics
Show steps
Complete a quick review of the basics of LinkedIn marketing to prepare for the course.
Browse courses on
Linkedin Marketing
Show steps
-
Read LinkedIn's beginner's guide to business pages
-
Watch a video tutorial on LinkedIn marketing basics
Review LinkedIn messaging features
Show steps
Use the LinkedIn messaging feature effectively to communicate with potential customers and build relationships.
Browse courses on
LinkedIn Messaging
Show steps
-
Learn about the different LinkedIn messaging features
-
Practice sending and receiving messages on LinkedIn
Create a LinkedIn business page
Show steps
Apply the concepts learned in the course by creating a LinkedIn business page for your small business.
Show steps
-
Choose a name and profile picture for your page
-
Write a compelling business description
-
Add relevant keywords to your page
Three other activities
Expand to see all activities and additional details
Show all six activities
Connect with potential customers on LinkedIn
Show steps
Gain experience connecting with potential customers on LinkedIn to build your business network.
Show steps
-
Identify potential customers in your target audience
-
Send personalized connection requests
-
Engage with your connections by commenting and sharing content
Post relevant content on your LinkedIn page
Show steps
Showcase your expertise and engage with your audience by creating and sharing relevant content on LinkedIn.
Show steps
-
Identify topics that are relevant to your target audience
-
Create high-quality content that is both informative and engaging
-
Use relevant hashtags to increase the reach of your content
Participate in LinkedIn marketing contests
Show steps
Gain recognition and exposure for your business by participating in LinkedIn marketing contests.
Show steps
-
Research and identify relevant LinkedIn marketing contests
-
Develop a creative and engaging campaign for the contest
-
Submit your entry and promote it to your network
Review LinkedIn marketing basics
Show steps
Complete a quick review of the basics of LinkedIn marketing to prepare for the course.
Browse courses on
Linkedin Marketing
Show steps
Show steps
Show steps
- Read LinkedIn's beginner's guide to business pages
- Watch a video tutorial on LinkedIn marketing basics
Review LinkedIn messaging features
Show steps
Use the LinkedIn messaging feature effectively to communicate with potential customers and build relationships.
Browse courses on
LinkedIn Messaging
Show steps
Show steps
Show steps
- Learn about the different LinkedIn messaging features
- Practice sending and receiving messages on LinkedIn
Create a LinkedIn business page
Show steps
Apply the concepts learned in the course by creating a LinkedIn business page for your small business.
Show steps
Show steps
Show steps
- Choose a name and profile picture for your page
- Write a compelling business description
- Add relevant keywords to your page
Three other activities
Expand to see all activities and additional details
Show all six activities
Connect with potential customers on LinkedIn
Show steps
Gain experience connecting with potential customers on LinkedIn to build your business network.
Show steps
Show steps
Show steps
- Identify potential customers in your target audience
- Send personalized connection requests
- Engage with your connections by commenting and sharing content
Post relevant content on your LinkedIn page
Show steps
Showcase your expertise and engage with your audience by creating and sharing relevant content on LinkedIn.
Show steps
Show steps
Show steps
- Identify topics that are relevant to your target audience
- Create high-quality content that is both informative and engaging
- Use relevant hashtags to increase the reach of your content
Participate in LinkedIn marketing contests
Show steps
Gain recognition and exposure for your business by participating in LinkedIn marketing contests.
Show steps
Show steps
Show steps
- Research and identify relevant LinkedIn marketing contests
- Develop a creative and engaging campaign for the contest
- Submit your entry and promote it to your network
Career center
Learners who complete Small Business Marketing Using LinkedIn will develop knowledge and skills
that may be useful to these careers:
Marketing Specialist
Marketing Specialist
The LinkedIn marketing course can be useful for a Marketing Specialist. The course teaches how to use LinkedIn to promote a business by creating a business page, connecting with customers, using messaging features, and posting content. These skills are essential for a Marketing Specialist who needs to promote their company's products or services.
Social Media Manager
Social Media Manager
A Social Media Manager could use the LinkedIn marketing course to help them promote their clients on LinkedIn. The course will teach you how to create a LinkedIn business page, connect with the right audience, use LinkedIn messaging features, post relevant content, and join groups.
Content Creator
Content Creator
Content Creators who want to improve their LinkedIn presence will find the LinkedIn marketing course useful. The course will teach you how to create a LinkedIn business page, connect with the right audience, post relevant content, and join groups. These skills will help you create engaging content that will attract followers and promote your brand.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers can benefit from the LinkedIn marketing course to enhance their LinkedIn marketing skills. The course will teach you how to create a LinkedIn business page, connect with the right audience, use LinkedIn messaging features, post relevant content, and join groups. These skills will help you create a successful LinkedIn marketing campaign that will reach your target audience and achieve your business goals.
Marketing Consultant
Marketing Consultant
Marketing Consultants will find the LinkedIn marketing course useful to enhance their LinkedIn marketing skills. The course will teach you how to create a LinkedIn business page, connect with the right audience, use LinkedIn messaging features, post relevant content, and join groups. These skills will help you develop successful LinkedIn marketing strategies for your clients.
Sales Manager
Sales Manager
The LinkedIn marketing course can be helpful for Sales Managers to improve their LinkedIn networking skills. The course will teach you how to create a LinkedIn business page, connect with the right prospects, use LinkedIn messaging features, post relevant content, and join groups. These skills will help you build relationships with potential customers and grow your sales pipeline.
Public Relations Specialist
Public Relations Specialist
The LinkedIn marketing course can be useful for Public Relations Specialists to strengthen their LinkedIn presence. The course will teach you how to create a LinkedIn business page, connect with the right audience, post relevant content, and join groups. These skills will help you build relationships with key stakeholders and promote your company's reputation.
Public relations manager
Public relations manager
The LinkedIn marketing course can be useful for Public Relations Managers to improve their LinkedIn presence. The course will teach you how to create a LinkedIn business page, connect with the right audience, post relevant content, and join groups. These skills will help you build relationships with key influencers and promote your company's reputation.
Community Manager
Community Manager
The LinkedIn marketing course will be helpful for Community Managers who want to build a strong online community for their business. The course will teach you how to create a LinkedIn business page, connect with the right audience, use LinkedIn messaging features, post relevant content, and join groups. These skills will help you create a thriving community that will be a valuable asset to your business.
Search Engine Optimization (SEO) Specialist
Search Engine Optimization (SEO) Specialist
The LinkedIn marketing course may be useful for Search Engine Optimization (SEO) Specialists to learn about LinkedIn's SEO features. The course will teach you how to create a LinkedIn business page, optimize your profile for search engines, and post relevant content. These skills will help you improve your website's visibility in LinkedIn search results.
Public Relations Coordinator
Public Relations Coordinator
The LinkedIn marketing course may be useful for Public Relations Coordinators to enhance their LinkedIn presence. The course will teach you how to create a LinkedIn business page, connect with the right audience, post relevant content, and join groups. These skills will help you build relationships with key stakeholders and promote your company's reputation.
Customer Relationship Manager (CRM)
Customer Relationship Manager (CRM)
The LinkedIn marketing course may be useful for Customer Relationship Managers (CRMs) to improve their LinkedIn networking skills. The course will teach you how to create a LinkedIn business page, connect with the right customers, use LinkedIn messaging features, post relevant content, and join groups. These skills will help you build relationships with customers and provide excellent customer service.
Digital Content Producer
Digital Content Producer
The LinkedIn marketing course may be helpful for Digital Content Producers to learn about LinkedIn's content creation tools. The course will teach you how to create a LinkedIn business page, post relevant content, and engage with your audience. These skills will help you create engaging content that will attract followers and promote your brand.
Personal Brand Manager
Personal Brand Manager
The LinkedIn marketing course may be useful for Personal Brand Managers to strengthen their LinkedIn presence. The course will teach you how to create a LinkedIn business page, connect with the right audience, post relevant content, and join groups. These skills will help you build a strong personal brand on LinkedIn.
Social Media Analyst
Social Media Analyst
The LinkedIn marketing course may be helpful for Social Media Analysts to learn about LinkedIn's analytics features. The course will teach you how to create a LinkedIn business page, track your performance, and measure your success. These skills will help you improve your LinkedIn marketing campaigns and achieve your business goals.
For more career information including salaries, visit:
OpenCourser.com/course/qdzo26/small
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Small Business Marketing Using LinkedIn.
Save
Provides a step-by-step guide to using LinkedIn for small businesses, covering topics such as creating a company page, building a network, and generating leads.
Provides a comprehensive overview of social media marketing for small businesses, including tips and strategies for using LinkedIn.
Provides a comprehensive overview of using LinkedIn for business, including tips and strategies for using LinkedIn to find new customers, build relationships, and generate leads.
Provides a comprehensive overview of social media marketing, including tips and strategies for using LinkedIn.
Provides a comprehensive overview of social media marketing. It covers topics such as creating a social media strategy, using social media tools, and measuring social media marketing results.
Provides a beginner-friendly guide to using LinkedIn for professional development. It covers topics such as creating a LinkedIn profile, building a LinkedIn network, using LinkedIn groups, and using LinkedIn to find a job.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/qdzo26/small
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Time
1 hours
Via
Coursera
Institution
Coursera Project Network
Instructor
Julia Arteno
Good to know
Develops skills that are relevant in a small business setting
Builds base-level professional skills
Develops expertise and knowledge for an actual work scenario
Belongs to a series of other courses which may indicate further opportunities
Taught by instructors with an understanding of small business marketing
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