LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn from Udemy

Why learn LinkedIn Marketing and Lead Generation?

You might be offering an amazing product or service…but getting your foot in the door to schedule that first meeting with your dream clients is usually the hardest part.

Most people aimlessly try finding new clients by cold calling or going to networking events, which we all know can lead to inconsistent results, and frankly, can be a huge waste of time. There has to be a better way, right?

Fortunately, there is a PROVEN method top salespeople, recruiters, and entrepreneurs have been using to schedule appointments with their dream clients for years, and it’s simply by leveraging LinkedIn.

Now using LinkedIn to generate leads is, easily and decisively, one of the most effective ways for an individual or business to develop a business relationship with another company.

LinkedIn is so pervasive in our everyday lives and will continue to be the overwhelmingly dominant social media network to do business in as time goes on.

Every day millions of users all around the world check their LinkedIn and it’s only getting started. As a salesperson, recruiter, or entrepreneur, this is a powerful concept.

Unfortunately…

Or they may even spend hours of time trying to generate leads on LinkedIn using marketing…but without a blueprint, fail to capture a single lead.

Here’s the good news: this failure is an

As long as you use our

Here are some of the many things I’ll cover for you in this course that trains on how to utilize LinkedIn Lead Generation & Marketing (and, get meetings with your dream clients):

We will show you how to create a LinkedIn Lead Generation Machine for developing consistent new leads and prospects to grow your business using a FREE LinkedIn Account
How to optimize your LinkedIn Profile to get 10x more visibility and generate leads
How to send cold LinkedIn Messages and get a meeting with ANYONE from small, medium, and Fortune 500 companies
Access to the
I’ve personally tested all these bulletproof email strategies myself with small, medium, and Fortune 500 companies in all types of industries like retail, real estate, health care, etc. as one of the TOP salespeople at Oracle and Y-Combinator-backed startup, Lob.
I promise these LinkedIn strategies
This LinkedIn Marketing & Lead Generation Master Course is designed to walk anyone through the steps to get a meeting with your dream clients and grow your business. Everything is given to you. You’ll have all the tools you need.
If you do this program, take action, and don’t generate more leads then I will give you a full immediate refund. No questions asked.
So if you’re ready to
-Patrick

What's inside

Learning objectives

How generate a massive amount of leads using cutting edge sales & marketing linkedin lead generation strategies
How to optimize your linkedin profile to get 10x more visibility and generate leads
How to convert linkedin leads and conversations into real meetings via phone or in-person
Access to the most effective linkedin cold outreach scripts and templates you can use in almost any situation
The best linkedin social selling strategies turn total strangers into paying customers

The most effective linkedin marketing strategies to capture your audience’s attention and convert them into warm leads
How to send cold linkedin messages and get a meeting with anyone from small, medium, and fortune 500 companies
How to create top tier linkedin marketing content to generate massive leads from text, video, downloads, and more
How to create a linkedin group and a linkedin company page to build your profile credibility
How to drive traffic to your website using linkedin videos and linkedin blog posts

How generate a massive amount of leads using cutting edge sales & marketing linkedin lead generation strategies
How to optimize your linkedin profile to get 10x more visibility and generate leads
How to convert linkedin leads and conversations into real meetings via phone or in-person
Access to the most effective linkedin cold outreach scripts and templates you can use in almost any situation
The best linkedin social selling strategies turn total strangers into paying customers
The most effective linkedin marketing strategies to capture your audience’s attention and convert them into warm leads
How to send cold linkedin messages and get a meeting with anyone from small, medium, and fortune 500 companies
How to create top tier linkedin marketing content to generate massive leads from text, video, downloads, and more
How to create a linkedin group and a linkedin company page to build your profile credibility
How to drive traffic to your website using linkedin videos and linkedin blog posts

Syllabus

In this section, students will learn the origins of LinkedIn Machine.

A little story of how this course started.

LinkedIn Lead Generation Machine Foundations

In this lesson, students will the best tips and tricks to optimize their LinkedIn profile to gain maximum visibility.

Here students will learn how to map out exactly who their target market is.

Students will get the step by step guide on mastering outbound lead generation using LinkedIn.

An introduction to building your own LinkedIn Lead Generation Machine.

How To Send LinkedIn Connect Request

Students will learn one of the most powerful LinkedIn templates they can use to generate leads.

Another powerful LinkedIn template used to generate leads on LinkedIn.

How to leverage 2nd degree connections for introductions.

Another strategy to leverage 2nd degree connections on LinkedIn to generate leads.

A linkedIn hack to message anyone for free!

How to utilize your LinkedIn News Feed to generate leads.

How to message someone based on a recent event.

The best time to send your LinkedIn Messages

How to follow up using LinkedIn messages.

LinkedIn Value Template

How you can convert a LinkedIn conversation into a real meeting.

Students will learn the best strategies for social selling and content marketing to generate and nurture leads.

LinkedIn Social Selling Overview

Topics To Use To Start a Conversation

Connecting With Prospects Who've Viewed Your Profile Template

How To Connect, Direct Message & InMail Prospects That Engage With Your Content

LinkedIn Inbound Lead Template

Students will learn how to create a variety of high quality content for LinkedIn Content Marketing from text, photos, videos, downloads, etc.

LinkedIn Content Marketing Overview

How To Use LinkedIn Hashtags

Common LinkedIn Marketing Mistakes To Avoid

Types of Content To Create on LinkedIn

Easy Copywriting Formula For LinkedIn

LinkedIn Text Posts

LinkedIn Text & Photo Post

LinkedIn Videos

LinkedIn Downloads - Case Studies, White Papers, Checklists, etc.

LinkedIn Polls

Reposting Other People's Content

Offering Help

LinkedIn General Marketing

How to create a LinkedIn Group others can join.

How to create a company page on LinkedIn

How to drive traffic using articles and blog posts on LinkedIn.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Helps students generate more leads and get more meetings with their dream clients

Develops skills and knowledge that are highly relevant industry and academia

Taught by instructors who are known for their work in sales and marketing

Requires students to have some background knowledge in sales and marketing

Covers a wide range of topics, from lead generation to content marketing

Reviews summary

Business-focused linkedin course

According to students, this course is a great resource for B2B sales professionals looking to leverage LinkedIn for lead generation. However, it may not be the best fit for learners seeking wealth management strategies.

Course focuses on B2B sales, not wealth management.

"This course focuses much more on B2B software sales."

"I'm a wealth management consultant and I'm looking for LinkedIn strategies that will help me to to target high net worth individuals who could benefit from tax-free investment strategies that my company offers."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn with these activities:

Develop a LinkedIn content calendar for lead generation

Show steps

Attract potential leads by creating a compelling LinkedIn content calendar that provides valuable insights and establishes your expertise in the field of lead generation.

Browse courses on Lead Generation

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Define your target audience and research their interests
Brainstorm content ideas that align with your target audience's needs
Create a content calendar that includes a mix of formats (e.g., articles, videos, infographics)
Promote your content through LinkedIn and other channels

Organize a LinkedIn Lead Generation peer study group

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Foster collaboration and enhance your learning by organizing a peer study group dedicated to LinkedIn Lead Generation, allowing you to share knowledge, discuss strategies, and provide mutual support.

Show steps

Identify interested individuals and form a study group
Set up regular meeting times and a communication channel
Establish a study plan and assign responsibilities
Facilitate discussions, share insights, and provide constructive feedback

Practice cold messaging techniques on LinkedIn

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Improve your lead generation success by practicing effective cold messaging techniques on LinkedIn and refining your approach through repetition.

Browse courses on LinkedIn Messaging

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Set up a LinkedIn Sales Navigator account
Identify potential leads based on your target audience
Craft compelling cold messages that resonate with your leads
Track your results and iterate on your messaging strategy

Three other activities

Expand to see all activities and additional details

Show all six activities

Explore LinkedIn Learning courses on lead generation

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Supplement your learning with curated tutorials and insights from industry experts on LinkedIn Learning to enhance your lead generation skills.

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Identify relevant LinkedIn Learning courses
Enroll in selected courses and complete the video modules
Apply the techniques and strategies covered in the tutorials

Contribute to open-source projects related to LinkedIn marketing

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Gain hands-on experience and contribute to the community by participating in open-source projects dedicated to LinkedIn marketing, allowing you to deepen your understanding and showcase your skills.

Browse courses on Linkedin Marketing

Show steps

Identify open-source projects related to LinkedIn marketing
Review the project documentation and codebase
Identify areas where you can contribute your expertise
Submit pull requests and actively engage with the project maintainers

Participate in LinkedIn Lead Generation workshops

Show steps

Enhance your LinkedIn lead generation skills by attending workshops conducted by industry experts, where you can gain practical insights and best practices.

Show steps

Identify relevant LinkedIn Lead Generation workshops
Register and attend the selected workshop
Participate actively in discussions and ask questions
Implement the learned techniques and strategies in your lead generation process

Career center

Learners who complete LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn will develop knowledge and skills that may be useful to these careers:

Talent Acquisition Manager

Talent Acquisition Managers are responsible for managing the recruitment and hiring process for an organization. They work with recruiters to identify and hire qualified candidates for open positions. This LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn course can be useful for Talent Acquisition Managers by providing them with the skills and knowledge they need to generate leads, find qualified candidates, and close deals. The course covers topics such as how to use LinkedIn to find and screen candidates, how to build relationships with candidates, and how to negotiate salaries and benefits.

See salaries and explore the career path for Talent Acquisition Manager

Recruiter

Recruiters are responsible for finding and hiring qualified candidates for open positions. They work with hiring managers to identify job requirements, screen candidates, and conduct interviews. This LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn course can be useful for Recruiters by providing them with the skills and knowledge they need to generate leads, find qualified candidates, and close deals. The course covers topics such as how to use LinkedIn to find and screen candidates, how to build relationships with candidates, and how to negotiate salaries and benefits.

See salaries and explore the career path for Recruiter

Sales Representative

Sales Representatives are responsible for selling products and services to customers. They identify customer needs, develop sales proposals, and close deals. This LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn course can be useful for Sales Representatives by providing them with the skills and knowledge they need to generate leads, qualify prospects, and close deals. The course covers topics such as how to build relationships with customers, how to use LinkedIn to find leads, and how to negotiate deals.

See salaries and explore the career path for Sales Representative

Business Development Manager

Business Development Managers are responsible for identifying and developing new business opportunities. They research new markets, identify potential customers, and develop sales proposals. This LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn course can be useful for Business Development Managers by providing them with the skills and knowledge they need to generate leads, qualify prospects, and close deals. The course covers topics such as how to network on LinkedIn, how to use LinkedIn Sales Navigator, and how to create LinkedIn lead generation campaigns.

See salaries and explore the career path for Business Development Manager

Account Manager

Account Managers are responsible for managing relationships with existing customers. They track customer activity, identify opportunities for up-selling and cross-selling, and resolve customer issues. This LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn course can be useful for Account Managers by providing them with the skills and knowledge they need to build strong customer relationships, generate leads, and close deals. The course covers topics such as how to communicate effectively with customers, how to use LinkedIn to stay up-to-date on customer activity, and how to create customer loyalty programs.

See salaries and explore the career path for Account Manager

Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns to promote products and services. They conduct market research, identify target audiences, and create marketing materials. This LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn course can be useful for Marketing Managers by providing them with the skills and knowledge they need to generate leads, build brand awareness, and drive sales. The course covers topics such as how to create LinkedIn marketing content, how to use LinkedIn advertising, and how to track and analyze marketing campaign results.

See salaries and explore the career path for Marketing Manager

Social Media Manager

Social Media Managers are responsible for developing and executing social media marketing campaigns. They create social media content, manage social media accounts, and track and analyze social media campaign results. This LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn course can be useful for Social Media Managers by providing them with the skills and knowledge they need to generate leads, build brand awareness, and drive sales. The course covers topics such as how to create LinkedIn marketing content, how to use LinkedIn advertising, and how to track and analyze marketing campaign results.

See salaries and explore the career path for Social Media Manager

Sales Manager

Sales Managers are responsible for leading and motivating sales teams to achieve revenue goals. They develop and implement sales strategies, hire and train sales staff, and track and analyze sales performance. This LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn course can be useful for Sales Managers by providing them with the skills and knowledge they need to generate leads, close deals, and build strong customer relationships. The course covers topics such as how to optimize LinkedIn profiles for lead generation, how to send cold LinkedIn messages, and how to convert LinkedIn leads into paying customers.

See salaries and explore the career path for Sales Manager

Digital Marketing Manager

Digital Marketing Managers are responsible for developing and executing digital marketing campaigns. They use a variety of digital marketing channels, such as search engine optimization (SEO), social media marketing, and email marketing. This LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn course may be useful for Digital Marketing Managers by providing them with the skills and knowledge they need to generate leads, build brand awareness, and drive sales. The course covers topics such as how to create LinkedIn marketing content, how to use LinkedIn advertising, and how to track and analyze marketing campaign results.

See salaries and explore the career path for Digital Marketing Manager

Content Marketing Manager

Content Marketing Managers are responsible for developing and executing content marketing campaigns. They create content that is designed to attract and engage potential customers. This LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn course may be useful for Content Marketing Managers by providing them with the skills and knowledge they need to generate leads, build brand awareness, and drive sales. The course covers topics such as how to create LinkedIn marketing content, how to use LinkedIn advertising, and how to track and analyze marketing campaign results.

See salaries and explore the career path for Content Marketing Manager

Inbound Marketing Manager

Inbound Marketing Managers are responsible for developing and executing inbound marketing campaigns. They create content that is designed to attract and engage potential customers. This LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn course may be useful for Inbound Marketing Managers by providing them with the skills and knowledge they need to generate leads, build brand awareness, and drive sales. The course covers topics such as how to create LinkedIn marketing content, how to use LinkedIn advertising, and how to track and analyze marketing campaign results.

See salaries and explore the career path for Inbound Marketing Manager

Public relations manager

Public Relations Managers are responsible for managing the public image of organizations. They work to build and maintain relationships with the media, customers, and other stakeholders. This LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn course may be useful for Public Relations Managers by providing them with the skills and knowledge they need to build relationships with key audiences, generate leads, and promote their organization in a positive light.

See salaries and explore the career path for Public relations manager

Marketing Analyst

Marketing Analysts are responsible for collecting and analyzing marketing data to measure the effectiveness of marketing campaigns. They use data to identify trends, make recommendations, and improve marketing strategies. This LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn course may be useful for Marketing Analysts by providing them with the skills and knowledge they need to collect and analyze LinkedIn marketing data. The course covers topics such as how to track and analyze LinkedIn marketing campaign results, how to use LinkedIn Sales Navigator, and how to create LinkedIn marketing reports.

See salaries and explore the career path for Marketing Analyst

Brand Manager

Brand Managers are responsible for developing and managing brands. They work to create a consistent brand identity across all marketing channels. This LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn course may be useful for Brand Managers by providing them with the skills and knowledge they need to generate leads, build brand awareness, and drive sales. The course covers topics such as how to create LinkedIn marketing content, how to use LinkedIn advertising, and how to track and analyze marketing campaign results.

See salaries and explore the career path for Brand Manager

Product Marketing Manager

Product Marketing Managers are responsible for developing and executing marketing strategies for products. They work closely with product development teams to understand and communicate the benefits of products to customers. This LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn course may be useful for Product Marketing Managers by providing them with the skills and knowledge they need to generate leads, build brand awareness, and drive sales. The course covers topics such as how to create LinkedIn marketing content, how to use LinkedIn advertising, and how to track and analyze marketing campaign results.

See salaries and explore the career path for Product Marketing Manager