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5 Ways to Build a Better LinkedIn Profile

In this 2-hour long project-based course, you will learn how to complete each section of an existing LinkedIn profile, choose, edit, and resize a photograph to meet LInkedIn ideal requirements, and create a testimonial request template to send to LinkedIn contacts. By the end of this project you will have created a LinkedIn profile optimized for searches and content.

A LinkedIn profile can have significant impact on the shaping and building of your digital professional brand. With so much of our professional lives now virtual, personal branding is of great importance. Each task in this project is designed to enhance your LinkedIn profile and help you become confident in navigating each section of your profile.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

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What's inside

Syllabus

5 Ways to Build a Better LInkedIn Profile

By the end of this project you will have created a LinkedIn Profile optimized for searches and aligned with your professional image and personal branding. A LinkedIn profile helps provide social proof of your professionalism and, in this increasingly digital environment, helps you create a personal brand in the digital space.

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Reviews summary

Linkedin profile building guide

According to students, this course, 5 Ways to Build a Better LinkedIn Profile, provides proven tips to help learners create an effective LinkedIn profile that will help them maximize their professional presence. Reviews are largely positive and learners say that the course is well-organized, easy to follow, and informative. Overall, this highly recommended course is an excellent resource for those looking to improve their LinkedIn presence.

Simple and straightforward

"Simple and straightforward"

"practical and easy to follow"

"Had a nice flow and was not hard to understand."

Offers practical advice

"Good course with helpful tips."

"Great course. Learned some helpful tips to get my LinkedIn updated."

"I've learned some basics but essentials of building a better LinkedIn profile. Thanks!"

Provides valuable information

"great course"

"Informative and helpful! Thank you"

"It was really interesting and helpful."

"A great course for the beginner with LinkedIn"

"Excellent, to the point, informative and very helpful."

May not be up to date

"Outdated!"

"Outdated information"

May experience streaming problems

"The instructions were great, but I had a streaming problem with the videos"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in 5 Ways to Build a Better LinkedIn Profile with these activities:

Create a LinkedIn Profile

Show steps

Creating a LinkedIn profile will help you build a professional online presence.

Browse courses on LinkedIn

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Set up your account
Complete your profile
Add a professional photo
Connect with colleagues and industry professionals

Review the LinkedIn Learning Course

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Reviewing the LinkedIn Learning course will help you refresh your knowledge of LinkedIn's features and best practices.

Browse courses on LinkedIn

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Watch the videos
Read the articles
Take the quizzes

Collect LinkedIn Resources

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Collecting LinkedIn resources will help you stay up-to-date on the latest trends and best practices.

Browse courses on LinkedIn

Show steps

Create a folder for LinkedIn resources
Search for LinkedIn articles, blog posts, and videos
Save the resources to your folder

Five other activities

Expand to see all activities and additional details

Show all eight activities

Draft a LinkedIn Post

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Posting regular content on LinkedIn will help you establish yourself as a thought leader in your field.

Browse courses on LinkedIn

Show steps

Choose a topic
Write a compelling headline
Create engaging content
Add relevant hashtags
Post your content

Create a LinkedIn Article

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Writing LinkedIn articles will help you share your expertise and build your reputation.

Browse courses on LinkedIn

Show steps

Choose a topic
Write a compelling headline
Create engaging content
Add relevant hashtags
Publish your article

Attend a LinkedIn Event

Show steps

Attending LinkedIn events will help you connect with potential employers and industry professionals.

Browse courses on LinkedIn

Show steps

Find an event
Register for the event
Attend the event
Follow up with connections

Practice LinkedIn Profile Optimization

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Practicing LinkedIn profile optimization will help you improve your profile's visibility and ranking.

Browse courses on LinkedIn

Show steps

Review the LinkedIn profile optimization checklist
Optimize your profile
Get feedback from others

Contribute to LinkedIn Open Source Projects

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Contributing to LinkedIn open source projects will help you learn about LinkedIn's technology stack and contribute to the open source community.

Browse courses on LinkedIn

Show steps

Find a project to contribute to
Fork the project
Make your changes
Submit a pull request

Career center

Learners who complete 5 Ways to Build a Better LinkedIn Profile will develop knowledge and skills that may be useful to these careers:

Recruiter

A Recruiter is responsible for finding and attracting qualified candidates for open positions within a company. The 5 Ways to Build a Better LinkedIn Profile course would be particularly useful for this role, as it would help you to create a strong online presence and attract top talent. The course would also give you the skills you need to screen candidates and conduct interviews.

See salaries and explore the career path for Recruiter

Human Resources Manager

A Human Resources Manager is responsible for overseeing all aspects of a company's human resources department, including recruitment, employee relations, compensation and benefits, and training and development. The 5 Ways to Build a Better LinkedIn Profile course would be particularly useful for this role, as it would help you to create a strong online presence and attract top talent. The course would also give you the skills you need to manage employee relations effectively and create a positive work environment.

See salaries and explore the career path for Human Resources Manager

Business Development Manager

A Business Development Manager is responsible for identifying and developing new business opportunities for a company. The 5 Ways to Build a Better LinkedIn Profile course would be useful for this role, as it would help you to create a strong network of potential clients and partners. The course would also give you the skills you need to identify and develop new business opportunities and close deals.

See salaries and explore the career path for Business Development Manager

Sales Manager

A Sales Manager is responsible for overseeing a team of sales representatives and developing and executing sales strategies. The 5 Ways to Build a Better LinkedIn Profile course would be particularly useful for this role, as it would help you to create a strong network of potential clients and partners. The course would also give you the skills you need to manage your sales team effectively and close more deals.

See salaries and explore the career path for Sales Manager

Public relations manager

A Public Relations Manager is responsible for managing a company's public image, including developing and implementing public relations campaigns, handling media inquiries, and responding to crises. The 5 Ways to Build a Better LinkedIn Profile course would be useful for this role, as it would help you to create a strong online presence and build relationships with the media. The course would also give you the skills you need to manage your public image effectively and respond to crises in a positive way.

See salaries and explore the career path for Public relations manager

Marketing Manager

A Marketing Manager is responsible for developing and executing marketing campaigns that reach the target audience and achieve the company's marketing goals. The 5 Ways to Build a Better LinkedIn Profile course would be useful for this role, as it would help you to create a strong personal brand and promote your products or services effectively. The course would also give you the skills you need to track and measure your marketing campaigns and make data-driven decisions.

See salaries and explore the career path for Marketing Manager

Career Counselor

A Career Counselor helps individuals identify their career goals and develop a plan to achieve them. The 5 Ways to Build a Better LinkedIn Profile course would be useful for this role, as it would help you to develop a strong understanding of the job market and the skills and experience that employers are looking for. The course would also give you the skills you need to help clients create a strong resume and LinkedIn profile.

See salaries and explore the career path for Career Counselor

Digital Marketing Manager

A Digital Marketing Manager is responsible for developing and implementing digital marketing campaigns for a company. The 5 Ways to Build a Better LinkedIn Profile course would be useful for this role, as it would help you to create a strong online presence and build relationships with customers and partners.

See salaries and explore the career path for Digital Marketing Manager

Content Marketing Manager

A Content Marketing Manager is responsible for developing and implementing content marketing campaigns for a company. The 5 Ways to Build a Better LinkedIn Profile course would be useful for this role, as it would help you to create a strong online presence and build relationships with customers and partners.

See salaries and explore the career path for Content Marketing Manager

Online Marketing Manager

An Online Marketing Manager is responsible for developing and implementing online marketing campaigns for a company. The 5 Ways to Build a Better LinkedIn Profile course would be useful for this role, as it would help you to create a strong online presence and build relationships with customers and partners.

See salaries and explore the career path for Online Marketing Manager

Social Media Manager

A Social Media Manager is responsible for developing and implementing social media campaigns for a company. The 5 Ways to Build a Better LinkedIn Profile course would be useful for this role, as it would help you to create a strong online presence and build relationships with customers and partners.

See salaries and explore the career path for Social Media Manager

Human Resources Specialist

A Human Resources Specialist is responsible for a variety of tasks related to human resources, including recruiting, employee relations, compensation and benefits, and training and development. The 5 Ways to Build a Better LinkedIn Profile course would be useful for this role, as it would help you to develop a strong understanding of the job market and the skills and experience that employers are looking for.

See salaries and explore the career path for Human Resources Specialist

Training and Development Manager

A Training and Development Manager is responsible for developing and implementing training programs for employees. The 5 Ways to Build a Better LinkedIn Profile course would be useful for this role, as it would help you to develop a strong understanding of the job market and the skills and experience that employers are looking for.

See salaries and explore the career path for Training and Development Manager

Job Coach

A Job Coach helps individuals with disabilities find and keep jobs. The 5 Ways to Build a Better LinkedIn Profile course would be useful for this role, as it would help you to develop a strong understanding of the job market and the skills and experience that employers are looking for.

See salaries and explore the career path for Job Coach

Chief Information Officer

A Chief Information Officer is responsible for overseeing all aspects of IT for a company. The 5 Ways to Build a Better LinkedIn Profile course may be useful for this role, as it would help you develop a strong understanding of digital marketing trends

See salaries and explore the career path for Chief Information Officer

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in 5 Ways to Build a Better LinkedIn Profile.

The Power Formula for LinkedIn Success (Fourth...

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Comprehensive guide to using LinkedIn to build your business and career. It covers everything from creating a strong profile to networking with potential clients and employers.

5 Ways to Build a Better LinkedIn Profile

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What's inside

Syllabus

Save this course

Reviews summary

Linkedin profile building guide

Activities

Career center

Reading list

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