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Heidi Barker
In this 1-hour long project-based course, you will learn how to create a profile and network on LinkedIn. We will go step by step-by-step through this project so you can build a profile if you do not have one or strengthen your current one if you do. You will also learn about the tools and options offered by LinkedIn to assist you. We will explore the basics of how to set-up an engaging profile. You may even learn something you do not already know to make your current profile stand out above the rest. Some learning objectives that we will cover include building a profile that sends a professional message with your banner and your personalized URL code as well as knowing how to share your URL code. We will expand your network by learning how to make connection requests professionally. And we will go through following people, pages, groups and hashtags.
Read more
In this 1-hour long project-based course, you will learn how to create a profile and network on LinkedIn. We will go step by step-by-step through this project so you can build a profile if you do not have one or strengthen your current one if you do. You will also learn about the tools and options offered by LinkedIn to assist you. We will explore the basics of how to set-up an engaging profile. You may even learn something you do not already know to make your current profile stand out above the rest. Some learning objectives that we will cover include building a profile that sends a professional message with your banner and your personalized URL code as well as knowing how to share your URL code. We will expand your network by learning how to make connection requests professionally. And we will go through following people, pages, groups and hashtags.
Read more
In this 1-hour long project-based course, you will learn how to create a profile and network on LinkedIn. We will go step by step-by-step through this project so you can build a profile if you do not have one or strengthen your current one if you do. You will also learn about the tools and options offered by LinkedIn to assist you. We will explore the basics of how to set-up an engaging profile. You may even learn something you do not already know to make your current profile stand out above the rest. Some learning objectives that we will cover include building a profile that sends a professional message with your banner and your personalized URL code as well as knowing how to share your URL code. We will expand your network by learning how to make connection requests professionally. And we will go through following people, pages, groups and hashtags.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/drl7x6/create
What's inside
Syllabus
Create a Profile and Network on LinkedIn
Have you ever wondered why so many people have joined the LinkedIn community? By the end of this course you will have a better understanding of LinkedIn and the possibilities the page can offer you. We will go step by step-by-step through this project so you can build a profile if you do not have one or strengthen your current one if you do. You will also learn about the tools and options offered by LinkedIn to assist you. We will explore the basics of how to set-up an engaging profile. You may even learn something you do not already know to make your current profile stand out above the rest. You will be checking your account a couple of times a day to see how far your reach has gone in no time! Do you know why so many professionals are on LinkedIn? LinkedIn is not only for those searching for a new position but also a platform to network with other professionals around the world. We will discuss some best practices and what to avoid to make your experience on LinkedIn positive. What are your first steps to get involved with LinkedIn?To be successful in this course you will need to sign up for a free LinkedIn account with your current email address
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Reviews summary
Linkedin profile and networking fundamentals
Learners say this course will equip them with the basics of LinkedIn** and teach them how to **optimize their profiles** for success. It is perfect for **beginners** who are new to the platform and want to build a strong professional presence. Students say the course is easy to follow and the instructor is knowledgeable and engaging.
The instructor is knowledgeable and engaging, making the learning process more enjoyable.
"The Instructor was easy to understand, very knowledgeable and very pleasing to listen to. Thank you!"
"Heidi Barker is knowledgeable, personable, and presents information in such a helpful, effective way."
"I love this course...and have been able to create and connect to people in my field with the course"
Perfect for those new to LinkedIn, this course will teach you the basics of the platform.
"Perfect for beginners who are new to LinkedIn."
"This project paved the way to start a professional Linked In account which is crucial for my future career "
"Perfect for beginners and new business."
This course will help you create a strong LinkedIn profile that will help you connect with others and advance your career.
"I have attempted to improve my LinkedIn profile on several occasions, and this class provided me with the tools and inspiration to finally get it done."
"Good step by step guidance for beginner"
"I am grateful that I found this guided project , so that I can improve my LinkedIn profile professionally."
Some learners mentioned that the course could use more content or a deeper dive into certain topics.
"Although course was great, it has to be updated. Some features presented on video has been updated on LinkedIn side."
"Pretty good to start creating your proffesional profile. Maybe a bit more insight into how to add experience that isn't entirely a proffesional environment would help"
"An elevator pitch is a brief 30 to 60 second speech that's meant to introduce who you are and your services or skills to a new contact."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Create a Profile and Network on LinkedIn with these
activities:
Review the course materials for LinkedIn profile optimization
Show steps
Review course materials to understand the key elements of a strong LinkedIn profile.
Show steps
-
Go through the provided course materials on LinkedIn profile optimization
-
Take notes on best practices and tips
Refresh Professional Networking Skills
Show steps
Activating prior professional networking knowledge will help build a foundation for this course.
Browse courses on
Professional Networking
Show steps
-
Read a LinkedIn article about professional networking.
-
Watch YouTube videos on tips for professional networking.
-
Review your current LinkedIn profile and make any necessary updates.
LinkedIn Profile Optimization Tutorial
Show steps
This tutorial will teach you how to optimize your LinkedIn profile to make it more visible to potential employers and recruiters.
Browse courses on
LinkedIn Profile Optimization
Show steps
-
Search for a LinkedIn Profile Optimization tutorial on YouTube.
-
Follow the steps in the tutorial to optimize your profile.
Six other activities
Expand to see all activities and additional details
Show all nine activities
LinkedIn Profile Self-Assessment
Show steps
Creating a LinkedIn profile self-assessment will help you evaluate your current profile and identify areas for improvement.
Browse courses on
Personal Branding
Show steps
-
Identify the key sections of a strong LinkedIn profile.
-
Review your own LinkedIn profile and assess each section against the key sections you identified.
-
Make a list of areas where your profile could be improved.
-
Develop a plan to make the necessary improvements.
LinkedIn Profile Critique Practice
Show steps
This practice drill will enable you to provide constructive criticism on LinkedIn profiles.
Browse courses on
Networking
Show steps
-
Find a LinkedIn profile of someone in your industry.
-
Critique the profile and identify areas for improvement.
-
Write a brief summary of your critique.
LinkedIn Peer Learning Group
Show steps
Forming a peer learning group around LinkedIn will provide you with a supportive network for sharing and applying new ideas.
Browse courses on
LinkedIn
Show steps
-
Identify a group of peers who are also interested in developing their LinkedIn skills.
-
Meet regularly to discuss LinkedIn strategies, share resources, and support each other's progress.
Attend a LinkedIn Networking Event
Show steps
Attend a LinkedIn networking event to connect with other professionals, share best practices, and learn about new opportunities.
Browse courses on
Networking
Show steps
-
Search for a LinkedIn networking event in your area.
-
RSVP to the event and add it to your calendar.
-
Attend the event and network with other professionals.
LinkedIn Masterclass Workshop
Show steps
Attending a LinkedIn Masterclass will help you gain a deeper understanding of the platform and how to effectively use it to enhance your professional presence.
Browse courses on
LinkedIn
Show steps
-
Search for a LinkedIn Masterclass workshop in your area.
-
Sign up for the workshop and pay the registration fee (if applicable).
-
Attend the workshop and take notes.
Volunteer as a LinkedIn Mentor
Show steps
Mentoring a student or junior professional on LinkedIn will provide you the opportunity to reinforce LinkedIn concepts in a practical setting.
Browse courses on
LinkedIn
Show steps
-
Create a LinkedIn profile that is optimized for mentorship.
-
Join LinkedIn groups related to mentorship.
-
Reach out to students or junior professionals who are looking for mentorship.
Review the course materials for LinkedIn profile optimization
Show steps
Review course materials to understand the key elements of a strong LinkedIn profile.
Show steps
Show steps
Show steps
- Go through the provided course materials on LinkedIn profile optimization
- Take notes on best practices and tips
Refresh Professional Networking Skills
Show steps
Activating prior professional networking knowledge will help build a foundation for this course.
Browse courses on
Professional Networking
Show steps
Show steps
Show steps
- Read a LinkedIn article about professional networking.
- Watch YouTube videos on tips for professional networking.
- Review your current LinkedIn profile and make any necessary updates.
LinkedIn Profile Optimization Tutorial
Show steps
This tutorial will teach you how to optimize your LinkedIn profile to make it more visible to potential employers and recruiters.
Browse courses on
LinkedIn Profile Optimization
Show steps
Show steps
Show steps
- Search for a LinkedIn Profile Optimization tutorial on YouTube.
- Follow the steps in the tutorial to optimize your profile.
Six other activities
Expand to see all activities and additional details
Show all nine activities
LinkedIn Profile Self-Assessment
Show steps
Creating a LinkedIn profile self-assessment will help you evaluate your current profile and identify areas for improvement.
Browse courses on
Personal Branding
Show steps
Show steps
Show steps
- Identify the key sections of a strong LinkedIn profile.
- Review your own LinkedIn profile and assess each section against the key sections you identified.
- Make a list of areas where your profile could be improved.
- Develop a plan to make the necessary improvements.
LinkedIn Profile Critique Practice
Show steps
This practice drill will enable you to provide constructive criticism on LinkedIn profiles.
Browse courses on
Networking
Show steps
Show steps
Show steps
- Find a LinkedIn profile of someone in your industry.
- Critique the profile and identify areas for improvement.
- Write a brief summary of your critique.
LinkedIn Peer Learning Group
Show steps
Forming a peer learning group around LinkedIn will provide you with a supportive network for sharing and applying new ideas.
Browse courses on
LinkedIn
Show steps
Show steps
Show steps
- Identify a group of peers who are also interested in developing their LinkedIn skills.
- Meet regularly to discuss LinkedIn strategies, share resources, and support each other's progress.
Attend a LinkedIn Networking Event
Show steps
Attend a LinkedIn networking event to connect with other professionals, share best practices, and learn about new opportunities.
Browse courses on
Networking
Show steps
Show steps
Show steps
- Search for a LinkedIn networking event in your area.
- RSVP to the event and add it to your calendar.
- Attend the event and network with other professionals.
LinkedIn Masterclass Workshop
Show steps
Attending a LinkedIn Masterclass will help you gain a deeper understanding of the platform and how to effectively use it to enhance your professional presence.
Browse courses on
LinkedIn
Show steps
Show steps
Show steps
- Search for a LinkedIn Masterclass workshop in your area.
- Sign up for the workshop and pay the registration fee (if applicable).
- Attend the workshop and take notes.
Volunteer as a LinkedIn Mentor
Show steps
Mentoring a student or junior professional on LinkedIn will provide you the opportunity to reinforce LinkedIn concepts in a practical setting.
Browse courses on
LinkedIn
Show steps
Show steps
Show steps
- Create a LinkedIn profile that is optimized for mentorship.
- Join LinkedIn groups related to mentorship.
- Reach out to students or junior professionals who are looking for mentorship.
Career center
Learners who complete Create a Profile and Network on LinkedIn will develop knowledge and skills
that may be useful to these careers:
Networking Specialist
Networking Specialist
Networking Specialists forge strategic connections between businesses and people, and LinkedIn can be a powerful tool for building and nurturing relationships. This course will give you the skills to create a professional LinkedIn profile that showcases your experience and expertise. You'll also learn how to connect with other professionals in your field, join relevant groups, and participate in discussions. These skills can help you build a strong network of contacts, identify potential career opportunities, and advance your career as a Networking Specialist.
Social Media Manager
Social Media Manager
Social Media Managers develop and execute social media strategies and campaigns for businesses and organizations. LinkedIn is increasingly becoming an important platform for businesses to connect with their target audience, so having a strong understanding of the platform is essential for Social Media Managers. This course will teach you how to create a compelling LinkedIn profile, build a strong network of connections, and use LinkedIn's various features to promote your brand and engage with your audience.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers plan and implement marketing campaigns across various digital channels, including social media, email, and search engines. LinkedIn is a valuable platform for reaching and engaging with potential customers, so it is important for Digital Marketing Managers to have a strong understanding of the platform. This course will give you the skills to create a professional LinkedIn profile, build a strong network of connections, and effectively use LinkedIn for lead generation, brand awareness, and customer relationship management.
Public Relations Specialist
Public Relations Specialist
Public Relations Specialists build and maintain relationships with the media, other organizations, and the general public on behalf of their clients. LinkedIn can be a valuable tool for PR professionals to connect with journalists, bloggers, and other influencers. This course will teach you how to create a professional LinkedIn profile, build a strong network of connections, and use LinkedIn to promote your clients and build positive relationships with the public.
Business Development Manager
Business Development Manager
Business Development Managers generate new business for their companies by identifying and qualifying potential customers, developing sales proposals, and negotiating contracts. LinkedIn is a great platform for BDMs to connect with potential customers, learn about their needs, and build relationships. This course will show you how to create a compelling LinkedIn profile, build a strong network of connections, and use LinkedIn to generate leads and close deals.
Human Resources Manager
Human Resources Manager
Human Resources Managers oversee all aspects of human resources for their organizations, including recruiting, hiring, training, and employee relations. LinkedIn is an important tool for HR professionals to connect with potential candidates, learn about industry trends, and share their expertise. This course will teach you how to create a professional LinkedIn profile, build a strong network of connections, and use LinkedIn to attract and retain top talent.
Sales Representative
Sales Representative
Sales Representatives sell products or services to businesses and individuals. LinkedIn is a valuable tool for sales reps to connect with potential customers, learn about their needs, and build relationships. This course will show you how to create a compelling LinkedIn profile, build a strong network of connections, and use LinkedIn to generate leads and close deals.
Marketing Manager
Marketing Manager
Marketing Managers develop and implement marketing campaigns to promote their company's products or services. LinkedIn is a powerful tool for marketing professionals to connect with potential customers, build relationships, and generate leads. This course will teach you how to create a professional LinkedIn profile, build a strong network of connections, and use LinkedIn's various features to promote your brand and engage with your audience.
Account Manager
Account Manager
Account Managers manage relationships with existing customers to ensure their satisfaction and drive repeat business. LinkedIn can be a valuable tool for account managers to stay connected with their customers, learn about their needs, and provide excellent customer service. This course will show you how to create a professional LinkedIn profile, build a strong network of connections, and use LinkedIn to build strong customer relationships.
Customer Success Manager
Customer Success Manager
Customer Success Managers help customers get the most value from their products or services. LinkedIn can be a valuable tool for CSMs to connect with their customers, learn about their needs, and provide support. This course will teach you how to create a professional LinkedIn profile, build a strong network of connections, and use LinkedIn to build strong customer relationships.
Project Manager
Project Manager
Project Managers plan, execute, and close projects to achieve specific goals. LinkedIn can be a valuable tool for project managers to connect with team members, stakeholders, and other professionals in their field. This course will teach you how to create a professional LinkedIn profile, build a strong network of connections, and use LinkedIn to manage projects effectively.
Operations Manager
Operations Manager
Operations Managers oversee the day-to-day operations of their organizations. LinkedIn can be a valuable tool for operations managers to connect with other professionals in their field, learn about industry best practices, and share their expertise. This course will teach you how to create a professional LinkedIn profile, build a strong network of connections, and use LinkedIn to improve your operations management skills.
Business Analyst
Business Analyst
Business Analysts study business processes and systems to identify areas for improvement. LinkedIn can be a valuable tool for business analysts to connect with other professionals in their field, learn about industry trends, and share their expertise. This course will help you build a strong foundation in LinkedIn and show you how to use the platform to advance your career as a Business Analyst.
Software Engineer
Software Engineer
Software Engineers design, develop, and maintain software systems. LinkedIn can be a valuable tool for software engineers to connect with other professionals in their field, learn about new technologies, and share their expertise. This course will help you build a strong foundation in LinkedIn and show you how to use the platform to advance your career as a Software Engineer.
Data Scientist
Data Scientist
Data Scientists analyze data to identify patterns and trends. LinkedIn can be a valuable tool for data scientists to connect with other professionals in their field, learn about new technologies, and share their expertise. This course will help you build a strong foundation in LinkedIn and show you how to use the platform to advance your career as a Data Scientist.
For more career information including salaries, visit:
OpenCourser.com/course/drl7x6/create
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Create a Profile and Network on LinkedIn.
This practical guide focuses on leveraging technology to streamline the job search process. It provides techniques and tools for optimizing LinkedIn profiles, networking effectively, and maximizing online job search resources, making it highly relevant to this course's emphasis on building a strong LinkedIn presence.
Offers practical advice and strategies for networking in a way that is comfortable and effective for introverts and those who struggle with traditional networking approaches. It provides guidance on building genuine connections and leveraging LinkedIn as a networking tool.
Save
Step-by-step guide to using LinkedIn for marketing purposes. It covers everything from creating a content strategy to running ads and measuring your results. It's a great resource for businesses and individuals who want to use LinkedIn to reach their target audience.
Provides a comprehensive overview of social media marketing, including how to use LinkedIn to reach your target audience. It's a great resource for beginners who want to learn more about social media marketing and how to use it effectively.
This beginner-friendly guide covers the fundamentals of social media marketing, including LinkedIn. It provides insights into creating engaging content, building a strong brand, and measuring the results of social media campaigns.
Save
This comprehensive handbook covers all aspects of social media marketing, including LinkedIn. It provides detailed information on content creation, community management, and social media analytics, making it a valuable reference for those looking to deepen their understanding of LinkedIn.
Comprehensive guide to using social media for business purposes. It covers everything from creating a social media strategy to using social media to generate leads and sales. It's a great resource for businesses of all sizes who want to use social media to reach their target audience.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/drl7x6/create
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