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Lance Wills

A Consistently Top Rated Course in this Category (min. 50+ Reviews)  that consistently gets 5 stars.   

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A Consistently Top Rated Course in this Category (min. 50+ Reviews)  that consistently gets 5 stars.   

"An impressively practical, action-oriented, and rich course. I have a highly rated LinkedIn profile already but learned all sorts of new ways of making it better. This is the best course I've reviewed, and I thought I knew a lot about LinkedIn." - DK

" ⭐⭐⭐⭐⭐  - This really helped me. Got a nice resume which got me my dream job after implementing steps on the video" - Fabinu

"The LinkedIn Strategy is outstanding with his understanding of SEO and profile optimization." - K.F.

"Great, exceeded my expectations. Highly recommend. " - Rodrigo Vilela

"While I bought this course for LinkedIn profile optimization (which is AWESOME. ), it delivers career development planning that I hadn't thought about. .... Great, comprehensive guide. More than I expected." - Anonymous

"Awesome. Helped me increase my profile views by 150% and connected me with three recruiter/hiring manager interviews per week. I attribute this course to getting my new job at the second largest IT firm in the world. The recruiter found me on LinkedIn. ." - T.S.

If you are ready for a change, a change in thinking, a change in your approach, and a change in your results (aka, a new job or career), then keep reading.  This is unlike any other "Resume Writing" course out there. - I use data to "Flip-the-System" and get Recruiters to pursue YOU.  

I increased my LinkedIn 90-Day Profile Views from 150 to over 400+ using the techniques taught in this course, and so can you.

First, you have to start thinking like a marketer or salesperson and view the job search as a series of stages. If you don't succeed in any stage, then you won't proceed to the next stage deeper in the process. Here is a simplified representation of the stages in the job search funnel:   

  1.     Drafting a Resume/LinkedIn Profile

  2.     Appearing in Searches by Recruiters (or getting through ATS Bot filters for online Resume submissions)

  3.     Getting Recruiters to click into/view your Profile or Resume

  4.     Earning a communication inquiry from a Recruiter (e.g. email message and screening call)

  5.     Interview with a hiring manager (multiple rounds possible here)

  6.     Offer

  7.     Acceptance (includes negotiation)

We'll divide these stages into two parts of the funnel: Top of Funnel (TOF) and Bottom of Funnel (BOF), with TOF encompassing steps #1-#4, and BOF including steps #5-#7.   

So, where do you think makes the most sense to put your efforts first TOF of BOF? Below you'll see a data-driven example that clearly surfaces where you need to put your focus first, and why it is a multiplier of your efforts.

But first, I want to respect your time and be totally transparent. If you are looking for an "all-in-one" (Resume, cover letter, LinkedIn, interview, negotiation course) then this course isn't for you. WHY? Think of your job search as a funnel: you have to succeed at each step to improve your end conversion rate (did you get the job?). First, you need to optimize the "top" of your job search funnel; are you getting more INQUIRIES (aka "leads" or This is what your Resume and LinkedIn Profile deliver. Without fixing this FIRST, you can be the greatest interviewer, but it WON'T matter. Make sense? 

If you agree, then you are starting to think like a digital marketer, and in this digital age, you HAVE TO think like a digital marketer to succeed. Your competitors and the Resume filter "bots" are already employing SEO (Search Engine Optimization) principles, without them you don't have a chance. Let's look at a simplified data-driven example around Recruiters' interaction with your LinkedIn Profile:

Top of Funnel steps #2-#4 (Appearance in Searches, Profile Views, Inquiries) > Bottom of Funnel #5 (Interviews) 

Note: %'s indicate the conversion rate or what percent of Recruiters advance you to the next stage

1000 Recruiters x 20% Appearance in Searches (=200) x 20% Profile View AKA click-thru rate (=40) x 25% Inquiries (=10) x 10% Interviews (=1)

If you double the "Bottom of Funnel" Interview rate from 10% to 20%, by only focusing on your Interview skills (e.g. buying an Interviewing course or an "all-in-one" course because it contains an interview section), you now go from 1 to 2 interviews.  

Instead, with this course, you improve the "Top of Funnel" first. For simplicity, we'll say you get the same "double" improvement that we used for the "Bottom of Funnel" example above for "Top of Funnel" (e.g. 20% Appearance in Searches & Profile Views goes to 40%, 25% Inquiries goes to 50%):

1000 Recruiters x 40% Appearance in Searches (=400) x 40% Profile View AKA click-thru rate (=160) x 50% Inquiries (=80) x 10% Interviews (=8)  

You now get 8 Interviews instead of 2. That's a 400% increase.  Clearly, focusing on Top of Funnel is a more urgent need and delivers 4x the results. Focus your time now on what will deliver the greatest results moving forward.

Objection: "But I want to improve my Interview skills first, so I won't squander these additional opportunities." 

Why this is WRONG: Get started fixing your Resume/LinkedIn Profile FIRST, as it will take time to implement, THEN work on your Interview skills once you get the first iteration of your Fully Optimized Profile/Resume completed, which you'll have by the end of this course. Rome was not built in a day and neither will be your perfect Resume/Profile.

"Your actions speak so loudly, I can not hear what you are saying." - Ralph Waldo Emerson

Understand the difference between what other Resume Writing courses "say" and look at the results that my actions have delivered over a 90-day period (the KPI LinkedIn uses): 

1,070 Appearance in Searches.  436 Profile Views.          (Do you know your 90-day metrics?)

If you aren't getting anywhere near this volume of traffic, then you need this course.

Who am I?

I'm a data-driven marketer who implemented these same SEO (Search Engine Optimization) tactics into my Resume and LinkedIn Profile that I used as an acquisition marketer and the results were dramatic - up to three or more Recruiter contacts on some days, and I attracted and secured my then dream job as Head of Marketing at a FinTech startup. Here is what you can expect: 

  • Short, concise, and digestible lessons built with the beginner in mind - I use definitions, not jargon

  • Bite-size "Action Items" at the end of each lesson to ensure you make progress with just a few minutes of work

  • Not just a Resume writing course - you will learn new search & internet marketing skills that will benefit you forever in any business online for the rest of your life

  • Data-driven SEO approach delivers results (new way) - not anecdotes from a Recruiter (old way) DON'T MAKE THE MISTAKE OF TAKING A COURSE TAUGHT BY A 

To clarify, I didn't have to submit my Resume for mediocre roles, I had "cracked the code" and figured out how to get Recruiters to pursue ME for some incredible opportunities; I had "Flipped the System. " Granted, your new and improved fully optimized Resume will also get you more interviews for any jobs that you apply for online.  

Employing these same principles, I have helped several people achieve these same results. Stop submitting Resumes into the "black hole" of online applications, where bots filter out upwards of 70% of Resumes due to a low relevancy score. Work smarter - appear at the top of Recruiters searches, entice Recruiters to click into your Profile, and pre-qualify yourself by wowing them with a thoughtfully crafted story of your successes. You'll learn it all in this course. 

At the end of this course you will have:

  • A professional-caliber Resume valued at $1,500 - bypass the filter bots and get more INQUIRIES

  • A fully optimized LinkedIn Profile (or at least a good start on this iterative journey) - appear HIGHER in searches

  • The confidence to research more Keywords that Recruiters are searching for - appear in MORE searches for more Keywords

  • A memorable Tagline that will entice Recruiters to click into your Profile more often - MORE Profile VIEWS

  • A razor smart Profile/Resume that tells your career arc with success bullets - use DATA to get more

If you complete all the "Action Items" and you don't see an immediate increase in your "Appearance in Searches" and "Profile Views" KPI's (Key Performance Indicators), then contact me on this platform and I'll offer some personal suggestions. If you are still not 100% happy, I offer you a 30-day money back guarantee.

"Insanity: doing the same thing over and over again and expecting different results." - Albert Einstein

Stop the insanity of conducting your job search the same way you've been doing for years. Sign-up for "Flip-the-System," start working smarter, getting better results, and let's build the future you want together, one "Action Item" at a time.

Enroll now

What's inside

Learning objectives

  • Digital marketing & search engine optimization (seo) principles that linkedin (and google) employee to rank search results (like your linkedin profile) that will benefit you forever!
  • How to research the highest-value keywords that recruiters use to search for you, and where to find even more keywords so that you appear in many, many more searches by recruiters
  • Where to place keywords to appear higher in searches than your peers
  • The 3 unforgettable elements in your tagline that guarantees recruiters click into your profile every time
  • The one type of keyword that can drive a 33% increase in views (that most people aren't using)
  • Kpis you absolutely need to be monitoring to track and improve your job search performance
  • How to avoid your resume getting caught in the "bots" that filter out up to 70% of online applications
  • Turn your work history into a compelling career arc story that makes your target job the obvious next step
  • The perfect resume format and length that suits your # of years of experience, skills and target industry
  • Why you must quantify your successes and where to put them for maximum impact (#1 recruiter request in my "recruiter round-up survey")
  • Get the job you want to pursue you!
  • Show more
  • Show less

Syllabus

Learn how to take this course & get your resume built fastest. Seeing success with this system is all but guaranteed if you complete your "Action Items' at the end of each lesson.
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01 - *** Bonus"- Resume Revive + Thrive" CHALLENGE - 5-Day Email Habit Setter
01 - Introduction: Data & "Action Items" - It's Why This Course Is Different

You achieve what you measure, so start measuring the progress you make as you implement the tips from this course and watch your "90-Day Profile Views" KPI metric on LinkedIn increase.  See a chart of your progress and see which changes make the greatest impact on this shared Google Doc.  Then, tell the story of how this course has made a difference in your job search. Great stories will be rewarded!

Students will have a channel that silos all job search related communication into one place without co-mingling with personal communications
02 - Create a Job Search Funnel
02a - 2x Your Profile Views with this ONE Change
02 - Action Item
02 - *** Bonus Item ***
Learn the fundamentals of "search" in the digital age and how it pertains to your job search.
03 - The Hat Trick of Job Search "SEO"
03 - Action Item
03 - *** Bonus Item *** - Resources
There may be some job listing sites that cater to your vertical, industry or specialty. Whether you are looking for "nurse" jobs or "startup" jobs, in this lesson you'll find the BEST sites for you!
04 - Job Listing Sites You Should Know
04 - Action Item -->
Start using the Keywords that Recruiters are using and appear more often and higher up in Recruiter searches. By the end of this lesson, you'll have your own list of Keywords that Recruiters LOVE!
05 - Keywords That Recruiters LOVE!
05 - Action Item -->
05 - *** Bonus Item ***
Your Tagline is the first thing that Recruiters read when you appear in LinkedIn searches. By adding these THREE elements, you'll ensure you make it memorable (for the right reasons)!
06 - Three Elements of an Unforgettable Tagline
06 - Action Item
06 - *** Bonus Item ***
Your photo can make or break you on LinkedIn. It's the first impression that Recruiters draw about you. What your picture says, can be even louder than what your resume says. Keep it classy!
07 - Photos That Speak A 1,000 Keywords
07 - Action Item -->
07 - *** Bonus Item ***
Whew! You FINALLY got a Recruiter to click into your Profile or view your Resume. Your Professional Summary or personal branding statement can make or break you. Do you have the right stuff? You will.
08 - Gone in 6 Seconds...Intros That Captivate Recruiters
08 - Action Item -->
08 - *** Bonus Item ***
Your past experience opens doors to future successes. Is your work history just a list of tasks, or a glimmering trophy case of data-driven successes. In this lesson, you'll learn the "metamorphoses."
09 - Work History That Works For You
09 - Action Item -->
09 - *** Bonus Item ***
09 - *** Bonus Item *** - Resources
Resume writing experts charge from $100 per session to $1,500 for continuous consulting. In this lesson, we'll put together all the "Gold Nuggets" from previous lessons to reveal your $1,500 resume.
10 - Your $1,500 Professional Resume Unleashed
10 - Action Item -->
10 - *** Bonus Item *** - Professional Resume Template (.DOCX)
You have a lot of skills, tools and exposure that make you a hot commodity. The problem is, you may not be representing this effectively on LinkedIn or your Resume. Get found more with these tips!
11 - Skills, Verticals, Software & Tools, Oh My!
11 - Action Item -->
Your certifications, awards and test taking super powers should be highlighted, but in the right way. In this lesson, we'll give you the stage upon which they can shine!
12 - Accomplishments: It's OK to Brag...A Little
12 - Action Item -->
Does endorsing your peers really impact your performance on LinkedIn? We haven't seen anything to support this, but it does drive engagement, which LinkedIn rewards. So, go ahead and endorse.
13 - To Endorse Or Not To Endorse, That Is The Question
13 - Action Item -->
You've made some stellar presentations that are just collecting dust on some hard drive. It's time to put these to work to reinforce your personal brand. Learn where and why you need to share them.
14 - Your Intellectual Trophy Case
14 - Action Item -->
14 - *** Bonus Item ***
You're AWESOME! You know it, your peers know it and your manager knows it. Yet, it's hard to get an "out-of-the-blue" Recommendation on LinkedIn. We'll show you how to get them rolling in!
15 - Recommendations: Give To Get
15 - Action Item -->
Now you have some recommendations, but they aren't really reinforcing your Personal Brand. Worry not, in this lesson, you'll learn how to optimize them.
16 - Recommendations Worth Recommending
16 - Action Item -->
There is a Keyword that you are not using that can catapult your LinkedIn Profile and resume to the top of Recruiter searches. In this lesson, you'll learn where to find them!
17 - Buzzwords: 1 Word = 33% Increase In Profile Views
17 - Action Item -->
You've heard of "guilt by association,' so how about "impressed" by association. Increase the value of your online presence by associating yourself with influencers that reinforce your Personal Brand.
18 - Groups, Influencers & Companies: You Are The Company You Keep
18 - Action Item -->
18 - *** Bonus Item ***
In this lesson, you'll learn the sections that you absolutely need to complete on LinkedIn and why 100% Profile Strength is so important.
19 - Profile Strength: 100% Complete Or Die
19 - Action Item -->
So, how many connections is enough? In this lesson, you'll learn how LinkedIn tells you the minimum number of connections it considers valuable, and why 1/10th of that is sufficient to start.
20 - Connections: We Get By With A Little Help From 500 Friends
20 - Action Item -->
Who doesn't like to win? Obviously you do, and that's why you've selected this course. Learn how to win on LinkedIn by connecting with the right connections while growing your number of connections.
21 - Watch The Watchers To Win
21 - Action Item -->
21 - *** Bonus Item ***
By now, you've learned why being a data-driven job seeker is ultra-important in today's job search game. Learn how to leverage LinkedIn analytics to achieve your goals, faster, and smarter. DATA!!!
22 - Your Analytics: You Achieve What You Measure
22 - Action Item -->
Learn to leverage content to achieve your objective on LinkedIn. Looking to attract more Recruiters? Drive visitors to your blog? Or just connect with like-minded people? Content can get you there.
23 - Your Content Makes You King
23 - Action Item -->
Learn why optimizing your LinkedIn Profile and Resume is a never-ending process and why the most successful people continue doing what you've learned about in this course, & how to get extra help.
24 - Closing: Our End Is YOUR Beginning
24 - Final Action Item -->

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops skills, knowledge, and/or tools that are highly relevant to industry
Develops skills, knowledge, and/or tools that are highly relevant in an academic setting
Develops professional skills or deep expertise in a particular topic or set of topics
Teaches skills, knowledge, and/or tools that are useful for personal growth and development

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Reviews summary

Well-received course with practical strategies

Learners say this resume writing and LinkedIn profile optimization course provides useful and practical strategies for self-improvement. It includes good suggestions to make a resume more effective. While some consider the CV structure to be subpar, they generally believe it provides a useful and valid strategy.
Offers useful and practical resume writing tips
"The course is really good, I found useful information and suggestions."
"Overall though, the content seems a valid strategy."
CV structure could be improved
"in my opinion the CV structure part was not the best and the more appropriate."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Resume Writing (CV) + LinkedIn Profile Optimization SEO 2022 with these activities:
Practice using LI keyword research tools
Solidify your understanding of how to effectively find and use keywords within your LinkedIn profile.
Show steps
  • Discover LinkedIn's built-in keyword research tools
  • Experiment with different keyword variations
  • Apply your findings to your LinkedIn profile
Show all one activities

Career center

Learners who complete Resume Writing (CV) + LinkedIn Profile Optimization SEO 2022 will develop knowledge and skills that may be useful to these careers:
Resume Writer
A Resume Writer helps individuals create effective resumes and other job search materials. This course may be helpful for Resume Writers who want to improve their knowledge of resume writing and LinkedIn profile optimization, which are essential skills for helping clients create job search materials that stand out from the competition.
LinkedIn Profile Writer
A LinkedIn Profile Writer helps individuals create effective LinkedIn profiles. This course may be helpful for LinkedIn Profile Writers who want to improve their knowledge of resume writing and LinkedIn profile optimization, which are essential skills for helping clients create a strong online presence that can help them advance their careers.
Recruiter
A Recruiter is responsible for finding and hiring qualified candidates for open positions within an organization. This course may be useful for Recruiters who want to improve their knowledge of resume writing and LinkedIn profile optimization, which are essential skills for sourcing and screening candidates.
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for overseeing all aspects of digital marketing for an organization. This course may be useful for Digital Marketing Specialists who want to improve their knowledge of SEO and digital marketing, which are essential skills for reaching target audiences and driving business growth.
Talent Acquisition Manager
A Talent Acquisition Manager is responsible for overseeing all aspects of talent acquisition for an organization, including recruiting, hiring, and onboarding. This course may be useful for Talent Acquisition Managers who want to improve their knowledge of resume writing and LinkedIn profile optimization, which are essential skills for attracting and hiring top talent.
Marketing Manager
A Marketing Manager is responsible for overseeing all aspects of marketing for an organization. This course may be useful for Marketing Managers who want to improve their knowledge of SEO and digital marketing, which are essential skills for reaching target audiences and driving business growth.
Social Media Manager
A Social Media Manager is responsible for overseeing all aspects of social media for an organization. This course may be useful for Social Media Managers who want to improve their knowledge of SEO and digital marketing, which are essential skills for reaching target audiences and driving business growth.
Content Creator
A Content Creator is responsible for creating and publishing content for an organization. This course may be useful for Content Creators who want to improve their knowledge of SEO and digital marketing, which are essential skills for reaching target audiences and driving business growth.
Workforce Development Specialist
A Workforce Development Specialist helps individuals find and retain employment. This course may be useful for Workforce Development Specialists who want to improve their knowledge of resume writing and LinkedIn profile optimization, which are essential skills for helping clients create job search materials that stand out from the competition.
Outplacement Consultant
An Outplacement Consultant helps individuals who have been laid off or who are considering a career change. This course may be useful for Outplacement Consultants who want to improve their knowledge of resume writing and LinkedIn profile optimization, which are essential skills for helping clients create job search materials that stand out from the competition.
Job Search Consultant
A Job Search Consultant helps individuals with their job search, including resume writing, interview preparation, and salary negotiation. This course may be useful for Job Search Consultants who want to improve their knowledge of resume writing and LinkedIn profile optimization, which are essential skills for helping clients create job search materials that stand out from the competition.
Human Resources Manager
A Human Resources Manager is responsible for overseeing all aspects of human resources for an organization, including recruiting, hiring, training, and employee relations. This course may be useful for Human Resources Managers who want to improve their knowledge of resume writing and LinkedIn profile optimization, which are essential skills for attracting and hiring top talent.
Career Coach
A Career Coach provides guidance and support to individuals who are seeking career development opportunities or who are considering a career change. This course may be useful for Career Coaches who want to improve their knowledge of resume writing and LinkedIn profile optimization, which are essential skills for helping clients create effective job search materials and build a strong online presence.
Career Counselor
A Career Counselor provides guidance to individuals who are seeking career development opportunities or who are considering a career change. This course may be useful for Career Counselors who want to improve their knowledge of resume writing and LinkedIn profile optimization, which are essential skills for helping clients create effective job search materials and build a strong online presence.
Career Development Specialist
A Career Development Specialist provides guidance and support to individuals who are seeking career development opportunities or who are considering a career change. This course may be useful for Career Development Specialists who want to improve their knowledge of resume writing and LinkedIn profile optimization, which are essential skills for helping clients create effective job search materials and build a strong online presence.

Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Resume Writing (CV) + LinkedIn Profile Optimization SEO 2022.
Provides a comprehensive overview of social media marketing, including how to use LinkedIn to promote your professional brand.
Classic career guide that has helped millions of people find their dream jobs.
Helps you identify your strengths and use them to your advantage in your career.
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Provides insights into the power of grit.

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