LinkedIn basics | You must know this first from Udemy

What's inside

Learning objectives

Create a high quality linkedin profile to find a job or advance your career
Improve your professional credibility

Appeal to the interests of recruiters in your field

Create a high quality linkedin profile to find a job or advance your career
Improve your professional credibility
Appeal to the interests of recruiters in your field

Syllabus

Learn what LinkedIn is and lay the foundation for building your profile

We discuss what LinkedIn is and review some statistics demonstrating its power as a tool. We'll then look at my profile and offer some thoughts about what kinds of goals most users have when using the site.

LinkedIn should be used as a forward looking system. You should create your profile by considering what you want to do in the future, not what you did in the past. I offer a few suggestions about how to think about your LinkedIn plan before moving on to the next section.

This lecture features an amazing coupon for 50% off our course "Network to a new job." It contains critical material to help with your job search!

FREE BONUSES

Have the tools to create a complete LinkedIn profile

We look at three live LinkedIn profiles and I show you what is good and what is not. This will give you an idea of how to build one that's great!

Many people confuse their headline with their job title. Don't make that mistake! Let people know what you are about right up front, professionally, concisely and clearly. This lecture will tell you why and show you how.

You can use your summary section in various ways. Write your biography, focus on keywords or skip it altogether. I offer you suggestions about how to maximize the use of this section in your profile and tell you why it's important and how it's not.

I describe one critical item that could easily give away your job search to your boss and how to avoid it. A couple of other tidbits here too.

Most people do not realize that the choice between putting an industry focus or functional focus in your experience profile is critical. This video explains why so that you can be aware of it when you create your own profile.

How your experience is seen by recruiters and then what to include in your experience section and an idea about finding a template specific to your industry and functional specialty.

Don't make these mistakes. They are easy to make, but easy to avoid.

Endorsements are easy to get; recommendations quite a bit harder. Both offer opportunities for engaging your network, as well as providing social proof for your accomplishments.

Take your profile from basic to brilliant by putting these components into your profile!

Start using LinkedIn to network using basic tools like, your newsfeed, groups, influencers and companies you follow.

LinkedIn offers many ways to engage your network and the professional world. This lecture offers a few suggestions about how to get started with your new profile!

Free eBooks, Discounts and an incredible offer to review your LinkedIn profile for FREE!

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches modern skills and techniques in professional networking

Develops advanced professional networking skills for use in career development

Provides a clear plan for developing a successful professional networking profile

Offers additional valuable resources for expanding professional networks

Can help learners expand their professional networks and advance their careers

Has very few reported drawbacks and limitations

Reviews summary

Linkedin basics: practical knowledge

According to students, this course introduces LinkedIn basics with lectures and demonstrations that cover profile optimization and networking tips. Students say that the course content is largely positive. While the instructor is knowledgeable, students noted that the information shown in the course may differ from what users see in their LinkedIn interface. Learners also recommend that the instructor update the section about requesting LinkedIn recommendations for clarity.

Solid overview of LinkedIn basics

"I definitely got some good pointers out of the course."

"The overview of the sections was good for the most part and I did include pieces into mine - like adding skills."

Instructor gives unclear advice on asking for recommendations

"I also think in the section where Recommendations are discussed, the teacher should edit that section to take out the bit where he is unsure of how to ask for a recommendation. Redo the section after figuring that out."

Course material doesn't match current LinkedIn interface

"I have no drop down for Industry that I can see."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in LinkedIn basics | You must know this first with these activities:

Volunteer your time to a nonprofit organization

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Volunteering can help you develop your skills and build your network.

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Find a nonprofit organization that you are interested in.
Contact the organization and inquire about volunteer opportunities.
Complete the required training and background checks.
Start volunteering and make a difference in your community.

Read 'LinkedIn for Dummies'

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This book provides a comprehensive overview of LinkedIn and can help you get the most out of the platform.

View LinkedIn For Dummies (Linked for Dummies) on Amazon

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Read the book from cover to cover.
Take notes on the key concepts.
Apply the tips and advice to your own LinkedIn profile.

Attend a LinkedIn workshop

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LinkedIn workshops can provide you with hands-on training and guidance on how to use LinkedIn effectively.

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Find a LinkedIn workshop in your area.
Register for the workshop.
Attend the workshop and participate in the activities.

Five other activities

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Create a professional LinkedIn profile

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Create a LinkedIn profile that showcases your skills and experience to help you find a job or advance your career.

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Check out the LinkedIn tutorial for beginners
Brainstorm your professional goals.
Write a professional headline and summary.
Add your experience and skills.
Customize your profile URL.

Join a LinkedIn group

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LinkedIn groups can provide you with a platform to connect with other professionals in your field and share knowledge.

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Search for LinkedIn groups in your field.
Join the groups that you are interested in.
Participate in the discussions and share your own insights.

Network with professionals in your field

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Connect with professionals in your field on LinkedIn to learn about their experiences and get advice on your career.

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Identify professionals in your field who you admire.
Send them a personalized connection request.
Follow their posts and engage with their content.
Ask for informational interviews.

Optimize your LinkedIn profile for recruiters

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Learn how to optimize your LinkedIn profile to make it more appealing to recruiters.

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Use a professional headshot.
Write a compelling headline that highlights your skills and experience.
Include a detailed summary that showcases your accomplishments.
List your skills and experience in a way that is easy for recruiters to find.

Mentor a junior professional

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Mentoring others can help you reinforce your knowledge and skills.

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Find a junior professional who you are interested in mentoring.
Set up a regular meeting time to talk about their career goals and challenges.
Provide them with guidance and support.
Celebrate their successes and help them overcome obstacles.

Career center

Learners who complete LinkedIn basics | You must know this first will develop knowledge and skills that may be useful to these careers:

Social Media Manager

A Social Media Manager oversees a company's brand reputation and growth through the thoughtful execution of social media content. This role involves creating and posting engaging content, managing paid advertisements, and tracking the results of these efforts on platforms including LinkedIn, Facebook, and Twitter. Given that LinkedIn is now the largest online professional network in the world as well as a robust platform for advertising and networking, a course on LinkedIn basics is an excellent foundation for career success as a Social Media Manager. Take this course to develop your competence in leveraging LinkedIn's tools to help others grow their audience and enhance their brand reputation.

See salaries and explore the career path for Social Media Manager

Human Resources Manager

A Human Resources Manager is responsible for overseeing and directing all aspects of human resources for a company. This role includes recruiting, hiring, training, and developing employees, as well as managing employee benefits and payroll. LinkedIn is an essential tool for HR professionals, as it allows them to connect with potential candidates, build relationships with other HR professionals, and stay up-to-date on industry trends. This course can help Human Resources Managers build a LinkedIn profile that effectively highlights their skills and expertise.

See salaries and explore the career path for Human Resources Manager

Talent Acquisition Partner

A Talent Acquisition Partner sources, hires, and builds relationships with exceptional talent for a company. This role partners closely with hiring managers and develops strategies to attract, engage, and ultimately acquire top talent. A course on LinkedIn basics is highly relevant for those seeking to pursue a career as a Talent Acquisition Partner, as LinkedIn is the premier platform for recruiting and networking with potential candidates. This course will help you build a powerful LinkedIn profile that showcases your expertise in talent acquisition and helps you connect with the right people in your field.

See salaries and explore the career path for Talent Acquisition Partner

Marketing Manager

A Marketing Manager develops and executes marketing campaigns that promote a company's products or services, and is responsible for increasing brand awareness and lead generation. As LinkedIn is an invaluable platform for B2B marketing, a course on LinkedIn basics can help Marketing Managers effectively utilize this platform to reach their target audience, build relationships with potential customers, and generate leads. This course will help you learn the basics of LinkedIn as they apply to marketing as well as help you create a LinkedIn profile that reflects your expertise and showcases your knowledge of digital marketing.

See salaries and explore the career path for Marketing Manager

Sales Manager

A Sales Manager is responsible for leading, motivating, and developing a team of sales representatives to achieve sales targets and business goals. In today's business environment, a strong LinkedIn presence is critical for success in sales as it allows Sales Managers to connect with potential customers, build relationships with other sales professionals, and stay up-to-date on industry trends. This course will provide you with the skills to create a LinkedIn profile that highlights your sales expertise and helps you establish yourself as a thought leader in your field.

See salaries and explore the career path for Sales Manager

Business Development Manager

A Business Development Manager is responsible for developing and executing strategies to grow a company's customer base and revenue. This role involves identifying new business opportunities, building relationships with potential customers, and closing deals. LinkedIn is an essential tool for Business Development Managers, as it allows them to connect with potential customers, build relationships with other professionals, and stay up-to-date on industry trends. This course will provide you with the skills to create a LinkedIn profile that showcases your expertise in business development and helps you establish yourself as a credible and valuable contact.

See salaries and explore the career path for Business Development Manager

Project Manager

A Project Manager is responsible for planning, executing, and closing projects successfully and efficiently. This role involves collaborating with stakeholders, managing budgets and resources, and ensuring that projects are delivered on time and within budget. LinkedIn is an essential tool for Project Managers, as it allows them to connect with potential clients, build relationships with other project managers, and stay up-to-date on industry trends. Take this course to sharpen your networking skills on LinkedIn and learn how to build a LinkedIn profile that demonstrates your expertise and showcases your successful projects.

See salaries and explore the career path for Project Manager

Public relations manager

A Public Relations Manager is responsible for managing a company's public image and reputation. This role involves developing and executing public relations campaigns, media relations, and crisis communications. LinkedIn is an essential tool for Public Relations Managers, as it allows them to connect with journalists, build relationships with other PR professionals, and stay up-to-date on industry trends. This course will provide you with the skills to create a LinkedIn profile that showcases your expertise in public relations and helps you establish yourself as a thought leader in your field.

See salaries and explore the career path for Public relations manager

Event Planner

An Event Planner is responsible for planning, coordinating, and executing events. This role involves working with clients to determine their needs, developing event budgets, and managing logistics. LinkedIn is an essential tool for Event Planners, as it allows them to connect with potential clients, build relationships with other event professionals, and stay up-to-date on industry trends. This course will provide you with the skills to create a LinkedIn profile that highlights your event planning expertise and helps you connect with the right people in your field.

See salaries and explore the career path for Event Planner

Content Writer

A Content Writer is responsible for creating and publishing high-quality content that engages and informs audiences. This role involves writing blog posts, articles, website content, and other forms of written content. LinkedIn is an essential tool for Content Writers, as it allows them to connect with potential clients, build relationships with other writers, and stay up-to-date on industry trends. This course will provide you with the skills to create a LinkedIn profile that highlights your writing expertise and helps you connect with the right people in your field.

See salaries and explore the career path for Content Writer

Web Developer

A Web Developer is responsible for designing, developing, and maintaining websites. This role involves working with clients to determine their needs, developing website designs, and coding websites. LinkedIn is an essential tool for Web Developers, as it allows them to connect with potential clients, build relationships with other developers, and stay up-to-date on industry trends. This course may help you learn how to create a compelling LinkedIn profile that showcases your technical expertise and helps you connect with other professionals in your field.

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Graphic designer

A Graphic Designer is responsible for creating visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. LinkedIn is an essential tool for Graphic Designers, as it allows them to connect with potential clients, build relationships with other designers, and stay up-to-date on industry trends. This course may help you create a LinkedIn profile that effectively showcases your design portfolio and helps you connect with other professionals in your field.

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Admissions Counselor

An Admissions Counselor is responsible for guiding prospective students through the college or university admissions process. This role involves providing information about the institution, answering questions, and assisting with the application process. LinkedIn is an essential tool for Admissions Counselors, as it allows them to connect with prospective students, build relationships with other admissions professionals, and stay up-to-date on industry trends. This course will help you develop your LinkedIn profile to effectively showcase your expertise in higher education admissions and help you connect with guidance counselors and prospective students.

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Recruiter

A Recruiter is responsible for finding and hiring qualified candidates for open positions. This role involves sourcing candidates, screening resumes, and conducting interviews. LinkedIn is an essential tool for Recruiters, as it allows them to connect with potential candidates, build relationships with other recruiters, and stay up-to-date on industry trends. Take this course to develop the skills needed to effectively leverage LinkedIn in your recruiting efforts and learn how to build a LinkedIn profile that showcases your expertise in talent acquisition.

See salaries and explore the career path for Recruiter

Career Counselor

A Career Counselor helps people with career planning and development. This role may involve providing guidance on career choices, job search strategies, and resume writing. LinkedIn is an essential tool for Career Counselors, as it allows them to connect with potential clients, build relationships with other career counselors, and stay up-to-date on industry trends. This course may help you build a LinkedIn profile that highlights your expertise in career counseling and helps you connect with other professionals in your field.

See salaries and explore the career path for Career Counselor