LinkedIn Marketing & Lead Generation Bootcamp for B2B Sales

Generating leads can be as easy or as difficult as you make it to be. If you follow this course the right way, generating lead on LinkedIn will become automatically easier.

A successful LinkedIn lead generation campaign depends on one major principle: "are your prospects on LinkedIn" if they are, chances are you can generate high quality leads using LinkedIn.

To implement a effective LinkedIn Marketing campaign, to generate high-quality leads you must have a LinkedIn strategy for that specific purpose.

In this lesson we will review what is the 8 step strategy for LinkedIn lead generation.

Understanding what are the goals for your LinkedIn campaign is fundamental to create a successful LinkedIn strategy. 

The strategy might change if you are trying to use LinkedIn to generate leads, or using LinkedIn to find a job.

With this lesson I will help you define your goals for your LinkedIn campaign.

In almost every industry there are some clients that are better than other. Particularly in B2B sales. For this LinkedIn Lead Generation campaign I want to suggest to you to focus on those dream clients. In this lesson we will talk about them.

If you are going to use LinkedIn for lead generation, then, like in any lead generation campaign, you must define very clearly who is your ideal buyer persona. Without this, your campaign will be at risk of complete failure. 

This lesson is fundamental, and by the end of it you will have the tools to define your ideal buyer persona.

Generating leads on LinkedIn can be much easier when you implement techniques and hacks that most of the people don't use. 

Here you will find tricks that will allow you to make your profile more appealing and differentiate yourself from others so that you can build more brand awareness, boost your personal brand, and ultimately generate high quality leads using LinkedIn and increase your sales with this LinkedIn hacks

In this lesson you will discover two really tools that will improve your productivity through your campaign to find new clients on LinkedIn, but also these apps will be useful for your other day to day activities.

Here you will find a review of the different aspects of LinkedIn profile optimization. Even though optimizing your profile is not as important for LinkedIn lead generation, as when you want to use LinkedIn to find a job, there are some essential parts that need to be optimized. 

Many people think that adding your picture to your LinkedIn profile is not important. But if you want to generate leads on LinkedIn it is essential, for you to upload a picture of yourself to your profile.

Adding an image to your LinkedIn profile background will separate you from most of the other LinkedIn profiles. And will be a quick visual impact to anyone visiting your profile. Remember: an image is worth a thousand words.

This might not generate leads for you, but it is something else to add to the LinkedIn lead generation strategy, to make sure you get the best results possible.

Your LinkedIn headline is possibly the most important part of all your LinkedIn profile optimization. If you fail at it, your LinkedIn lead generation campaign could be a complete failure. It is fundamental that you learn how to take maximum advantage of this part of your LinkedIn profile

This is something so easy to do, still, so many people skip this step when they optimize their LinkedIn profile. 

By the end of this lesson you will have your own LinkedIn url, and you will make sure that your profile is public and easy to find by any possible leads. 

Explanation of what you will see in this section of the LinkedIn course.

Here you will find examples of great LinkedIn profile headlines from some of the amazing professionals that have taken this course. I hope that this examples give you ideas for you to optimize your LinkedIn profile and make sure your LinkedIn lead generation campaign is a success.

A few more examples of the LinkedIn profile headlines from some of the amazing students in this course.

It is time to generate leads on LinkedIn!!

And 3 more examples of LinkedIn profile headlines so that you can master this and make the most on your LinkedIn marketing campaign.

A great LinkedIn marketing and lead generation campaign can not be run without a great LinkedIn profile background, so, in this lesson we will look at examples of backgrounds of some of the great professionals enrolled in this course.

Your LinkedIn summary is like your 3 minute sales presentation. Imagine that you are at an event with thousands of people listening, and you have 3 minutes to speak. What will you say?

In this lesson we will go through what you should say, so that you can create a summary that can really help you in your LinkedIn lead generation campaign.

Remember, you don't want to use LinkedIn to find a job, you want to use LinkedIn to generate leads, so write something for them.

In this lesson you will learn what to put on your experience section on LinkedIn, when your goal is to use LinkedIn to generate leads, and not to find a job. 

When optimizing your LinkedIn profile, you have to make sure that you get some good recommendations. If you want to use LinkedIn to generate leads, then you must do your best to get recommendations from some of your clients. That would be extremely useful to your LinkedIn lead generation campaign.

Even though this is not  100% profile optimization, it is an important part of your LinkedIn account optimization. In this lesson you will learn why should you join LinkedIn groups to help you with your LinkedIn lead generation campaign.

Here you will learn how to easily create a LinkedIn company page in just a few minutes. And the two reasons why it is so important.

Pulse is a great tool for you to position yourself as an expert that others want to work with. In this lesson you will find out why this is son important and how it can help you on your LinkedIn lead generation campaign.

By the end of this lesson you will know what kind of posts you should write about to help you generate leads on LinkedIn. 

It is very important that your articles a valuable to your leads, and here you will learn what can be valuable for them/

Writing an article for LinkedIn Pulse, might seem more complex that what it really is. In this lesson you will discover how to easily write an article that can help you with your personal branding, to position yourself as an expert so that you can generate high-quality leads on LinkedIn.

Having your own LinkedIn group will allow you to position yourself in front of your ideal leads as a thought leader and a recognized authority in your field.

You will learn how to create your own LinkedIn group and do it in the right way, so that it turns out to be an effective LinkedIn group

It is not about having thousands of members in your group, is about using the group as your authority platform, to position you as a thought leader and the go to person in your field. The LinkedIn group strategy is just a tool to help you in the LinkedIn marketing campaign so that you can generate more and better leads

Here you will find one of the ways to promote your LinkedIn group. This could be the way you use to invite your first members before starting with your B2B sales campaign, or better said your LinkedIn marketing campaign to generate B2B leads... yes, it can also be B2C leads, sorry

This is the most effective way to get your B2B leads or B2C leads to join your LinkedIn group. This is the method that we use for us and for our clients to grow their LinkedIn groups when we run a Linkedin sales campaign for them.

In LinkedIn marketing there are many strategies, some of them I do not like or recommend, but I do want to share them with you anyways so that you can decide what is best for you when generating leads and sales.

You can skip this lesson if you want to. Here I will share with you a way to promote the group, but that is not great because you might have members that are not your ideal lead joining the group.

But sometimes, some people feel that to run a better lead generation campaign, they need to have many members in their linkedin group. In that case this can be helpful.

You will discover how to effectively manage your LinkedIn group so that the members are engage and you can position yourself as a thought leader with it. 

How can to download your LinkedIn connections? This is a common question that people ask often. Some people don't even know that they can download them. In this lesson I will show you how to do it.

To run an effective LinkedIn marketing campaign you must have a good way to keep track of all your leads, the messages that you have sent them on LinkedIn and who of those leads have engaged.

Here I will share with you a tracking sheet that you can use.

How can you get the emails of your LinkedIn contacts? This is another question that I get asked often. Unfortunately there is not a way to just download them, but there is a way to keep track of all of them. Here I will show you how.

You must have a system that allows you to keep track of all your leads so that you can better nurture them and turn them into clients. A better way to do this that a google sheet is a proper CRM (client relationship management).

You will learn how to use the LinkedIn Sales Navigator to draw a very clear picture of your prospect so that you can target the best ideal leads on LinkedIn

In this lesson you will learn how to search for and find your ideal leads on LinkedIn, and what to do once you find them

You will learn the most efficient, right and easy way to send hundreds of personalized connections requests and build a large network of quality leads on LinkedIn. With this technique you will find yourself with a 1,000 to 3,000 high quality leads in your pipeline in less than a year.

Having thousands of leads in your pipeline is awesome, but it is even better to if you nurture them and build relationships with them to increase your conversion ratio

In your are in business development, this lesson will be really useful for you. In this lesson  you will find a possible LinkedIn messaging strategy that you can follow for your lead generation campaign to get more B2B sales.

With this simple hack, you could contact dozens or even hundreds of your ideal leads every single year. Even though this is not a lead generation tool that I use that much, I know about many professionals that use it every month to help them with their LinkedIn lead generation campaign.

This is not a LinkedIn lead generation hack, but WOW is this tool awesome! With this tool you can gather hundreds of emails from your ideal clients, so that you can nurture them to turn some of them into clients every year.

Did you know that you can send emails to all your connections? Here you will find out how you can set your connections into an email campaign.

The best way to take your leads from virtual to life, from LinkedIn messages to a face to face situation.

LinkedIn messages, emails and marketing content are awesome, but sometimes you need to take the next step and call your leads. Great news: this won't be cold calling!!!