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Online Marketing Manager

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April 11, 2024 Updated May 22, 2025 16 minute read
Jump to salaries, courses, and books

A Comprehensive Guide to Becoming an Online Marketing Manager

An Online Marketing Manager is a pivotal figure in today's digital-first business world, responsible for developing, implementing, and managing marketing campaigns that promote a company or brand and its products or services. They play a crucial role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads and customers. This role is inherently dynamic, requiring a blend of creativity, analytical prowess, and strategic thinking to navigate the ever-evolving online landscape.

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Salaries for Online Marketing Manager

City
Median
New York
$102,000
San Francisco
$139,000
Seattle
$85,000
See all salaries
City
Median
New York
$102,000
San Francisco
$139,000
Seattle
$85,000
Austin
$104,000
Toronto
$68,000
London
£47,000
Paris
€70,000
Berlin
€65,000
Tel Aviv
₪32,500
Singapore
S$66,000
Beijing
¥88,000
Shanghai
¥223,000
Shenzhen
¥37,000
Bengalaru
₹600,000
Delhi
₹600,000
Bars indicate relevance. All salaries presented are estimates. Completion of this course does not guarantee or imply job placement or career outcomes.

Path to Online Marketing Manager

Take the first step.
We've curated 15 courses to help you on your path to Online Marketing Manager. Use these to develop your skills, build background knowledge, and put what you learn to practice.
Sorted from most relevant to least relevant:

Reading list

We haven't picked any books for this reading list yet.
Cover image
The PayPal Wars
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Tells the story of the early days of PayPal, when it was a small startup taking on the established banking industry. It discusses the company's legal battles, its financial challenges, and its eventual success.
The PayPal Wars: Battles with Ebay, the Media, the...
Paperback
$$
The PayPal Wars: Battles with eBay, the Media, the...
Paperback
$$
The PayPal Wars: Battles with Ebay, the Media, the...
Kindle Edition
$
Cover image
Facebook Marketing For Dummies
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Provides a comprehensive overview of Facebook Creator Studio, covering everything from creating and managing content to tracking your performance.
Facebook Marketing For Dummies
Paperback
$$
Facebook Marketing All-in-One for Dummies
Paperback
$$
Facebook Marketing For Dummies, 5th Edition (For...
Paperback
$$
Facebook Marketing For Dummies
Paperback
$$
Facebook Marketing For Dummies
Paperback
$$
Facebook Marketing All-in-One For Dummies
Kindle Edition
$$
Cover image
Space Race 2.0
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Is an unauthorized history of PayPal. It provides a detailed account of the company's founding, its early struggles, and its eventual success.
Space Race 2.0: SpaceX, Blue Origin, Virgin...
Hardcover
$$
Space Race 2.0: SpaceX, Blue Origin, Virgin...
Kindle Edition
$$
Cover image
Action! China
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Provides a practical guide to using Bing Translator for machine translation, covering topics such as language detection, text translation, and speech translation.
Action! China
Paperback
$$$
Action! China: A Field Guide to Using Chinese in...
Kindle Edition
$$$
Cover image
Convergent Journalism
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Provides a practical guide to using Bing News Search for news search, covering topics such as news search, news aggregation, and news personalization.
Convergent Journalism (Chinese Perspectives on...
Paperback
$$
Convergent Journalism: Chinese Approaches (Chinese...
Kindle Edition
$$
Cover image
Towards Holistic Medicine
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Provides a practical guide to using Bing Shopping Search for shopping search, covering topics such as product search, product recommendations, and product personalization.
Towards Holistic Medicine
Hardcover
$$$$
Towards Holistic Medicine
Kindle Edition
$$$
Cover image
Intelligent Mentoring
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Provides a practical guide to using Bing Entity Search for entity search, covering topics such as entity search, entity recognition, and entity personalization.
Intelligent Mentoring: How IBM Creates Value...
Hardcover
$$
Intelligent Mentoring: How IBM Creates Value...
Kindle Edition
$$
Relevant careers
Social Media Manager
Digital Marketing Specialist
Marketing Manager
Content Marketing Manager
Social Media Marketing Manager
Search Engine Marketing Specialist
Related topics
Facebook Creator Studio
PayPal
Social Media Platforms
AliExpress
Social Media Optimization
Facebook Audience Insights
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