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Erste Schritte in Facebook Ads Manager

Michelle Flores

Nach Abschluss dieses Projekts kannst du, unabhängig davon, ob du eine neue Marke startest oder eine bestehende mithilfe deiner Social-Media-Strategie optimieren möchtest, besser auf deine Facebook Kundschaft eingehen und diese gezielt erreichen.

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Nach Abschluss dieses Projekts kannst du, unabhängig davon, ob du eine neue Marke startest oder eine bestehende mithilfe deiner Social-Media-Strategie optimieren möchtest, besser auf deine Facebook Kundschaft eingehen und diese gezielt erreichen.

Aufgabe des Social Media Marketings ist es, kreative Wege zu finden um die Aufmerksamkeit der User für ihre Produkte und Dienstleistungen zu gewinnen. Dies erfolgt oftmals auf Basis eines sehr geringen Marketing Budgets.

Ziel dieses Projekts ist es, dich mit der Nutzung von Facebook Ads Manager vertraut zu machen. Mit einem Facebook Ad Manager kannst du deine Ads auf Facebook verwalten. Erstelle und schalte Werbeanzeigen, lege einen Personenkreis von Empfängern fest und richte ein Budget ein.

Du wirst heute zunächst einen Facebook Business Page Account erstellen. Anschließend wirst du Facebook Business Manager einrichten lernen auf Facebook Ads zuzugreifen. Wir werden uns mit verschiedenen Funktionen in FAcebook Ads Manager vertraut machen.

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What's inside

Syllabus

Projekt-Überblick
Nach Abschluss dieses Projekts kannst du, unabhängig davon, ob du eine neue Marke startest oder eine bestehende mithilfe deiner Social-Media-Strategie optimieren möchtest, besser auf deine Facebook Kundschaft eingehen und diese gezielt erreichen.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Hilft dabei, Facebook-Werbekunden zielgerichteter anzusprechen und zu erreichen
Vertraut mit Facebook Ads Manager, mit dem man Anzeigen verwaltet, erstellt und schaltet
Dekostruiert Funktionen im Facebook Ads Manager
Fordert das Einrichten einer Facebook-Geschäftsseite und eines Facebook Business Managers

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Erste Schritte in Facebook Ads Manager with these activities:
Finden Sie einen Mentor für Facebook-Werbung
Suchen Sie nach einem erfahrenen Fachmann für Facebook-Werbung, der Ihnen Anleitung, Unterstützung und Feedback geben kann.
Browse courses on Mentoring
Show steps
  • Recherchieren Sie nach potenziellen Mentoren.
  • Kontaktieren Sie Mentoren und stellen Sie Ihre Anfrage.
  • Vereinbaren Sie ein Treffen oder einen Videoanruf.
Erstellen Sie eine Facebook Business Page
Erstellen Sie eine neue Facebook Business Page für sich selbst oder Ihr Unternehmen, um Präsenz in den sozialen Medien aufzubauen und Ihre Zielgruppe zu erreichen.
Show steps
  • Melden Sie sich bei Facebook an oder erstellen Sie ein neues Konto.
  • Klicken Sie auf die Schaltfläche "Seite erstellen".
  • Wählen Sie die Kategorie "Unternehmen oder Marke" aus.
  • Geben Sie den Namen und die Kategorie Ihrer Seite ein.
  • Klicken Sie auf "Erstellen".
Überprüfe grundlegende Marketingkonzepte
Überprüfe Marketing-Grundlagen, um ein solides Fundament für den Kurs aufzubauen.
Browse courses on Marketing
Show steps
  • Lies Marketing-Artikel und -Blogs
  • Schau dir Online-Vorträge oder -Videos über Marketing an
Three other activities
Expand to see all activities and additional details
Show all six activities
Diskussion mit anderen Kursteilnehmern
Austausch mit anderen Kursteilnehmerinnen/-teilnehmern, um Wissen und Erkenntnisse zu teilen.
Show steps
  • Trete in Kontakt mit anderen KursteilnehmerInnen/-nehmern
  • Diskutiere Kursmaterialien und -konzepte
Übe die Verwendung von Facebook Ads Manager
Verbessere deine Fähigkeiten im Umgang mit Facebook Ads Manager, um effektive Werbekampagnen durchzuführen.
Browse courses on Facebook Ads Manager
Show steps
  • Melde dich für Facebook Ads Manager-Kurse oder -Workshops an
  • Verfolge Tutorials und Anleitungen zur Verwendung von Facebook Ads Manager
Tragen Sie zu Open-Source-Projekten im Bereich Facebook-Werbung bei
Beteiligen Sie sich an Open-Source-Projekten, um Ihr Wissen über Facebook-Werbung zu erweitern, zu neuen Technologien beizutragen und von anderen zu lernen.
Browse courses on Open-Source
Show steps
  • Suchen Sie nach Open-Source-Projekten im Bereich Facebook-Werbung.
  • Identifizieren Sie Bereiche, in denen Sie beitragen können.
  • Senden Sie Pull-Requests mit Ihren Beiträgen.
  • Überprüfen und diskutieren Sie Beiträge anderer.

Career center

Learners who complete Erste Schritte in Facebook Ads Manager will develop knowledge and skills that may be useful to these careers:
Social Media Manager
A Social Media Manager is responsible for overseeing and executing social media campaigns. An understanding of Facebook Ads Manager is a key element to success as a Social Media Manager and this course can help build a foundation for success. This course provides a primer on using Facebook Ads Manager, an essential tool for anyone who wants to succeed in social media management.
See salaries and explore the career path for Social Media Manager
Digital Marketing Manager
Digital Marketing Managers may oversee a team of professionals that include Social Media Managers. They are responsible for a range of digital marketing activities, but often have a strong emphasis on social media marketing. This course can help provide a foundation in Facebook Ads Manager, and contribute to the skillset a Digital Marketing Manager needs to be successful.
See salaries and explore the career path for Digital Marketing Manager
Advertising Manager
An Advertising Manager is responsible for planning, executing, and evaluating advertising campaigns. This role often requires a deep understanding of various advertising platforms, and this course can provide a foundation in using Facebook Ads Manager, an essential tool for Advertising Managers.
See salaries and explore the career path for Advertising Manager
Marketing Manager
Marketing Managers oversee a range of marketing activities. While not all Marketing Managers have an emphasis on social media, many do. This course provides a solid primer on Facebook Ads Manager, an important tool for any Marketing Manager, but particularly one with a focus on social media marketing.
See salaries and explore the career path for Marketing Manager
Social Media Specialist
A Social Media Specialist is responsible for creating and managing social media content. While not all Social Media Specialists have an emphasis on advertising, many do. This course provides a strong foundation for using Facebook Ads Manager, an essential tool for Social Media Specialists who want to specialize in social media advertising.
See salaries and explore the career path for Social Media Specialist
Brand Manager
A Brand Manager is responsible for managing a company's brand. This often involves working with advertising agencies and managing social media campaigns. This course can provide a valuable foundation in using Facebook Ads Manager, an essential tool for Brand Managers who want to manage social media campaigns.
See salaries and explore the career path for Brand Manager
Online Marketing Manager
Online Marketing Managers oversee a range of online marketing activities, including social media marketing. This course provides a primer on Facebook Ads Manager, a valuable tool for Online Marketing Managers who want to include social media advertising in their marketing campaigns.
See salaries and explore the career path for Online Marketing Manager
Content Marketing Manager
Content Marketing Managers are responsible for creating and managing content for a company's website, blog, and social media channels. While not all Content Marketing Managers have an emphasis on advertising, some do. This course provides a valuable foundation in using Facebook Ads Manager, an essential tool for Content Marketing Managers who want to include social media advertising in their marketing campaigns.
See salaries and explore the career path for Content Marketing Manager
Digital Advertising Specialist
A Digital Advertising Specialist is responsible for planning, executing, and evaluating digital advertising campaigns. This often involves working with a range of advertising platforms, including Facebook Ads Manager. This course provides a solid foundation for using Facebook Ads Manager, an essential tool for Digital Advertising Specialists.
See salaries and explore the career path for Digital Advertising Specialist
Web Marketing Manager
A Web Marketing Manager is responsible for overseeing a company's website and digital marketing efforts. This often includes managing social media campaigns and working with advertising platforms. This course can provide a valuable foundation in using Facebook Ads Manager, an essential tool for Web Marketing Managers who want to manage social media campaigns.
See salaries and explore the career path for Web Marketing Manager
Social Media Marketing Specialist
A Social Media Marketing Specialist is responsible for creating and managing social media content and advertising campaigns. This course provides a solid primer on Facebook Ads Manager, an essential tool for Social Media Marketing Specialists who want to manage social media advertising campaigns.
See salaries and explore the career path for Social Media Marketing Specialist
Community Manager
A Community Manager is responsible for building and managing online communities. This often includes working with social media platforms and managing social media advertising campaigns. This course can provide a valuable foundation in using Facebook Ads Manager, an essential tool for Community Managers who want to manage social media advertising campaigns.
See salaries and explore the career path for Community Manager
Public Relations Specialist
A Public Relations Specialist is responsible for managing a company's public image. This often includes working with social media platforms and managing social media advertising campaigns. This course can provide a valuable foundation in using Facebook Ads Manager, an essential tool for Public Relations Specialists who want to manage social media advertising campaigns.
See salaries and explore the career path for Public Relations Specialist
Sales Manager
A Sales Manager is responsible for overseeing a team of salespeople. This often includes managing social media campaigns and working with advertising platforms. This course can provide a valuable foundation in using Facebook Ads Manager, an essential tool for Sales Managers who want to manage social media advertising campaigns.
See salaries and explore the career path for Sales Manager
Account Manager
An Account Manager is responsible for managing client relationships. This often includes working with social media platforms and managing social media advertising campaigns. This course can provide a valuable foundation in using Facebook Ads Manager, an essential tool for Account Managers who want to manage social media advertising campaigns.
See salaries and explore the career path for Account Manager

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Erste Schritte in Facebook Ads Manager.
Cover image
Will the Real You Please Stand Up
Save
Dieses Buch konzentriert sich auf die Nutzung von Social Media für Unternehmen und deckt alle wichtigen Plattformen ab, darunter Facebook. Es bietet praktische Anleitungen zur Erstellung von Inhalten, zum Aufbau einer Fangemeinde und zur Messung von Kampagnenerfolgen.
(English) Will the Real You Please Stand Up: Show Up, Be...
Paperback
$$
(English) Will the Real You Please Stand Up: Show Up, Be...
Kindle Edition
$$
Cover image
Digital Marketing Fundamentals
Save
Dieses Buch bietet eine umfassende Anleitung zum Social-Media-Marketing und deckt alle wichtigen Plattformen ab, darunter Facebook. Es liefert praktische Strategien und Tipps zur Entwicklung einer effektiven Social-Media-Marketing-Strategie.
(English) Digital Marketing Fundamentals: OMCP's Official...
Audible Audiobook
$$
(English) Digital Marketing Fundamentals: OMCP's Official...
Kindle Edition
$$
Cover image
Shareology
Save
Dieses Buch bietet eine umfassende Anleitung zur Entwicklung einer effektiven Social-Media-Marketing-Strategie. Es deckt alle wichtigen Aspekte ab, von der Zielgruppenanalyse bis zur Kampagnenmessung.
Shareology
Paperback
Check
Shareology
Kindle Edition
Check
Cover image
Social Change Anytime Everywhere
Save
Dieses Buch konzentriert sich auf Social-Media-Marketing für gemeinnützige Organisationen und bietet praktische Anleitungen zur Nutzung von Social Media für die Mission der Organisation.
(English) Social Change Anytime Everywhere: How to Implement...
Paperback
$$
(English) Social Change Anytime Everywhere: How to Implement...
Kindle Edition
$$
Cover image
Facebook Marketing All-in-One For Dummies
Save
Offers a comprehensive guide to Facebook advertising, including using Facebook Ads Manager. It could be a valuable resource for learners who want to delve deeper into the topic.
(English) Facebook Marketing All-in-One for Dummies
Paperback
$$
(English) Facebook Marketing All-in-One for Dummies
Paperback
$$
Cover image
How to Make Money with Social Media
Save
Dieses Buch bietet eine schrittweise Anleitung zum Facebook-Marketing und ist besonders für Anfänger geeignet. Es deckt alle grundlegenden Konzepte ab, von der Erstellung von Inhalten bis zur Kampagnenverwaltung.
(English) How to Make Money with Social Media: An Insider's...
Kindle Edition
$$
(English) How to Make Money with Social Media: An Insider's...
Hardcover
$$
Cover image
The Like Economy
Save
Could supplement the course by providing a broader view of the topic. It offers insights into developing and executing successful social media strategies.
The Like Economy
Paperback
Check
The Like Economy
Kindle Edition
Check
Cover image
Social Media Marketing
Save
Provides a strategic overview of social media marketing. It could help learners understand the broader context of Facebook advertising.
(English) Social Media Marketing
Hardcover
$$$$
(English) Social Media Marketing
Paperback
$$
(English) Social Media Marketing
Paperback
$$
Cover image
Social Media ROI
Save
Focuses on measuring and evaluating the return on investment from social media marketing. It could be beneficial for learners who want to understand how to track and measure the effectiveness of their Facebook ad campaigns.
(English) Social Media ROI: Managing and Measuring Social...
Paperback
$$
(English) Social Media ROI: Managing and Measuring Social...
Kindle Edition
$
Cover image
Personal Connections in the Digital Age
Save
Explores the psychological aspects of social media use. It could provide a deeper understanding of how users interact with Facebook and react to ads.
Personal Connections in the Digital Age
Paperback
Check
Personal Connections in the Digital Age
Kindle Edition
Check

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Course image
Effort
2 Stunden
Level
Intermediate
Via
Coursera
Institution
Coursera Project Network
Instructor
Michelle Flores
Language
Deutsch
Good to know
Hilft dabei, Facebook-Werbekunden zielgerichteter anzusprechen und zu erreichen
Vertraut mit Facebook Ads Manager, mit dem man Anzeigen verwaltet, erstellt und schaltet
Dekostruiert Funktionen im Facebook Ads Manager
Fordert das Einrichten einer Facebook-Geschäftsseite und eines Facebook Business Managers
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