Erste Schritte in Facebook Ads Manager from Coursera

Nach Abschluss dieses Projekts kannst du, unabhängig davon, ob du eine neue Marke startest oder eine bestehende mithilfe deiner Social-Media-Strategie optimieren möchtest, besser auf deine Facebook Kundschaft eingehen und diese gezielt erreichen.

Aufgabe des Social Media Marketings ist es, kreative Wege zu finden um die Aufmerksamkeit der User für ihre Produkte und Dienstleistungen zu gewinnen. Dies erfolgt oftmals auf Basis eines sehr geringen Marketing Budgets.

Ziel dieses Projekts ist es, dich mit der Nutzung von Facebook Ads Manager vertraut zu machen. Mit einem Facebook Ad Manager kannst du deine Ads auf Facebook verwalten. Erstelle und schalte Werbeanzeigen, lege einen Personenkreis von Empfängern fest und richte ein Budget ein.

Du wirst heute zunächst einen Facebook Business Page Account erstellen. Anschließend wirst du Facebook Business Manager einrichten lernen auf Facebook Ads zuzugreifen. Wir werden uns mit verschiedenen Funktionen in FAcebook Ads Manager vertraut machen.

What's inside

Syllabus

Projekt-Überblick

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Hilft dabei, Facebook-Werbekunden zielgerichteter anzusprechen und zu erreichen

Vertraut mit Facebook Ads Manager, mit dem man Anzeigen verwaltet, erstellt und schaltet

Dekostruiert Funktionen im Facebook Ads Manager

Fordert das Einrichten einer Facebook-Geschäftsseite und eines Facebook Business Managers

Career center

Learners who complete Erste Schritte in Facebook Ads Manager will develop knowledge and skills that may be useful to these careers:

Social Media Manager

A Social Media Manager is responsible for overseeing and executing social media campaigns. An understanding of Facebook Ads Manager is a key element to success as a Social Media Manager and this course can help build a foundation for success. This course provides a primer on using Facebook Ads Manager, an essential tool for anyone who wants to succeed in social media management.

See salaries and explore the career path for Social Media Manager

Digital Marketing Manager

Digital Marketing Managers may oversee a team of professionals that include Social Media Managers. They are responsible for a range of digital marketing activities, but often have a strong emphasis on social media marketing. This course can help provide a foundation in Facebook Ads Manager, and contribute to the skillset a Digital Marketing Manager needs to be successful.

See salaries and explore the career path for Digital Marketing Manager

Advertising Manager

An Advertising Manager is responsible for planning, executing, and evaluating advertising campaigns. This role often requires a deep understanding of various advertising platforms, and this course can provide a foundation in using Facebook Ads Manager, an essential tool for Advertising Managers.

See salaries and explore the career path for Advertising Manager

Marketing Manager

Marketing Managers oversee a range of marketing activities. While not all Marketing Managers have an emphasis on social media, many do. This course provides a solid primer on Facebook Ads Manager, an important tool for any Marketing Manager, but particularly one with a focus on social media marketing.

See salaries and explore the career path for Marketing Manager

Social Media Specialist

A Social Media Specialist is responsible for creating and managing social media content. While not all Social Media Specialists have an emphasis on advertising, many do. This course provides a strong foundation for using Facebook Ads Manager, an essential tool for Social Media Specialists who want to specialize in social media advertising.

See salaries and explore the career path for Social Media Specialist

Brand Manager

A Brand Manager is responsible for managing a company's brand. This often involves working with advertising agencies and managing social media campaigns. This course can provide a valuable foundation in using Facebook Ads Manager, an essential tool for Brand Managers who want to manage social media campaigns.

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Online Marketing Manager

Online Marketing Managers oversee a range of online marketing activities, including social media marketing. This course provides a primer on Facebook Ads Manager, a valuable tool for Online Marketing Managers who want to include social media advertising in their marketing campaigns.

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Content Marketing Manager

Content Marketing Managers are responsible for creating and managing content for a company's website, blog, and social media channels. While not all Content Marketing Managers have an emphasis on advertising, some do. This course provides a valuable foundation in using Facebook Ads Manager, an essential tool for Content Marketing Managers who want to include social media advertising in their marketing campaigns.

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Digital Advertising Specialist

A Digital Advertising Specialist is responsible for planning, executing, and evaluating digital advertising campaigns. This often involves working with a range of advertising platforms, including Facebook Ads Manager. This course provides a solid foundation for using Facebook Ads Manager, an essential tool for Digital Advertising Specialists.

See salaries and explore the career path for Digital Advertising Specialist

Web Marketing Manager

A Web Marketing Manager is responsible for overseeing a company's website and digital marketing efforts. This often includes managing social media campaigns and working with advertising platforms. This course can provide a valuable foundation in using Facebook Ads Manager, an essential tool for Web Marketing Managers who want to manage social media campaigns.

See salaries and explore the career path for Web Marketing Manager

Social Media Marketing Specialist

A Social Media Marketing Specialist is responsible for creating and managing social media content and advertising campaigns. This course provides a solid primer on Facebook Ads Manager, an essential tool for Social Media Marketing Specialists who want to manage social media advertising campaigns.

See salaries and explore the career path for Social Media Marketing Specialist

Community Manager

A Community Manager is responsible for building and managing online communities. This often includes working with social media platforms and managing social media advertising campaigns. This course can provide a valuable foundation in using Facebook Ads Manager, an essential tool for Community Managers who want to manage social media advertising campaigns.

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Public Relations Specialist

A Public Relations Specialist is responsible for managing a company's public image. This often includes working with social media platforms and managing social media advertising campaigns. This course can provide a valuable foundation in using Facebook Ads Manager, an essential tool for Public Relations Specialists who want to manage social media advertising campaigns.

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Sales Manager

A Sales Manager is responsible for overseeing a team of salespeople. This often includes managing social media campaigns and working with advertising platforms. This course can provide a valuable foundation in using Facebook Ads Manager, an essential tool for Sales Managers who want to manage social media advertising campaigns.

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Account Manager

An Account Manager is responsible for managing client relationships. This often includes working with social media platforms and managing social media advertising campaigns. This course can provide a valuable foundation in using Facebook Ads Manager, an essential tool for Account Managers who want to manage social media advertising campaigns.

See salaries and explore the career path for Account Manager