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Sara Nefzaoui
À la fin de ce projet, vous aurez toutes les compétences de base pour créer une campagne d’Emails Marketing pour votre marque en utilisant gratuitement MailChimp, plateforme d’automatisation de campagnes Marketing digitales. Grâce à ce projet, vous serez en mesure d’utiliser facilement MailChimp et de découvrir les diverses options et fonctionnalités de la plateforme.
Remarque : ce cours fonctionne le mieux pour les étudiants basés en Amérique du Nord. Nous nous efforçons actuellement d'apporter la même expérience dans d'autres régions.
Register for this course and see more details by visiting:
OpenCourser.com/course/iorhw7/mailchimp
What's inside
Syllabus
MailChimp pour les débutants
A la fin de ce projet, chaque participant sera capable de créer et d’envoyer un e-mail dans le cadre d’une campagne d’emailing en utilisant l’outil en ligne MailChimp.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Adapts to the learner, regardless of their level of knowledge or experience
Teaches using a well-known tool in a relevant industry
Taught by recognized instructors
Taught by a recognized institution
Save this course
Save MailChimp pour les débutants to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in MailChimp pour les débutants with these
activities:
Familiarize with MailChimp
Show steps
Review the basics of MailChimp to ensure a solid understanding before starting the course.
Browse courses on
Mailchimp
Show steps
-
Visit the MailChimp website and explore the platform.
-
Create a free MailChimp account.
-
Create a sample email campaign to get a feel for the MailChimp interface.
Practice Sending Test Emails
Show steps
Send test emails to yourself and others to ensure that your email campaigns look and work as intended.
Browse courses on
Mailchimp
Show steps
-
Create a test email campaign in MailChimp.
-
Add yourself and any relevant colleagues as recipients.
-
Send the test email and review it carefully for any issues.
Join a Study Group to Discuss Course Concepts
Show steps
Engage with fellow students in a study group to discuss course concepts, share knowledge, and support each other's learning.
Browse courses on
Email Marketing
Show steps
-
Find or create a study group with other students enrolled in the course.
-
Schedule regular study sessions to meet virtually or in person.
-
Discuss course materials, share insights, and work together on assignments.
Seven other activities
Expand to see all activities and additional details
Show all ten activities
Create and Send Test Email
Show steps
This activity will allow you to practice creating and sending test emails to ensure proper deliverability and formatting.
Browse courses on
Email Deliverability
Show steps
-
Design and create an email template from scratch
-
Send a test email to multiple recipients
Follow MailChimp Tutorials to Enhance Skills
Show steps
Follow online tutorials and documentation provided by MailChimp to enhance your understanding and skills in using the platform.
Browse courses on
Mailchimp
Show steps
-
Identify areas where you want to improve your MailChimp skills.
-
Search for relevant tutorials and documentation on the MailChimp website.
-
Follow the instructions and complete the tutorials.
-
Practice applying what you've learned in your own MailChimp campaigns.
Create an Email Marketing Campaign for a Fictional Business
Show steps
Apply the concepts learned in the course by creating an email marketing campaign for a fictional business.
Browse courses on
Email Marketing
Show steps
-
Define the target audience for the campaign.
-
Set goals for the campaign, such as increasing website traffic or generating leads.
-
Design the email template and write the email copy.
-
Set up the email campaign in MailChimp and schedule it to go out.
-
Track the results of the campaign and make adjustments as needed.
Attend Mailchimp Workshop
Show steps
Attending a Mailchimp workshop will provide you with expert-led insights and hands-on experience with the platform's latest features and best practices.
Show steps
-
Research and find a relevant Mailchimp workshop
-
Register and attend the workshop
-
Take notes and ask questions during the workshop
-
Implement the learned strategies and techniques in your email marketing campaigns
Volunteer at a Nonprofit Organization Using MailChimp
Show steps
Apply your email marketing skills by volunteering at a nonprofit organization that uses MailChimp.
Browse courses on
Email Marketing
Show steps
-
Research local nonprofit organizations that use MailChimp.
-
Contact the organization and inquire about volunteer opportunities.
-
Provide assistance with email marketing tasks, such as campaign creation, segmentation, and analysis.
-
Share your knowledge and skills with the organization's staff.
Blog Post: The Benefits of Email Marketing for Small Businesses
Show steps
Create a blog post that discusses the benefits of email marketing for small businesses, using examples from the course.
Browse courses on
Email Marketing
Show steps
-
Research the benefits of email marketing for small businesses.
-
Outline the blog post, including an introduction, body, and conclusion.
-
Write the blog post, incorporating examples and statistics to support your points.
-
Proofread and edit the blog post carefully.
-
Publish the blog post on a relevant website or platform.
Contribute to Open-Source Email Marketing Tools
Show steps
Enhance your understanding of email marketing and contribute to the community by participating in open-source projects related to email marketing tools.
Browse courses on
Email Marketing
Show steps
-
Identify open-source email marketing tools or projects that align with your interests.
-
Review the project documentation and identify areas where you can contribute.
-
Make code contributions, report bugs, or participate in discussions.
-
Collaborate with other developers to improve the project.
Familiarize with MailChimp
Show steps
Review the basics of MailChimp to ensure a solid understanding before starting the course.
Browse courses on
Mailchimp
Show steps
Show steps
Show steps
- Visit the MailChimp website and explore the platform.
- Create a free MailChimp account.
- Create a sample email campaign to get a feel for the MailChimp interface.
Practice Sending Test Emails
Show steps
Send test emails to yourself and others to ensure that your email campaigns look and work as intended.
Browse courses on
Mailchimp
Show steps
Show steps
Show steps
- Create a test email campaign in MailChimp.
- Add yourself and any relevant colleagues as recipients.
- Send the test email and review it carefully for any issues.
Join a Study Group to Discuss Course Concepts
Show steps
Engage with fellow students in a study group to discuss course concepts, share knowledge, and support each other's learning.
Browse courses on
Email Marketing
Show steps
Show steps
Show steps
- Find or create a study group with other students enrolled in the course.
- Schedule regular study sessions to meet virtually or in person.
- Discuss course materials, share insights, and work together on assignments.
Seven other activities
Expand to see all activities and additional details
Show all ten activities
Create and Send Test Email
Show steps
This activity will allow you to practice creating and sending test emails to ensure proper deliverability and formatting.
Browse courses on
Email Deliverability
Show steps
Show steps
Show steps
- Design and create an email template from scratch
- Send a test email to multiple recipients
Follow MailChimp Tutorials to Enhance Skills
Show steps
Follow online tutorials and documentation provided by MailChimp to enhance your understanding and skills in using the platform.
Browse courses on
Mailchimp
Show steps
Show steps
Show steps
- Identify areas where you want to improve your MailChimp skills.
- Search for relevant tutorials and documentation on the MailChimp website.
- Follow the instructions and complete the tutorials.
- Practice applying what you've learned in your own MailChimp campaigns.
Create an Email Marketing Campaign for a Fictional Business
Show steps
Apply the concepts learned in the course by creating an email marketing campaign for a fictional business.
Browse courses on
Email Marketing
Show steps
Show steps
Show steps
- Define the target audience for the campaign.
- Set goals for the campaign, such as increasing website traffic or generating leads.
- Design the email template and write the email copy.
- Set up the email campaign in MailChimp and schedule it to go out.
- Track the results of the campaign and make adjustments as needed.
Attend Mailchimp Workshop
Show steps
Attending a Mailchimp workshop will provide you with expert-led insights and hands-on experience with the platform's latest features and best practices.
Show steps
Show steps
Show steps
- Research and find a relevant Mailchimp workshop
- Register and attend the workshop
- Take notes and ask questions during the workshop
- Implement the learned strategies and techniques in your email marketing campaigns
Volunteer at a Nonprofit Organization Using MailChimp
Show steps
Apply your email marketing skills by volunteering at a nonprofit organization that uses MailChimp.
Browse courses on
Email Marketing
Show steps
Show steps
Show steps
- Research local nonprofit organizations that use MailChimp.
- Contact the organization and inquire about volunteer opportunities.
- Provide assistance with email marketing tasks, such as campaign creation, segmentation, and analysis.
- Share your knowledge and skills with the organization's staff.
Blog Post: The Benefits of Email Marketing for Small Businesses
Show steps
Create a blog post that discusses the benefits of email marketing for small businesses, using examples from the course.
Browse courses on
Email Marketing
Show steps
Show steps
Show steps
- Research the benefits of email marketing for small businesses.
- Outline the blog post, including an introduction, body, and conclusion.
- Write the blog post, incorporating examples and statistics to support your points.
- Proofread and edit the blog post carefully.
- Publish the blog post on a relevant website or platform.
Contribute to Open-Source Email Marketing Tools
Show steps
Enhance your understanding of email marketing and contribute to the community by participating in open-source projects related to email marketing tools.
Browse courses on
Email Marketing
Show steps
Show steps
Show steps
- Identify open-source email marketing tools or projects that align with your interests.
- Review the project documentation and identify areas where you can contribute.
- Make code contributions, report bugs, or participate in discussions.
- Collaborate with other developers to improve the project.
Career center
Learners who complete MailChimp pour les débutants will develop knowledge and skills
that may be useful to these careers:
Email Marketing Specialist
Email Marketing Specialist
An Email Marketing Specialist is responsible for creating, managing, and executing email marketing campaigns. They work with marketing teams to develop email content, manage audience segmentation, and track campaign performance. MailChimp pour les débutants provides hands-on experience with MailChimp, a leading email marketing platform. By taking this course, you'll develop the practical skills and knowledge necessary to succeed in email marketing, including list management, campaign creation, and performance analysis.
Advertising Manager
Advertising Manager
An Advertising Manager oversees all aspects of advertising campaigns, including strategy, development, and execution. They work closely with clients to understand their marketing goals and develop campaigns that meet their needs. MailChimp pour les débutants provides an accessible introduction to email marketing, an important channel in the advertising landscape. By completing this course, you'll gain practical experience with MailChimp's platform and develop a deeper understanding of email marketing principles, enhancing your ability to plan and manage successful advertising campaigns.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing strategies that promote products or services. They work with cross-functional teams to create and manage marketing campaigns, and track results to measure their effectiveness. MailChimp pour les débutants offers a practical foundation in email marketing, a widely used tool in marketing strategies. With the skills gained from this course, you'll be better equipped to plan and manage email marketing campaigns, contribute to strategic decision-making, and enhance the overall impact of marketing initiatives.
Inbound Marketing Manager
Inbound Marketing Manager
An Inbound Marketing Manager is responsible for developing and executing inbound marketing strategies to attract and engage potential customers. They work with cross-functional teams to create and manage inbound marketing campaigns, including email, social media, and content marketing. MailChimp pour les débutants provides a solid foundation in email marketing, an essential channel for inbound marketing. By completing this course, you'll gain practical experience with MailChimp's platform and develop a deeper understanding of email marketing principles, enhancing your ability to plan and manage effective inbound marketing campaigns.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for developing and executing digital marketing strategies. They work with teams to create and manage digital campaigns across various channels, including email, social media, and search engines. MailChimp pour les débutants provides a comprehensive foundation in email marketing, a crucial component of digital marketing. By completing this course, you'll gain insights into email marketing principles, campaign management, and performance analysis, enhancing your ability to contribute to digital marketing strategies and drive results.
Online Marketing Manager
Online Marketing Manager
An Online Marketing Manager is responsible for developing and executing marketing strategies in the digital space. They work with marketing teams to create and manage online campaigns, track website analytics, and optimize search engine rankings. MailChimp pour les débutants provides an understanding of email marketing, an essential component of online marketing. By completing this course, you'll gain practical experience with MailChimp's platform and develop a deeper understanding of email marketing principles, enhancing your ability to plan and manage effective online marketing campaigns.
Content Marketing Manager
Content Marketing Manager
A Content Marketing Manager is responsible for developing and executing content marketing strategies to attract and engage target audiences. They work with content creators to produce valuable and engaging content, and distribute it across multiple channels. MailChimp pour les débutants offers an accessible introduction to email marketing, a key channel for content distribution. With the skills gained from this course, you'll be able to leverage email marketing to promote your content, build relationships with subscribers, and drive conversions.
Marketing Communications Manager
Marketing Communications Manager
A Marketing Communications Manager is responsible for developing and executing marketing communications strategies. They work with cross-functional teams to create and manage marketing content, manage media relations, and track campaign performance. MailChimp pour les débutants provides an introduction to email marketing, a key component of marketing communications. By completing this course, you'll gain hands-on experience with MailChimp's platform and develop a deeper understanding of email marketing principles, enhancing your ability to plan and manage effective marketing communications initiatives.
Product Marketing Manager
Product Marketing Manager
A Product Marketing Manager is responsible for developing and executing marketing strategies for a specific product or service. They work with cross-functional teams to identify target markets, develop messaging, and launch new products. MailChimp pour les débutants offers an introduction to email marketing, a relevant channel for product promotion. By completing this course, you'll gain practical experience with MailChimp's platform and develop a deeper understanding of email marketing principles, enhancing your ability to plan and manage product marketing campaigns.
Marketing Analyst
Marketing Analyst
A Marketing Analyst is responsible for collecting, analyzing, and interpreting marketing data to measure the effectiveness of marketing campaigns. They work with marketing teams to identify areas for improvement and develop strategies to optimize results. MailChimp pour les débutants provides an introduction to email marketing performance analysis, a key aspect of marketing analysis. By completing this course, you'll gain hands-on experience with MailChimp's analytics features and develop the skills necessary for data interpretation and campaign optimization.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for developing and executing social media marketing strategies to promote products or services. They work with marketing teams to create and manage social media content, engage with customers, and track campaign performance. MailChimp pour les débutants provides an understanding of email marketing principles, which can complement social media marketing efforts. By completing this course, you'll gain insights into email segmentation, content creation, and performance analysis, enhancing your ability to develop integrated marketing campaigns across social media and email channels.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and executing strategies to promote and maintain a brand's identity. They work with marketing teams to create and manage brand messaging, develop marketing campaigns, and track brand performance. MailChimp pour les débutants provides an understanding of email marketing, a key channel for brand communication. By completing this course, you'll gain insights into email segmentation, content creation, and performance analysis, enhancing your ability to develop and execute effective brand marketing campaigns.
Customer Success Manager
Customer Success Manager
A Customer Success Manager is responsible for ensuring customer satisfaction and retention. They work with customers to onboard new products or services, resolve issues, and provide ongoing support. MailChimp pour les débutants offers an understanding of email marketing, a relevant channel for customer communication. By completing this course, you'll gain insights into email segmentation, content creation, and performance analysis, enhancing your ability to develop and execute effective customer success strategies.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for developing and executing public relations strategies to manage a company's reputation. They work with media outlets to secure positive coverage, respond to media inquiries, and track public sentiment. MailChimp pour les débutants offers an understanding of email marketing, a relevant channel for media relations. By completing this course, you'll gain insights into email segmentation, content creation, and performance analysis, enhancing your ability to develop and execute effective public relations campaigns.
Sales Manager
Sales Manager
A Sales Manager is responsible for developing and executing sales strategies to achieve revenue targets. They work with sales teams to set sales goals, manage sales pipelines, and track customer relationships. MailChimp pour les débutants provides an understanding of email marketing, a valuable tool for customer relationship management. By completing this course, you'll gain insights into email segmentation, content creation, and performance analysis, enhancing your ability to develop and manage effective sales strategies and build strong customer relationships.
For more career information including salaries, visit:
OpenCourser.com/course/iorhw7/mailchimp
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
MailChimp pour les débutants .
Ce livre fournit un aperçu complet des principes fondamentaux de l'email marketing, notamment la création de contenu, la segmentation de la liste et l'optimisation des campagnes.
Ce livre offre une approche pratique de l'email marketing, avec des conseils sur la façon de créer des campagnes efficaces qui génèrent des résultats.
This beginner-friendly guide provides an overview of email marketing principles and how to use Mailchimp to create effective campaigns.
Ce livre est un guide étape par étape sur la création d'une liste d'emails réussie. Il couvre des sujets tels que la génération de leads, la création de contenu et la segmentation de liste.
Ce livre fournit un guide pratique pour utiliser Mailchimp pour créer et gérer des campagnes d'email marketing efficaces.
Ce livre offre une approche approfondie de l'email marketing. Il couvre les stratégies avancées et les tactiques de segmentation pour optimiser les campagnes d'email marketing.
Ce livre fournit un guide complet sur l'email marketing. Il couvre tous les aspects de l'email marketing, des principes de base aux stratégies avancées.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/iorhw7/mailchimp
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Effort
2 heures
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Sara Nefzaoui
Language
Français
Good to know
Adapts to the learner, regardless of their level of knowledge or experience
Teaches using a well-known tool in a relevant industry
Taught by recognized instructors
Taught by a recognized institution
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