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Descubre diferentes formatos de anuncios en Facebook
Michelle Flores
Michelle Flores
Al final de este proyecto guiado, podrás elegir el formato ideal de anuncio para tu próxima campaña publicitaria en Facebook.
El objetivo de este proyecto consiste en familiarizarte con los diferentes formatos de anuncios que Facebook ofrece.
Read more
Al final de este proyecto guiado, podrás elegir el formato ideal de anuncio para tu próxima campaña publicitaria en Facebook.
El objetivo de este proyecto consiste en familiarizarte con los diferentes formatos de anuncios que Facebook ofrece.
Read more
Al final de este proyecto guiado, podrás elegir el formato ideal de anuncio para tu próxima campaña publicitaria en Facebook.
El objetivo de este proyecto consiste en familiarizarte con los diferentes formatos de anuncios que Facebook ofrece.
Aprenderás hoy a dirigirte efectivamente a tu grupo objetivo y anunciar tu negocio en Facebook.
La meta del marketing en las redes sociales es encontrar métodos creativos para atraer la atención de su grupo objetivo en las redes sociales, muchas veces con un presupuesto de marketing mínimo.
Hoy crearas una página de negocio en Facebook. Luego descubrirás cuatro tipos diferentes de anuncios en Facebook: Image Ads, Carousel Ads, Collection Ads y Video Ads. Finalmente accederás a Facebook Ads Manager.
Tus nuevos conocimientos te ayudarán en el futuro a crear campañas publicitarias en Facebook.
Register for this course and see more details by visiting:
OpenCourser.com/course/fpvg64/descubre
What's inside
Syllabus
Visión general del proyecto
Al final de este proyecto guiado, podrás elegir el formato ideal de anuncio para tu próxima campaña publicitaria en Facebook.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Ideal para profesionales del marketing y empresas que buscan anunciarse en Facebook de forma eficaz
Explica los diferentes formatos de anuncios en Facebook, lo que permite a los estudiantes elegir el más adecuado para sus objetivos de campaña
Proporciona información práctica sobre cómo orientar anuncios a grupos específicos en Facebook
Incluye ejercicios prácticos que permiten a los estudiantes aplicar sus conocimientos a situaciones del mundo real
Enseña a utilizar Facebook Ads Manager, una herramienta esencial para administrar campañas publicitarias en Facebook
Dirigido a principiantes y profesionales con conocimientos básicos en marketing en redes sociales
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Activities
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We're preparing activities for
Descubre diferentes formatos de anuncios en Facebook.
These are activities you can do either before, during, or after a course.
Career center
Learners who complete Descubre diferentes formatos de anuncios en Facebook will develop knowledge and skills
that may be useful to these careers:
Online Marketing Manager
Online Marketing Manager
As an **Online Marketing Manager**, you oversee all aspects of digital marketing, including social media advertising. You'll need to be familiar with different social media advertising formats and platforms, such as Facebook Ads Manager. This course can help you learn about the different types of Facebook ads and how to use them effectively. This will give you the skills you need to create successful Facebook ad campaigns that will help you reach your target audience and achieve your marketing goals.
Digital Marketing Specialist
Digital Marketing Specialist
**Digital Marketing Specialists** are responsible for planning, executing, and analyzing digital marketing campaigns. They need to be familiar with different social media advertising formats and platforms, such as Facebook Ads Manager. This course can help you learn about the different types of Facebook ads and how to use them effectively. This knowledge will help you create successful Facebook ad campaigns that will help you reach your target audience and achieve your marketing goals.
Social Media Specialist
Social Media Specialist
**Social Media Specialists** are responsible for managing and executing social media marketing campaigns. They need to be familiar with different social media advertising formats and platforms, such as Facebook Ads Manager. This course can help you learn about the different types of Facebook ads and how to use them effectively. This knowledge will help you create successful Facebook ad campaigns that will help you reach your target audience and achieve your marketing goals.
Social Media Marketing Manager
Social Media Marketing Manager
As a **Social Media Marketing Manager**, you're responsible for developing and executing social media marketing campaigns. You'll need to be familiar with different social media platforms and advertising formats, such as Facebook Ads Manager. This course will help you learn about the different types of Facebook ads and how to use them effectively. This will give you the skills you need to create successful Facebook ad campaigns that will help you reach your target audience and achieve your marketing goals.
Brand Manager
Brand Manager
**Brand Managers** are responsible for developing and executing marketing campaigns that build and maintain a brand's image. They need to be familiar with different social media advertising formats and platforms, such as Facebook Ads Manager. This course can help you learn about the different types of Facebook ads and how to use them effectively. This knowledge will help you create successful Facebook ad campaigns that will help you reach your target audience and achieve your marketing goals.
Marketing Analyst
Marketing Analyst
**Marketing Analysts** are responsible for collecting, analyzing, and interpreting marketing data. They need to be familiar with different social media advertising formats and platforms, such as Facebook Ads Manager. This course can help you learn about the different types of Facebook ads and how to use them effectively. This knowledge will help you create successful Facebook ad campaigns that will help you reach your target audience and achieve your marketing goals.
Public relations manager
Public relations manager
**Public Relations Managers** are responsible for developing and executing public relations campaigns. They need to be familiar with different social media advertising formats and platforms, such as Facebook Ads Manager. This course can help you learn about the different types of Facebook ads and how to use them effectively. This knowledge will help you create successful Facebook ad campaigns that will help you reach your target audience and achieve your marketing goals.
Marketing Manager
Marketing Manager
**Marketing Managers** are responsible for planning, developing, and executing marketing campaigns. They need to be familiar with different social media advertising formats and platforms, such as Facebook Ads Manager. This course can help you learn about the different types of Facebook ads and how to use them effectively. This knowledge will help you create successful Facebook ad campaigns that will help you reach your target audience and achieve your marketing goals.
Product Marketing Manager
Product Marketing Manager
**Product Marketing Managers** are responsible for planning, developing, and executing marketing campaigns for specific products. They need to be familiar with different social media advertising formats and platforms, such as Facebook Ads Manager. This course can help you learn about the different types of Facebook ads and how to use them effectively. This knowledge will help you create successful Facebook ad campaigns that will help you reach your target audience and achieve your marketing goals.
Content Marketing Manager
Content Marketing Manager
**Content Marketing Managers** are responsible for planning, creating, and distributing content that is valuable to a target audience. They need to be familiar with different social media advertising formats and platforms, such as Facebook Ads Manager. This course can help you learn about the different types of Facebook ads and how to use them effectively. This knowledge will help you create successful Facebook ad campaigns that will help you reach your target audience and achieve your marketing goals.
Advertising Manager
Advertising Manager
**Advertising Managers** are responsible for planning, developing, and executing advertising campaigns. They need to be familiar with different social media advertising formats and platforms, such as Facebook Ads Manager. This course can help you learn about the different types of Facebook ads and how to use them effectively. This knowledge will help you create successful Facebook ad campaigns that will help you reach your target audience and achieve your marketing goals.
Sales Manager
Sales Manager
**Sales Managers** are responsible for developing and executing sales strategies. They need to be familiar with different social media advertising formats and platforms, such as Facebook Ads Manager. This course can help you learn about the different types of Facebook ads and how to use them effectively. This knowledge will help you create successful Facebook ad campaigns that will help you reach your target audience and achieve your marketing goals.
Market Research Analyst
Market Research Analyst
**Market Research Analysts** are responsible for conducting market research to identify consumer needs and trends. They need to be familiar with different social media advertising formats and platforms, such as Facebook Ads Manager. This course can help you learn about the different types of Facebook ads and how to use them effectively. This knowledge will help you create successful Facebook ad campaigns that will help you reach your target audience and achieve your marketing goals.
Data Analyst
Data Analyst
**Data Analysts** are responsible for collecting, cleaning, and analyzing data to identify trends and patterns. They need to be familiar with different social media advertising formats and platforms, such as Facebook Ads Manager. This course can help you learn about the different types of Facebook ads and how to use them effectively. This knowledge will help you create successful Facebook ad campaigns that will help you reach your target audience and achieve your marketing goals.
Business Analyst
Business Analyst
**Business Analysts** are responsible for analyzing business operations to identify areas for improvement. They need to be familiar with different social media advertising formats and platforms, such as Facebook Ads Manager. This course can help you learn about the different types of Facebook ads and how to use them effectively. This knowledge will help you create successful Facebook ad campaigns that will help you reach your target audience and achieve your marketing goals.
For more career information including salaries, visit:
OpenCourser.com/course/fpvg64/descubre
Reading list
We've selected 11 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Descubre diferentes formatos de anuncios en Facebook.
Una guía integral de la publicidad en Facebook, que cubre todo, desde la configuración de campañas hasta la optimización del rendimiento. Es un recurso invaluable para especialistas en marketing de todos los niveles que buscan mejorar sus resultados con los anuncios de Facebook.
Ofrece una guía práctica sobre cómo utilizar imágenes, vídeos y redes sociales para el marketing. Cubre temas como la creación de contenido visual atractivo, la optimización de vídeos y el uso de las redes sociales para promocionar contenido visual.
Proporciona una guía sobre cómo crear contenido atractivo y efectivo para el marketing en redes sociales. Cubre temas como la investigación de palabras clave, la optimización del contenido y la promoción en redes sociales.
Esta guía práctica de Mari Smith, una reconocida experta en marketing de Facebook, se centra en estrategias avanzadas para aumentar la participación y el crecimiento empresarial a través de Facebook. Ideal para especialistas en marketing experimentados que buscan optimizar sus campañas.
Save
Proporciona una guía práctica para medir el retorno de la inversión (ROI) del marketing en redes sociales. Cubre temas como el establecimiento de objetivos, el seguimiento del progreso y el cálculo del ROI.
Proporciona una guía completa de marketing de Facebook para principiantes. Cubre todos los aspectos esenciales del marketing de Facebook, desde la creación de una página de negocios hasta la ejecución de campañas publicitarias.
Una guía completa de marketing en redes sociales, que proporciona estrategias y tácticas para Facebook, Twitter, Instagram, Pinterest y otras plataformas. Es un recurso valioso para especialistas en marketing que buscan optimizar sus campañas en redes sociales.
Save
Proporciona una visión global del marketing en redes sociales, incluyendo estrategias para Facebook, Twitter, Instagram y otras plataformas. Es un recurso útil para aquellos que buscan desarrollar una comprensión integral del marketing en redes sociales.
Este libro, escrito por un ex empleado de Facebook, proporciona una visión privilegiada de las mejores prácticas y estrategias de marketing de Facebook. Ofrece información actualizada sobre los cambios en el algoritmo y las últimas funciones para ayudar a los especialistas en marketing a mantenerse al día con la evolución de la plataforma.
Este libro práctico se centra en tácticas y técnicas probadas para ejecutar campañas de marketing de Facebook exitosas. Brinda estudios de casos y ejemplos del mundo real para ilustrar cómo las empresas pueden utilizar Facebook para lograr sus objetivos de marketing.
Esta edición actualizada de una guía popular proporciona una cobertura integral del marketing de Facebook para principiantes. Cubre las últimas funciones y tendencias para ayudar a los estudiantes a mantenerse al día con la evolución de la plataforma.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/fpvg64/descubre
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Effort
2 horas
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Michelle Flores
Language
Español
Good to know
Ideal para profesionales del marketing y empresas que buscan anunciarse en Facebook de forma eficaz
Explica los diferentes formatos de anuncios en Facebook, lo que permite a los estudiantes elegir el más adecuado para sus objetivos de campaña
Proporciona información práctica sobre cómo orientar anuncios a grupos específicos en Facebook
Incluye ejercicios prácticos que permiten a los estudiantes aplicar sus conocimientos a situaciones del mundo real
Enseña a utilizar Facebook Ads Manager, una herramienta esencial para administrar campañas publicitarias en Facebook
Dirigido a principiantes y profesionales con conocimientos básicos en marketing en redes sociales
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