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Digital marketing skills are in high demand. Take our Digital Marketing Basics course and learn digital marketing fundamentals and explore real examples.
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What's inside
Syllabus
Take advantage of the high demand for people with digital marketing skills. Learn the fundamentals of this exciting topic and even explore some real examples of what it looks like in real life.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Taught by Udacity, who are recognized for their work in nanodegrees and online learning
Develops real examples of digital marketing fundamentals for learners
Examines digital marketing basics, which are standard in marketing
Explores digital marketing skills which are in high demand
Save this course
Save Discovering Digital Marketing to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Discovering Digital Marketing with these
activities:
Read introductory Digital Marketing textbook
Show steps
Reviewing the introductory Digital Marketing textbook will help you refresh your knowledge on the fundamentals and build a strong foundation for the course.
View
Digital Marketing
on Amazon
Show steps
-
Acquire a copy of the book.
-
Read the introduction and skim each chapter.
-
Take notes on key concepts.
-
Complete the end-of-chapter exercises.
-
Review your notes periodically.
Participate in a study group or online forum for Digital Marketing
Show steps
Joining a study group or participating in online forums will provide you with opportunities to discuss concepts, share knowledge, and get feedback from peers, enhancing your understanding of Digital Marketing.
Show steps
-
Identify a study group or online forum that aligns with your learning goals.
-
Actively participate in discussions and share your insights.
-
Ask questions and seek clarification when needed.
-
Review and respond to others' contributions.
-
Engage in respectful and constructive discussions.
Complete online Digital Marketing tutorials
Show steps
Completing online Digital Marketing tutorials will provide you with step-by-step guidance and hands-on practice, complementing the theoretical knowledge gained in the course.
Browse courses on
Digital Marketing Channels
Show steps
-
Identify reputable online platforms or courses.
-
Choose tutorials that align with your learning goals.
-
Follow the instructions and complete the exercises.
-
Take notes and ask questions in the discussion forums.
-
Apply the techniques you learn to your own digital marketing projects.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Conduct keyword research
Show steps
Practicing keyword research will enhance your ability to identify and target relevant keywords, a crucial skill for effective digital marketing campaigns.
Browse courses on
Search Engine Optimization
Show steps
-
Define the target audience and goals.
-
Use keyword research tools to generate a list of relevant keywords.
-
Analyze the search volume, competition, and relevance of each keyword.
-
Group keywords into themes or categories.
-
Create a keyword strategy based on your research.
Write a blog post on a topic related to Digital Marketing
Show steps
Creating a blog post will allow you to synthesize your knowledge, improve your writing skills, and build a portfolio of marketing content.
Browse courses on
Content Marketing
Show steps
-
Choose a specific topic related to Digital Marketing.
-
Research and gather information from credible sources.
-
Create an outline for your blog post.
-
Write a draft and revise it carefully.
-
Publish your blog post and promote it on social media.
Contribute to an open-source Digital Marketing project
Show steps
Contributing to an open-source Digital Marketing project will provide you with practical experience, build your technical skills, and connect you with a community of professionals.
Browse courses on
Open-Source Software
Show steps
-
Identify an open-source Digital Marketing project that aligns with your interests.
-
Join the project's community and discuss your potential contributions.
-
Fork the project's code and make changes based on the agreed-upon scope.
-
Submit a pull request and collaborate with other contributors.
-
Monitor the project and continue contributing to its maintenance and improvement.
Design and implement a Digital Marketing campaign
Show steps
Designing and implementing a Digital Marketing campaign will allow you to apply the concepts learned in the course to a real-world scenario, solidifying your understanding and developing your practical skills.
Browse courses on
Digital Marketing Strategy
Show steps
-
Define the campaign goals, target audience, and budget.
-
Choose the appropriate marketing channels and tactics.
-
Create and distribute marketing materials.
-
Monitor and track campaign performance.
-
Evaluate the results and make adjustments as needed.
Read introductory Digital Marketing textbook
Show steps
Reviewing the introductory Digital Marketing textbook will help you refresh your knowledge on the fundamentals and build a strong foundation for the course.
View
Digital Marketing
on Amazon
Show steps
Show steps
Show steps
- Acquire a copy of the book.
- Read the introduction and skim each chapter.
- Take notes on key concepts.
- Complete the end-of-chapter exercises.
- Review your notes periodically.
Participate in a study group or online forum for Digital Marketing
Show steps
Joining a study group or participating in online forums will provide you with opportunities to discuss concepts, share knowledge, and get feedback from peers, enhancing your understanding of Digital Marketing.
Show steps
Show steps
Show steps
- Identify a study group or online forum that aligns with your learning goals.
- Actively participate in discussions and share your insights.
- Ask questions and seek clarification when needed.
- Review and respond to others' contributions.
- Engage in respectful and constructive discussions.
Complete online Digital Marketing tutorials
Show steps
Completing online Digital Marketing tutorials will provide you with step-by-step guidance and hands-on practice, complementing the theoretical knowledge gained in the course.
Browse courses on
Digital Marketing Channels
Show steps
Show steps
Show steps
- Identify reputable online platforms or courses.
- Choose tutorials that align with your learning goals.
- Follow the instructions and complete the exercises.
- Take notes and ask questions in the discussion forums.
- Apply the techniques you learn to your own digital marketing projects.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Conduct keyword research
Show steps
Practicing keyword research will enhance your ability to identify and target relevant keywords, a crucial skill for effective digital marketing campaigns.
Browse courses on
Search Engine Optimization
Show steps
Show steps
Show steps
- Define the target audience and goals.
- Use keyword research tools to generate a list of relevant keywords.
- Analyze the search volume, competition, and relevance of each keyword.
- Group keywords into themes or categories.
- Create a keyword strategy based on your research.
Write a blog post on a topic related to Digital Marketing
Show steps
Creating a blog post will allow you to synthesize your knowledge, improve your writing skills, and build a portfolio of marketing content.
Browse courses on
Content Marketing
Show steps
Show steps
Show steps
- Choose a specific topic related to Digital Marketing.
- Research and gather information from credible sources.
- Create an outline for your blog post.
- Write a draft and revise it carefully.
- Publish your blog post and promote it on social media.
Contribute to an open-source Digital Marketing project
Show steps
Contributing to an open-source Digital Marketing project will provide you with practical experience, build your technical skills, and connect you with a community of professionals.
Browse courses on
Open-Source Software
Show steps
Show steps
Show steps
- Identify an open-source Digital Marketing project that aligns with your interests.
- Join the project's community and discuss your potential contributions.
- Fork the project's code and make changes based on the agreed-upon scope.
- Submit a pull request and collaborate with other contributors.
- Monitor the project and continue contributing to its maintenance and improvement.
Design and implement a Digital Marketing campaign
Show steps
Designing and implementing a Digital Marketing campaign will allow you to apply the concepts learned in the course to a real-world scenario, solidifying your understanding and developing your practical skills.
Browse courses on
Digital Marketing Strategy
Show steps
Show steps
Show steps
- Define the campaign goals, target audience, and budget.
- Choose the appropriate marketing channels and tactics.
- Create and distribute marketing materials.
- Monitor and track campaign performance.
- Evaluate the results and make adjustments as needed.
Career center
Learners who complete Discovering Digital Marketing will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for creating and executing digital marketing campaigns. This course can help you develop the skills you need to be successful in this role. You'll learn about the different channels of digital marketing, such as search engine optimization (SEO), social media marketing, and email marketing. You'll also learn how to create and manage digital marketing campaigns.
Online Marketing Manager
Online Marketing Manager
An Online Marketing Manager is responsible for planning, executing, and analyzing digital marketing campaigns. This course can help you build a foundation in digital marketing, which is essential for success in this role. You'll learn about the different channels of digital marketing, such as search engine optimization (SEO), social media marketing, and email marketing. You'll also learn how to measure the effectiveness of your campaigns and make adjustments as needed.
E-commerce Marketing Manager
E-commerce Marketing Manager
An E-commerce Marketing Manager is responsible for marketing a company's products or services online. This course can help you develop the skills you need to be successful in this role. You'll learn about the different channels of e-commerce marketing, such as search engine optimization (SEO), social media marketing, and email marketing. You'll also learn how to create and manage e-commerce marketing campaigns and how to measure their effectiveness.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for managing a company's social media presence. This course can help you develop the skills you need to be successful in this role. You'll learn about the different social media platforms, such as Facebook, Twitter, and Instagram. You'll also learn how to create and manage social media content and how to engage with customers on social media.
Email Marketing Manager
Email Marketing Manager
An Email Marketing Manager is responsible for managing a company's email marketing campaigns. This course can help you develop the skills you need to be successful in this role. You'll learn about the different types of email marketing campaigns, such as newsletters, promotional emails, and automated emails. You'll also learn how to create and manage email marketing campaigns and how to measure their effectiveness.
Mobile Marketing Manager
Mobile Marketing Manager
A Mobile Marketing Manager is responsible for marketing a company's products or services on mobile devices. This course can help you develop the skills you need to be successful in this role. You'll learn about the different channels of mobile marketing, such as mobile search, mobile apps, and mobile social media. You'll also learn how to create and manage mobile marketing campaigns and how to measure their effectiveness.
Affiliate Marketing Manager
Affiliate Marketing Manager
An Affiliate Marketing Manager is responsible for managing a company's affiliate marketing program. This course can help you develop the skills you need to be successful in this role. You'll learn about the different types of affiliate marketing programs, such as cost-per-action (CPA), cost-per-mile (CPM), and cost-per-sale (CPS). You'll also learn how to create and manage affiliate marketing programs and how to track and measure their results.
Pay-Per-Click (PPC) Specialist
Pay-Per-Click (PPC) Specialist
A Pay-Per-Click (PPC) Specialist is responsible for creating and managing PPC campaigns. This course can help you develop the skills you need to be successful in this role. You'll learn about the different types of PPC campaigns, such as search ads, display ads, and video ads. You'll also learn how to create and manage PPC campaigns and how to measure their effectiveness.
Content Marketing Manager
Content Marketing Manager
A Content Marketing Manager is responsible for creating and managing content that is used to attract and engage customers. This course can help you develop the skills you need to be successful in this role. You'll learn about the different types of content marketing, such as blog posts, articles, videos, and infographics. You'll also learn how to create and manage content marketing campaigns.
Search Engine Optimization (SEO) Specialist
Search Engine Optimization (SEO) Specialist
A Search Engine Optimization (SEO) Specialist is responsible for optimizing a company's website for search engines. This course can help you develop the skills you need to be successful in this role. You'll learn about the different techniques of SEO, such as keyword research, on-page optimization, and link building. You'll also learn how to track and measure the results of your SEO campaigns.
Market Research Analyst
Market Research Analyst
A Market Research Analyst is responsible for conducting market research to provide insights that can help businesses make better decisions. This course can help you develop the skills you need to be successful in this role. You'll learn about the different types of market research, such as surveys, focus groups, and interviews. You'll also learn how to design and conduct market research studies and how to analyze and interpret the results.
Data Analyst
Data Analyst
A Data Analyst is responsible for collecting, analyzing, and interpreting data to provide insights that can help businesses make better decisions. This course can help you develop the skills you need to be successful in this role. You'll learn about the different types of data analysis, such as descriptive statistics, inferential statistics, and predictive analytics. You'll also learn how to use data analysis tools and techniques to extract insights from data.
Public Relations (PR) Manager
Public Relations (PR) Manager
A Public Relations (PR) Manager is responsible for managing a company's public relations activities. This course can help you develop the skills you need to be successful in this role. You'll learn about the different types of public relations activities, such as media relations, community relations, and government relations. You'll also learn how to develop and implement public relations campaigns.
Sales Manager
Sales Manager
A Sales Manager is responsible for managing a sales team and achieving sales goals. This course may be helpful for you if you are interested in a career in sales. You'll learn about the different sales techniques and strategies, such as cold calling, closing deals, and managing customer relationships.
For more career information including salaries, visit:
OpenCourser.com/course/ye8plx/discovering
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Discovering Digital Marketing.
A pioneering work on inbound marketing, a customer-centric approach to marketing that focuses on attracting and engaging potential customers through valuable content and experiences.
A comprehensive guide to content strategy for the web, covering the process of planning, creating, and distributing content that effectively meets the needs of a target audience.
Save
A comprehensive guide to Google Analytics, covering the basics of web analytics and providing detailed instructions on how to use Google Analytics to track and analyze website traffic.
A guide to digital marketing analytics, covering the fundamentals of data analysis and providing practical guidance on how to use data to improve marketing campaigns.
Save
A step-by-step guide to acquiring customers for a startup, covering various channels such as content marketing, search engine optimization, and social media. It provides practical advice and case studies to help startups build a sustainable customer base.
A guide to using visual storytelling in marketing, covering the principles of visual design, storytelling, and social media. Provides practical advice and case studies to help marketers create visually engaging content.
A guide to the psychology of marketing, covering the principles of consumer psychology and providing practical advice on how to use psychology to create more effective marketing campaigns.
Save
A guide to conversion rate optimization (CRO), covering the principles of CRO and providing practical tips on how to improve the conversion rates of websites and landing pages.
A practical guide to building and validating a successful startup, using the principles of lean manufacturing. While not specifically focused on digital marketing, it provides valuable insights into customer validation, product development, and iterative learning.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/ye8plx/discovering
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Effort
1 hour
Via
Udacity
Language
English
Good to know
Taught by Udacity, who are recognized for their work in nanodegrees and online learning
Develops real examples of digital marketing fundamentals for learners
Examines digital marketing basics, which are standard in marketing
Explores digital marketing skills which are in high demand
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