Digital Marketing Strategy from edX

If you are curious to know how marketers use digital channels to attract, reach, interact and engage with customers, this course is for you! Explore this course to equip yourself with the fundamentals of digital marketing strategy with a range of discussions on various practices and frameworks. Through this course, you will familiarize yourself with the key themes of the course: customer experience in the digital age, digital inbound and outbound marketing, leveraging social media and customer insights and co-creation.

By the end of this course, you will be able to describe digital customer behaviours and how to develop your marketing plans that suits well for the digital era. You will also explore a set of practices that are useful for social media campaigns.

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_Drawing on research and examples from successful businesses, this course will help you to understand where the ‘digital’ fits into the overall marketing strategy, both for products and services and help you gain the right perspectives to put your learnings into action. What are you waiting for? Come, join us today

What you'll learn

By the end of this course, learners will be able to:

Understand the strategic and tactical nature of digital marketing
Describe the customer journey in the digital context
Measure to manage digital and social media campaigns
Comprehend frameworks to develop marketing plans
Appreciate practical insights from industry experts __

What's inside

Learning objective

Syllabus

Week 1 : Fundamentals of Digital Marketing

Week 2 : Customer Experience in Digital Marketing

Week 3 : Outbound Digital marketing

Week 4 : Inbound Digital Marketing

Week 5 : Leveraging Social Media

Week 6 : Customer Insights and Engagement

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores the rapidly evolving marketing landscape with an emphasis on the digital context

Provides a roadmap for you to develop your digital marketing strategies

Draws on research and examples from successful businesses to illustrate concepts

Taught by industry experts with extensive experience in digital marketing

Students will learn about the latest trends and best practices in digital marketing

The course is designed for individuals of varying experience levels who have an interest in digital marketing

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Digital Marketing Strategy with these activities:

Digital Marketing Landscape Overview

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Develop a strong knowledge of the landscape of digital marketing to provide context for this course.

Browse courses on Digital Marketing

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Search online for 'Digital Marketing landscape' and read at least 3 articles or watch 2 videos.
Write down 5 key trends and innovations in digital marketing.
Summarize your findings in a short paragraph.

Review digital marketing concepts

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Review key digital marketing concepts to solidify understanding and prepare for the course.

Browse courses on Digital Marketing

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Read articles and blog posts on digital marketing basics.
Take online quizzes or practice questions on digital marketing concepts.

Review key concepts from customer experience management

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Refresh your understanding of customer experience concepts to enhance your ability to create effective digital marketing campaigns.

Browse courses on Customer Experience

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Read articles or case studies on customer experience best practices.
Take online quizzes or practice questions on customer journey mapping.

Seven other activities

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Connect with industry professionals

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Seek guidance and support from experienced digital marketers to enhance your learning and career.

Browse courses on Networking

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Identify potential mentors in your field.
Attend industry events or online platforms to connect with professionals.
Prepare questions and be proactive in seeking mentorship.

Compile a list of digital marketing resources

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Gather and organize valuable resources to support your digital marketing learning and future reference.

Browse courses on Knowledge Base

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Identify websites, blogs, podcasts, and industry publications.
Categorize and organize the resources based on topic or relevance.
Create a document or online list to share with other learners.

Practice social media campaign planning

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Apply digital marketing principles to plan and execute social media campaigns.

Browse courses on Social Media Marketing

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Identify target audience and campaign goals.
Develop content and engagement strategies.
Set up and manage social media accounts.

Explore digital marketing tools and platforms

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Gain hands-on experience with industry-standard digital marketing tools to enhance your practical knowledge.

Browse courses on Digital Marketing Tools

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Identify popular digital marketing tools and platforms.
Follow online tutorials or webinars to learn how to use them.
Explore free trials or demo accounts to test their functionality.

Engage in peer-led digital marketing discussions

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Foster collaboration and exchange ideas with peers to deepen your understanding of digital marketing concepts.

Browse courses on Collaborative Learning

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Join or create a peer group focused on digital marketing.
Attend regular meetings or online discussions.
Share knowledge, experiences, and insights with the group.
Collaborate on projects or case studies.

Volunteer at digital marketing events or organizations

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Contribute to the community while applying digital marketing skills in a practical setting.

Browse courses on Social Impact

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Identify local organizations or events focused on digital marketing.
Reach out and inquire about volunteer opportunities.
Offer your skills in social media management, content creation, or data analysis.
Follow up and contribute consistently to the organization's digital marketing efforts.

Create a digital marketing portfolio

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Demonstrate digital marketing skills and experience by creating a portfolio of projects.

Browse courses on Portfolio Development

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Compile examples of successful digital marketing campaigns.
Write case studies or blog posts showcasing your work.
Create a website or online portfolio to present your work.

Career center

Learners who complete Digital Marketing Strategy will develop knowledge and skills that may be useful to these careers:

Digital Marketing Manager

A Digital Marketing Manager can lead online marketing strategy for a company's products or services. They oversee digital marketing campaigns across multiple channels, including social media, email, and search engine optimization (SEO). By comprehending frameworks to develop marketing plans as taught in Digital Marketing Strategy, professionals can increase their chances of success. Moreover, by learning to leverage social media and customer insights, Digital Marketing Managers can create captivating campaigns.

See salaries and explore the career path for Digital Marketing Manager

Social Media Manager

In this role, professionals manage social media accounts for businesses and create content to engage followers and build brand awareness. Digital Marketing Strategy can teach Social Media Managers how to use customer insights and co-creation to put together winning social media campaigns. The course can also help Social Media Managers understand the the pros and cons of social media marketing, ultimately making them more effective.

See salaries and explore the career path for Social Media Manager

Content Marketing Manager

Content Marketing Managers oversee the planning, creation, and distribution of content that is tailored to engage specific audiences. Whether it's blog posts, articles, or social media updates, a Content Marketing Manager should know how to use digital channels to attract, reach, interact and engage with customers. Digital Marketing Strategy can help these professionals learn about customer experience in the digital age, which is crucial to success.

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Search Engine Optimization (SEO) Specialist

SEO Specialists focus on optimizing websites and content to improve their ranking in search engine results pages (SERPs). Based on what they learn in Digital Marketing Strategy, they can perform keyword research, backlinks analysis, and content optimization to help businesses and clients reach their target audience.

See salaries and explore the career path for Search Engine Optimization (SEO) Specialist

Email Marketing Specialist

Professionals in this role develop and execute email marketing campaigns to nurture leads and drive conversions. In addition to crafting compelling email copy, Email Marketing Specialists analyze campaign performance to identify areas of improvement. Digital Marketing Strategy can teach these professionals about customer experience in the digital age, which is essential for designing effective email campaigns.

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Online Advertising Specialist

As the title suggests, Online Advertising Specialists handle planning and buying online ad campaigns. They track and analyze performance to maximize return on investment (ROI). Learning how to develop marketing plans as taught in Digital Marketing Strategy will be very helpful. They may also work with search engine marketing (SEM), display advertising, and social media advertising.

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Digital Marketing Analyst

Digital Marketing Analysts are responsible for collecting, analyzing, and interpreting digital marketing data. These professionals use their expertise to provide insights that can help businesses improve their marketing strategies. By completing Digital Marketing Strategy, professionals can gain a thorough understanding of the customer journey in a digital context and use that to their advantage.

See salaries and explore the career path for Digital Marketing Analyst

Market Research Analyst

Market Research Analysts gather and interpret data about markets, customers, and competitors. They use this information to help businesses make informed decisions about their marketing strategies. By learning to measure and manage digital and social media campaigns through this course, Market Research Analysts can gain valuable skills that are highly sought after.

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Brand Manager

Professionals in this role are responsible for developing and executing marketing strategies that build and maintain a brand's image and reputation. They may work on projects related to product development, advertising, public relations, and customer service. A Brand Manager may find the module on customer experience in the digital age particularly helpful.

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Public Relations (PR) Specialist

PR Specialists handle media relations, write press releases, and manage social media accounts for their clients. They work to build and maintain positive relationships with the public and the media. Having a strong understanding of leveraging social media is imperative. Therefore, Digital Marketing Strategy may be helpful.

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Sales Manager

Sales Managers lead and motivate sales teams to achieve revenue targets. They develop sales strategies, hire and train salespeople, and track sales performance. By completing Digital Marketing Strategy, Sales Managers can learn how to use digital channels to attract, reach, interact and engage with customers.

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Marketing Director

Marketing Directors are responsible for planning and executing marketing strategies that align with a company's overall business objectives. They oversee all aspects of marketing, including branding, advertising, public relations, and digital marketing. By completing Digital Marketing Strategy, professionals can gain a strong foundation in digital marketing, including inbound and outbound strategies, which can help them succeed in this role.

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Marketing Consultant

Marketing Consultants provide marketing advice and services to businesses and organizations. They help clients develop and execute marketing strategies, improve their marketing ROI, and achieve their business goals. The Digital Marketing Strategy course may be helpful for professionals in this role by providing insights into the latest digital marketing trends and best practices.

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Product Manager

Product Managers are responsible for the development and launch of new products and services. They work with engineers, designers, and marketing teams to bring products to market that meet the needs of customers. Digital Marketing Strategy may be helpful in this role by providing insights into customer experience in the digital age.

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Business Development Manager

Business Development Managers are responsible for generating new business leads and developing relationships with potential clients. They work with sales teams to identify and qualify leads, and they develop marketing campaigns to attract new customers. Digital Marketing Strategy may be helpful in this role by providing insights into how to use digital channels to attract, reach, interact and engage with customers.

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