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Customer Experience

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May 1, 2024 Updated May 9, 2025 23 minute read

Customer Experience (CX) refers to the overall perception a customer has of a company or its brand based on all their interactions over time. It encompasses every aspect of a company's offering—from marketing and sales to customer service and the product or service itself. In today's competitive landscape, where consumers have abundant choices, CX has emerged as a critical differentiator and a key driver of business success.

Path to Customer Experience

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We've curated 24 courses to help you on your path to Customer Experience. Use these to develop your skills, build background knowledge, and put what you learn to practice.
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Reading list

We've selected five books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Customer Experience.
Focuses on the importance of making it easy for customers to do business with you. It provides practical advice on how to reduce customer effort and improve satisfaction.
Provides a practical guide to customer experience design. It covers topics such as customer journey mapping, customer persona development, and customer experience measurement.
Provides a guide to measuring and improving the customer experience. It covers topics such as customer lifetime value, customer churn, and customer satisfaction.
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