We may earn an affiliate commission when you visit our partners.

Introduction to Digital Transformation

Change & Disruption

Julian Birkinshaw and John Fallon

Digital transformation is an incredible opportunity for both individuals and for organisations because it's an opportunity to personalise, to customise, to serve customers in new ways, to help them to achieve new things that matter to the world in which we live.

Whatever level you are in your organisation, you have some mandate for taking digital transformation seriously within your own area of responsibility.

Enroll now

Or subscribe to Coursera Plus

And get unlimited access to Coursera

What's inside

Syllabus

Module 1: How did the digital revolution change rules of the game?

Module 2: The challenge facing incumbents

Module 3: How can you respond to digital disruption?

Module 4: Digital technology

Module 5: Developing a digital mindset

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores digital technology influence, which is standard in business

Examines digital disruption effects, which is highly relevant to business

Taught by Julian Birkinshaw, who is recognized for work in strategy

Taught by John Fallon, who is recognized for work in digital transformation

Save this course

Save Introduction to Digital Transformation: Change & Disruption to your list so you can find it easily later:

Save

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Introduction to Digital Transformation: Change & Disruption with these activities:

Read 'Competing in the Age of AI' by Marco Iansiti and Karim R. Lakhani

Show steps

Gain insights into the impact of artificial intelligence on digital transformation by reading a seminal book in the field.

View HBR's 10 Must Reads on AI (with bonus article... on Amazon

Show steps

Read the book thoroughly.
Take notes and highlight important passages.
Summarize key concepts and their relevance to digital transformation.

Review Cloud Computing Basics

Show steps

Refresh your understanding of cloud computing concepts and architectures to prepare for this course's more advanced content.

Browse courses on Cloud Computing

Show steps

Read a few articles or blog posts on cloud computing fundamentals.
Review your notes or previous coursework on cloud computing concepts.
Practice setting up a simple cloud environment using a provider like AWS or Azure.

Review Strategic Management Concepts

Show steps

Strengthen your understanding of strategic management principles, which are essential for developing digital transformation plans.

Browse courses on Strategic Management

Show steps

Review your notes or previous coursework on strategic management.
Read articles or blog posts on current trends in strategic management.
Attend a webinar or workshop on strategic management.

Five other activities

Expand to see all activities and additional details

Show all eight activities

Form a Study Group for Course Discussions

Show steps

Enhance your learning experience by collaborating with peers, discussing course concepts, and sharing insights.

Show steps

Reach out to classmates to form a study group.
Schedule regular meetings to discuss course material, assignments, and case studies.
Take turns leading discussions and presenting different perspectives.
Share resources, notes, and ideas with the group.

Test Your Understanding of Digital Technologies

Show steps

Reinforce your comprehension of digital technologies by completing online quizzes or exercises.

Show steps

Find online quizzes or exercises on topics covered in the course, such as cloud computing, data analytics, or mobile technologies.
Complete the quizzes or exercises to test your knowledge.
Review your results and identify areas where you need further understanding.

Design a Digital Transformation Plan for a Small Business

Show steps

Apply the concepts of digital transformation by creating a plan for a small business, helping you to grasp the practical aspects of the course material.

Show steps

Research and analyze the current digital landscape of the business.
Identify areas for improvement and digital transformation opportunities.
Develop a strategic plan outlining the steps and timeline for implementing the digital transformation.
Create a presentation or document summarizing your plan.

Attend a Digital Transformation Workshop

Show steps

Deepen your understanding of digital transformation principles and best practices by attending a workshop led by industry experts.

Show steps

Research and identify relevant digital transformation workshops in your area.
Register for a workshop that aligns with your interests and learning goals.
Attend the workshop and actively participate in discussions and activities.
Connect with other professionals and exchange ideas on digital transformation.

Develop a Digital Transformation Case Study Analysis

Show steps

Demonstrate your understanding of digital transformation by analyzing a real-world case study and sharing your insights.

Show steps

Select a case study of a digital transformation project that interests you.
Research and gather information on the case study.
Analyze the case study, identifying the key factors, challenges, and outcomes.
Write a report or create a presentation summarizing your analysis and insights.

Career center

Learners who complete Introduction to Digital Transformation: Change & Disruption will develop knowledge and skills that may be useful to these careers:

Digital Transformation Consultant

A Digital Transformation Consultant helps businesses adopt and implement digital technologies to improve their operations, enhance customer experiences, and gain a competitive edge in the digital age. This course provides a comprehensive understanding of digital transformation, including the challenges and opportunities it presents, as well as the strategies and technologies required to successfully navigate this transformative process.

See salaries and explore the career path for Digital Transformation Consultant

Digital Marketing Manager

A Digital Marketing Manager is responsible for developing and executing digital marketing campaigns that leverage various online channels to reach target audiences, generate leads, and drive conversions. This course offers insights into the use of digital technologies in marketing, including data analytics, social media marketing, and search engine optimization, which are essential for success in this role.

See salaries and explore the career path for Digital Marketing Manager

Data Analyst

A Data Analyst collects, analyzes, and interprets data to identify trends, patterns, and insights that can help businesses make informed decisions. This course covers the use of digital technologies in data analysis, including data management, data visualization, and statistical modeling, equipping learners with the skills needed to excel in this field.

See salaries and explore the career path for Data Analyst

User Experience (UX) Designer

A User Experience (UX) Designer focuses on creating user-centered products and experiences that are both functional and enjoyable. This course provides an understanding of the principles and practices of UX design, including human-computer interaction, usability testing, and prototyping, which are essential for success in this role.

See salaries and explore the career path for User Experience (UX) Designer

Product Manager

A Product Manager is responsible for the development and management of digital products, ensuring they meet market needs and deliver value to users. This course offers insights into the digital product development process, including market research, product design, and customer feedback analysis, which are crucial for success in this role.

See salaries and explore the career path for Product Manager

Software Engineer

A Software Engineer designs, develops, and maintains software applications. This course provides a foundation in software development principles and practices, including object-oriented programming, data structures, and algorithms, which are essential for success in this role.

See salaries and explore the career path for Software Engineer

Business Analyst

A Business Analyst bridges the gap between business and technology, helping organizations identify and solve business problems through the use of digital solutions. This course offers insights into business analysis techniques, including requirements gathering, process modeling, and cost-benefit analysis, which are essential for success in this role.

See salaries and explore the career path for Business Analyst

Information Technology (IT) Manager

An Information Technology (IT) Manager is responsible for planning, implementing, and managing an organization's IT infrastructure and systems. This course provides a comprehensive understanding of IT management, including cloud computing, cybersecurity, and data center operations, which are essential for success in this role.

See salaries and explore the career path for Information Technology (IT) Manager

Digital Transformation Leader

A Digital Transformation Leader is responsible for driving and overseeing an organization's digital transformation journey. This course offers a holistic view of digital transformation, including its challenges, opportunities, and best practices, equipping learners with the knowledge and skills needed to lead this transformative process.

See salaries and explore the career path for Digital Transformation Leader

Cybersecurity Analyst

A Cybersecurity Analyst is responsible for protecting an organization's computer systems and networks from cyber threats. This course provides an understanding of cybersecurity principles and practices, including risk assessment, threat detection, and incident response, which are essential for success in this role.

See salaries and explore the career path for Cybersecurity Analyst

Data Scientist

A Data Scientist uses data analysis and machine learning techniques to extract insights and make predictions. This course provides a foundation in data science principles and practices, including data mining, machine learning, and statistical modeling, which are essential for success in this role.

See salaries and explore the career path for Data Scientist

Marketing Manager

A Marketing Manager is responsible for developing and executing marketing campaigns to promote products or services, build brand awareness, and generate leads. This course offers insights into the use of digital technologies in marketing, including digital advertising, social media marketing, and content marketing, which are essential for success in this role.

See salaries and explore the career path for Marketing Manager

Project Manager

A Project Manager is responsible for planning, executing, and completing projects within defined constraints. This course provides a foundation in project management principles and practices, including project planning, risk management, and stakeholder management, which are essential for success in this role.

See salaries and explore the career path for Project Manager

Business Development Manager

A Business Development Manager is responsible for identifying and developing new business opportunities for an organization. This course offers insights into the use of digital technologies in business development, including lead generation, customer relationship management, and competitive analysis, which are essential for success in this role.

See salaries and explore the career path for Business Development Manager

Technical Writer

A Technical Writer creates and maintains technical documentation, such as user manuals, white papers, and training materials. This course provides a foundation in technical writing principles and practices, including content organization, style and tone, and documentation management, which are essential for success in this role.

See salaries and explore the career path for Technical Writer

Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Introduction to Digital Transformation: Change & Disruption.

The Crux

Save

This concise and straightforward book provides a clear framework for developing effective strategies. It is essential reading for those looking to develop robust digital transformation strategies.

Introduction to Digital Transformation

Change & Disruption

What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

Share

Similar courses