Digital Transformation - Masterclass from Udemy

What's inside

Learning objectives

An essential framework for launching, delivering & executing digital transformation
How to structure a digital transformation
What precisely digital transformation is
Understand innovation and how it's different to digital transformation
What it takes to make digital transformations successful
What makes digital transformations fail
Why resistance to change is a major obstacle to digital transformation and a strategy to deal with it
The two types of strategy essential for digital transformation (delivery strategy vs execution strategy)
The importance of a digital transformation vision
Delivery strategies and how they are structured

The importance of innovation hubs
The importance of a fit for purpose digital transformation culture and how to embed it
The role of psychological safety in digital transformation
The best way to monitor and measure performance of a digital transformation
Design thinking
Technology architecture for digital transformation
A range of technologies that are important in digital transformation
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An essential framework for launching, delivering & executing digital transformation
How to structure a digital transformation
What precisely digital transformation is
Understand innovation and how it's different to digital transformation
What it takes to make digital transformations successful
What makes digital transformations fail
Why resistance to change is a major obstacle to digital transformation and a strategy to deal with it
The two types of strategy essential for digital transformation (delivery strategy vs execution strategy)
The importance of a digital transformation vision
Delivery strategies and how they are structured
The importance of innovation hubs
The importance of a fit for purpose digital transformation culture and how to embed it
The role of psychological safety in digital transformation
The best way to monitor and measure performance of a digital transformation
Design thinking
Technology architecture for digital transformation
A range of technologies that are important in digital transformation
Show more
Show less

Syllabus

Course Introduction

Welcome to this course! Let's explore the scope of this course more before we get into the lectures.

Let's talk about expectations with this course.

Before you get started on the course, let's do some preparation first.

Have a solid understanding of digital transformation - including the difference between a transformation and a digital transformation and why digital transformations are so important.

In this lecture you'll understand what digital transformations are, and how they are different to transformations.

Let's explore the difference between digital transformation and innovation.

In this lecture we'll explore disruption and how digital transformation creates future viability for organizations.

Time to test your knowledge of digital transformation!

Further develop your knowledge of digital transformations by understanding what is required to create successful digital transformations.

In this lecture we explore the importance of value - which encompasses customer and employees, in a digital transformation.

In this lecture I'll take you through how digital transformation success is achieved.

In this lecture I'll take you through the common reasons why digital transformations fail.

In this lecture we'll explore the drivers behind resistance to change and a strategy to deal with this in digital transformation.

How Mature Is Your Digital Transformation?

Resistance To Change

Understand the 5 phases and 4 enablers of the Digital Transformation Framework.

In this lecture you'll understand at a high level, the digital transformation framework.

In this lecture we'll explore the key differences in the two types of strategies you need to create in a digital transformation - the delivery strategy and the execution strategy.

Business models are a focus point in digital transformation. In this lecture we'll explore more on business models, what they are made up of and why they are important in digital transformation.

In this lecture you'll learn about the role of a delivery strategy in digital transformation, and develop a high level understanding of what is normally captured into this type of strategy.

In this lecture you'll learn about the role of a vision in digital transformation, why 'Vision Statements' are important and the secret way that digital transformation leaders reinforce their vision. We also go through the process of creating a vision statement.

In this lecture we'll explore the role and work of an innovation hub in digital transformation.

Time to hear from: Alexandre Janssen where he talks about who people are at the heart of innovation. While this is an optional lecture, I do encourage you to invest the time in learning about the role of people in innovation.

In this lecture we'll explore the purpose of the execution strategy, and why it's mandatory, and how it's different to a delivery strategy.

In this lecture we explore another key enabler for digital transformation: Culture.

In this lecture, we continue our exploration of that vital topic for digital transformation: Culture.

Time to hear from Amy Edmonson where she talks about psychological safety and shares 3 simple things people can do to foster psychological safety. This is a good lecture to watch, as the assignment that follows requires you to have watched this lecture.

Psychological Safety

Schneider's Matrix

In this lecture we'll explore the vital role that Agile Ways Of Working (AWOW) plays in digital transformation.

In this lecture, we'll continue our exploration of Agile Ways Of Working (AWOW).

Agile Ways Of Working

In this lecture we'll explore digital transformation hubs (or DX Hubs for short).

In this lecture we explore the importance of measuring performance in digital transformation and the range of measures that should be considered based on best practice.

In this lecture we'll explore the DX Circle, the engine room of digital transformation.

In this lecture we'll explore decision, and important role the DX Leadership Group have in guiding a digital transformation through the DX Circle and the Delivery Strategy.

Explain design thinking and its application to creating value in digital transformation.

In this lecture we'll explore the concept of design thinking, why good design matters and understand the value that can be generated through design thinking.

In this lecture I'll take you through the 5 phases of design thinking, who can use design thinking and why design thinking is considered to be a value multiplier.

In this lecture you'll learn about Airbnb's journey with design thinking.

Design Thinking

Develop an understanding of the range of potential technology that can be used in a digital transformation.

In this lecture we'll explore architecture (of the technology kind).

In this lecture we'll explore the conceptual components that are common in technology used in digital transformation.

In this lecture I'll introduce you to data & analytics, the value it adds to digital transformation, and a high level view of the architecture.

In this lecture I'll take you through mobile technology, explain the fundamentals of the technology, and a high level view of the architecture.

Time to test out your knowledge of digital transformation!

In this lecture I'll take you through cloud computing, explore the different categories and types of cloud that now exist, as well as a high level view of the architecture.

In this lecture I'll help you understand more about artificial intelligence (AI), some of the types of AI that are creating real excitement in digital transformation and a high level view of the architecture behind AI.

Have an appreciation of the real life application of digital transformation principles and practices taught in this course.

In this great case study, we'll explore the UK's Government Digital Services and some of the lessons learned from their digital transformation activities.

In this lecture you'll learn about Starbuck's approach to innovation and their current work in AI with their Deep Brew solution.

Explore additional resources and books to help progress your knowledge of digital transformation.

A wrap up of the course.

In this bonus lecture, I provide additional resources that will help you progress your learning.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Introduces the fundamentals and provides a solid foundation for beginners

Provides up-to-date, practical, and proven digital transformation skills and knowledge from a seasoned insider with 20+ years experience

Provides a comprehensive framework for launching, delivering and executing digital transformation

Teaches students how to structure a digital transformation

Covers the full scope of digital transformation, including its definition, innovation, and key concepts

Provides real-world case studies and examples from leading organizations like Starbucks and Airbnb

Reviews summary

Accelerate digital transformation

learners say this course offers extensive insight into the subject of Digital Transformation and provides an overview of the techniques and mindset required within an organization and its leadership. The course comes highly recommended, with reviewers finding the course engaging and well-structured and the instructor knowledgeable and enthusiastic. However, it's noted that the length of the course, over 11 hours, may be daunting for some. The course is largely positively received, with reviewers emphasizing key features and concepts covered: * **Digital Transformation Defined:** Learners gain a clear understanding of what Digital Transformation is and its role in business strategy and innovation. * **Customer-Centric Approach:** The course stresses the importance of putting the customer at the center of digital transformation initiatives. * **Technology and Data Utilization:** It provides guidance on leveraging technology and data to drive transformation, including the use of AI, machine learning, cloud computing, and data analytics. * **Leadership and Culture:** The course highlights the critical role of leadership in shaping a culture of innovation and adaptability, essential for successful digital transformation. * **Case Studies and Examples:** The course includes numerous case studies and real-world examples of successful digital transformation initiatives, offering practical insights. Some reviewers found the course applicable to their roles, while others noted its broad applicability across industries and functions. The course is generally considered suitable for both beginners and experienced professionals seeking to enhance their knowledge of Digital Transformation. However, it's worth noting that the course primarily focuses on the strategic and conceptual aspects of Digital Transformation, with limited technical details or hands-on exercises. For those seeking more in-depth technical knowledge or specific implementation guidance, supplemental resources or additional courses may be necessary.

The course highlights the critical role of leadership in shaping a culture of innovation and adaptability, essential for successful digital transformation.

"The course highlights the critical role of leadership in shaping a culture of innovation and adaptability, essential for successful digital transformation."

The course stresses the importance of putting the customer at the center of digital transformation initiatives.

"The course stresses the importance of putting the customer at the center of digital transformation initiatives."

The course includes numerous case studies and real-world examples of successful digital transformation initiatives, offering practical insights.

"The course includes numerous case studies and real-world examples of successful digital transformation initiatives, offering practical insights."

This course provides a comprehensive overview of the concepts and strategies of digital transformation. It covers a range of topics, including the importance of customer focus, the role of technology and data, and the need for leadership and a culture of innovation.

"This course offers extensive insight into the subject of Digital Transformation and provides an overview of the techniques and mindset required within an organization and its leadership."

"learners say this course offers extensive insight into the subject of Digital Transformation and provides an overview of the techniques and mindset required within an organization and its leadership."

However, it's noted that the length of the course, over 11 hours, may be daunting for some.

"However, it's noted that the length of the course, over 11 hours, may be daunting for some."

It's worth noting that the course primarily focuses on the strategic and conceptual aspects of Digital Transformation, with limited technical details or hands-on exercises.

"It's worth noting that the course primarily focuses on the strategic and conceptual aspects of Digital Transformation, with limited technical details or hands-on exercises."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Digital Transformation - Masterclass with these activities:

Review the basics of Agile Ways of Working

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Agile ways of working (AWOW) is important to apply in digital transformation. This activity will prime your knowledge of it.

Browse courses on Agile

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Review the key principles of agile.
Review the different agile roles and responsibilities.
Review the agile development process.

Network with digital transformation professionals

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Networking with professionals in the field is one of the best ways to learn and stay up-to-date on the latest trends.

Browse courses on Networking

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Attend industry events and meetups.
Join online communities and forums.
Reach out to people in your network who work in digital transformation.

Read The Culture Code by Daniel Coyle

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Understand the elements of a successful digital transformation culture.

View Flourish on Amazon

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Read the introduction and first chapter.
Read the remaining chapters.
Reflect on the key takeaways and how they apply to your organization's culture.

Two other activities

Expand to see all activities and additional details

Show all five activities

Develop a digital transformation roadmap

Show steps

Learn how to create your own digital transformation roadmap.

Show steps

Define your business goals and objectives.
Identify the key areas of your business that need to be transformed.
Develop a plan for how you will transform each area.

Practice design thinking techniques

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Learn how to apply design thinking to your digital transformation initiatives.

Browse courses on Design Thinking

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Identify a problem that you want to solve.
Generate ideas for solutions.
Develop a prototype of your solution.

Career center

Learners who complete Digital Transformation - Masterclass will develop knowledge and skills that may be useful to these careers:

Digital Transformation Consultant

As a Digital Transformation Consultant, you will be responsible for helping organizations implement digital technologies and processes to improve their business operations. This course will provide you with the knowledge and skills you need to succeed in this role, including an understanding of digital transformation frameworks, technologies, and best practices. You will also learn how to assess an organization's digital maturity, develop a digital transformation strategy, and manage the implementation of digital initiatives.

See salaries and explore the career path for Digital Transformation Consultant

Chief Digital Officer

As a Chief Digital Officer, you will be responsible for leading an organization's digital transformation strategy. This course will provide you with the knowledge and skills you need to succeed in this role, including an understanding of digital transformation frameworks, technologies, and best practices. You will also learn how to develop a digital vision for an organization, build a digital team, and manage the implementation of digital initiatives.

See salaries and explore the career path for Chief Digital Officer

Digital Transformation Manager

As a Digital Transformation Manager, you will be responsible for managing the implementation of digital transformation initiatives within an organization. This course will provide you with the knowledge and skills you need to succeed in this role, including an understanding of digital transformation frameworks, technologies, and best practices. You will also learn how to develop a digital transformation roadmap, manage a digital transformation budget, and track the progress of digital transformation initiatives.

See salaries and explore the career path for Digital Transformation Manager

Digital Transformation Architect

As a Digital Transformation Architect, you will be responsible for designing and implementing digital transformation solutions for organizations. This course will provide you with the knowledge and skills you need to succeed in this role, including an understanding of digital transformation frameworks, technologies, and best practices. You will also learn how to design a digital transformation architecture, develop a digital transformation roadmap, and manage the implementation of digital transformation initiatives.

See salaries and explore the career path for Digital Transformation Architect

Data Scientist

As a Data Scientist, you will be responsible for collecting, analyzing, and interpreting data to help organizations make better decisions. This course will provide you with the knowledge and skills you need to succeed in this role, including an understanding of data science techniques, technologies, and best practices. You will also learn how to develop data science models, analyze data, and communicate your findings to stakeholders.

See salaries and explore the career path for Data Scientist

Business Analyst

As a Business Analyst, you will be responsible for analyzing business processes and systems to identify opportunities for improvement. This course will provide you with the knowledge and skills you need to succeed in this role, including an understanding of business analysis techniques, technologies, and best practices. You will also learn how to gather requirements, analyze data, and develop recommendations for improvements.

See salaries and explore the career path for Business Analyst

Project Manager

As a Project Manager, you will be responsible for planning, executing, and closing projects. This course will provide you with the knowledge and skills you need to succeed in this role, including an understanding of project management techniques, technologies, and best practices. You will also learn how to develop a project plan, manage a project budget, and track the progress of a project.

See salaries and explore the career path for Project Manager

Systems Analyst

As a Systems Analyst, you will be responsible for analyzing and designing computer systems. This course will provide you with the knowledge and skills you need to succeed in this role, including an understanding of systems analysis techniques, technologies, and best practices. You will also learn how to develop system requirements, design system architectures, and implement system solutions.

See salaries and explore the career path for Systems Analyst

Software Engineer

As a Software Engineer, you will be responsible for designing, developing, and testing software applications. This course will provide you with the knowledge and skills you need to succeed in this role, including an understanding of software engineering techniques, technologies, and best practices. You will also learn how to design software architectures, develop software applications, and test software applications.

See salaries and explore the career path for Software Engineer

Web Developer

As a Web Developer, you will be responsible for designing, developing, and maintaining websites. This course will provide you with the knowledge and skills you need to succeed in this role, including an understanding of web development techniques, technologies, and best practices. You will also learn how to design websites, develop websites, and maintain websites.

See salaries and explore the career path for Web Developer

Database Administrator

As a Database Administrator, you will be responsible for managing and maintaining databases. This course will provide you with the knowledge and skills you need to succeed in this role, including an understanding of database administration techniques, technologies, and best practices. You will also learn how to design databases, implement databases, and maintain databases.

See salaries and explore the career path for Database Administrator

Network Administrator

As a Network Administrator, you will be responsible for managing and maintaining computer networks. This course will provide you with the knowledge and skills you need to succeed in this role, including an understanding of network administration techniques, technologies, and best practices. You will also learn how to design networks, implement networks, and maintain networks.

See salaries and explore the career path for Network Administrator

Security Analyst

As a Security Analyst, you will be responsible for protecting computer systems and networks from unauthorized access. This course will provide you with the knowledge and skills you need to succeed in this role, including an understanding of security analysis techniques, technologies, and best practices. You will also learn how to assess security risks, develop security plans, and implement security measures.

See salaries and explore the career path for Security Analyst

Information Technology Manager

As an Information Technology Manager, you will be responsible for planning, directing, and coordinating the activities of an information technology department. This course will provide you with the knowledge and skills you need to succeed in this role, including an understanding of information technology management techniques, technologies, and best practices. You will also learn how to develop an information technology strategy, manage an information technology budget, and lead an information technology team.

See salaries and explore the career path for Information Technology Manager

Computer Systems Manager

As a Computer Systems Manager, you will be responsible for managing and maintaining computer systems. This course will provide you with the knowledge and skills you need to succeed in this role, including an understanding of computer systems management techniques, technologies, and best practices. You will also learn how to design computer systems, implement computer systems, and maintain computer systems.

See salaries and explore the career path for Computer Systems Manager