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Rajkumar Venkatesan,
Michael Lenox,
and
Yael Grushka-Cockayne
This course was designed to introduce the key components of digital transformation so you can understand the drivers and economics of innovation and technological change to create competitive advantage in your own industry. You'll learn the business value of data and how the exponential growth in core technologies such as artificial intelligence and autonomy are impacting the nature of competition. You will also develop an understanding of the “digital transformation stack” - infrastructure, technology, business functions, and strategy -- and use the framework to map an approach to transforming your business. This course is idea for anyone whose industry is undergoing a digital transformation and for those who want a deeper understanding of digital transformation so they have the foundational knowledge to help lead digital transformation.
Register for this course and see more details by visiting:
OpenCourser.com/course/be5g2a/introduction
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What's inside
Syllabus
The Digital Revolution
The exponential rate at which technology is evolving creates an imperative for organizations to deconstruct their value chain to gain a competitive advantage. In this class, we'll discuss three fundamental laws about how digital information can be processed, communicated, and stored. Then we'll look at how the exponential rate of technological change is driving changes in the industry. You'll also hear from the executive leadership of Pitney Bowes about the ongoing adaptation and transformation of their business.
Read more
Syllabus
The Digital Revolution
The exponential rate at which technology is evolving creates an imperative for organizations to deconstruct their value chain to gain a competitive advantage. In this class, we'll discuss three fundamental laws about how digital information can be processed, communicated, and stored. Then we'll look at how the exponential rate of technological change is driving changes in the industry. You'll also hear from the executive leadership of Pitney Bowes about the ongoing adaptation and transformation of their business.
Read more
The Economics of Digital Disruption
Disruption is not new, and we can learn from the past how to thrive given the constant disruptions that are the hallmark of the digital age. In this class, we will explore the foundations of digital transformation and the nature of the competitive life cycle. We will look at the underlying economics of innovation and technological change. Finally we will explore incumbency and the economics of innovation through the lens of digital transformation.
The Path to Digitization
Additional Resources to Advance Your Learning
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Indicates the drives and economics of innovation and technological change to gain a competitive edge
Examines how the 'digital transformation stack'-infrastructure, technology, business functions, and strategy-can be utilized for business transformation
Teaches how exponential growth in core technologies such as artificial intelligence and autonomy influences industry
Explores the nature of the 'digital transformation stack'
Instructed by Michael Lenox, Rajkumar Venkatesan, and Yael Grushka-Cockayne, all notable thought leaders who have led business transformations
Suitable for professionals seeking to gain a deeper understanding of digital transformation and its foundational knowledge for leadership roles
Save this course
Save Introduction to Digital Transformation Part 1 to your list so you can find it easily later:
Save
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Introduction to Digital Transformation Part 1 with these
activities:
Python prerequisite review
Show steps
Prepare for this course by reviewing Python basics
Browse courses on
Python
Show steps
-
Read through Python documentation on built-in data structures, functions, and object-oriented programming.
-
Attempt a coding challenge using Python to implement a solution.
Big Data: A Revolution That Will Transform How We Live, Work, and Think
Show steps
Gain a deeper understanding of the impact and potential of big data.
View
Reinventing Capitalism in the Age of Big Data
on Amazon
Show steps
-
Read the book's introduction and first chapter.
-
Summarize the key concepts discussed in the book.
Kaggle tutorials for data analysis
Show steps
Gain practical experience in data analysis by completing Kaggle tutorials
Browse courses on
Data Analysis
Show steps
-
Choose a Kaggle dataset that interests you.
-
Follow a Kaggle tutorial to analyze the dataset and create visualizations.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Tableau exercises for data visualization
Show steps
Improve your Tableau skills by completing practice exercises
Browse courses on
Data Visualization
Show steps
-
Download a sample dataset.
-
Follow along with Tableau tutorials to create visualizations.
Discussion group on digital transformation case studies
Show steps
Engage in peer discussions to analyze and learn from real-world digital transformation case studies.
Browse courses on
Case Studies
Show steps
-
Join a discussion group.
-
Read and analyze a case study.
-
Participate in group discussions to share insights and perspectives.
Infographic on digital transformation trends
Show steps
Showcase your understanding of digital transformation by creating an infographic summarizing key trends.
Browse courses on
Digital Transformation
Show steps
-
Research digital transformation trends from credible sources.
-
Design an infographic using a tool like Canva or Visme.
Attend industry conferences on digital transformation
Show steps
Network with professionals in the field and learn about cutting-edge digital transformation strategies.
Browse courses on
Digital Transformation
Show steps
-
Identify industry conferences focused on digital transformation.
-
Attend sessions and engage in discussions with speakers and attendees.
Mentor junior colleagues on digital transformation concepts
Show steps
Reinforce your understanding of digital transformation by mentoring others
Browse courses on
Mentorship
Show steps
-
Identify a junior colleague who is interested in digital transformation.
-
Provide guidance and support on digital transformation concepts.
Python prerequisite review
Show steps
Prepare for this course by reviewing Python basics
Browse courses on
Python
Show steps
Show steps
Show steps
- Read through Python documentation on built-in data structures, functions, and object-oriented programming.
- Attempt a coding challenge using Python to implement a solution.
Big Data: A Revolution That Will Transform How We Live, Work, and Think
Show steps
Gain a deeper understanding of the impact and potential of big data.
View
Reinventing Capitalism in the Age of Big Data
on Amazon
Show steps
Show steps
Show steps
- Read the book's introduction and first chapter.
- Summarize the key concepts discussed in the book.
Kaggle tutorials for data analysis
Show steps
Gain practical experience in data analysis by completing Kaggle tutorials
Browse courses on
Data Analysis
Show steps
Show steps
Show steps
- Choose a Kaggle dataset that interests you.
- Follow a Kaggle tutorial to analyze the dataset and create visualizations.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Tableau exercises for data visualization
Show steps
Improve your Tableau skills by completing practice exercises
Browse courses on
Data Visualization
Show steps
Show steps
Show steps
- Download a sample dataset.
- Follow along with Tableau tutorials to create visualizations.
Discussion group on digital transformation case studies
Show steps
Engage in peer discussions to analyze and learn from real-world digital transformation case studies.
Browse courses on
Case Studies
Show steps
Show steps
Show steps
- Join a discussion group.
- Read and analyze a case study.
- Participate in group discussions to share insights and perspectives.
Infographic on digital transformation trends
Show steps
Showcase your understanding of digital transformation by creating an infographic summarizing key trends.
Browse courses on
Digital Transformation
Show steps
Show steps
Show steps
- Research digital transformation trends from credible sources.
- Design an infographic using a tool like Canva or Visme.
Attend industry conferences on digital transformation
Show steps
Network with professionals in the field and learn about cutting-edge digital transformation strategies.
Browse courses on
Digital Transformation
Show steps
Show steps
Show steps
- Identify industry conferences focused on digital transformation.
- Attend sessions and engage in discussions with speakers and attendees.
Mentor junior colleagues on digital transformation concepts
Show steps
Reinforce your understanding of digital transformation by mentoring others
Browse courses on
Mentorship
Show steps
Show steps
Show steps
- Identify a junior colleague who is interested in digital transformation.
- Provide guidance and support on digital transformation concepts.
Career center
Learners who complete Introduction to Digital Transformation Part 1 will develop knowledge and skills
that may be useful to these careers:
Data Scientist
Data Scientist
Data Scientists are responsible for collecting, analyzing, and interpreting large amounts of data to extract meaningful insights. This course can help Data Scientists build a foundation in the key concepts of digital transformation, including the business value of data and the exponential growth of core technologies such as artificial intelligence and autonomy. This knowledge can help Data Scientists stay ahead of the curve and develop innovative solutions to solve complex business problems.
Machine Learning Engineer
Machine Learning Engineer
Machine Learning Engineers design and build machine learning models to solve a variety of problems, such as image recognition, natural language processing, and predictive analytics. This course can help Machine Learning Engineers develop a deep understanding of the digital transformation stack and how to use it to transform their businesses. This knowledge can help Machine Learning Engineers create more effective and efficient machine learning models.
Artificial Intelligence Engineer
Artificial Intelligence Engineer
Artificial Intelligence Engineers design, develop, and maintain artificial intelligence systems. This course can help Artificial Intelligence Engineers build a strong foundation in the key concepts of digital transformation, including the business value of data and the exponential growth of core technologies such as artificial intelligence and autonomy. This knowledge can help Artificial Intelligence Engineers create more effective and efficient artificial intelligence systems.
Data Analyst
Data Analyst
Data Analysts collect, analyze, and interpret data to help businesses make informed decisions. This course can help Data Analysts develop a deep understanding of the digital transformation stack and how to use it to transform their businesses. This knowledge can help Data Analysts create more effective and efficient data analysis pipelines.
Business Analyst
Business Analyst
Business Analysts help businesses identify and solve problems by analyzing data and developing solutions. This course can help Business Analysts build a strong foundation in the key concepts of digital transformation, including the business value of data and the exponential growth of core technologies such as artificial intelligence and autonomy. This knowledge can help Business Analysts develop more effective and efficient solutions to business problems.
Product Manager
Product Manager
Product Managers are responsible for managing the development and launch of new products. This course can help Product Managers develop a deep understanding of the digital transformation stack and how to use it to transform their products. This knowledge can help Product Managers create more innovative and successful products.
Project Manager
Project Manager
Project Managers are responsible for planning and executing projects. This course can help Project Managers build a strong foundation in the key concepts of digital transformation, including the business value of data and the exponential growth of core technologies such as artificial intelligence and autonomy. This knowledge can help Project Managers manage projects more effectively and efficiently.
Software Engineer
Software Engineer
Software Engineers design, develop, and maintain software systems. This course can help Software Engineers build a strong foundation in the key concepts of digital transformation, including the business value of data and the exponential growth of core technologies such as artificial intelligence and autonomy. This knowledge can help Software Engineers create more effective and efficient software systems.
Database Administrator
Database Administrator
Database Administrators are responsible for managing and maintaining databases. This course can help Database Administrators build a strong foundation in the key concepts of digital transformation, including the business value of data and the exponential growth of core technologies such as artificial intelligence and autonomy. This knowledge can help Database Administrators manage and maintain databases more effectively and efficiently.
Information Technology Manager
Information Technology Manager
Information Technology Managers are responsible for overseeing the IT infrastructure of an organization. This course can help Information Technology Managers build a strong foundation in the key concepts of digital transformation, including the business value of data and the exponential growth of core technologies such as artificial intelligence and autonomy. This knowledge can help Information Technology Managers manage the IT infrastructure more effectively and efficiently.
Chief Information Officer
Chief Information Officer
Chief Information Officers are responsible for overseeing the IT strategy of an organization. This course can help Chief Information Officers build a strong foundation in the key concepts of digital transformation, including the business value of data and the exponential growth of core technologies such as artificial intelligence and autonomy. This knowledge can help Chief Information Officers develop and implement more effective IT strategies.
Chief Technology Officer
Chief Technology Officer
Chief Technology Officers are responsible for overseeing the technology strategy of an organization. This course can help Chief Technology Officers build a strong foundation in the key concepts of digital transformation, including the business value of data and the exponential growth of core technologies such as artificial intelligence and autonomy. This knowledge can help Chief Technology Officers develop and implement more effective technology strategies.
Chief Digital Officer
Chief Digital Officer
Chief Digital Officers are responsible for overseeing the digital strategy of an organization. This course can help Chief Digital Officers build a strong foundation in the key concepts of digital transformation, including the business value of data and the exponential growth of core technologies such as artificial intelligence and autonomy. This knowledge can help Chief Digital Officers develop and implement more effective digital strategies.
Digital Transformation Consultant
Digital Transformation Consultant
Digital Transformation Consultants help organizations transform their businesses using digital technologies. This course can help Digital Transformation Consultants build a strong foundation in the key concepts of digital transformation, including the business value of data and the exponential growth of core technologies such as artificial intelligence and autonomy. This knowledge can help Digital Transformation Consultants develop and implement more effective digital transformation strategies.
Digital Marketer
Digital Marketer
Digital Marketers use digital technologies to market products and services. This course can help Digital Marketers build a strong foundation in the key concepts of digital transformation, including the business value of data and the exponential growth of core technologies such as artificial intelligence and autonomy. This knowledge can help Digital Marketers develop and implement more effective digital marketing campaigns.
For more career information including salaries, visit:
OpenCourser.com/course/be5g2a/introduction
Reading list
We've selected eight books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Introduction to Digital Transformation Part 1.
Provides a comprehensive overview of the impact of artificial intelligence on business and society. It explores the strategic implications of AI and provides guidance on how to develop and implement AI-powered strategies.
This classic book provides a framework for understanding how disruptive technologies can lead to the downfall of established companies. It offers insights into the challenges of managing innovation and competing in rapidly changing markets.
This practical guide provides a step-by-step roadmap for businesses undergoing digital transformation. It covers key topics such as data strategy, cloud computing, and customer experience.
Explores the impact of the Fourth Industrial Revolution, which is characterized by the convergence of physical, digital, and biological technologies. It provides insights into the challenges and opportunities of this new era.
Examines the rise of surveillance capitalism, where data is used to control and manipulate people. It provides a critical perspective on the ethical and social implications of digital transformation.
Provides a practical guide to the Lean Startup methodology, which focuses on iterative product development and customer validation. It can be helpful for entrepreneurs and business leaders looking to develop innovative products and services.
Provides a comprehensive overview of data science, including key concepts, techniques, and tools. It can be helpful for individuals who are looking to build a foundation in data science or for those who are looking to refresh their knowledge.
Provides a fascinating exploration of the algorithms that shape our lives. It examines how algorithms can be used to make decisions, find patterns, and predict the future.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/be5g2a/introduction
Share
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Effort
2-3 hours per week
Level
Introductory
Via
Coursera
Institution
University of Virginia Darden School Foundation
Instructors
Rajkumar Venkatesan
Michael Lenox
Yael Grushka-Cockayne
Language
English
Transcripts
Español
Français
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中文
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آذربایجان دیلی
This course belongs to a
collection
called
IBM & Darden Digital Strategy. It's comprised of five courses:
- Introduction to Digital Transformation Part 1 (viewing)
- Introduction to Digital Transformation Part 2
- The Strategist's Challenge
- Introduction to Artificial Intelligence (AI)
- Introduction to Cloud Computing
Good to know
Indicates the drives and economics of innovation and technological change to gain a competitive edge
Examines how the 'digital transformation stack'-infrastructure, technology, business functions, and strategy-can be utilized for business transformation
Teaches how exponential growth in core technologies such as artificial intelligence and autonomy influences industry
Explores the nature of the 'digital transformation stack'
Instructed by Michael Lenox, Rajkumar Venkatesan, and Yael Grushka-Cockayne, all notable thought leaders who have led business transformations
Suitable for professionals seeking to gain a deeper understanding of digital transformation and its foundational knowledge for leadership roles
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