The Strategist's Challenge from Coursera

What's inside

Syllabus

The Strategist's Toolkit

In this module, we'll discuss what we mean by business strategy and why it's important to an organization's competitive positioning. You'll learn about the strategic analysis and the SWOT, competitor, and environmental analysis tools and then have an opportunity to apply two of these tools in the Google case study. Enjoy learning!

Analyzing Industry Structure

In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework that helps you understand key factors that shape the nature of competition in a specific industry environment. You'll get a chance to apply this tool in the Redhook case study. Enjoy analyzing!

Firm Capabilties

In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. You'll get a chance to apply this tool in the Apple case study to clarify the major activities, skills, and resources that drive value to Apple's customers. Happy analyzing!

Competitive Position

In this module, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use the easy and intuitive strategy maps tool to develop an at-a-glance communication about firm positioning. This visual approach will help spark discussion about drivers of positioning and help you determine the best approach for your firm. You will have a chance to deepen your understanding of how to utilize this tool in the Piaggio case study.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores strategic analysis, SWOT, competitor, and environmental analysis tools

Examines industry structure and competitive dynamics

Covers firm capabilities and how to guide decision making

Analyzes competitive positioning and generic competitive positions

Taught by Michael Lenox and Jared Harris

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in The Strategist's Challenge with these activities:

Review basic business concepts

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Review foundational business concepts to strengthen your understanding of the course materials.

Browse courses on Business Fundamentals

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Read business textbooks or articles to refresh your knowledge of key concepts such as supply and demand, market competition, and financial analysis.
Take practice quizzes or review old notes to test your understanding and identify areas where you need further review.

Read 'Competitive Strategy' by Michael Porter

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Gain in-depth knowledge of competitive strategy from a seminal work in the field.

View HBR at 100: The Most Influential and Innovative... on Amazon

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Read the book thoroughly, taking notes and highlighting key concepts.
Identify key takeaways and how they apply to your understanding of business strategy.

Explore online tutorials on strategic analysis tools

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Gain a deeper understanding of strategic analysis tools by following interactive online tutorials.

Browse courses on SWOT Analysis

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Search for reputable online platforms or educators providing tutorials on SWOT, Competitor, Industry, Five Forces, and Capabilities analyses.
Select tutorials that align with your learning style and level of understanding.
Follow the tutorials step-by-step, taking notes and completing any practice exercises.

Four other activities

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Engage in discussion forums on industry analysis

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Exchange ideas and insights with peers by actively participating in online discussion forums focused on industry analysis.

Browse courses on Industry Analysis

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Identify relevant discussion forums or online communities related to business strategy and industry analysis.
Pose questions, share your perspectives, and respond to others' insights to engage in meaningful discussions.

Complete practice questions on competitive positioning

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Reinforce your understanding of competitive positioning through practice questions.

Browse courses on Competitive Positioning

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Find practice questions or online quizzes on competitive positioning.
Attempt the questions and review your answers, identifying areas where you need further clarification.

Develop a case study analysis

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Apply your understanding of strategic analysis tools by conducting a detailed case study analysis.

Browse courses on Case Study Analysis

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Select a real-world business case study that aligns with the course concepts.
Use SWOT, Competitor, Industry, Five Forces, and Capabilities analyses to examine the case study.
Develop recommendations based on your analysis and insights.
Write a comprehensive report summarizing your analysis and recommendations.

Develop a competitive strategy presentation

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Showcase your understanding of competitive strategy by creating a comprehensive presentation.

Browse courses on Competitive Strategy

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Choose a specific industry or company to analyze.
Conduct a thorough analysis using the strategic analysis tools covered in the course.
Develop a competitive strategy based on your analysis.
Create a visually appealing and informative presentation.

Career center

Learners who complete The Strategist's Challenge will develop knowledge and skills that may be useful to these careers:

Strategy Consultant

Strategy Consultants advise businesses on how to develop and implement long-term strategies. They analyze the competitive landscape, identify opportunities for growth, and develop plans to achieve strategic goals. The Strategist's Challenge provides a comprehensive overview of the strategic planning process and the tools and frameworks used by Strategy Consultants.

See salaries and explore the career path for Strategy Consultant

Corporate Strategy Manager

Corporate Strategy Managers develop and implement long-term strategies for corporations. They analyze the competitive environment, identify opportunities for growth, and develop plans to achieve strategic goals. The Strategist's Challenge provides a comprehensive overview of the strategic planning process and the tools and frameworks used by Corporate Strategy Managers.

See salaries and explore the career path for Corporate Strategy Manager

Product Manager

Product Managers are responsible for the development, marketing, and launch of new products. They work with engineers, designers, and marketers to ensure that products meet customer needs and achieve commercial success. The Strategist's Challenge provides valuable insights into the product management process and the tools and frameworks used by Product Managers.

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Venture Capitalist

Venture Capitalists invest in early-stage companies with high growth potential. They evaluate business plans, conduct market research, and assess the competitive landscape before making investment decisions. The Strategist's Challenge provides valuable insights into the venture capital industry and the tools and frameworks used by Venture Capitalists.

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Business Analyst

Business Analysts identify and solve business problems by analyzing data, identifying trends, and developing solutions. They work with stakeholders across the organization to understand business needs and develop effective solutions. The Strategist's Challenge provides a valuable foundation for a career in business analysis by providing students with the tools and frameworks needed to analyze data, solve problems, and develop solutions.

See salaries and explore the career path for Business Analyst

Management Consultant

Management Consultants advise businesses on how to improve their operations, strategy, and performance. They may specialize in a particular area, such as finance, operations, or human resources. The Strategist's Challenge provides a comprehensive overview of the management consulting profession and the tools and frameworks used by Management Consultants.

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Market Research Analyst

Market Research Analysts conduct research to understand consumer behavior, market trends, and competitive dynamics. They use this information to develop marketing strategies and product development plans. The Strategist's Challenge provides a valuable foundation for a career in market research by providing students with the tools and frameworks needed to analyze market data and develop insights.

See salaries and explore the career path for Market Research Analyst

Investment Banker

Investment Bankers advise companies on mergers and acquisitions, capital raising, and other financial transactions. They analyze the competitive landscape, evaluate company valuations, and develop financial models to support their recommendations. The Strategist's Challenge provides valuable insights into the financial industry and the tools and frameworks used by Investment Bankers.

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Consultant

Consultants advise businesses on how to improve their performance. They may specialize in a particular area, such as strategy, finance, or operations. The Strategist's Challenge can help build a foundation for a career in consulting by providing students with the tools and frameworks needed to analyze business problems and develop solutions.

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Data Analyst

Data Analysts collect, analyze, and interpret data to identify trends, patterns, and insights. They use statistical and data mining techniques to extract meaningful information from data and communicate their findings to stakeholders. The Strategist's Challenge may be useful since it helps students develop the analytical skills needed to understand data and make informed decisions.

See salaries and explore the career path for Data Analyst

Sales Manager

Sales Managers lead and motivate sales teams to achieve revenue targets. They develop sales strategies, manage customer relationships, and analyze market trends. The Strategist's Challenge provides a valuable foundation for a career in sales management by providing students with the tools and frameworks needed to understand customer needs, develop sales strategies, and manage sales teams.

See salaries and explore the career path for Sales Manager

Financial Manager

Financial Managers oversee the financial operations of organizations. They develop budgets, manage cash flow, and make investment decisions. The Strategist's Challenge may be useful since it helps students develop the financial management skills needed to make sound decisions and manage financial resources.

See salaries and explore the career path for Financial Manager

Chief Growth Officer

Chief Growth Officers are accountable for evaluating a company's competitive advantages and using them to develop strategies that drive revenue. The Strategist's Challenge may be useful since it helps students develop the skills needed to analyze industry structures, firm capabilities, and competitive positions. This analysis is essential for crafting effective growth strategies.

See salaries and explore the career path for Chief Growth Officer

Operations Manager

Operations Managers oversee the day-to-day operations of organizations. They manage production, logistics, and customer service. The Strategist's Challenge may be useful since it helps students develop the operational management skills needed to improve efficiency and effectiveness.

See salaries and explore the career path for Operations Manager

Financial Analyst

Financial Analysts evaluate the financial performance of companies and make recommendations on investment decisions. They use financial data to analyze industry trends, company performance, and competitive advantages. The Strategist's Challenge may be useful since it helps students develop the analytical skills needed to understand financial data and make sound investment decisions.

See salaries and explore the career path for Financial Analyst