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Jared Harris and Michael Lenox

In this course, you will develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. We will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy including SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses.

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What's inside

Syllabus

The Strategist's Toolkit
In this module, we'll discuss what we mean by business strategy and why it's important to an organization's competitive positioning. You'll learn about the strategic analysis and the SWOT, competitor, and environmental analysis tools and then have an opportunity to apply two of these tools in the Google case study. Enjoy learning!
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Explores strategic analysis, SWOT, competitor, and environmental analysis tools
Examines industry structure and competitive dynamics
Covers firm capabilities and how to guide decision making
Analyzes competitive positioning and generic competitive positions
Taught by Michael Lenox and Jared Harris

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Reviews summary

Foundational strategic thinking with practical cases

According to students, this course offers a strong foundation in strategic thinking, making complex ideas accessible. Learners particularly praise the practical application of concepts through well-chosen case studies, which effectively bridge theory and real-world scenarios. While it's considered ideal for beginners and those new to strategic roles, some with prior business experience found the depth introductory, wishing for more advanced topics or a faster pace. Overall, it's a highly recommended toolkit for developing essential strategic analysis skills.
Ideal for beginners, but may lack depth for seasoned strategists.
"I enrolled hoping for advanced insights, but this course felt too introductory."
"It felt a bit basic for someone with some prior business knowledge, but excellent for beginners."
"If you're looking for something that goes beyond the textbook, this isn't it. The content is solid but lacks innovation."
Instructor articulates complex ideas clearly, making them accessible.
"The instructor's explanations were clear and concise, making complex ideas easy to grasp."
"The clarity of explanation for tools like SWOT and Five Forces was exceptional."
"The instructor's teaching style is engaging and easy to follow."
Provides a robust understanding of core business strategy principles.
"This course was absolutely brilliant for understanding core strategic concepts."
"A very solid introduction to strategy... excellent for beginners."
"It provided me with a robust toolkit and the confidence to approach strategic problems."
Excellent application of theory through well-chosen real-world cases.
"The case studies (Google, Apple, Redhook) were incredibly well-chosen and helped solidify the theoretical frameworks."
"The case studies were engaging and provided great opportunities to apply what we learned."
"I loved the case studies; they brought the theory to life."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in The Strategist's Challenge with these activities:
Review basic business concepts
Review foundational business concepts to strengthen your understanding of the course materials.
Browse courses on Business Fundamentals
Show steps
  • Read business textbooks or articles to refresh your knowledge of key concepts such as supply and demand, market competition, and financial analysis.
  • Take practice quizzes or review old notes to test your understanding and identify areas where you need further review.
Read 'Competitive Strategy' by Michael Porter
Gain in-depth knowledge of competitive strategy from a seminal work in the field.
Show steps
  • Read the book thoroughly, taking notes and highlighting key concepts.
  • Identify key takeaways and how they apply to your understanding of business strategy.
Explore online tutorials on strategic analysis tools
Gain a deeper understanding of strategic analysis tools by following interactive online tutorials.
Browse courses on SWOT Analysis
Show steps
  • Search for reputable online platforms or educators providing tutorials on SWOT, Competitor, Industry, Five Forces, and Capabilities analyses.
  • Select tutorials that align with your learning style and level of understanding.
  • Follow the tutorials step-by-step, taking notes and completing any practice exercises.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Engage in discussion forums on industry analysis
Exchange ideas and insights with peers by actively participating in online discussion forums focused on industry analysis.
Browse courses on Industry Analysis
Show steps
  • Identify relevant discussion forums or online communities related to business strategy and industry analysis.
  • Pose questions, share your perspectives, and respond to others' insights to engage in meaningful discussions.
Complete practice questions on competitive positioning
Reinforce your understanding of competitive positioning through practice questions.
Browse courses on Competitive Positioning
Show steps
  • Find practice questions or online quizzes on competitive positioning.
  • Attempt the questions and review your answers, identifying areas where you need further clarification.
Develop a case study analysis
Apply your understanding of strategic analysis tools by conducting a detailed case study analysis.
Browse courses on Case Study Analysis
Show steps
  • Select a real-world business case study that aligns with the course concepts.
  • Use SWOT, Competitor, Industry, Five Forces, and Capabilities analyses to examine the case study.
  • Develop recommendations based on your analysis and insights.
  • Write a comprehensive report summarizing your analysis and recommendations.
Develop a competitive strategy presentation
Showcase your understanding of competitive strategy by creating a comprehensive presentation.
Browse courses on Competitive Strategy
Show steps
  • Choose a specific industry or company to analyze.
  • Conduct a thorough analysis using the strategic analysis tools covered in the course.
  • Develop a competitive strategy based on your analysis.
  • Create a visually appealing and informative presentation.

Career center

Learners who complete The Strategist's Challenge will develop knowledge and skills that may be useful to these careers:
Strategy Consultant
Strategy Consultants advise businesses on how to develop and implement long-term strategies. They analyze the competitive landscape, identify opportunities for growth, and develop plans to achieve strategic goals. The Strategist's Challenge provides a comprehensive overview of the strategic planning process and the tools and frameworks used by Strategy Consultants.
Corporate Strategy Manager
Corporate Strategy Managers develop and implement long-term strategies for corporations. They analyze the competitive environment, identify opportunities for growth, and develop plans to achieve strategic goals. The Strategist's Challenge provides a comprehensive overview of the strategic planning process and the tools and frameworks used by Corporate Strategy Managers.
Product Manager
Product Managers are responsible for the development, marketing, and launch of new products. They work with engineers, designers, and marketers to ensure that products meet customer needs and achieve commercial success. The Strategist's Challenge provides valuable insights into the product management process and the tools and frameworks used by Product Managers.
Venture Capitalist
Venture Capitalists invest in early-stage companies with high growth potential. They evaluate business plans, conduct market research, and assess the competitive landscape before making investment decisions. The Strategist's Challenge provides valuable insights into the venture capital industry and the tools and frameworks used by Venture Capitalists.
Management Consultant
Management Consultants advise businesses on how to improve their operations, strategy, and performance. They may specialize in a particular area, such as finance, operations, or human resources. The Strategist's Challenge provides a comprehensive overview of the management consulting profession and the tools and frameworks used by Management Consultants.
Business Analyst
Business Analysts identify and solve business problems by analyzing data, identifying trends, and developing solutions. They work with stakeholders across the organization to understand business needs and develop effective solutions. The Strategist's Challenge provides a valuable foundation for a career in business analysis by providing students with the tools and frameworks needed to analyze data, solve problems, and develop solutions.
Market Research Analyst
Market Research Analysts conduct research to understand consumer behavior, market trends, and competitive dynamics. They use this information to develop marketing strategies and product development plans. The Strategist's Challenge provides a valuable foundation for a career in market research by providing students with the tools and frameworks needed to analyze market data and develop insights.
Investment Banker
Investment Bankers advise companies on mergers and acquisitions, capital raising, and other financial transactions. They analyze the competitive landscape, evaluate company valuations, and develop financial models to support their recommendations. The Strategist's Challenge provides valuable insights into the financial industry and the tools and frameworks used by Investment Bankers.
Consultant
Consultants advise businesses on how to improve their performance. They may specialize in a particular area, such as strategy, finance, or operations. The Strategist's Challenge can help build a foundation for a career in consulting by providing students with the tools and frameworks needed to analyze business problems and develop solutions.
Data Analyst
Data Analysts collect, analyze, and interpret data to identify trends, patterns, and insights. They use statistical and data mining techniques to extract meaningful information from data and communicate their findings to stakeholders. The Strategist's Challenge may be useful since it helps students develop the analytical skills needed to understand data and make informed decisions.
Sales Manager
Sales Managers lead and motivate sales teams to achieve revenue targets. They develop sales strategies, manage customer relationships, and analyze market trends. The Strategist's Challenge provides a valuable foundation for a career in sales management by providing students with the tools and frameworks needed to understand customer needs, develop sales strategies, and manage sales teams.
Chief Growth Officer
Chief Growth Officers are accountable for evaluating a company's competitive advantages and using them to develop strategies that drive revenue. The Strategist's Challenge may be useful since it helps students develop the skills needed to analyze industry structures, firm capabilities, and competitive positions. This analysis is essential for crafting effective growth strategies.
Financial Manager
Financial Managers oversee the financial operations of organizations. They develop budgets, manage cash flow, and make investment decisions. The Strategist's Challenge may be useful since it helps students develop the financial management skills needed to make sound decisions and manage financial resources.
Operations Manager
Operations Managers oversee the day-to-day operations of organizations. They manage production, logistics, and customer service. The Strategist's Challenge may be useful since it helps students develop the operational management skills needed to improve efficiency and effectiveness.
Financial Analyst
Financial Analysts evaluate the financial performance of companies and make recommendations on investment decisions. They use financial data to analyze industry trends, company performance, and competitive advantages. The Strategist's Challenge may be useful since it helps students develop the analytical skills needed to understand financial data and make sound investment decisions.

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in The Strategist's Challenge.
Provides a simple and effective framework for developing and evaluating business strategies. It valuable read for anyone who is interested in learning more about how to create successful strategies.
Provides a unique perspective on the process of building a successful startup. It valuable read for anyone who is interested in learning more about how to create a truly innovative company.
Explores the challenges that established companies face when they try to innovate. It provides insights into why some companies are able to successfully adapt to new technologies while others fail.
Provides a fascinating look at the irrational ways that we make decisions. It valuable read for anyone who is interested in learning more about how to make better decisions and achieve success in business and life.
Provides a practical guide to using the lean startup methodology to develop and launch new products and services. It valuable resource for entrepreneurs who want to learn more about how to build successful businesses.
Provides a detailed framework for marketing and selling technology products to mainstream customers. It valuable resource for anyone who is interested in learning more about how to successfully launch a new technology product.
Provides a practical guide to getting customers for your startup. It valuable resource for anyone who is interested in learning more about how to build a successful business.
Provides a framework for personal and professional effectiveness. It valuable read for anyone who is interested in learning more about how to develop the skills and habits necessary for success.

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