OpenCourser brand icon
Sign in
We may earn an affiliate commission when you visit our partners.

Competitive Positioning

Save
May 1, 2024 3 minute read
Jump to courses and books

Competitive positioning is a strategic marketing technique that businesses use to differentiate their products or services from those of their competitors. It involves identifying the unique value proposition of a product or service and then communicating that value to potential customers.

Reasons to Learn About Competitive Positioning

Path to Competitive Positioning

Take the first step.
We've curated four courses to help you on your path to Competitive Positioning. Use these to develop your skills, build background knowledge, and put what you learn to practice.
Sorted from most relevant to least relevant:

Share

Help others find this page about Competitive Positioning: by sharing it with your friends and followers:
Facebook
LinkedIn
Reddit
X
Link
Email

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Competitive Positioning.
Cover image
Positioning: The Battle for Your Mind
Save
This classic work by Al Ries and Jack Trout provides practical advice on how to position your product or service in the minds of consumers.
Positioning: The Battle for Your Mind, 20th...
Hardcover
$$
Positioning: The Battle for Your Mind
Kindle Edition
$
The 22 Immutable Laws Of Branding, The 22 Immutable...
Paperback
$$$
Positioning: The Battle for Your Mind (1st Edition...
Hardcover
$$
Cover image
Good Strategy/Bad Strategy
Save
By Richard Rumelt offers a practical guide to developing effective strategies and avoiding common pitfalls.
Good Strategy Bad Strategy: The Difference and Why...
Kindle Edition
$$
Richard Rumelt 2 Books Collection Set (The Crux &...
Paperback
$$
Good Strategy Bad Strategy, The Leader Who Had No...
Paperback
$$
Good Strategy Bad Strategy, Playing to Win...
Paperback
$$$
NEW-Good Strategy/Bad Strategy
Paperback
$$
Cover image
Blue Ocean Strategy, Expanded Edition
Save
By W. Chan Kim and Renée Mauborgne presents a framework for creating new markets and avoiding competition.
Blue Ocean Strategy, Expanded Edition: How to...
Hardcover
$$
Blue Ocean Strategy, Expanded Edition: How to...
Kindle Edition
$$
Cover image
Competing on Analytics
Save
By Thomas H. Davenport and Jeanne G. Harris explores the role of analytics in competitive positioning.
Competing on Analytics: The New Science of Winning
Hardcover
$
Competing on Analytics: The New Science of Winning
Audible Audiobook
$$
(Español) Competing on analytics: Inteligencia competitiva...
Hardcover
$$
Cover image
The Innovator's Dilemma
Save
By Clayton Christensen explores the challenges that established companies face when faced with disruptive technologies.
The Innovator's Dilemma: When New Technologies...
Paperback
$$
The Innovator's Dilemma, with a New Foreword: When...
Hardcover
$$
The Innovator's Dilemma: The Revolutionary Book...
Paperback
$$
The Innovator's Dilemma 1st (first) edition
Hardcover
$$
The Disruptive Innovation Set (2 Books)
Paperback
$$
The Innovator's Dilemma with Award-Winning Harvard...
Kindle Edition
$$
The Innovator's Dilemma: Meeting the Challenge of...
Audible Audiobook
$
Disruptive Innovation: The Christensen Collection...
Kindle Edition
$$$
(Deutsch) The Innovator's Dilemma (German Edition): Warum...
Audible Audiobook
$$
(Pусский) Дилемма инноватора: Как из-за новых технологий...
Kindle Edition
$
Cover image
Crossing the Chasm
Save
By Geoffrey A. Moore explores the challenges of marketing and selling technology products to mainstream customers.
Crossing the Chasm, 3rd Edition: Marketing and...
Paperback
$$
Crossing the Chasm: Marketing and Selling High-Tech...
Kindle Edition
$$
Crossing the Chasm: Marketing and Selling...
Hardcover
$$
Crossing the Chasm [Paperback]
Paperback
$$
Crossing the Chasm: Marketing and Selling High-Tech...
Paperback
$$
Crossing the Chasm Publisher: HarperBusiness;...
Paperback
$$
The Chasm Companion: A Field Guide to Crossing the...
Paperback
$$
Cover image
The Hard Thing About Hard Things
Save
By Ben Horowitz offers insights into the challenges and rewards of building a successful business.
The Hard Thing About Hard Things: Building a...
Hardcover
$$
The Hard Thing About Hard Things [Hardcover] By Ben...
Paperback
$$
(Español) Emprender y liderar una startup: El duro camino has...
Kindle Edition
$
The Hard Thing About Hard Things [Hardcover],...
Paperback
$$
The hard thing about hard things: ondernemen zonder...
Paperback
$$$
Summary of 'The Hard Thing About Hard Things by Ben...
Audible Audiobook
$
Cover image
Zero to One
Save
By Peter Thiel explores the challenges and opportunities of building a successful startup.
Zero to One: Notes on Startups, or How to Build the...
Hardcover
$$
Zero To One,The $100 Startup, You Are a Badass at...
Paperback
$$$
The $100 Startup By Chris Guillebeau and Zero to...
Paperback
$$
(Pусский) От нуля к единице: Как создать стартап, который...
Kindle Edition
$
(Deutsch) Zero to One: Wie Innovation unsere Gesellschaft...
Hardcover
$$
Zero to One, How Work Works, F**k Work, Let's Play,...
Paperback
$$
Zero to one : creëer de toekomst: wat iedere...
Paperback
$$
(हिंदी) Zero to One: Notes on Start Ups, or How to Build...
Paperback
$
Zero to One: Notes on Start Ups, or How to Build...
Paperback
$$
Cover image
The Innovator's Method
Save
By Nathan Furr and Jeff Dyer introduces the Innovator's Method, which can help organizations become more innovative.
The Innovator's Method
Paperback
Check
The Innovator's Method
Kindle Edition
Check
Cover image
The Art Of Innovation
Save
By Tom Kelley and Jonathan Littman offers insights into the creative process and how to foster innovation.
Creative Confidence: Unleashing the Creative...
Hardcover
$$
The Art of Innovation: Lessons in Creativity from...
Hardcover
$$
The Art of Innovation : Success Through Innovation...
Paperback
$$
The Ten Faces of Innovation, Creative Confidence,...
Paperback
$$$
(日本語) The Art of Innovation : Lessons in Creativity From...
Tankobon Hardcover
$$
The Art Of Innovation: Success Through Innovation...
Paperback
$$$
(中文) The Art of Innovation: Lessons in Creativity from...
Paperback
$$
The Art of Innovation: Lessons in Creativity from...
Kindle Edition
$$
Cover image
Traction
Save
This practical guide by Gabriel Weinberg and Justin Mares offers advice on how to acquire customers for your startup.
Traction
Paperback
$$
(Français) Traction - Comment toute start-up peut développer...
Kindle Edition
$$
(Italiano) Traction. Le strategie vincenti per ottenere una...
Paperback
$$
Cover image
The Lean Product Playbook
Save
This practical guide by Dan Olsen offers advice on how to use the Lean Product Playbook approach to develop successful products.
The Lean Product Playbook: How to Innovate with...
Hardcover
$$
The Lean Product Playbook: How to Innovate with...
Kindle Edition
$$
Cover image
The Lean Startup
Save
By Eric Ries introduces the Lean Startup approach, which emphasizes rapid iteration and testing.
The Lean Startup: How Today's Entrepreneurs Use...
Hardcover
$$
The Lean Startup: How Today's Entrepreneurs Use...
Kindle Edition
$$
(Español) El método Lean Startup: Cómo crear empresas de...
Kindle Edition
$
(Español) Lean Analytics: Cómo utilizar los datos para crear...
Kindle Edition
$
(Español) El camino hacia el Lean Startup: Cómo aprovechar la...
Kindle Edition
$
(Pусский) Бизнес с нуля: Метод Lean Startup для быстрого...
Kindle Edition
$
(Français) Lean Startup: Adoptez l'innovation continue...
Kindle Edition
$$
(Deutsch) Lean Startup: Schnell, risikolos und erfolgreich...
Kindle Edition
$$
Cover image
The Mom Test
Save
This practical guide by Rob Fitzpatrick offers advice on how to conduct customer interviews and get honest feedback.
The Mom Test: How to talk to customers & learn if...
Paperback
$$
(Español) El Mom Test: Cómo mantener conversaciones con tus...
Paperback
$$
The Mom Test: How to talk to customers & learn if...
Kindle Edition
$
Share this
Share to help others explore Competitive Positioning:
Facebook LinkedIn X Reddit Link Email
Table of Contents
Our mission

OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.

Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.

Find this site helpful? Tell a friend about us.

Affiliate disclosure

We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.

Your purchases help us maintain our catalog and keep our servers humming without ads.

Thank you for supporting OpenCourser.

© 2016 - 2025 OpenCourser