Grundlagen der Geschäftsstrategie from Coursera

What's inside

Syllabus

Einführung in die strategische Analyse

Willkommen zum ersten Modul des Grundlagenkurses. In diesem Modul erläutern wir die Bedeutung und Wichtigkeit der Geschäftsstrategie für die Wettbewerbspositionierung eines Unternehmens. Sie lernen die strategische Analyse sowie die SWOT-, Wettbewerber- und Umwelt- Analyse-Tools kennen. Viel Spaß beim Aufbau Ihrer Strategiefähigkeiten!

Analyse der Branchenstruktur

Hallo und willkommen zurück. In diesem Modul untersuchen wir, wie die Struktur einer Branche bewertet wird und wie sich die Wettbewerbsdynamik in einer Branche auf die Rentabilität auswirkt. Wir werden uns eingehend mit dem Fünf-Kräfte-Tool befassen, einem gebräuchlichen und besonders einflussreichen analytischen Rahmen. Viel Spaß beim Analysieren!

Analyse der Unternehmensfähigkeiten

Willkommen! In diesem Modul untersuchen wir die materiellen und immateriellen Vermögenswerte, die die Stärke eines Unternehmens ausmachen. Wir zeigen Ihnen ausführlich, wie Sie eine Fähigkeitsanalyse durchführen und wie Sie diese Analyse als Entscheidungshilfe verwenden. Viel Spaß beim Analysieren!

Festlegung der Wettbewerbsposition

Willkommen im letzten Modul. In diesen Kurseinheiten werden wir die Wettbewerbsposition von Unternehmen im Vergleich zu Konkurrenten untersuchen und die Vor- und Nachteile von vier allgemeinen Wettbewerbspositionen analysieren, die Unternehmen einnehmen. Wir verwenden ein einfaches und intuitives Tool - Strategiekarten -, um Informationen über die Positionierung eines Unternehmens visuell zu vermitteln und zu erörtern, welche Position für ein bestimmtes Unternehmen am besten geeignet ist, um den maximalen Wert zu erzielen. Viel Spaß beim Analysieren!

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Fördert analytische und strategische Fähigkeiten zur Wettbewerbsanalyse und Positionierung

Wird von renommierten Dozenten der University of Virginia geleitet: Michael Lenox und Jared Harris

Enthält ein umfassendes Spektrum an Analysetools, darunter SWOT-, Wettbewerber-, Umgebungs-, Fünf-Kräfte- und Fähigkeitsanalysen

Bietet übersichtliche Strategiekarten zur visuellen Darstellung der Wettbewerbspositionierung

Berücksichtigt sowohl materielle als auch immaterielle Vermögenswerte in der Fähigkeitsanalyse

Erfordert möglicherweise Hintergrundwissen oder Vorkurse in strategischem Management

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Grundlagen der Geschäftsstrategie with these activities:

Mentor finden

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Das Finden eines Mentors kann Ihnen wertvolle Unterstützung und Anleitung auf Ihrem Weg geben.

Browse courses on Mentoring

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Identifizieren Sie Ihre Ziele
Suchen Sie nach potenziellen Mentoren
Kontaktieren Sie potenzielle Mentoren

Porter verstehen

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Porters Buch bietet einen Rahmen für die Analyse von Branchen und Wettbewerbern. Dies hilft Ihnen, die Wettbewerbslandschaft zu verstehen und Ihre eigene Positionierung zu entwickeln.

View Personalmanagement - Führung - Organisation on Amazon

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Lesen Sie das Buch
Erstellen Sie Notizen
Beantworten Sie Diskussionsfragen

Zu Open Source beitragen

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Beiträge zu Open-Source-Projekten können Ihnen helfen, Ihre Fähigkeiten zu verbessern und Ihr Wissen zu vertiefen.

Browse courses on Open Source

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Finden Sie ein Projekt
Lernen Sie das Projekt kennen
Tragen Sie zum Projekt bei

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Career center

Learners who complete Grundlagen der Geschäftsstrategie will develop knowledge and skills that may be useful to these careers:

Management Consultant

Management Consultants advise businesses on how to improve their performance. They analyze and identify business problems, and provide recommendations and solutions. This course can help you develop business strategy and provide you with the skills necessary for success in this field. Additionally, Management Consultants typically need advanced degrees, making this course especially relevant for those who hold a bachelor's degree.

See salaries and explore the career path for Management Consultant

Product Manager

Product Managers are responsible for the development and launch of new products. They work with engineering, marketing, and sales teams to bring products to market. This course can help you understand the product development process and provide you with the skills necessary to manage a product from conception to launch.

See salaries and explore the career path for Product Manager

Marketing Manager

Marketing Managers plan and execute marketing campaigns to promote products and services. They develop marketing strategies and understand the competitive landscape. This course can help you understand how to position a product or service in the market, and provide you with the tools to develop successful marketing strategies.

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Operations Manager

Operations Managers oversee the day-to-day operations of a business. They make sure that products and services are produced and delivered efficiently and effectively. This course can help you understand the operations of a business and provide you with the skills necessary to manage a team and develop efficient processes.

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Business Analyst

Business Analysts work with businesses to identify and solve problems. They analyze data and make recommendations on how to improve business processes. This course can help you develop analytical skills and provide you with the knowledge of business strategy and operations.

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Investment Analyst

Investment Analysts research and analyze companies to make investment recommendations. They assess financial data and make recommendations on whether to buy, sell, or hold a particular stock. This course can help you develop analytical skills and provide you with the knowledge of financial markets.

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Financial Analyst

Financial Analysts analyze financial data to make investment recommendations. They assess financial data and make recommendations on whether to buy, sell, or hold a particular stock. This course can help you develop analytical skills and provide you with the knowledge of financial markets.

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Market Research Analyst

Market Research Analysts conduct research to understand consumer behavior. They collect and analyze data to help businesses make informed decisions about their products and services. This course can help you understand how to conduct market research and provide you with the skills necessary to analyze data and make recommendations.

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Supply Chain Manager

Supply Chain Managers oversee the flow of products and services from suppliers to customers. They make sure that products are delivered on time and at the right cost. This course can help you understand the supply chain and provide you with the skills necessary to manage a supply chain.

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Strategy Consultant

Strategy Consultants advise businesses on how to develop and implement long-term strategies. They analyze business problems and provide recommendations on how to achieve business goals. This course can help you develop business strategy and provide you with the skills necessary for success in this field. Additionally, Strategy Consultants typically need advanced degrees, making this course especially relevant for those who hold a bachelor's degree.

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Sales Manager

Sales Managers lead and motivate sales teams to achieve sales goals. They develop sales strategies and oversee the sales process. This course can help you understand how to develop and execute sales strategies, and provide you with the skills necessary to manage a sales team.

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Project Manager

Project Managers plan and execute projects to achieve specific goals. They manage teams and resources to ensure that projects are completed on time and within budget. This course can help you develop project management skills and provide you with the knowledge of project management methodologies.

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Entrepreneur

Entrepreneurs start and run their own businesses. They identify opportunities, develop business plans, and launch new products and services. This course can help you understand business strategy and provide you with the skills necessary to start and run a successful business.

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Chief Executive Officer

Chief Executive Officers (CEOs) are responsible for the overall success of a business. They set the vision and strategy for the company and oversee all operations. This course can help you understand business strategy and provide you with the skills necessary to manage a business. Additionally, CEOs typically need advanced degrees, making this course especially relevant for those who hold a bachelor's degree.

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Staff Accountant

Staff Accountants prepare and file financial reports and statements. They also assist with auditing and tax preparation. This course may help you develop accounting skills and provide you with the knowledge of financial reporting.

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