Healthcare Marketplace Capstone from Coursera

In the Healthcare Marketplace specialization capstone course, key skills are engendered from the four prior courses to create an original medical innovation valuation.

The first course in the specialization teaches the learner to size a population or market. The second course teaches whether the clinician will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course, teaches how to put a monetary value on the improvement in health resulting from a new innovation. The summary of these elements creates a document of high strategic value where the learner has demonstrated not only an understanding of the marketplace but what is required for the marketplace to advance. This is what is accomplished during the Healthcare Marketplace capstone experience.

What's inside

Syllabus

Welcome and Getting Started

The capstone project provides learners with the opportunity to apply the key principles and practices presented in the four courses of the Healthcare Marketplace specialization to a real-world situation. In this first module, learners will get acquainted with the overall expectations of this capstone course.

Milestone 1: What is your Health Marketplace Innovation?

In this Milestone you will describe a new medical innovation in the context of what makes it extraordinary for investment or use in a community. Your final project for this capstone will feature 4 critical milestone components for an assessment of new innovation. Once completed, hope is that you have a body of illustrate your critical thinking to advance your career or switch careers into the healthcare market.

Milestone 2: What is the Voice of the Healthcare Provider?

For the second milestone you will complete an analysis of what the key customer - the medical provider - will required of the new technology or innovation to want to use it. This will require you to ask medical providers that you encounter about the nature of the technology and whether would find it of value. Remember to always tell provider that you are a student not a sales agent. The health care delivery course provides great insight into how care is delivered and will provide the context and background for your brief 2-3 page memo resulting from this milestone.

Milestone 3: Regulatory and IP Status of the Innovation

Almost any new medical technology for consideration by an investor will insist on safety and efficacy approval by a government regulator like the United States FDA. Furthermore they will insist on an assessment of whether the intellectual property (IP) that the innovation operates in is not conflicting with other IP claims. For this milestone you will complete a brief assessment of how the innovation would be classified by the US FDA as well as generate a very cursory patent search for conflicting IP claims using common and free tools on the Internet such as Google patent search and the US Patent and Trademark office web site. The assessment should be 2-3 to pages in length.

Milestone 4: How will the Innovation Generate Revenue?

A great innovation needs a solid revenue model for survival-ability. In this milestone you will be asked to use parts of the prior three capstones to generate your own market report. Identifying the innovation's market space, voice of the customer, IP and regulatory path and final path roof reimbursement are critical components for identifying whether a medical innovation should advance and be sustained commercially.

Submitting the Final Project

The previous modules have focused on developing and getting constructive feedback on the major elements of the capstone project. In this module, the learner should use all of that feedback to submit a final version of the project that will be graded by other learners. Learners must also grade other projects which will expose them to challenges and solutions in contexts different from their own.

Reflection and Congratulations

The work is now done! This short module provides an opportunity for learners to reflect upon the specialization, and to be congratulated on their success by the instructional team.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Examines FDA medical device classification and cursory patent search to assess risk

Develops medical innovation valuation from four prior courses to demonstrate understanding of market

Emphasizes revenue generation models for medical innovations' financial sustainability

Taught by Stephen T Parente, recognized for healthcare marketplace expertise

Builds on coursework in health delivery for provider-oriented innovation analysis

Requires collaboration with healthcare providers to gather feedback on innovations

Reviews summary

Capstone in healthcare marketplace

Learners say this Healthcare Marketplace Capstone course gets more difficult as it progresses, but the course materials are good. Course instructors are engaging. The grading system and timing for feedback on assignments could be improved.

Course materials are good.

"Good"

"good"

"I really learnt alot from this specialization course."

Instructors are engaging.

"The instructors were very good at their teachings."

"I loved each part of the specialization, although at times it became a bit dense, the subject is really important and interesting for those of us who work with the pharmaceutical industry and the health area."

Feedback on assignments can be slow.

"I am waiting from more than month to get project graded and reviewed till date no grading its so sad!"

Course gets more difficult as it progresses.

"Although this did bring items together nicely it did not add much new if any content from Modules 1 and 4."

"This is especially annoying as since this is now being done on a time period this course was not offered in the same cadence as the others so I could not open the last assignment when done with the sections 1-4."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Healthcare Marketplace Capstone with these activities:

Begin your Healthcare Marketplace capstone project

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Start by clearly defining the medical innovation you will be using for your capstone project. You will continue to refine this throughout the course.

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Identify the medical innovation you will use for your project.
Research the innovation and its potential impact on the healthcare market.
Develop a plan for your project, including a timeline and budget.

Review the Healthcare Marketplace specialization courses

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Refresh your memory and reinforce your understanding of the key principles and practices presented in the four courses of the Healthcare Marketplace specialization.

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Review the course materials, including lectures, readings, and discussion forums.
Complete the quizzes and assignments in each course.
Ask questions and participate in discussions with other learners.

Develop your capstone project proposal

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This is an opportunity to refine your project plan and get feedback from your instructor and peers.

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Write a proposal that outlines your project goals, methods, and expected outcomes.
Get feedback from your instructor and peers.
Revise your proposal based on the feedback you receive.

Five other activities

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Complete the Healthcare Marketplace capstone project assessment exercises

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These exercises will help you assess your understanding of the key concepts in the specialization and prepare you for the final project.

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Complete the assessment exercises that are provided in each course.
Review your results and identify areas where you need additional support.
Seek help from your instructor or peers if needed.

Read "The Innovator's Dilemma" by Clayton M. Christensen

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This book provides valuable insights into the challenges and opportunities faced by innovators in the healthcare industry.

View The Disruptive Innovation Set (2 Books) on Amazon

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Read the book and take notes on key concepts.
Apply the concepts to your own project.
Discuss the book with other learners or experts in the field.

Attend a group discussion about medical innovation valuation

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Engage with other learners and industry professionals, and share your insights and experiences on valuing medical innovations.

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Find a group of peers or professionals to discuss with.
Prepare talking points based on your capstone project.
Participate in the discussion and share your ideas and perspectives.

Attend a workshop on medical innovation valuation

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This is a great way to learn from experts in the field and get hands-on experience with valuation techniques.

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Find a workshop that is relevant to your project.
Register for the workshop and attend.
Apply the techniques you learn to your own project.

Develop a business plan for your medical innovation

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This will be a valuable tool for securing funding and bringing your innovation to market.

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Conduct market research to identify your target market and competition.
Develop a marketing and sales strategy.
Create a financial plan that outlines your revenue and expenses.

Career center

Learners who complete Healthcare Marketplace Capstone will develop knowledge and skills that may be useful to these careers:

Medical Science Liaison

Medical Science Liaisons (MSLs) act as a liaison between pharmaceutical companies and healthcare professionals. They provide medical information, support, and education about the company's products. The Healthcare Marketplace Capstone course can help MSLs understand the healthcare market landscape, assess the value of new medical innovations, and develop strategies for market entry and growth.

See salaries and explore the career path for Medical Science Liaison

Healthcare Consultant

Healthcare consultants provide advice to healthcare organizations on a variety of topics, including strategy, operations, and finance. The Healthcare Marketplace Capstone course can help healthcare consultants develop a deep understanding of the healthcare market, identify opportunities for growth, and develop effective strategies for improving healthcare outcomes.

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Health Economist

Health economists analyze the cost and effectiveness of healthcare interventions. They use economic principles to inform healthcare policy and decision-making. The Healthcare Marketplace Capstone course can help health economists develop the skills and knowledge needed to conduct economic evaluations of new medical innovations.

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Medical Device Sales Representative

Medical device sales representatives sell medical devices and equipment to hospitals, clinics, and other healthcare providers. The Healthcare Marketplace Capstone course can help medical device sales representatives develop a deep understanding of the healthcare market, identify potential customers, and develop effective sales strategies.

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Pharmaceutical Sales Representative

Pharmaceutical sales representatives sell pharmaceutical products to physicians and other healthcare providers. The Healthcare Marketplace Capstone course can help pharmaceutical sales representatives develop a deep understanding of the healthcare market, identify potential customers, and develop effective sales strategies.

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Healthcare Market Research Analyst

Healthcare market research analysts conduct research on the healthcare market to identify trends, opportunities, and challenges. They use this information to develop marketing strategies and product development plans. The Healthcare Marketplace Capstone course can help healthcare market research analysts develop the skills and knowledge needed to conduct market research and develop effective marketing strategies.

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Medical Writer

Medical writers create written content for a variety of healthcare audiences, including patients, healthcare providers, and industry professionals. The Healthcare Marketplace Capstone course can help medical writers develop the skills and knowledge needed to write clear, concise, and accurate medical content.

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Healthcare Policy Analyst

Healthcare policy analysts analyze healthcare policy and develop recommendations for changes to improve the healthcare system. The Healthcare Marketplace Capstone course can help healthcare policy analysts develop a deep understanding of the healthcare market, identify opportunities for improvement, and develop effective policy recommendations.

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Healthcare Quality Improvement Specialist

Healthcare quality improvement specialists develop and implement programs to improve the quality of healthcare. They work with healthcare providers to identify and meet their needs for quality improvement. The Healthcare Marketplace Capstone course can help healthcare quality improvement specialists develop the skills and knowledge needed to develop and implement effective quality improvement programs.

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Healthcare Data Analyst

Healthcare data analysts collect, analyze, and interpret healthcare data to identify trends and patterns. They use this information to improve the quality and efficiency of healthcare delivery. The Healthcare Marketplace Capstone course can help healthcare data analysts develop the skills and knowledge needed to collect, analyze, and interpret healthcare data.

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Healthcare Project Manager

Healthcare project managers plan, execute, and manage healthcare projects. They work with healthcare providers to identify and meet their needs for new programs and services. The Healthcare Marketplace Capstone course can help healthcare project managers develop the skills and knowledge needed to manage healthcare projects effectively.

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Healthcare Risk Manager

Healthcare risk managers identify and manage risks to healthcare organizations. They work with healthcare providers to identify and mitigate risks to patients, staff, and the organization. The Healthcare Marketplace Capstone course can help healthcare risk managers develop the skills and knowledge needed to identify and manage healthcare risks effectively.

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Healthcare Compliance Officer

Healthcare compliance officers ensure that healthcare organizations comply with all applicable laws and regulations. They work with healthcare providers to identify and mitigate risks to compliance. The Healthcare Marketplace Capstone course can help healthcare compliance officers develop the skills and knowledge needed to ensure compliance with healthcare laws and regulations.

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Healthcare Information Systems Analyst

Healthcare information systems analysts design, develop, and implement healthcare information systems. They work with healthcare providers to identify and meet their needs for information technology. The Healthcare Marketplace Capstone course can help healthcare information systems analysts develop the skills and knowledge needed to design and implement effective healthcare information systems.

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Healthcare Administrator

Healthcare administrators manage the day-to-day operations of healthcare organizations. They oversee a variety of functions, including finance, human resources, and patient care. The Healthcare Marketplace Capstone course can help healthcare administrators develop the skills and knowledge needed to manage a healthcare organization effectively.

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