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The W. Chan Kim and Renae Mauborgne Blue Ocean Strategy Reader

W. Chan Kim and Renée A. Mauborgne

But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.

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The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne

Hardcover

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Length: 224 pages

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