Capstone Value Creation through Innovation from Coursera

Time to test your knowledge! You are ready - this course breaks it all down to one major assignment per week! This capstone course is the final course of the Value Creation Through Innovation Specialization. The specialization covers technology bases innovation and transformation and how to spot and to capitalize on emerging opportunities. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in the Value Creation Through Innovation Specialization.

In this capstone project you will utilized the methods introduced in the courses The Impact of Technology, Innovation & Entrepreneurship, and Marketing Strategy for Entrepreneurs, and show that you master them. You should be able to show knowledge and judgment regarding when and how to utilize what method and approach. You will throughout the capstone project work on one project that you select yourself. Each week you will be given one major assignment to complete, and later to review.

What's inside

Syllabus

Framing your capstone

The capstone project Value Creation Through Innovation builds upon the courses The Impact of Technology, Innovation Entrepreneurship, and Marketing Strategy for Entrepreneurs. Now you will demonstrate how you master and synthesize previously gained learnings. Firstly, you should pick a system to study. It should consist of (1) a market or industry together with (2) an emerging technology that you think will have a major impact on this system. Secondly, you will perform a backcasting.

Your future business landscape

You have now picked a system and technology, and made your first analysis. Hopefully, it provided some answers. How may the system and its actor develop? What opportunities emerged during the analysis? Now it is time to take the next step in the analysis.

Designing your product and business model

After your backcasting and value network estimation, you should have an extensive view of how the future business landscape may evolve. In addition, you have generated material regarding potential issues, needs, and opportunities. Now, will use this as the basis for a more detailed analysis and the description of a targeted opportunity. The assignment of this week is to apply the four step design thinking methodology on your case, ending up with one idea for a product or service.

How to reach your desired end state

So far, you have drawn a detailed map and decided what destinations to aim for. Now it is time to focus on how to get there, working with the strategy, the marketing and how to create value for the end users or customers.

Iterating towards success

you will focus on selling your idea or product as such including some additional information about for instance, finance and yourself etc

Keep on iterating towards success

Once more: keep on iterating towards success

How to convince and sell your ideas

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores value creation through innovation, which is standard practice in the technology industry

Taught by Martin Vendel, who is recognized for their work in innovation and entrepreneurship

Develops knowledge and judgment regarding when and how to utilize methods and approaches, which are core skills for innovation

Examines technology bases innovation and transformation, which is highly relevant to the business landscape

Provides multiple assignments and reviews, which helps learners validate their understanding and identify areas for improvement

Reviews summary

Value creation innovation capstone

According to students, assignments in this capstone course are engaging. One learner remarks that they required a lot of hard work and determination, but were worth it in the end. However, there are some concerns. One student mentions insufficient people to peer review assignments, and that instructors and teaching staff were nonchalant and did not respond to questions on the discussion forum.

Engaging assignments.

"Fantastic exercise."

"A lot of hard work & determination helped me completed the project."

"It was worth it."

Not enough people for peer review.

"After switching sessions several times, there are insufficient people to peer review assignments."

Instructors and staff were non-responsive and did not take any responsibility.

"I had a terrible experience e.g. assignments were submitted as early as February 6, 2019 and not one person has graded any one of them (June 22, 2019)."

"I left numerious posts on the discussion forum (Week 1 to 8) and there has been no response, even from Instructor and teaching staff."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Capstone Value Creation through Innovation with these activities:

Review Marketing Fundamentals

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Revisit key marketing concepts to enhance your ability to develop an effective marketing strategy for your capstone project.

Browse courses on Marketing

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Review notes or textbooks on marketing fundamentals like target market identification, customer segmentation, and marketing mix.
Complete practice exercises to reinforce your understanding.

Explore the Frontiers of Emerging Technologies

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Gain insights into the latest technological advancements and their potential impact on business and society, expanding your knowledge for the capstone project.

View Exponential Organizations on Amazon

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Read the book and take notes on emerging technologies and their applications.
Analyze how these technologies could transform the market you identified for your project.
Consider the implications for your value proposition and business model.

Mastering Design Thinking for Innovation

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Deepen your understanding of design thinking and its application in innovation by exploring online tutorials and resources.

Browse courses on Design Thinking

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Identify reputable online tutorials and resources on design thinking.
Watch videos, read articles, and complete exercises.
Apply design thinking principles to your capstone project.

Four other activities

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Engage in Peer Feedback and Discussion

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Enhance your learning by engaging with peers, exchanging ideas, and providing constructive feedback on each other's capstone projects.

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Identify a peer group and set up regular meetings.
Share your work with the group and ask for feedback.
Provide constructive feedback to your peers.
Discuss challenges and seek advice from the group.

Discover the Transformative Power of Innovation

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Gain valuable insights into the challenges faced by established companies in sustaining innovation and how disruptive technologies can reshape industries.

View The Disruptive Innovation Set (2 Books) on Amazon

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Read the book and take notes on key concepts and examples.
Identify a real-world example of a company that has successfully navigated the innovator's dilemma.
Write a summary report discussing your findings and the implications for your capstone project.

Experiment with Value Proposition Canvas

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Develop your understanding of customer needs, pain points, and value propositions by applying the Value Proposition Canvas to your capstone project.

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Select a potential target market and customer segment.
Brainstorm and list customer needs, pain points, and gains for the selected segment.
Create a Value Proposition Canvas based on your findings.

Develop a Comprehensive Business Model

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Put your learning into practice by developing a comprehensive business model that outlines the key elements of your capstone project, including revenue streams, cost structure, and customer acquisition strategy.

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Research and analyze the market, competition, and target audience.
Define your value proposition and unique selling proposition.
Create a revenue model that aligns with your value proposition.
Determine your cost structure and identify potential cost drivers.
Develop a customer acquisition strategy that outlines how you will reach and convert customers.

Career center

Learners who complete Capstone Value Creation through Innovation will develop knowledge and skills that may be useful to these careers:

Entrepreneur

Entrepreneurs start and run their own businesses. This course may be useful for Entrepreneurs as it provides a framework for how to identify and capitalize on emerging opportunities, as well as how to develop and execute business plans. The course also covers how to raise capital and manage a business, which can be valuable for Entrepreneurs who want to succeed in their ventures.

See salaries and explore the career path for Entrepreneur

Innovation Manager

Innovation Managers are responsible for leading innovation initiatives within their organizations. This course may be useful for Innovation Managers as it provides a framework for how to identify and capitalize on emerging opportunities, as well as how to develop and execute innovation strategies. The course also covers how to create a culture of innovation within an organization, which can be valuable for Innovation Managers who want to drive innovation and growth.

See salaries and explore the career path for Innovation Manager

Venture Capitalist

Venture Capitalists invest in early-stage companies with high growth potential. This course may be useful for Venture Capitalists as it provides a framework for how to identify and capitalize on emerging opportunities, as well as how to evaluate and invest in early-stage companies. The course also covers how to manage a venture capital fund, which can be valuable for Venture Capitalists who want to succeed in their roles.

See salaries and explore the career path for Venture Capitalist

Investment Banker

Investment Bankers help companies raise capital and provide financial advice. This course may be useful for Investment Bankers as it provides a framework for how to identify and capitalize on emerging opportunities, as well as how to analyze and evaluate companies. The course also covers how to structure and execute financial transactions, which can be valuable for Investment Bankers who want to succeed in their roles.

See salaries and explore the career path for Investment Banker

Technology Analyst

Technology Analysts research and analyze emerging technologies to identify their potential impact on businesses. This course may be useful for Technology Analysts as it provides a framework for how to identify and capitalize on emerging opportunities, as well as how to analyze and evaluate new technologies. The course also covers how to develop and execute technology investment strategies, which can be valuable for Technology Analysts who want to help their clients make informed decisions about technology investments.

See salaries and explore the career path for Technology Analyst

Strategy Consultant

Strategy Consultants help businesses develop and execute strategies to achieve their goals. This course may be useful for Strategy Consultants as it provides a framework for how to identify and capitalize on emerging opportunities, as well as how to develop and execute strategies. The course also covers how to analyze markets and industries, which can be valuable for Strategy Consultants who want to help their clients succeed.

See salaries and explore the career path for Strategy Consultant

Private Equity Investor

Private Equity Investors invest in private companies with the goal of generating capital gains. This course may be useful for Private Equity Investors as it provides a framework for how to identify and capitalize on emerging opportunities, as well as how to evaluate and invest in private companies. The course also covers how to manage a private equity fund, which can be valuable for Private Equity Investors who want to succeed in their roles.

See salaries and explore the career path for Private Equity Investor

Management Consultant

Management Consultants help businesses improve their performance. This course may be useful for Management Consultants as it provides a framework for how to identify and capitalize on emerging opportunities, as well as how to develop and execute strategies. The course also covers how to analyze businesses and identify areas for improvement, which can be valuable for Management Consultants who want to help their clients succeed.

See salaries and explore the career path for Management Consultant

Data Analyst

Data Analysts collect, analyze, and interpret data to help businesses make informed decisions. This course may be useful for Data Analysts as it provides a framework for how to identify and capitalize on emerging opportunities, as well as how to collect, analyze, and interpret data. The course also covers how to use data to build predictive models, which can be valuable for Data Analysts who want to help their businesses make better decisions.

See salaries and explore the career path for Data Analyst

Business Development Manager

Business Development Managers are responsible for identifying and developing new business opportunities for their companies. This course may be useful for Business Development Managers as it provides a framework for how to identify and capitalize on emerging opportunities, as well as how to develop and execute business development strategies. The course also covers how to build relationships with potential customers and partners, which can be valuable for Business Development Managers who want to succeed in their roles.

See salaries and explore the career path for Business Development Manager

Product Manager

Product Managers are responsible for the development and launch of new products and services. This course may be useful for Product Managers as it provides a framework for how to identify and capitalize on emerging opportunities, as well as how to design and develop new products and services. The course also covers how to market and sell new products and services, which can be valuable for Product Managers who want to ensure the success of their products.

See salaries and explore the career path for Product Manager

Software Engineer

Software Engineers design, develop, and maintain software systems. This course may be useful for Software Engineers as it provides a framework for how to identify and capitalize on emerging opportunities, as well as how to design and develop software systems. The course also covers how to test and deploy software systems, which can be valuable for Software Engineers who want to succeed in their roles.

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Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns to promote products and services. This course may be useful for Marketing Managers as it provides a framework for how to identify and capitalize on emerging opportunities, as well as how to design and execute marketing campaigns. The course also covers how to measure the effectiveness of marketing campaigns, which can be valuable for Marketing Managers who want to ensure the success of their campaigns.

See salaries and explore the career path for Marketing Manager

Sales Manager

Sales Managers are responsible for leading sales teams and developing sales strategies. This course may be useful for Sales Managers as it provides a framework for how to identify and capitalize on emerging opportunities, as well as how to develop and execute sales strategies. The course also covers how to motivate and manage sales teams, which can be valuable for Sales Managers who want to achieve their sales goals.

See salaries and explore the career path for Sales Manager

Market Research Analyst

Market Research Analysts research market trends and customer needs to help businesses make informed decisions about product development, marketing, and sales strategies. This course may be useful for Market Research Analysts as it provides knowledge and judgment regarding when and how to utilize what method and approach to analyze market trends and customer needs. The course also covers how to identify and capitalize on emerging opportunities, which can be valuable for Market Research Analysts who want to stay ahead of the curve and help their businesses succeed.

See salaries and explore the career path for Market Research Analyst