Marketing Strategy for Entrepreneurs
Value Creation Through Innovation,
You live a hands-on life, and you intend to continue doing so! That is why I guess you already have checked where the QR-code (the logo) for this course leads to, right? And it is in this kind of setting that you prefer hands-on learning. Things you can do, already today are something you value. You actually did not start this course when enrolling in it. You started it long ago, either as a customer somewhere, or just maybe thinking about marketing for some time. Or maybe you are already working in marketing for yourself or maybe your own company. In all these situations what matters is action. Action that contributes to your marketing journey. This is the reason why we will start of with a situation “as if” you were starting up the sales process in a company where no previous customers existed. Gradually your sales efforts give results, you get customers, and handling the market expansion becomes important. If somewhat lucky, in practice that is the way it goes. The course begins with the art of cold calling (attacking the ones that did not know you exist - the most tricky ones) and analyzing the potential customers, then gradually moves over to segmentation, positioning, closing the deal, competition, marketing strategy, and market expansion. It is normally in that order it develops in practice. The curriculum includes general basic marketing theories as well modern digital marketing issues like onboarding, conversion, and retention, experimental marketing, and pivoting. The course includes a number of assignments to facilitate your learning – some of them compulsory. All of them are hopefully practically useful for you already today. On one hand, this is a basic course. There is far more in this than we are able to cover here. But the Marketing Strategy for Entrepreneurs course will prepare you for some of the most common marketing and sales efforts needed for technology-based companies. Later on, you will learn more. Maybe here or somewhere else. Hope you enjoy it. Good learning has to be fun! So if the course is not fun enough for you: Please let us know!
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Rating | 4.3★ based on 25 ratings |
---|---|
Length | 8 weeks |
Starts | Jul 3 (46 weeks ago) |
Cost | $49 |
From | EIT Digital via Coursera |
Instructor | Henrik Blomgren |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business |
Tags | Business Marketing Business Strategy |
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What people are saying
et un professeur personnel
Et un professeur personnel et amusant avec beaucoup d'anecdotes intéressantes.
problems while completing peer
Suggestions - Problems while completing peer assignment.
une très bonne introduction
Une très bonne introduction au sujet pour les entrepreneurs.
amusant avec beaucoup d'anecdotes
au sujet pour les
applicable technique presented
I wish there were many more examples given and an applicable technique presented, that I could use as an entrepreneur.
do share
Do share more reading material (links) if possible.
marketing strategy
Marketing Strategy for Entrepreneurs is a course that also gives an insight into Digital marketing.
always clear
The assignments and quizzes were not always clear and had glitches.
links ) if possible
reading material ( links
added countless good
?????? more than perfect for me ,and the value added countless Good course for entrepreneurs!
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Sales Professional and Trainer $45k
Inside Sales Operations Coordinator Manager $61k
Senior Import / Export Sales Coordinator $65k
Vice President Latin American Local Fixed Income Sales Manager $95k
Sales Specialist/Task Force Manager $99k
Senior Business Analyst - Sales Operations $101k
Sales an Marketing Development Consultant $103k
Deputy International Sales Manager $104k
Associate Brand and Sales Specialist Manager $113k
Oil,Gas & Power Sales Manager $124k
Senior Sales Rep. Manager $125k
Senior Enterprise Account Executive - Financial Services, LinkedIn Sales Solutions $133k
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Rating | 4.3★ based on 25 ratings |
---|---|
Length | 8 weeks |
Starts | Jul 3 (46 weeks ago) |
Cost | $49 |
From | EIT Digital via Coursera |
Instructor | Henrik Blomgren |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business |
Tags | Business Marketing Business Strategy |
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