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Andrew Isaacs,
Frans Nauta,
Clark Kellogg,
Mark Coopersmith,
and
Martin Vendel
This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space.
Read more
This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space.
Read more
This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space.
In this second part, From Design Thinking to Funding, the following areas are included: design thinking; innovation cycle process; business modeling; and funding.
Register for this course and see more details by visiting:
OpenCourser.com/course/ef1sf6/innovation
What's inside
Syllabus
Innovative design thinking
The innovation cycle - part 1
The innovation cycle - part 2
Read more
Syllabus
Innovative design thinking
The innovation cycle - part 1
The innovation cycle - part 2
Read more
Business models - definitions and approaches
Business models - frameworks and tools
Business models - customer discovery
Sources of funding
Funding your startup - part 1
Funding your startup - part 2
Course completion
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Emphasizes understanding innovative design thinking
Examines the innovation cycle in detail
Provides frameworks and tools for business modeling
Provides insights into the range of available funding sources
Guides learners through the process of funding a startup venture
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Save Innovation & Entrepreneurship - From Design Thinking to Funding to your list so you can find it easily later:
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Reviews summary
Innovation & entrepreneurship basics
Learners say this well-received course on Innovation & Entrepreneurship is comprehensive and highly engaging. They applaud the knowledgeable instructors, interactive assignments, and timely feedback. This course equips learners with the essential concepts and practical tools needed to develop innovative solutions and launch successful ventures
Course expectations are clearly communicated.
"Amazing material; for the assignments, it would be great if the expectations were made a bit clearer in the video and in the written form"
Assignments are interactive and foster innovation.
"interactive assignments"
"Estuvo bastante interactivo"
"assignments, it would be great if the expectations were made a bit clearer in the video and in the written form"
Course provides insights into startup funding strategies.
"funding aspects of building startups"
"The Course proved very beneficial to learn about design thinking and funding aspects of building startups"
Course covers foundational design thinking principles.
"Great for covering Design Thinking Principles"
"equips non-designers with the concepts of the design thinking process for creative problem solving"
"This is one of the best courses on the subject of Design Thinking"
Renowned experts teach this course.
"knowlegable"
"knowledgeable instructors"
"the various lecturers are well established in this discipline"
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Innovation & Entrepreneurship - From Design Thinking to Funding with these
activities:
Connect with Industry Professionals
Show steps
Expand your network and gain valuable insights by connecting with professionals in the innovation and entrepreneurship field.
Browse courses on
Networking
Show steps
-
Identify potential mentors based on their experience and expertise.
-
Reach out to them via email or LinkedIn and express your interest in connecting.
-
Schedule meetings or calls to build relationships and learn from their experiences.
Build an Innovation Resource Toolkit
Show steps
Enhance your access to valuable innovation resources by compiling a personalized toolkit.
Browse courses on
Innovation
Show steps
-
Identify and gather relevant articles, videos, tools, and templates.
-
Organize the resources into a structured and accessible format.
-
Regularly update your toolkit with new and emerging resources.
Read 'Crossing the Chasm' by Geoffrey A. Moore
Show steps
Gain valuable insights into the challenges and strategies involved in bringing innovations to mainstream markets.
View
The Infinite Staircase: What the Universe Tells...
on Amazon
Show steps
-
Read the book thoroughly, taking notes and highlighting key concepts.
-
Discuss the book with a peer or mentor to enhance your understanding.
-
Apply the principles from the book to your own innovation projects.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Review Design Thinking Principles
Show steps
Refresh your understanding of design thinking principles to enhance your ability to apply them in innovative projects.
Browse courses on
Design Thinking
Show steps
-
Read articles or blog posts on design thinking frameworks.
-
Watch videos or tutorials on the design process.
-
Practice empathy mapping and brainstorming techniques.
Develop Business Model Canvases
Show steps
Strengthen your ability to analyze and create business models by practicing with the Business Model Canvas framework.
Browse courses on
Business Models
Show steps
-
Identify a problem or opportunity to address.
-
Brainstorm and refine a value proposition.
-
Fill out each section of the Business Model Canvas.
-
Present your business model to a peer or mentor for feedback.
Develop a Marketing Plan for an Innovation
Show steps
Deepen your understanding of innovation marketing by creating a comprehensive plan for a specific innovation.
Browse courses on
Innovation
Show steps
-
Analyze the target market and competitive landscape.
-
Develop a unique value proposition and marketing message.
-
Create a content marketing strategy to drive awareness and engagement.
-
Set measurable goals and track your results.
Design a Funding Pitch
Show steps
Demonstrate your ability to present your business idea to potential investors effectively.
Browse courses on
Funding
Show steps
-
Identify the key components of a funding pitch, such as the problem, solution, market, and financial projections.
-
Craft a compelling pitch that highlights the strengths and potential of your business.
-
Practice delivering your pitch to receive constructive feedback.
Mentor a Student Entrepreneur
Show steps
Apply your knowledge and experience to support the entrepreneurial journey of a student by providing guidance and mentoring.
Browse courses on
Entrepreneurship
Show steps
-
Connect with a student entrepreneur or join a mentoring program.
-
Provide regular guidance, feedback, and support.
-
Share your knowledge and contacts to help the entrepreneur grow and succeed.
Connect with Industry Professionals
Show steps
Expand your network and gain valuable insights by connecting with professionals in the innovation and entrepreneurship field.
Browse courses on
Networking
Show steps
Show steps
Show steps
- Identify potential mentors based on their experience and expertise.
- Reach out to them via email or LinkedIn and express your interest in connecting.
- Schedule meetings or calls to build relationships and learn from their experiences.
Build an Innovation Resource Toolkit
Show steps
Enhance your access to valuable innovation resources by compiling a personalized toolkit.
Browse courses on
Innovation
Show steps
Show steps
Show steps
- Identify and gather relevant articles, videos, tools, and templates.
- Organize the resources into a structured and accessible format.
- Regularly update your toolkit with new and emerging resources.
Read 'Crossing the Chasm' by Geoffrey A. Moore
Show steps
Gain valuable insights into the challenges and strategies involved in bringing innovations to mainstream markets.
View
The Infinite Staircase: What the Universe Tells...
on Amazon
Show steps
Show steps
Show steps
- Read the book thoroughly, taking notes and highlighting key concepts.
- Discuss the book with a peer or mentor to enhance your understanding.
- Apply the principles from the book to your own innovation projects.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Review Design Thinking Principles
Show steps
Refresh your understanding of design thinking principles to enhance your ability to apply them in innovative projects.
Browse courses on
Design Thinking
Show steps
Show steps
Show steps
- Read articles or blog posts on design thinking frameworks.
- Watch videos or tutorials on the design process.
- Practice empathy mapping and brainstorming techniques.
Develop Business Model Canvases
Show steps
Strengthen your ability to analyze and create business models by practicing with the Business Model Canvas framework.
Browse courses on
Business Models
Show steps
Show steps
Show steps
- Identify a problem or opportunity to address.
- Brainstorm and refine a value proposition.
- Fill out each section of the Business Model Canvas.
- Present your business model to a peer or mentor for feedback.
Develop a Marketing Plan for an Innovation
Show steps
Deepen your understanding of innovation marketing by creating a comprehensive plan for a specific innovation.
Browse courses on
Innovation
Show steps
Show steps
Show steps
- Analyze the target market and competitive landscape.
- Develop a unique value proposition and marketing message.
- Create a content marketing strategy to drive awareness and engagement.
- Set measurable goals and track your results.
Design a Funding Pitch
Show steps
Demonstrate your ability to present your business idea to potential investors effectively.
Browse courses on
Funding
Show steps
Show steps
Show steps
- Identify the key components of a funding pitch, such as the problem, solution, market, and financial projections.
- Craft a compelling pitch that highlights the strengths and potential of your business.
- Practice delivering your pitch to receive constructive feedback.
Mentor a Student Entrepreneur
Show steps
Apply your knowledge and experience to support the entrepreneurial journey of a student by providing guidance and mentoring.
Browse courses on
Entrepreneurship
Show steps
Show steps
Show steps
- Connect with a student entrepreneur or join a mentoring program.
- Provide regular guidance, feedback, and support.
- Share your knowledge and contacts to help the entrepreneur grow and succeed.
Career center
Learners who complete Innovation & Entrepreneurship - From Design Thinking to Funding will develop knowledge and skills
that may be useful to these careers:
Design Thinking Manager
Design Thinking Manager
Design Thinking Managers are responsible for leading and managing design thinking initiatives within an organization. This course can help Design Thinking Managers develop the skills and knowledge necessary to be successful in this role by providing them with a deep understanding of design thinking methodologies, the innovation cycle, and business models. Additionally, the course's focus on the IT space will be particularly relevant for Design Thinking Managers working in the technology industry.
Innovation Consultant
Innovation Consultant
Innovation Consultants help organizations develop and implement innovative strategies and solutions. This course can help Innovation Consultants build a strong foundation in the principles and practices of innovation by providing them with a deep understanding of design thinking, the innovation cycle, and business models. Additionally, the course's focus on the IT space will be particularly relevant for Innovation Consultants working in the technology industry.
Product Manager
Product Manager
Product Managers are responsible for managing the development and launch of new products. This course can help Product Managers develop the skills and knowledge necessary to be successful in this role by providing them with a deep understanding of design thinking, the innovation cycle, and business models. Additionally, the course's focus on the IT space will be particularly relevant for Product Managers working in the technology industry.
Entrepreneur
Entrepreneur
Entrepreneurs are individuals who start and run their own businesses. This course can help Entrepreneurs develop the skills and knowledge necessary to be successful in this role by providing them with a deep understanding of design thinking, the innovation cycle, and business models. Additionally, the course's focus on the IT space will be particularly relevant for Entrepreneurs working in the technology industry.
Business Analyst
Business Analyst
Business Analysts help organizations identify and solve business problems. This course can help Business Analysts develop the skills and knowledge necessary to be successful in this role by providing them with a deep understanding of design thinking, the innovation cycle, and business models. Additionally, the course's focus on the IT space will be particularly relevant for Business Analysts working in the technology industry.
Venture Capitalist
Venture Capitalist
Venture Capitalists invest in early-stage companies with high growth potential. This course can help Venture Capitalists develop the skills and knowledge necessary to be successful in this role by providing them with a deep understanding of design thinking, the innovation cycle, and business models. Additionally, the course's focus on the IT space will be particularly relevant for Venture Capitalists working in the technology industry.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns. This course can help Marketing Managers develop the skills and knowledge necessary to be successful in this role by providing them with a deep understanding of design thinking, the innovation cycle, and business models. Additionally, the course's focus on the IT space will be particularly relevant for Marketing Managers working in the technology industry.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and managing sales teams. This course can help Sales Managers develop the skills and knowledge necessary to be successful in this role by providing them with a deep understanding of design thinking, the innovation cycle, and business models. Additionally, the course's focus on the IT space will be particularly relevant for Sales Managers working in the technology industry.
Operations Manager
Operations Manager
Operations Managers are responsible for planning and overseeing the day-to-day operations of an organization. This course can help Operations Managers develop the skills and knowledge necessary to be successful in this role by providing them with a deep understanding of design thinking, the innovation cycle, and business models. Additionally, the course's focus on the IT space will be particularly relevant for Operations Managers working in the technology industry.
Financial Analyst
Financial Analyst
Financial Analysts provide financial advice and guidance to individuals and organizations. This course can help Financial Analysts develop the skills and knowledge necessary to be successful in this role by providing them with a deep understanding of design thinking, the innovation cycle, and business models. Additionally, the course's focus on the IT space will be particularly relevant for Financial Analysts working in the technology industry.
Software Engineer
Software Engineer
Software Engineers design, develop, and maintain software systems. This course may be helpful for Software Engineers who are interested in developing their skills in design thinking and innovation. Additionally, the course's focus on the IT space will be particularly relevant for Software Engineers working in the technology industry.
Data Scientist
Data Scientist
Data Scientists use data to solve business problems. This course may be helpful for Data Scientists who are interested in developing their skills in design thinking and innovation. Additionally, the course's focus on the IT space will be particularly relevant for Data Scientists working in the technology industry.
UX Designer
UX Designer
UX Designers design user interfaces for websites and applications. This course may be helpful for UX Designers who are interested in developing their skills in design thinking and innovation. Additionally, the course's focus on the IT space will be particularly relevant for UX Designers working in the technology industry.
Web Developer
Web Developer
Web Developers design and develop websites. This course may be helpful for Web Developers who are interested in developing their skills in design thinking and innovation. Additionally, the course's focus on the IT space will be particularly relevant for Web Developers working in the technology industry.
Graphic designer
Graphic designer
Graphic Designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course may be helpful for Graphic Designers who are interested in developing their skills in design thinking and innovation. Additionally, the course's focus on the IT space will be particularly relevant for Graphic Designers working in the technology industry.
For more career information including salaries, visit:
OpenCourser.com/course/ef1sf6/innovation
Reading list
We've selected 14 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Innovation & Entrepreneurship - From Design Thinking to Funding.
Provides a framework for understanding why large organizations often fail to innovate. It classic work on innovation and entrepreneurship.
Save
Provides a practical guide to design thinking, a human-centered approach to innovation. It valuable resource for anyone who wants to learn more about design thinking.
Provides a practical framework for developing and testing business models. It valuable resource for anyone who wants to start a new business or innovate within an existing organization.
Provides a practical guide to the lean startup methodology, which process for developing and testing new products and services. It valuable resource for anyone who wants to start a new business or innovate within an existing organization.
Provides a unique perspective on entrepreneurship and innovation. It valuable read for anyone who wants to start a new business or innovate within an existing organization.
Save
Provides a practical guide to getting customers for your new business. It valuable resource for anyone who wants to start a new business or innovate within an existing organization.
Provides a brutally honest account of the challenges of starting and running a business. It valuable read for anyone who is considering starting a business or is already running a business.
Provides a framework for marketing and selling technology products to mainstream customers. It valuable resource for anyone who wants to start a new business or innovate within an existing organization.
Save
Provides a framework for developing good strategy. It valuable resource for anyone who wants to start a new business or innovate within an existing organization.
Provides a framework for creating and sustaining successful growth. It valuable resource for anyone who wants to start a new business or innovate within an existing organization.
Provides a practical guide to using lean product development to innovate with minimum viable products and rapid customer feedback. It valuable resource for anyone who wants to start a new business or innovate within an existing organization.
Provides a step-by-step guide for building a great company. It valuable resource for anyone who is starting a new business.
Provides a practical guide to running lean. It valuable resource for anyone who wants to start a new business or innovate within an existing organization.
Save
Provides a practical guide to venture capital deals. It valuable resource for anyone who is raising money for a new business.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/ef1sf6/innovation
Share
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Level
Intermediate
Via
Coursera
Institution
EIT Digital
Instructors
Andrew Isaacs
Frans Nauta
Clark Kellogg
Mark Coopersmith
Martin Vendel
Language
English
Transcripts
Español
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This course belongs to a
collection
called
Value Creation Through Innovation. It's comprised of five courses:
- The Impact of Technology
- Capstone Value Creation through Innovation
- Innovation & Entrepreneurship - From Basics to Open Innovation
- Innovation & Entrepreneurship - From Design Thinking to Funding (viewing)
- Marketing Strategy for Entrepreneurs
Good to know
Emphasizes understanding innovative design thinking
Examines the innovation cycle in detail
Provides frameworks and tools for business modeling
Provides insights into the range of available funding sources
Guides learners through the process of funding a startup venture
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