Pharmaceutical and Medical Device Innovations from Coursera

What's inside

Syllabus

The Pharmaceutical Industry: Bench Science to Bedside

In this module you will learn how medical technology goes from ideas to treatments. First we will focus on the pharmaceutical industry. The take-away messages from this module are that there are many exciting ideas that never make it out of the lab. Furthermore, those ideas that do make it out requires hundreds of millions of dollars per innovation. The skills gained from this module to enable a successful capstone is an appreciation of how technologies are innovated a midst a sea of regulation and intellectual property constraints. You will be better prepared to under the features of likely successful drug before it goes to market and competes to enhance and save lives.

Pharmaceutical Market Deployment & Management

In this module you will learn about how the pharmaceutical industry takes a product that has cleared the bench and sells it in the market. Pharmaceutical marketing of a drug product is one of the most complex consumer behavior activities in practice today. Selling a new drug in a highly competitive global market space with a patent clock ticking is a constant tactical game played out on a long strategic clock that also runs into subsequent generic deployment. The take-away messages from this module are the pharmaceutical market requires strategic thinking that considers an array of contingencies. The market also must be nimble to adjust to different government policies that can create or break decades long product lines and therapeutic interventions. The skills gained from this module are an understanding of the competitive landscape analysis as well as threat assessment analysis required to complete the capstone medical innovation project.

The Medical Device Industry: Bench Science to Bedside

In this module you will learn how medical device industry innovates and brings transformational products to market. The take-away messages from this module are that there are many exciting ideas that never make it off the cutting room floor of universities and research labs. Furthermore, those devices that do make it have to quite novel to compete in an increasingly crowded space. The skills gained from this module to enable a successful capstone is an appreciation of how medical devices are innovated a midst a sea of regulation and intellectual property constraints. You will be better prepared to under the features of likely successful medical device before it goes to market and competes to enhance and save lives.

Medical Device Market Deployment & Management

In this module you will learn about how the medical device industry takes a product that has cleared the bench and sells it in the market. Selling a new medical device in a highly competitive global market space with a patent clock ticking is a constant tactical game particularly in the crowed medical device Class 1 and Class 2 space. The take-away messages from this module are the medical device market requires constant innovation with product updates required at a far quicker rate than the pharmaceutical market. Manufacturers must also be nimble to adjust to different government reimbursement policies that put great financial risk or previously risk free core customers. The skills gained from this module are an understanding of the competitive landscape analysis as well as threat assessment analysis required to complete the capstone medical innovation project.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Helps learners understand the process of medical technology innovation, from ideas to treatments

Taught by Stephen T Parente, who is known for their work in healthcare

Covers strategic thinking and analysis required for success in the pharmaceutical and medical device markets

Provides insights into the pricing and market sizing of drugs and new technologies

Focuses on the pharmaceutical and medical device industries, which are highly relevant to healthcare professionals

Reviews summary

Thorough medical device and pharmaceutical education

Learners say this thorough course provides a strong education in medical devices and pharmaceuticals. The engaging lectures, assignments, and readings have helped students understand the complexities of the industry. Students also praise the instructors' expertise and willingness to help.

Knowledgeable instructors provide support.

"Students also praise the instructors' expertise and willingness to help."

Covers complex topics in medical devices and pharmaceuticals.

"Learners say this thorough course provides a strong education in medical devices and pharmaceuticals."

Lectures, assignments, and readings enhance understanding.

"The engaging lectures, assignments, and readings have helped students understand the complexities of the industry."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Pharmaceutical and Medical Device Innovations with these activities:

Review Introductory Medical Terminology

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Review familiar medical terminology to better prepare for the more advanced terms covered in this course.

Browse courses on Medical Terminology

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Revisit textbooks from previous medical terminology courses.
Consider purchasing or borrowing a new medical terminology dictionary.
Complete at least twenty online medical terminology practice questions.

Attend a Healthcare Innovation Summit

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Stay up-to-date on the latest healthcare innovations and trends by networking and learning from industry leaders.

Browse courses on Healthcare Industry

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Research and identify reputable healthcare innovation summits or conferences.
Register for a summit that aligns with your interests and career goals.
Attend the summit, actively participate in sessions, and connect with other attendees.

Tutorials covering Pharmaceutical Drug Development

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Develop a deeper understanding of the processes and challenges involved in the development of pharmaceutical drugs.

Browse courses on Drug Development

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Research and enroll in online tutorials or courses that focus specifically on pharmaceutical drug development.
Watch video presentations from industry experts who have been involved in the drug development process.

Five other activities

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Solve Pharmaceutical Marketing Case Studies

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Enhance your problem-solving and strategic thinking abilities by working through real-world pharmaceutical marketing case studies.

Browse courses on Healthcare Marketing

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Find pharmaceutical marketing case studies online or in textbooks.
Read the case study carefully and identify the key marketing challenges and opportunities.
Develop and present your own marketing plan to address the challenges and leverage the opportunities.

Read The Innovator's Prescription

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Gain insights into the challenges and opportunities associated with innovation in the healthcare industry.

View The Innovator's Prescription: A Disruptive... on Amazon

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Purchase or borrow a copy of The Innovator's Prescription.
Read each chapter thoroughly, taking notes on key concepts and examples.
Complete the discussion questions or exercises at the end of each chapter.

Analyze a Medical Device Pitch

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Apply your knowledge of market analysis and strategic thinking by evaluating a medical device pitch.

Browse courses on Medical Technology

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Select a medical device pitch from a startup or early-stage company.
Review the pitch deck, website, and any other available information.
Conduct a market analysis to assess the target market, competition, and potential barriers to entry.
Prepare a written report outlining your analysis and recommendations.

Create a Healthcare Market Overview Report

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Demonstrate your understanding of the complex healthcare market landscape by conducting a thorough overview and analysis.

Browse courses on Healthcare Industry

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Gather data from reputable sources on healthcare market size, trends, and key players.
Analyze the data to identify growth opportunities, challenges, and potential risks.
Write a comprehensive report summarizing your findings and insights.

Develop a Personalized Healthcare Plan

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Apply your knowledge of the healthcare marketplace to create a personalized plan that meets your specific health needs.

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Assess your current health status and lifestyle.
Research healthcare providers, treatments, and technologies that align with your needs.
Create a detailed plan that outlines your healthcare goals, strategies, and timelines.

Career center

Learners who complete Pharmaceutical and Medical Device Innovations will develop knowledge and skills that may be useful to these careers:

Chief Medical Officer

A Chief Medical Officer (CMO) is a senior executive responsible for the clinical and scientific affairs of a pharmaceutical or medical device company. The CMO typically oversees the company's clinical trials, regulatory affairs, and medical research. The Pharmaceutical and Medical Device Innovations course would be beneficial to a CMO, as it would provide them with a deep understanding of the clinical and scientific challenges and opportunities facing the pharmaceutical and medical device industries. This knowledge would be valuable in helping the CMO to make decisions about the company's product development and clinical trial strategies.

See salaries and explore the career path for Chief Medical Officer

Product Manager

A Product Manager is responsible for the development and marketing of a product. They work closely with engineers, designers, and marketers to ensure that the product meets the needs of customers. The Pharmaceutical and Medical Device Innovations course would be beneficial to a Product Manager, as it would provide them with a deep understanding of the pharmaceutical and medical device industries. This knowledge would be valuable in helping the Product Manager to make decisions about the product's design, features, and marketing strategy.

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Quality Assurance Manager

A Quality Assurance Manager is responsible for ensuring that a company's products are manufactured to the highest quality standards. They work with engineers, production staff, and other quality assurance professionals to ensure that the company's products are safe and effective. The Pharmaceutical and Medical Device Innovations course would be beneficial to a Quality Assurance Manager, as it would provide them with a deep understanding of the manufacturing processes for pharmaceutical and medical device products. This knowledge would be valuable in helping the Quality Assurance Manager to ensure that the company's products are manufactured to the highest quality standards.

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Market Research Analyst

A Market Research Analyst conducts research on markets and customers. They use this information to help companies make decisions about their products, services, and marketing strategies. The Pharmaceutical and Medical Device Innovations course would be beneficial to a Market Research Analyst, as it would provide them with a deep understanding of the pharmaceutical and medical device industries. This knowledge would be valuable in helping the Market Research Analyst to conduct research on the markets and customers for pharmaceutical and medical device products.

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Regulatory Affairs Manager

A Regulatory Affairs Manager is responsible for ensuring that a company's products meet all regulatory requirements. They work with government agencies to ensure that the company's products are safe and effective. The Pharmaceutical and Medical Device Innovations course would be beneficial to a Regulatory Affairs Manager, as it would provide them with a deep understanding of the regulatory environment for pharmaceutical and medical device products. This knowledge would be valuable in helping the Regulatory Affairs Manager to ensure that the company's products meet all regulatory requirements.

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Clinical Research Associate

A Clinical Research Associate (CRA) is responsible for managing clinical trials. They work with doctors, nurses, and other healthcare professionals to ensure that clinical trials are conducted safely and ethically. The Pharmaceutical and Medical Device Innovations course would be beneficial to a CRA, as it would provide them with a deep understanding of the clinical trial process. This knowledge would be valuable in helping the CRA to manage clinical trials safely and ethically.

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Chief Technology Officer

A Chief Technology Officer (CTO) is a senior executive responsible for the technological strategy of a company. The CTO typically oversees the company's research and development, product development, and information technology. The Pharmaceutical and Medical Device Innovations course would be beneficial to a CTO, as it would provide them with a deep understanding of the technological challenges and opportunities facing the pharmaceutical and medical device industries. This knowledge would be valuable in helping the CTO to make decisions about the company's technology strategy.

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Medical Device Sales Manager

A Medical Device Sales Manager is responsible for selling medical devices to hospitals, clinics, and other healthcare providers. They work with customers to identify their needs and help them find the right medical devices to meet those needs. The Pharmaceutical and Medical Device Innovations course would be beneficial to a Medical Device Sales Manager, as it would provide them with a deep understanding of the medical device industry. This knowledge would be valuable in helping the Medical Device Sales Manager to sell medical devices to customers.

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Chief Commercial Officer

A Chief Commercial Officer (CCO) is a senior executive responsible for the commercial operations of a company. The CCO typically manages the company's sales, marketing, and customer service. The Pharmaceutical and Medical Device Innovations course would be beneficial to a CCO, as it would provide them with a deep understanding of the commercial aspects of the pharmaceutical and medical device industries. This knowledge would be valuable in helping the CCO to make decisions about the company's marketing and sales strategies.

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Data Analyst

A Data Analyst collects, analyzes, and interprets data. They use this information to help companies make decisions about their products, services, and marketing strategies. The Pharmaceutical and Medical Device Innovations course would be beneficial to a Data Analyst, as it would provide them with a deep understanding of the pharmaceutical and medical device industries. This knowledge would be valuable in helping the Data Analyst to collect, analyze, and interpret data about the pharmaceutical and medical device industries.

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Chief Operating Officer

A Chief Operating Officer (COO) is a senior executive responsible for the day-to-day operations of a company. The COO typically manages the company's budget, oversees its staff, and works closely with the CEO to develop and implement the company's strategic plan. The Pharmaceutical and Medical Device Innovations course would be beneficial to a COO, as it would provide them with a deep understanding of the pharmaceutical and medical device industries. This knowledge would be valuable in helping the COO to make decisions about the company's product development, marketing, and sales strategies.

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Medical Writer

A Medical Writer creates written content about medical topics. They work with doctors, scientists, and other medical professionals to develop content that is accurate, clear, and concise. The Pharmaceutical and Medical Device Innovations course would be beneficial to a Medical Writer, as it would provide them with a deep understanding of the pharmaceutical and medical device industries. This knowledge would be valuable in helping the Medical Writer to create content about pharmaceutical and medical device products.

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Health Economist

A Health Economist analyzes the economic costs and benefits of healthcare interventions. They use this information to help decision-makers make informed decisions about healthcare policy. The Pharmaceutical and Medical Device Innovations course would be beneficial to a Health Economist, as it would provide them with a deep understanding of the pharmaceutical and medical device industries. This knowledge would be valuable in helping the Health Economist to analyze the economic costs and benefits of healthcare interventions.

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Sales Representative

A Sales Representative sells products or services to customers. They work with customers to identify their needs and help them find the right products or services to meet those needs. The Pharmaceutical and Medical Device Innovations course would be beneficial to a Sales Representative, as it would provide them with a deep understanding of the pharmaceutical and medical device industries. This knowledge would be valuable in helping the Sales Representative to sell pharmaceutical and medical device products to customers.

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Chief Financial Officer

A Chief Financial Officer (CFO) is a senior executive responsible for the financial management of a company. The CFO typically oversees the company's accounting, budgeting, and financial reporting. The Pharmaceutical and Medical Device Innovations course would be beneficial to a CFO, as it would provide them with a deep understanding of the financial aspects of the pharmaceutical and medical device industries. This knowledge would be valuable in helping the CFO to make decisions about the company's financial strategy.

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