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Stephen T Parente

In this course in the Healthcare Marketplace specialization you will identify, define, and describe potential business and public policy solutions to the challenges facing society’s growing demand for health services. Students will master a body of knowledge on the health care sectors major components through reading and reflection.

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In this course in the Healthcare Marketplace specialization you will identify, define, and describe potential business and public policy solutions to the challenges facing society’s growing demand for health services. Students will master a body of knowledge on the health care sectors major components through reading and reflection.

Healthcare has many different cultural components that will be discussed as historic trends as well as future demographic challenges. You will understand diverse philosophies and cultures within and across societies as they relate to healthcare. This outcome is particularly critical because of the tradeoffs needed to be assessed as medical technology advances faster than budgets and perhaps cultures are sometimes willing to tolerate.

At the end of the day, you will gain an appreciation for the role of creativity, innovation, discovery, and expression across disciplines in the development of new medical care solutions through and examination of the physician, medical technology and financing sub-sectors of the health economy.

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What's inside

Syllabus

EVOLUTION OF THE HEALTHCARE MARKETPLACE
In this module you will learn about the economic history of one of the largest segments of the world’s economy. You will become acquainted with world trends in health and the stakeholders that comprise the healthcare marketplace ranging from physicians to hospitals to insurers and pharmaceutical firms. The take-away messages from this module are that there are many competing voices in the health economy. Furthermore, many of these voices have growing and evolving economic interests that spill over into all aspects of society. The skills gained from this module to enable a successful capstone is an appreciation of the role of government and regulation in the making and destruction of markets. One person’s new law may be a huge hindrance but also a giant opportunity for profit from another party. You will be better prepared to distinguish the difference and succeed.
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Unequivocally, one of the strongest courses for healthcare professionals, industry insiders, and students
Teaches the wide spectrum of economic, political, and cultural forces impacting healthcare
Gives a strong foundation in healthcare technology and innovation that will enable learners to advance the industry

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Healthcare Marketplace with these activities:
Refresh your knowledge of microeconomics
Ensure a solid foundation in microeconomic principles, which are essential for understanding healthcare economics.
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  • Review textbooks or online resources on microeconomics
  • Practice solving basic microeconomic problems
  • Discuss key concepts with classmates or a tutor
Become a course mentor and support other students
Reinforce your understanding of the course material while assisting and guiding your fellow learners.
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  • Identify areas where you excel
  • Offer help to classmates in discussion forums or study sessions
  • Provide constructive feedback and encouragement
Create a comprehensive study guide
Organize and synthesize course materials to create a valuable resource for review and preparation.
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  • Gather all relevant course materials
  • Review and extract key concepts and ideas
  • Create a structured and logical study guide
Five other activities
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Explore online resources on healthcare trends and emerging technologies
Stay up-to-date with the latest advancements and innovations shaping the healthcare sector.
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  • Identify reputable websites and organizations providing healthcare information
  • Search for articles and videos on healthcare trends and technologies
  • Summarize and share key insights with classmates
Review 'Health Economics' by Cutler
Gain insights into the economic analysis of healthcare systems and policies.
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  • Read the book thoroughly
  • Take notes and highlight key concepts
  • Discuss the book with classmates or a study group
Practice healthcare case studies
Analyze real-world healthcare scenarios to reinforce your understanding of healthcare economics and decision-making.
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  • Identify a case study that aligns with the course topics
  • Analyze the case study and identify the key issues
  • Formulate a solution and justify your reasoning
Participate in healthcare simulation games
Work together with peers to develop and implement solutions to healthcare challenges in a simulated environment.
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  • Join a team and identify the healthcare challenge to focus on
  • Research and gather data to inform your solution
  • Develop and implement your solution
  • Reflect on the outcomes and lessons learned
Develop a business plan for a new healthcare service or product
Apply your knowledge of healthcare economics and business principles to create a viable and innovative healthcare solution.
Show steps
  • Identify an unmet need in the healthcare market
  • Research and analyze the market
  • Develop a detailed business plan
  • Present your plan to potential investors

Career center

Learners who complete Healthcare Marketplace will develop knowledge and skills that may be useful to these careers:
Healthcare Consultant
Healthcare Consultants help healthcare organizations improve their efficiency and quality of care. They may work on projects such as improving patient flow, reducing costs, or implementing new technologies. This course can help you develop the skills needed to be a successful Healthcare Consultant, such as an understanding of the healthcare industry, financial analysis, and project management.
Health Policy Analyst
Health Policy Analysts develop and analyze policies that affect the healthcare system. They may work for government agencies, insurance companies, or non-profit organizations. This course can help you develop the skills needed to be a successful Health Policy Analyst, such as an understanding of the healthcare industry, policy analysis, and research methods.
Medical Writer
Medical Writers create written materials about medical topics, such as patient education materials, marketing materials, and scientific journal articles. This course can help you develop the skills needed to be a successful Medical Writer, such as an understanding of the healthcare industry, science writing, and medical terminology.
Healthcare Administrator
Healthcare Administrators manage the day-to-day operations of healthcare organizations, such as hospitals, clinics, and nursing homes. This course can help you develop the skills needed to be a successful Healthcare Administrator, such as an understanding of the healthcare industry, financial management, and human resources.
Pharmaceutical Sales Representative
Pharmaceutical Sales Representatives sell pharmaceutical products to doctors, hospitals, and other healthcare providers. This course can help you develop the skills needed to be a successful Pharmaceutical Sales Representative, such as an understanding of the healthcare industry, sales techniques, and medical terminology.
Health Insurance Underwriter
Health Insurance Underwriters assess the risk of insuring individuals and groups for health insurance. They determine the premiums that policyholders will pay. This course can help you develop the skills needed to be a successful Health Insurance Underwriter, such as an understanding of the healthcare industry, insurance principles, and risk assessment.
Healthcare Informaticist
Healthcare Informaticists use technology to improve the efficiency and quality of healthcare. They may work on projects such as developing electronic health records, implementing telemedicine systems, or analyzing data to improve patient care. This course can help you develop the skills needed to be a successful Healthcare Informaticist, such as an understanding of the healthcare industry, information technology, and data analysis.
Physician Assistant
Physician Assistants are licensed healthcare professionals who provide medical care under the supervision of a physician. They may perform tasks such as taking patient histories, performing physical exams, and prescribing medication. This course can help you develop the skills needed to be a successful Physician Assistant, such as an understanding of the healthcare industry, medical terminology, and patient care.
Registered Nurse
Registered Nurses provide direct patient care in a variety of settings, such as hospitals, clinics, and nursing homes. They may perform tasks such as administering medication, monitoring vital signs, and providing wound care. This course can help you develop the skills needed to be a successful Registered Nurse, such as an understanding of the healthcare industry, medical terminology, and patient care.
Occupational Therapist
Occupational Therapists help people with disabilities or injuries regain or improve their ability to perform everyday tasks. This course can help you develop the skills needed to be a successful Occupational Therapist, such as an understanding of the healthcare industry, human anatomy, and rehabilitation techniques.
Physical Therapist
Physical Therapists help people with disabilities or injuries regain or improve their physical function. This course can help you develop the skills needed to be a successful Physical Therapist, such as an understanding of the healthcare industry, human anatomy, and rehabilitation techniques.
Speech-Language Pathologist
Speech-Language Pathologists help people with speech, language, or swallowing disorders. This course can help you develop the skills needed to be a successful Speech-Language Pathologist, such as an understanding of the healthcare industry, human communication, and rehabilitation techniques.
Dietitian
Dietitians help people make healthy food choices. They may work in a variety of settings, such as hospitals, clinics, schools, and community health centers. This course can help you develop the skills needed to be a successful Dietitian, such as an understanding of the healthcare industry, nutrition, and counseling.
Pharmacist
Pharmacists dispense medication and provide information about its use. They may also provide other services, such as medication counseling and immunizations. This course can help you develop the skills needed to be a successful Pharmacist, such as an understanding of the healthcare industry, pharmacology, and patient care.
Medical Laboratory Scientist
Medical Laboratory Scientists perform tests on blood, tissue, and other body fluids to diagnose and treat diseases. This course can help you develop the skills needed to be a successful Medical Laboratory Scientist, such as an understanding of the healthcare industry, laboratory techniques, and medical terminology.

Reading list

We've selected 22 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Healthcare Marketplace.
Provides a comprehensive overview of the field of health economics. It covers a wide range of topics, including the demand for and supply of health care, the role of government in health care, and the economics of health insurance.
Provides a comprehensive overview of the economics of health and health care. It covers a wide range of topics, including the demand for and supply of health care, the role of government in health care, and the economics of health insurance.
Provides a comprehensive overview of the economics of health and health care. It covers a wide range of topics, including the demand for and supply of health care, the role of government in health care, and the economics of health insurance.
Provides a comprehensive overview of the economics of health and health care. It covers a wide range of topics, including the demand for and supply of health care, the role of government in health care, and the economics of health insurance.
Provides a thought-provoking look at the future of healthcare. It explores how technology is changing the way we receive healthcare and how we can use technology to improve our health.
Fascinating look at healthcare systems around the world. It shows how other countries are providing better, cheaper, and fairer healthcare than the United States.
Provides a philosophical look at the healthcare system. It explores the values that should guide our healthcare system and how we can create a healthcare system that is more compassionate and just.
Offers a comprehensive overview of the health care system in the United States, including its history, structure, and financing.
Provides a clinical perspective on health care economics and policy. It covers a wide range of topics, including the organization of the health care system, the financing of health care, and the delivery of health care services.
Provides a look at the future of health care. It covers a wide range of topics, including the role of technology, the patient experience, and the future of health care delivery.
Provides a guide to measuring and improving health care quality. It covers a wide range of topics, including quality measurement, quality improvement methods, and patient safety.
Provides an overview of health care law and ethics. It covers a wide range of topics, including patient rights, informed consent, and end-of-life care.
Provides a clear and concise introduction to health economics. It covers the basic concepts of health economics, such as the demand for and supply of health care, the role of government in health care, and the economics of health insurance.
Provides a guide to health care financing. It covers a wide range of topics, including the different types of health insurance, the payment of health care providers, and the delivery of health care services.
Provides a practical guide to health care information systems. It covers a wide range of topics, including the different types of health care information systems, the benefits of using health care information systems, and the challenges of implementing health care information systems.
Provides a guide to fiscal management in the health care industry. It covers a wide range of topics, including budgeting, financial planning, and cost accounting.
Provides a strategic perspective on health care marketing. It covers a wide range of topics, including market research, segmentation, and product development.
Provides a comprehensive overview of the innovator's dilemma, including its history, structure, and major challenges.

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