Intro to Strategic Management for Healthcare Organizations from Coursera

What's inside

Syllabus

Module 1 - Welcome to Strategy

The healthcare industry has been changing dramatically of late and companies need to determine how they are going to change to meet these new challenges. Strategy is the process by which companies determine where they want to go and how to get there. There are three levels of strategy: corporate, business, and functional. In this module we will first go over the three levels of strategy and then focus on corporate strategy. By the end of the module you will have an understanding of the components of a corporate strategy.

Module 2 - What is Business Strategy?

In order to decide what actions to take, a company must first analyze what is going on in the industry and what the competitors are doing. In this module, we will outline the parts of a strategic analysis and define what a strategic business unit is. Then we will go into detail on how to conduct industry and competitor analyses. By the end of the module you will have learned how to assess the strategic opportunities and threats your organization is facing.

Module 3 - Environmental and Customer Analysis

In order to get a more nuanced understanding of industries and competitors, we need to take into account two more factors: the environment and customers. There are influences outside of an industry that can impact the future direction of that industry. These are termed environmental forces. Plus, every strategic move is designed with the customer in mind. However, in healthcare, the customer decision process consists of multiple people. In this module, we will discuss how to perform an environmental analysis and how to think about customers.

Module 4 - Internal Analysis and the Value Chain

Whether an organization can take advantage of the opportunities discovered in an external analysis, or whether it can fend off the strategic moves of a competitor, depends on the capabilities of the organization. In this module we present frameworks for assessing an organization's strengths and weaknesses. The frameworks used are value chains and VRIO. Then, over the course of the next two weeks, you will apply these frameworks and conduct an individual analysis of a service line within your organization.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Focuses on healthcare industry, which is relevant to individuals in the healthcare sector

Taught by Paul Levy and John Friar, recognized experts in healthcare strategy

Builds a strong foundation for understanding business strategy as it relates to healthcare

Provides hands-on experience through individual analysis of a service line

Requires a basic understanding of healthcare industry concepts

Career center

Learners who complete Intro to Strategic Management for Healthcare Organizations will develop knowledge and skills that may be useful to these careers:

Healthcare Administrator

Healthcare Administrators oversee the day-to-day operations of healthcare facilities, such as hospitals and clinics. They are responsible for ensuring that the facility is running smoothly and efficiently, and that patients are receiving quality care. This course provides a strong foundation in healthcare strategy, which is essential for success in this role. The course covers topics such as healthcare market analysis, strategic planning, and financial management. This knowledge will help you to better understand the healthcare industry and to develop effective strategies for improving healthcare delivery.

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Healthcare Data Analyst

Healthcare Data Analysts analyze healthcare data to identify trends and patterns. They use this information to develop insights that can help healthcare organizations improve the quality of care and reduce costs. This course provides a strong foundation in healthcare strategy, which is essential for success in this role. The course covers topics such as healthcare market analysis, strategic planning, and financial management. This knowledge will help you to better understand the healthcare industry and to develop effective strategies for improving healthcare delivery.

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Healthcare Consultant

Healthcare Consultants work closely with healthcare providers, such as hospitals and clinics, to improve their operations. They use their understanding of the healthcare industry to help their clients develop and implement strategies to improve patient care, reduce costs, and increase efficiency. This course provides a strong foundation in healthcare strategy, which is essential for success in this role. The course covers topics such as healthcare market analysis, strategic planning, and financial management. This knowledge will help you to better understand the healthcare industry and to develop effective strategies for improving healthcare delivery.

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Healthcare Policy Analyst

Healthcare Policy Analysts analyze healthcare policies and make recommendations on how to improve the healthcare system. They work with government agencies, insurance companies, and other healthcare stakeholders to develop and implement policies that improve the quality, accessibility, and affordability of healthcare. This course provides a strong foundation in healthcare strategy, which is essential for success in this role. The course covers topics such as healthcare market analysis, strategic planning, and financial management. This knowledge will help you to better understand the healthcare industry and to develop effective strategies for improving healthcare delivery.

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Healthcare Marketing Manager

Healthcare Marketing Managers develop and implement marketing campaigns for healthcare products and services. They work with marketing agencies, advertising firms, and other healthcare stakeholders to create and execute marketing campaigns that reach target audiences and promote the benefits of healthcare products and services. This course provides a strong foundation in healthcare strategy, which is essential for success in this role. The course covers topics such as healthcare market analysis, strategic planning, and financial management. This knowledge will help you to better understand the healthcare industry and to develop effective marketing campaigns for healthcare products and services.

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Healthcare Project Manager

Healthcare Project Managers oversee the implementation of healthcare projects, such as new construction projects or the implementation of new information systems. They are responsible for ensuring that the projects are completed on time, within budget, and to the required specifications. This course provides a strong foundation in healthcare strategy, which is essential for success in this role. The course covers topics such as healthcare market analysis, strategic planning, and financial management. This knowledge will help you to better understand the healthcare industry and to develop effective strategies for improving healthcare delivery.

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Healthcare Risk Manager

Healthcare Risk Managers identify and assess risks to healthcare organizations. They develop and implement strategies to mitigate these risks and protect the organization from financial and reputational damage. This course provides a strong foundation in healthcare strategy, which is essential for success in this role. The course covers topics such as healthcare market analysis, strategic planning, and financial management. This knowledge will help you to better understand the healthcare industry and to develop effective strategies for improving healthcare delivery.

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Healthcare Compliance Officer

Healthcare Compliance Officers ensure that healthcare organizations are in compliance with all applicable laws and regulations. They develop and implement compliance programs and train employees on compliance issues. This course provides a strong foundation in healthcare strategy, which is essential for success in this role. The course covers topics such as healthcare market analysis, strategic planning, and financial management. This knowledge will help you to better understand the healthcare industry and to develop effective strategies for improving healthcare delivery.

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Healthcare Operations Manager

Healthcare Operations Managers oversee the day-to-day operations of healthcare facilities, such as hospitals and clinics. They are responsible for ensuring that the facility is running smoothly and efficiently, and that patients are receiving quality care. This course provides a strong foundation in healthcare strategy, which is essential for success in this role. The course covers topics such as healthcare market analysis, strategic planning, and financial management. This knowledge will help you to better understand the healthcare industry and to develop effective strategies for improving healthcare delivery.

See salaries and explore the career path for Healthcare Operations Manager

Healthcare Financial Analyst

Healthcare Financial Analysts analyze the financial performance of healthcare organizations. They use their understanding of healthcare finance to help their clients make informed decisions about how to allocate resources and manage costs. This course provides a strong foundation in healthcare strategy, which is essential for success in this role. The course covers topics such as healthcare market analysis, strategic planning, and financial management. This knowledge will help you to better understand the healthcare industry and to develop effective strategies for improving healthcare delivery.

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Healthcare Business Analyst

Healthcare Business Analysts analyze the business operations of healthcare organizations. They use their understanding of business analysis to help their clients identify and solve business problems. This course provides a strong foundation in healthcare strategy, which is essential for success in this role. The course covers topics such as healthcare market analysis, strategic planning, and financial management. This knowledge will help you to better understand the healthcare industry and to develop effective strategies for improving healthcare delivery.

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Healthcare Information Systems Manager

Healthcare Information Systems Managers oversee the information systems used by healthcare organizations. They are responsible for ensuring that the systems are running smoothly and efficiently, and that they are meeting the needs of the organization. This course provides a strong foundation in healthcare strategy, which is essential for success in this role. The course covers topics such as healthcare market analysis, strategic planning, and financial management. This knowledge will help you to better understand the healthcare industry and to develop effective strategies for improving healthcare delivery.

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Healthcare Privacy Officer

Healthcare Privacy Officers ensure that healthcare organizations are in compliance with all applicable privacy laws and regulations. They develop and implement privacy policies and procedures, and train employees on privacy issues. This course provides a strong foundation in healthcare strategy, which is essential for success in this role. The course covers topics such as healthcare market analysis, strategic planning, and financial management. This knowledge will help you to better understand the healthcare industry and to develop effective strategies for improving healthcare delivery.

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Healthcare Quality Improvement Manager

Healthcare Quality Improvement Managers oversee the quality of care provided by healthcare organizations. They develop and implement programs to improve the quality of care and patient safety. This course provides a strong foundation in healthcare strategy, which is essential for success in this role. The course covers topics such as healthcare market analysis, strategic planning, and financial management. This knowledge will help you to better understand the healthcare industry and to develop effective strategies for improving healthcare delivery.

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Healthcare Marketing Specialist

Healthcare Marketing Specialists develop and implement marketing campaigns for healthcare products and services. They work with marketing agencies, advertising firms, and other healthcare stakeholders to create and execute marketing campaigns that reach target audiences and promote the benefits of healthcare products and services. This course provides a strong foundation in healthcare strategy, which is essential for success in this role. The course covers topics such as healthcare market analysis, strategic planning, and financial management. This knowledge will help you to better understand the healthcare industry and to develop effective marketing campaigns for healthcare products and services.

See salaries and explore the career path for Healthcare Marketing Specialist

Intro to Strategic Management for Healthcare Organizations

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