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Introduction to Enterprise Growth and Innovation

Marc H Meyer

This course is best suited for individuals currently in the healthcare sector, as a provider, payer, or administrator. Individuals pursuing a career change to the healthcare sector may also be interested in this course.

The course explores the challenges and processes for harnessing technological innovation for new-business development, with special focus on digital healthcare transformation. You will gain an understanding of enterprise growth and innovation topics through readings, cases, and exercises, including learning how firms from different industries gain competitive advantage through distinctive products and services. The vast expertise of faculty combined with topic perspectives from the Mayo Clinic make this an engaging and unique course.

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What's inside

Syllabus

What is Innovation?

Innovation is a broad term. In this module, we’ll demystify the word and provide context by describing the different types of innovation using examples from a variety of industries. We'll also examine the barriers to innovation in today's organizations.

Innovation Framework

This module introduces you to an innovation framework to help drive innovation in a pragmatic, purposeful way. You'll learn how to implement that fundamental management framework for moving innovation forward in a positive direction. These concepts will be illustrated in a lesson on the Mayo Digital Health Platform.

User and Buyer Segmentation

This module on user and buyer segmentation will cover some simple but powerful methods for further defining the focus for an innovation. We call this segmenting markets for growth - by users, buyers, and use cases - for the application of technologies and services.

User Centered Design

Breakthrough scientific discovery might happen in moments of brilliant, individual thought and experimentation; innovation, on the other hand, is the application of existing and new science and technology to user problems in specific use cases. This module examines the methods required for effective user-centered design.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Offers a broad overview of innovation, from its definition to common barriers in organizations

Provides practical frameworks and tools for driving innovation in healthcare

Emphasizes the importance of user-centered design for effective innovation

Incorporates insights and expertise from the Mayo Clinic, a leading healthcare institution

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Introduction to Enterprise Growth and Innovation with these activities:

Mentor a peer on key course concepts

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Reinforce your own understanding by explaining key concepts to a fellow learner.

Browse courses on User-Centered Design

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Identify a peer who may benefit from your guidance.
Schedule regular sessions to review course materials and discuss concepts.
Provide clear explanations, answer questions, and offer constructive feedback.

Read 'Crossing the Quality Chasm'

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Build a foundation for understanding the challenges and opportunities in healthcare quality improvement through the lens of this seminal work.

View Crossing the Quality Chasm: A New Health System... on Amazon

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Identify the key concepts and principles discussed in the book.
Critically evaluate the arguments presented and consider their implications for healthcare transformation.
Reflect on how the book's insights can inform your own role in driving healthcare innovation.

Explore online resources on innovation in healthcare

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Expand your knowledge of the latest trends and best practices in healthcare innovation.

Browse courses on Healthcare Innovation

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Identify reputable websites, blogs, and online courses on healthcare innovation.
Review articles, case studies, and videos to gain insights into the field.
Follow experts and thought leaders on social media to stay updated on current developments.

Five other activities

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Join a study group to discuss course concepts

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Engage in peer-to-peer learning and deepen your understanding of key course topics through shared discussions.

Browse courses on User-Centered Design

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Find a group of peers with diverse perspectives and complementary skills.
Establish regular meeting times and create a structured discussion agenda.
Actively participate in discussions, share insights, and ask clarifying questions.

Complete exercises on market segmentation

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Develop your skills in identifying and targeting specific user groups in the healthcare market.

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Apply market segmentation techniques to real-world case studies.
Create personas and user profiles for different healthcare user groups.
Develop strategies for tailoring products and services to specific market segments.

Attend a workshop on healthcare innovation

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Gain exposure to leading-edge ideas and practices in healthcare innovation through interactive workshops.

Browse courses on Healthcare Innovation

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Research and identify workshops relevant to your interests.
Register and actively participate in the workshop.
Engage with speakers, experts, and fellow participants to exchange ideas.
Reflect on the workshop content and apply your learnings to your own work.

Contribute to an open-source healthcare project

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Gain practical experience and contribute to the advancement of healthcare technology by participating in open-source projects.

Browse courses on Open Source

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Identify an open-source healthcare project that aligns with your interests and skills.
Review the project's documentation and contribute in areas where you can add value.
Engage with the project community and seek feedback on your contributions.
Attend online or offline meetups or hackathons related to the project.

Develop a business plan for a healthcare innovation

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Apply your knowledge to craft a comprehensive plan for commercializing a healthcare innovation.

Browse courses on Healthcare Innovation

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Identify a problem or opportunity in healthcare that you want to address.
Research the market and develop a business model.
Design a prototype or minimum viable product.
Develop a marketing and sales strategy.
Secure funding and build a team.

Career center

Learners who complete Introduction to Enterprise Growth and Innovation will develop knowledge and skills that may be useful to these careers:

Epidemiologist

Epidemiologists investigate the causes and patterns of disease in populations. They may work for government agencies, universities, or non-profit organizations. This course may be useful for those who want to work as an Epidemiologist because it provides an understanding of the healthcare industry, innovation, and business growth.

See salaries and explore the career path for Epidemiologist

Biostatistician

Biostatisticians design and analyze statistical studies for medical research. They may work for hospitals, universities, or pharmaceutical companies. This course may be useful for those who want to work as a Biostatistician because it provides an understanding of the healthcare industry, innovation, and business growth.

See salaries and explore the career path for Biostatistician

Healthcare Administrator

Healthcare Administrators plan, direct, and coordinate the delivery of healthcare services in hospitals, clinics, and other healthcare settings. They may be responsible for managing budgets, human resources, and operations. This course may be useful for those who want to work as a Healthcare Administrator because it provides an understanding of the healthcare industry, innovation, and business growth.

See salaries and explore the career path for Healthcare Administrator

Healthcare Data Analyst

Healthcare Data Analysts collect, analyze, and interpret data to improve the quality and efficiency of healthcare services. They may work for hospitals, insurance companies, or non-profit organizations. This course may be useful for those who want to work as a Healthcare Data Analyst because it provides an understanding of the healthcare industry, innovation, and business growth.

See salaries and explore the career path for Healthcare Data Analyst

Health Policy Analyst

Health Policy Analysts develop and analyze policies that affect the healthcare system. They may work for government agencies, insurance companies, or non-profit organizations. This course may be useful for those who want to work as a Health Policy Analyst because it provides an understanding of the healthcare industry, innovation, and business growth.

See salaries and explore the career path for Health Policy Analyst

Healthcare Consultant

Healthcare Consultants help hospitals, pharmaceutical companies, health insurers, and other healthcare organizations improve their performance. They may work on projects to improve patient care, reduce costs, or develop new products or services. This course may be useful for those who want to work as a Healthcare Consultant because it provides an understanding of the healthcare industry, innovation, and business growth.

See salaries and explore the career path for Healthcare Consultant

Pharmaceutical Sales Representative

Pharmaceutical Sales Representatives sell pharmaceutical products to healthcare providers. They may work for pharmaceutical companies or medical device companies. This course may be useful for those who want to work as a Pharmaceutical Sales Representative because it provides an understanding of the healthcare industry, innovation, and business growth.

See salaries and explore the career path for Pharmaceutical Sales Representative

Healthcare Policy Analyst

Healthcare Policy Analysts develop and analyze policies that affect the healthcare system. They may work for government agencies, insurance companies, or non-profit organizations. This course may be useful for those who want to work as a Healthcare Policy Analyst because it provides an understanding of the healthcare industry, innovation, and business growth.

See salaries and explore the career path for Healthcare Policy Analyst

Clinical Research Coordinator

Clinical Research Coordinators manage clinical trials for new drugs and medical devices. They may work for hospitals, universities, or pharmaceutical companies. This course may be useful for those who want to work as a Clinical Research Coordinator because it provides an understanding of the healthcare industry, innovation, and business growth.

See salaries and explore the career path for Clinical Research Coordinator

Healthcare Marketing Manager

Healthcare Marketing Managers develop and implement marketing campaigns for healthcare products and services. They may work for hospitals, pharmaceutical companies, or health insurance companies. This course may be useful for those who want to work as a Healthcare Marketing Manager because it provides an understanding of the healthcare industry, innovation, and business growth.

See salaries and explore the career path for Healthcare Marketing Manager

Medical Science Liaison

Medical Science Liaisons provide information about medical products and services to healthcare professionals. They may work for pharmaceutical companies or medical device companies. This course may be useful for those who want to work as a Medical Science Liaison because it provides an understanding of the healthcare industry, innovation, and business growth.

See salaries and explore the career path for Medical Science Liaison

Public Health Manager

Public Health Managers plan and implement public health programs and services. They may work for government agencies, non-profit organizations, or private companies. This course may be useful for those who want to work as a Public Health Manager because it provides an understanding of the healthcare industry, innovation, and business growth.

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Health Informatics Manager

Health Informatics Managers oversee the use of information technology in healthcare settings. They may be responsible for managing electronic health records, data analytics, and other health information systems. This course may be useful for those who want to work as a Health Informatics Manager because it provides an understanding of the healthcare industry, innovation, and business growth.

See salaries and explore the career path for Health Informatics Manager

Healthcare Economist

Healthcare Economists analyze the costs and benefits of healthcare services and policies. They may work for government agencies, insurance companies, or non-profit organizations. This course may be useful for those who want to work as a Healthcare Economist because it provides an understanding of the healthcare industry, innovation, and business growth.

See salaries and explore the career path for Healthcare Economist

Healthcare Product Manager

Healthcare Product Managers develop and manage healthcare products and services. They may work for hospitals, pharmaceutical companies, or health insurance companies. This course may be useful for those who want to work as a Healthcare Product Manager because it provides an understanding of the healthcare industry, innovation, and business growth.

See salaries and explore the career path for Healthcare Product Manager

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Introduction to Enterprise Growth and Innovation.