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Deepak Somaya

The success of modern companies depends critically on their ability to manage and respond to technological change. Innovation is continually challenging companies’ competitive advantages, giving rise to new business models, and stimulating new platform-based competition. Managers and entrepreneurs need to understand these strategic forces and how they impact firms and industries in the modern knowledge economy. This course explains how technological innovation affects the competitive dynamics of markets, and how managers and entrepreneurs alike can strategically manage these dynamics to maximize the likelihood of success.

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The success of modern companies depends critically on their ability to manage and respond to technological change. Innovation is continually challenging companies’ competitive advantages, giving rise to new business models, and stimulating new platform-based competition. Managers and entrepreneurs need to understand these strategic forces and how they impact firms and industries in the modern knowledge economy. This course explains how technological innovation affects the competitive dynamics of markets, and how managers and entrepreneurs alike can strategically manage these dynamics to maximize the likelihood of success.

Drawing on many years of research, this course teaches various tools, concepts, and analytical frameworks that help to characterize and analyze strategic problems arising from innovation and technological change. It also offers appropriate strategic responses that managers and entrepreneurs can implement to achieve market leadership for their companies. In a nutshell, this course seeks to help managers and entrepreneurs navigate through the “gales of creative destruction” (a term coined by the famous economist Joseph Schumpeter) unleashed by technological innovation.

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What's inside

Syllabus

MODULE 1: LIFE CYCLES OF INNOVATION
In this module, we will focus on the fundamentals of how innovation creates regular patterns in industries and markets over time.
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Develops critical thinking skills that enable students to analyze strategic problems arising from innovation and technological change
Taught by instructors who have extensive experience in business strategy and innovation
Explores technological disruption and its impact on established companies
Examines the role of business model innovation in driving competitive advantage
Suitable for individuals with a strong interest in the impact of technology on business and strategy

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Reviews summary

Strategic frameworks for tech innovation

According to learners, Technology Strategy: Creative Destruction is a highly valuable course for understanding the dynamics of technological innovation and disruption. Many appreciate the insightful frameworks and conceptual tools provided, finding them directly applicable to strategic management in their professional roles. The instructor's expertise and the well-structured modules are frequently highlighted as strengths, making complex topics accessible. While largely positive, some learners suggest a desire for more hands-on exercises or updated case studies to further enhance practical application, particularly for those seeking immediate implementation strategies.
Highly relevant for managers and entrepreneurs.
"...incredibly insightful and immediately applicable. Highly recommend for strategy professionals."
"A valuable addition to my strategic toolkit, helping me address innovation challenges in my role."
"I learned how to manage dynamics and maximize success, directly impacting my work as an entrepreneur."
Offers robust frameworks for understanding technological change.
"This course is a true gem for anyone navigating the complexities of technological change. The frameworks provided by Professor Christensen are incredibly insightful..."
"I found the conceptual tools invaluable for understanding disruption and business model innovation within my industry."
"The analytical frameworks presented provided a solid foundation for strategic thinking in the modern knowledge economy."
Core concepts are timeless, but some examples may need updating.
"Good overview, but the materials could use some updating. Some of the case studies felt a bit dated when I took it last year."
"While the fundamental theories hold true, newer examples of creative destruction could enhance relevance."
"I felt that the course could benefit from refreshing its examples to reflect current technological shifts more accurately."
Mix of theory; some desire more practical implementation.
"While comprehensive, I wished for a bit more emphasis on practical implementation strategies, perhaps case studies with actionable steps..."
"Some parts felt a bit theoretical for my immediate needs, but the overall understanding of disruption is crucial."
"I found the course quite conceptual. While the theories are valuable, I was hoping for more hands-on exercises or tools I could directly apply."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Technology Strategy: Creative Destruction with these activities:
Volunteer at a Tech Startup or Innovation Hub
Gain practical experience by volunteering at a technology startup or innovation hub, which will expose you to real-world innovation and entrepreneurial endeavors.
Browse courses on Innovation
Show steps
  • Identify potential organizations to volunteer with
  • Apply for a volunteer position
  • Participate in projects and assist with tasks
Develop a Business Plan for a Technology-Based Startup
Start a project to develop a business plan for a technology-based startup, applying your knowledge of innovation to create a viable business model.
Browse courses on Entrepreneurship
Show steps
  • Identify a technology or market opportunity
  • Develop a business model and revenue strategy
  • Conduct market research and competitive analysis
Follow Tutorials on Platform Strategies
Follow guided tutorials to learn about platform strategies and their impact on market dynamics, enhancing your understanding of competitive advantage.
Show steps
  • Enroll in online courses or workshops on platform strategies
  • Watch videos and tutorials from industry experts
Five other activities
Expand to see all activities and additional details
Show all eight activities
Read 'The Innovator's Dilemma'
Review classic insights on technological disruption from 'The Innovator's Dilemma' to gain a deeper understanding of its impact on businesses.
Show steps
  • Read and summarize key chapters on disruptive innovation
  • Identify examples of disruptive innovations in your own industry
Attend a Workshop on Standards and Innovation
Enhance your understanding of the role of standards in innovation and industry dynamics through participation in a workshop focused on this topic.
Browse courses on Standards
Show steps
  • Research and identify relevant workshops
  • Register for the workshop
  • Attend the workshop and actively participate in discussions
Practice Identifying Technological Disruptions
Practice identifying technological disruptions in different industries to enhance your understanding of how they occur and impact businesses.
Show steps
  • Read articles and case studies on famous technological disruptions
  • Analyze the key factors that led to these disruptions
  • Develop criteria for identifying potential technological disruptions
Participate in a Study Group on Technological Change
Engage in discussions and collaborate with peers in a study group to explore different aspects of technological change and its implications for businesses.
Browse courses on Technological change
Show steps
  • Find a study group or create one with classmates
  • Prepare and lead discussions on assigned topics
  • Collaborate on projects and case studies
Create a Presentation on the Impact of Business Model Innovation
Develop a presentation on business model innovation to demonstrate your understanding of its components and strategies.
Browse courses on Business Model Innovation
Show steps
  • Research different types of business models and their key characteristics
  • Analyze successful examples of business model innovation
  • Create a presentation outlining the benefits and challenges of business model innovation

Career center

Learners who complete Technology Strategy: Creative Destruction will develop knowledge and skills that may be useful to these careers:
Innovation Manager
Innovation Managers are responsible for leading and managing innovation efforts within an organization.  This course can help them develop and implement innovation strategies that maximize the likelihood of success.
Technology Entrepreneur
Technology Entrepreneurs start and run their own technology companies. This course can help them understand the challenges and opportunities of starting a technology company, as well as how to develop and implement a successful technology strategy.
Technology Consultant
Technology Consultants help organizations develop and implement technology strategies. This course would be very useful to Technology Consultants, as it gives an in-depth overview of how technological innovation impacts the competitive dynamics of markets.  This can help them better advise clients on how to navigate the rapidly changing technology landscape.
Product Manager
Product Managers are responsible for overseeing the development and launch of new products and services. This course would be particularly useful to Product Managers who must understand how innovation can create opportunities for new products, as well as the risks posed by disruptive technologies.
Chief Technology Officer
Chief Technology Officers are responsible for overseeing an organization's technology and innovation strategy. They need to have a strong understanding of technology trends and how they may impact the business landscape. This course introduces students to how technological innovation affects markets and offers tools for analyzing strategic problems to achieve market leadership.  
Data Analyst
Data Analysts collect, analyze, and interpret data to help organizations make informed decisions. This course can help them understand how technological innovation is changing the way data is collected and analyzed, as well as the new opportunities and challenges that this creates.
Computer Scientist
Computer Scientists research and develop new computer technologies. This course can help them understand the latest trends in computer science, as well as the challenges and opportunities of developing new technologies in a rapidly changing field.
Data Scientist
Data Scientists use data to solve business problems. This course can help them understand the latest trends in data science, as well as the challenges and opportunities of using data to make better decisions in a rapidly changing world.
Artificial Intelligence Engineer
Artificial Intelligence Engineers design, develop, and maintain artificial intelligence systems. This course can help them understand the latest trends in artificial intelligence, as well as the challenges and opportunities of developing AI systems in a rapidly changing field.
Blockchain Developer
Blockchain Developers design, develop, and maintain blockchain applications. This course can help them understand the latest trends in blockchain technology, as well as the challenges and opportunities of developing blockchain applications in a rapidly changing field.
Software Engineer
Software Engineers design, develop, and maintain software applications. This course can help them understand the latest trends in software development, as well as the challenges and opportunities of developing software in a rapidly changing technology landscape.
Market Researcher
Market Researchers study market trends and customer behavior to help organizations develop new products and services. This course can help them understand how technological innovation is changing consumer behavior and the implications for market research.
Management Consultant
Management Consultants advise organizations on how to improve their performance. This course can help them understand how technological innovation is changing the business landscape, and how organizations can adapt to these changes.
Business Analyst
Business Analysts are responsible for analyzing business needs and developing solutions to improve efficiency and effectiveness.  This course can help them understand how technological innovation can create opportunities for new products and services, as well as the risks posed by disruptive technologies.
Financial Analyst
Financial Analysts evaluate the financial performance of companies and make investment recommendations. This course can help them understand how technological innovation is impacting the financial performance of companies, as well as the risks and opportunities that this creates for investors.

Reading list

We've selected 16 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Technology Strategy: Creative Destruction.
Explores the rise of platform-based businesses and provides insights into how companies can succeed in this new environment.
Provides a clear and concise framework for developing and evaluating good strategies.
Provides a framework for understanding how companies can sustain growth in the face of disruptive technologies.
Provides a history of the development of the personal computer and the Internet.
Provides insights into the future of technology and its impact on the economy.

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