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Deepak Somaya, E. Geoffrey Love, and Ravi Mehta

The success of modern companies depends critically on their manager’s ability to generate strategic innovationwhich leverages technological and market changes. A key part of the equation is delivering new products that deliver exceptional customer value. Another essential element is implementing innovation initiatives effectively. The Strategic Technology Management specialization is targeted towards aspiring managers, managers at all levels, and entrepreneurs who lookto gaina well-rounded knowledge of technology managementthrough courses thatintegrate the areas of strategic innovation, customercentric product development, andmanaging innovation. Topics covered include:

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The success of modern companies depends critically on their manager’s ability to generate strategic innovationwhich leverages technological and market changes. A key part of the equation is delivering new products that deliver exceptional customer value. Another essential element is implementing innovation initiatives effectively. The Strategic Technology Management specialization is targeted towards aspiring managers, managers at all levels, and entrepreneurs who lookto gaina well-rounded knowledge of technology managementthrough courses thatintegrate the areas of strategic innovation, customercentric product development, andmanaging innovation. Topics covered include:

Understanding the strategic impact of technological change on markets Strategies to characterizeinnovation situations and develop strategic responses Business model and platform-centric innovation Understanding unmet customer needs to identify innovation opportunities Delivering new products that deliver exceptional customer value Designing organizations that navigate established and new businesses simultaneously Leading innovation teams Designing and leading change initiatives for innovation

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What's inside

Three courses

Technology Strategy: Creative Destruction

(0 hours)
The success of modern companies hinges on their ability to manage technological change. Innovation challenges competitive advantages, creates new business models, and stimulates platform-based competition. This course explains how technological innovation affects market dynamics and how managers and entrepreneurs can strategically manage these dynamics to maximize success.

Customer Centric Innovation

(0 hours)
Successful innovation begins with understanding customer needs and culminates with a satisfied customer. This course provides a comprehensive understanding of the role customers play in developing successful innovations and how to capture and use customer data to create successful innovations.

Managing Innovation: Ambidexterity, Teams and Leading Change

(0 hours)
You may have noticed that what is new often behaves differently than what has become accepted over time. This course helps you develop a perspective on managing innovation. That is, you will build your capability to lead and design your organization to effectively implement innovation initiatives and achieve their strategic intent.

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