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Strategic Acumen for Product Leaders

Success in business largely depends on solving the right customer problem in a unique way and creating sufficient competitive advantage ahead of one’s competitors. This course covers the concept of competitive advantage and strategy analysis processes and tools to investigate industry, competition, and technology. You will learn to use strategic analysis and tools to create actionable strategies for your business. You will also learn the managerial and business skills and the critical thinking required for the sustainable technological competitive advantage of a firm. Formal techniques and models for analyzing product portfolios and decisions will be discussed and practiced.

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What's inside

Learning objectives

  • Strategic thinking ability by understanding the language of business
  • Craft strategies by critically reflecting on existing tools and theories of strategy
  • Best practices to successfully execute on the business plan within an existing company

Syllabus

The Nature and Purpose of Strategy
Industry and Environment Analysis
Corporate Strategy
Business Strategy
Read more
Choosing and Defining Product Strategy
Building Strategic Thinking

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Examines business models, a critical skill for industry
Covers corporate strategy, essential for business planning and leadership
Uses a formal approach to product portfolio analysis, a valuable framework for decision-making
Builds strategic thinking, a fundamental skill for managers
Emphasizes crafting strategies, a key skill for business leaders and entrepreneurs
May require prior knowledge in business concepts

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Strategic Acumen for Product Leaders with these activities:
Review Basic Economic Principles
Review basic economic principles to strengthen your understanding of how businesses operate in the marketplace.
Browse courses on Industry Analysis
Show steps
  • Review your notes from your economics course.
  • Read an introductory economics textbook.
  • Take an online economics course.
  • Discuss economic concepts with a friend or colleague.
Organize Your Notes
Spend time organizing your course notes in a way that makes sense to you. This will help you find the information you need to succeed in the class.
Show steps
  • Get a notebook or binder for the class.
  • Separate your notes into different sections.
  • Use different colors of pens or highlighters to make your notes more organized.
  • Create a table of contents for your notebook.
Read 'Good Strategy/Bad Strategy'
Critically review a classic strategy book to reinforce what you learn in class and develop your understanding of strategy.
View The Crux: How Leaders Become Strategists on Amazon
Show steps
  • Purchase or borrow the book.
  • Set aside time to read and take notes.
  • Highlight key concepts and ideas.
  • Write a short summary of each chapter.
  • Discuss your insights with classmates or colleagues.
Five other activities
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Attend Industry Webinars
Attend industry webinars to stay up-to-date on industry trends and best practices.
Browse courses on Industry Analysis
Show steps
  • Find industry-specific webinars.
  • Register for the webinars.
  • Attend the webinars and take notes.
  • Discuss what you learned from the webinars with others.
Attend a Business Conference
Network with industry professionals and learn about new trends and strategies by attending a business conference.
Browse courses on Industry Analysis
Show steps
  • Find a relevant business conference.
  • Register for the conference.
  • Attend the conference and take notes.
  • Network with other attendees.
Analyze Case Studies
Practice analyzing case studies to improve your understanding of how companies develop and implement strategies.
Browse courses on Corporate Strategy
Show steps
  • Read a business case study.
  • Identify the key issues and challenges.
  • Analyze the company's strategy.
  • Develop alternative strategies.
  • Present your analysis.
Develop a Competitive Analysis Report
Conduct a competitive analysis to understand your company's competitive landscape and identify opportunities for growth.
Browse courses on Industry Analysis
Show steps
  • Identify your competitors.
  • Gather data on your competitors.
  • Analyze your competitors' strengths and weaknesses.
  • Develop a competitive analysis report.
  • Present your findings to your team.
Develop a Business Plan
Create a business plan to apply your knowledge of strategy and analysis to a real-world scenario.
Browse courses on Corporate Strategy
Show steps
  • Identify a business opportunity.
  • Conduct market research and analysis.
  • Develop a business model.
  • Write a business plan.
  • Present your business plan to investors.

Career center

Learners who complete Strategic Acumen for Product Leaders will develop knowledge and skills that may be useful to these careers:

Reading list

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Course image
Effort
1 to 3 hours per week for 1 week
Level
Introductory
Via
edX
Institution
Institute of Product Leadership (IPL)
Session
May 25, 2024 - May 26, 2025
Language
English
Transcript
English
Good to know
Examines business models, a critical skill for industry
Covers corporate strategy, essential for business planning and leadership
Uses a formal approach to product portfolio analysis, a valuable framework for decision-making
Builds strategic thinking, a fundamental skill for managers
Emphasizes crafting strategies, a key skill for business leaders and entrepreneurs
May require prior knowledge in business concepts
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