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Omodiaogbe Samuel
By the end of this guided project, you will be able to use the GE-McKinsey Matrix to analyze and formulate your corporate strategy. The GE-McKinsey nine-box matrix is a strategy framework that offers a systematic approach for the multi-business corporation to prioritize its investments among its business units or products. The matrix combines two dimensional factors on a horizontal and vertical axis to determine the industry attractiveness and the competitive strength of a business unit. The general strategic principle promoted by the Matrix is to increase the level of investment in an attractive industry, and reduce resource...
Read more
By the end of this guided project, you will be able to use the GE-McKinsey Matrix to analyze and formulate your corporate strategy. The GE-McKinsey nine-box matrix is a strategy framework that offers a systematic approach for the multi-business corporation to prioritize its investments among its business units or products. The matrix combines two dimensional factors on a horizontal and vertical axis to determine the industry attractiveness and the competitive strength of a business unit. The general strategic principle promoted by the Matrix is to increase the level of investment in an attractive industry, and reduce resource...
Read more
By the end of this guided project, you will be able to use the GE-McKinsey Matrix to analyze and formulate your corporate strategy. The GE-McKinsey nine-box matrix is a strategy framework that offers a systematic approach for the multi-business corporation to prioritize its investments among its business units or products. The matrix combines two dimensional factors on a horizontal and vertical axis to determine the industry attractiveness and the competitive strength of a business unit. The general strategic principle promoted by the Matrix is to increase the level of investment in an attractive industry, and reduce resource allocation to business units where the company doesn’t have a competitive advantage.
For us to practically demonstrate the application of the GE-McKinsey matrix, we will use a spreadsheet to analyze an Energy Services company that has five Strategic Business Units. Example of the case study would empower you to use the model to analyze your company or any other company of your choice. The project is for business leaders who want formulate their corporate strategy with the goal of effective resource allocation. Also, for strategist who are interested in helping organization to make informed strategic decisions. At the end of the project, you will be able to use the Matrix for your corporate strategic planning, and to allocate resources effectively.
Register for this course and see more details by visiting:
OpenCourser.com/course/u5y76b/use
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Suitable for business executives seeking to optimize resource allocation strategies
Emphasizes a systematic approach to understanding and leveraging the GE-McKinsey Matrix
Provides actionable guidance through a practical case study
Taught by industry experts with a strong track record in strategic planning
Focuses on developing critical thinking and strategic decision-making skills
Utilizes a mix of readings and interactive materials to enhance understanding
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Use the GE-McKinsey Matrix to Analyze and Set Your Strategy with these
activities:
Review GE-McKinsey Matrix
Show steps
Familiarize yourself with the key concepts and framework of the GE-McKinsey Matrix to lay a solid foundation for the course.
Show steps
-
Read the provided course materials on the GE-McKinsey Matrix.
-
Watch online tutorials or videos explaining the matrix.
-
Practice identifying industry attractiveness and competitive strength using examples.
Analyze Case Study Using GE-McKinsey Matrix
Show steps
Apply the GE-McKinsey Matrix to a real-world case study to gain practical experience in formulating corporate strategy.
Browse courses on
Case Study Analysis
Show steps
-
Select a case study relevant to your industry or interest.
-
Gather data on the industry and the specific business units.
-
Construct a GE-McKinsey Matrix based on the gathered data.
-
Develop strategic recommendations based on the matrix analysis.
Show all two activities
Review GE-McKinsey Matrix
Show steps
Familiarize yourself with the key concepts and framework of the GE-McKinsey Matrix to lay a solid foundation for the course.
Show steps
Show steps
Show steps
- Read the provided course materials on the GE-McKinsey Matrix.
- Watch online tutorials or videos explaining the matrix.
- Practice identifying industry attractiveness and competitive strength using examples.
Analyze Case Study Using GE-McKinsey Matrix
Show steps
Apply the GE-McKinsey Matrix to a real-world case study to gain practical experience in formulating corporate strategy.
Browse courses on
Case Study Analysis
Show steps
Show steps
Show steps
- Select a case study relevant to your industry or interest.
- Gather data on the industry and the specific business units.
- Construct a GE-McKinsey Matrix based on the gathered data.
- Develop strategic recommendations based on the matrix analysis.
Show all two activities
Career center
Learners who complete Use the GE-McKinsey Matrix to Analyze and Set Your Strategy will develop knowledge and skills
that may be useful to these careers:
Strategy Consultant
Strategy Consultant
As a Strategy Consultant, you will help organizations develop and implement strategies that drive growth and improve performance. The GE-McKinsey Matrix is a powerful tool that can help you analyze industry attractiveness and competitive strength, and develop strategies that will give your clients a competitive advantage. This course will teach you how to use the GE-McKinsey Matrix to develop strategies that will help your clients achieve their business goals.
Marketing Manager
Marketing Manager
As a Marketing Manager, you will be responsible for developing and executing marketing campaigns that drive sales and growth. The GE-McKinsey Matrix is a tool that can help you identify attractive market opportunities and develop marketing campaigns that will reach your target audience. This course will teach you how to use the GE-McKinsey Matrix to develop marketing strategies that will help your company grow and create value.
Sales Manager
Sales Manager
As a Sales Manager, you will be responsible for leading and motivating a sales team to achieve sales targets. The GE-McKinsey Matrix is a tool that can help you identify attractive market opportunities and develop sales strategies that will reach your target audience. This course will teach you how to use the GE-McKinsey Matrix to develop sales strategies that will help your company grow and create value.
Financial Analyst
Financial Analyst
As a Financial Analyst, you will be responsible for analyzing financial data and making recommendations to your clients. The GE-McKinsey Matrix is a tool that can help you analyze the financial performance of a company and make recommendations to improve its financial performance. This course will teach you how to use the GE-McKinsey Matrix to analyze financial data and make recommendations to your clients.
Product Manager
Product Manager
As a Product Manager, you will be responsible for developing and launching new products and services. The GE-McKinsey Matrix is a tool that can help you identify attractive market opportunities and develop products that will meet the needs of your customers. This course will teach you how to use the GE-McKinsey Matrix to develop product strategies that will help your company grow and create value.
Operations Manager
Operations Manager
As an Operations Manager, you will be responsible for managing the day-to-day operations of a company. The GE-McKinsey Matrix is a tool that can help you identify areas of your operations that are inefficient or ineffective, and develop strategies to improve them. This course will teach you how to use the GE-McKinsey Matrix to develop operational strategies that will help your company grow and create value.
Corporate Development Manager
Corporate Development Manager
As a Corporate Development Manager, you will be responsible for developing and executing strategies for growth and diversification. The GE-McKinsey Matrix is a valuable tool that can help you identify attractive markets and opportunities, and develop strategies to enter these markets. This course will teach you how to use the GE-McKinsey Matrix to develop corporate development strategies that will help your company grow and create value.
Private Equity Investor
Private Equity Investor
As a Private Equity Investor, you will invest in companies that are not publicly traded. The GE-McKinsey Matrix is a tool that can help you identify attractive investment opportunities and make sound investment decisions. This course will teach you how to use the GE-McKinsey Matrix to evaluate investment opportunities and make recommendations to your clients.
Management Consultant
Management Consultant
As a Management Consultant, you will help organizations solve problems and improve their performance. The GE-McKinsey Matrix is a tool that can help you analyze the challenges facing an organization and develop strategies to overcome them. This course will teach you how to use the GE-McKinsey Matrix to develop consulting strategies that will help your clients achieve their goals.
Investment Banker
Investment Banker
As an Investment Banker, you will help companies raise capital and execute mergers and acquisitions. The GE-McKinsey Matrix is a tool that can help you evaluate the attractiveness of different investment opportunities and make sound investment decisions. This course will teach you how to use the GE-McKinsey Matrix to evaluate investment opportunities and make recommendations to your clients.
Venture Capitalist
Venture Capitalist
As a Venture Capitalist, you will invest in early-stage companies with high growth potential. The GE-McKinsey Matrix is a tool that can help you identify attractive investment opportunities and make sound investment decisions. This course will teach you how to use the GE-McKinsey Matrix to evaluate investment opportunities and make recommendations to your clients.
Business Development Manager
Business Development Manager
As a Business Development Manager, you will be responsible for developing and executing strategies to grow your company's revenue. The GE-McKinsey Matrix is a tool that can help you identify attractive market opportunities and develop strategies to enter these markets. This course will teach you how to use the GE-McKinsey Matrix to develop business development strategies that will help your company grow and create value.
Professor
Professor
As a Professor, you will teach students about business and management. The GE-McKinsey Matrix is a tool that you can use to help your students understand how businesses operate and how to make sound business decisions. This course will teach you how to use the GE-McKinsey Matrix to teach your students about business and management.
Writer
Writer
As a Writer, you will write about a variety of business topics. The GE-McKinsey Matrix is a tool that you can use to help you understand the business environment and identify trends. This course will teach you how to use the GE-McKinsey Matrix to write about business topics.
Researcher
Researcher
As a Researcher, you will conduct research on a variety of business topics. The GE-McKinsey Matrix is a tool that you can use to help you understand the business environment and identify trends. This course will teach you how to use the GE-McKinsey Matrix to conduct research on business topics.
For more career information including salaries, visit:
OpenCourser.com/course/u5y76b/use
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Use the GE-McKinsey Matrix to Analyze and Set Your Strategy.
Save
Provides a clear and concise explanation of what makes a good strategy. It must-read for anyone who wants to develop effective strategies for their business.
Provides a practical guide to organizing your company for execution. It valuable resource for anyone who wants to learn more about how to get things done.
Save
Explores the downside of having too many choices. It valuable resource for anyone who wants to learn more about how to make better decisions.
Save
Provides a comprehensive overview of the GE-McKinsey matrix, including its history, development, and applications. It valuable resource for anyone who wants to learn more about this powerful strategic planning tool.
Provides a practical guide to using the lean startup methodology to develop and launch new products and services. It valuable resource for anyone who wants to start a new business or improve their existing business.
Provides a behind-the-scenes look at how McKinsey & Company, one of the world's top strategic consulting firms, operates. It valuable resource for anyone who wants to learn more about strategy consulting.
Save
Explores the science of habit formation and how it can be used to improve our lives and businesses. It valuable resource for anyone who wants to learn more about how to change their behavior.
Save
Explores the science of motivation and how it can be used to improve our performance. It valuable resource for anyone who wants to learn more about how to motivate themselves and others.
Save
Explores the two systems of thinking that our brains use: System 1, which is fast and intuitive, and System 2, which is slow and deliberate. It valuable resource for anyone who wants to learn more about how we think and make decisions.
Explores the irrational ways that we often make decisions. It valuable resource for anyone who wants to learn more about how to make better decisions.
Save
Explores the concept of nudging, which way of influencing people's behavior without forcing them to do anything. It valuable resource for anyone who wants to learn more about how to influence people's behavior.
Explores the challenges that large companies face when they try to innovate. It valuable resource for anyone who wants to understand how to avoid the innovator's dilemma.
Save
This ancient Chinese military treatise provides insights into strategy and tactics that are still relevant today. It valuable resource for anyone who wants to learn more about strategy.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/u5y76b/use
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Time
2 hours
Via
Coursera
Institution
Coursera Project Network
Instructor
Omodiaogbe Samuel
Good to know
Suitable for business executives seeking to optimize resource allocation strategies
Emphasizes a systematic approach to understanding and leveraging the GE-McKinsey Matrix
Provides actionable guidance through a practical case study
Taught by industry experts with a strong track record in strategic planning
Focuses on developing critical thinking and strategic decision-making skills
Utilizes a mix of readings and interactive materials to enhance understanding
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