Use the GE-McKinsey Matrix to Analyze and Set Your Strategy from Coursera

By the end of this guided project, you will be able to use the GE-McKinsey Matrix to analyze and formulate your corporate strategy. The GE-McKinsey nine-box matrix is a strategy framework that offers a systematic approach for the multi-business corporation to prioritize its investments among its business units or products. The matrix combines two dimensional factors on a horizontal and vertical axis to determine the industry attractiveness and the competitive strength of a business unit. The general strategic principle promoted by the Matrix is to increase the level of investment in an attractive industry, and reduce resource allocation to business units where the company doesnâ€™t have a competitive advantage. For us to practically demonstrate the application of the GE-McKinsey matrix, we will use a spreadsheet to analyze an Energy Services company that has five Strategic Business Units. Example of the case study would empower you to use the model to analyze your company or any other company of your choice. The project is for business leaders who want formulate their corporate strategy with the goal of effective resource allocation. Also, for strategist who are interested in helping organization to make informed strategic decisions. At the end of the project, you will be able to use the Matrix for your corporate strategic planning, and to allocate resources effectively.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Suitable for business executives seeking to optimize resource allocation strategies

Emphasizes a systematic approach to understanding and leveraging the GE-McKinsey Matrix

Provides actionable guidance through a practical case study

Taught by industry experts with a strong track record in strategic planning

Focuses on developing critical thinking and strategic decision-making skills

Utilizes a mix of readings and interactive materials to enhance understanding

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Use the GE-McKinsey Matrix to Analyze and Set Your Strategy with these activities:

Review GE-McKinsey Matrix

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Familiarize yourself with the key concepts and framework of the GE-McKinsey Matrix to lay a solid foundation for the course.

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Read the provided course materials on the GE-McKinsey Matrix.
Watch online tutorials or videos explaining the matrix.
Practice identifying industry attractiveness and competitive strength using examples.

Analyze Case Study Using GE-McKinsey Matrix

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Apply the GE-McKinsey Matrix to a real-world case study to gain practical experience in formulating corporate strategy.

Browse courses on Case Study Analysis

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Select a case study relevant to your industry or interest.
Gather data on the industry and the specific business units.
Construct a GE-McKinsey Matrix based on the gathered data.
Develop strategic recommendations based on the matrix analysis.

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Career center

Learners who complete Use the GE-McKinsey Matrix to Analyze and Set Your Strategy will develop knowledge and skills that may be useful to these careers:

Strategy Consultant

As a Strategy Consultant, you will help organizations develop and implement strategies that drive growth and improve performance. The GE-McKinsey Matrix is a powerful tool that can help you analyze industry attractiveness and competitive strength, and develop strategies that will give your clients a competitive advantage. This course will teach you how to use the GE-McKinsey Matrix to develop strategies that will help your clients achieve their business goals.

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Marketing Manager

As a Marketing Manager, you will be responsible for developing and executing marketing campaigns that drive sales and growth. The GE-McKinsey Matrix is a tool that can help you identify attractive market opportunities and develop marketing campaigns that will reach your target audience. This course will teach you how to use the GE-McKinsey Matrix to develop marketing strategies that will help your company grow and create value.

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Sales Manager

As a Sales Manager, you will be responsible for leading and motivating a sales team to achieve sales targets. The GE-McKinsey Matrix is a tool that can help you identify attractive market opportunities and develop sales strategies that will reach your target audience. This course will teach you how to use the GE-McKinsey Matrix to develop sales strategies that will help your company grow and create value.

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Financial Analyst

As a Financial Analyst, you will be responsible for analyzing financial data and making recommendations to your clients. The GE-McKinsey Matrix is a tool that can help you analyze the financial performance of a company and make recommendations to improve its financial performance. This course will teach you how to use the GE-McKinsey Matrix to analyze financial data and make recommendations to your clients.

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Product Manager

As a Product Manager, you will be responsible for developing and launching new products and services. The GE-McKinsey Matrix is a tool that can help you identify attractive market opportunities and develop products that will meet the needs of your customers. This course will teach you how to use the GE-McKinsey Matrix to develop product strategies that will help your company grow and create value.

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Operations Manager

As an Operations Manager, you will be responsible for managing the day-to-day operations of a company. The GE-McKinsey Matrix is a tool that can help you identify areas of your operations that are inefficient or ineffective, and develop strategies to improve them. This course will teach you how to use the GE-McKinsey Matrix to develop operational strategies that will help your company grow and create value.

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Corporate Development Manager

As a Corporate Development Manager, you will be responsible for developing and executing strategies for growth and diversification. The GE-McKinsey Matrix is a valuable tool that can help you identify attractive markets and opportunities, and develop strategies to enter these markets. This course will teach you how to use the GE-McKinsey Matrix to develop corporate development strategies that will help your company grow and create value.

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Private Equity Investor

As a Private Equity Investor, you will invest in companies that are not publicly traded. The GE-McKinsey Matrix is a tool that can help you identify attractive investment opportunities and make sound investment decisions. This course will teach you how to use the GE-McKinsey Matrix to evaluate investment opportunities and make recommendations to your clients.

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Management Consultant

As a Management Consultant, you will help organizations solve problems and improve their performance. The GE-McKinsey Matrix is a tool that can help you analyze the challenges facing an organization and develop strategies to overcome them. This course will teach you how to use the GE-McKinsey Matrix to develop consulting strategies that will help your clients achieve their goals.

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Investment Banker

As an Investment Banker, you will help companies raise capital and execute mergers and acquisitions. The GE-McKinsey Matrix is a tool that can help you evaluate the attractiveness of different investment opportunities and make sound investment decisions. This course will teach you how to use the GE-McKinsey Matrix to evaluate investment opportunities and make recommendations to your clients.

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Venture Capitalist

As a Venture Capitalist, you will invest in early-stage companies with high growth potential. The GE-McKinsey Matrix is a tool that can help you identify attractive investment opportunities and make sound investment decisions. This course will teach you how to use the GE-McKinsey Matrix to evaluate investment opportunities and make recommendations to your clients.

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Business Development Manager

As a Business Development Manager, you will be responsible for developing and executing strategies to grow your company's revenue. The GE-McKinsey Matrix is a tool that can help you identify attractive market opportunities and develop strategies to enter these markets. This course will teach you how to use the GE-McKinsey Matrix to develop business development strategies that will help your company grow and create value.

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Professor

As a Professor, you will teach students about business and management. The GE-McKinsey Matrix is a tool that you can use to help your students understand how businesses operate and how to make sound business decisions. This course will teach you how to use the GE-McKinsey Matrix to teach your students about business and management.

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Writer

As a Writer, you will write about a variety of business topics. The GE-McKinsey Matrix is a tool that you can use to help you understand the business environment and identify trends. This course will teach you how to use the GE-McKinsey Matrix to write about business topics.

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Researcher

As a Researcher, you will conduct research on a variety of business topics. The GE-McKinsey Matrix is a tool that you can use to help you understand the business environment and identify trends. This course will teach you how to use the GE-McKinsey Matrix to conduct research on business topics.

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