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Strategic Management

Strategic Management and Innovation,

The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale. In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- you will gear up for the challenges of strategy formulation and implementation in a 21st century business. After taking the course, you'll be able to: - Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg); - Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas; - Point out how doing strategy has changed because of advancing technology and globalization; - Prepare for the Capstone Project for the Strategic Management and Innovation Specialization

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Rating 4.7 based on 562 ratings
Length 5 weeks
Effort 4 weeks of study, 2-4 hours/week
Starts Dec 14 (6 weeks ago)
Cost $79
From Copenhagen Business School via Coursera
Instructor Robert Austin
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Business Strategy Leadership And Management

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What people are saying

strategic management

An excellent introductory course A good overall insightful course about strategic management.

A well designed introductory course to strategic management.

It gave me a good starting point into the area of Strategic Management and and how can i apply the same to my current work.

Great fundamental of strategic management.

A great introduction to strategic management.

It is eye opening and delves deep into what strategic management really means.

It gives a holistic understanding of how to approach strategic management its good This was my first course with Coursera.

I have equipped myself with lot of concepts of strategic management.

I am of the conviction that learning is never ending and have a habit of learning new ideas about my favorite subject about Strategic Management & Innovation.

Very useful Great introduction to strategic management track Excellent Recommend 5 Stars !!!

Through out the program you will get lots of real examples which is really helpful as well as interesting to notice and try to find a solution which forces you to place yourself in a real life situation.Thank you Coursera for providing such great course for us :) Fantastic introduction to strategic management Professor has very good presentation skills and the videos are well produced.

A good guidance through the history of strategic management where we can learn from the mistakes happened.

A well designed course for the aspirants looking out to gain knowledge about strategic management.

First course of CBS specialization; was really great.It's good sometimes to get some keys and to think outside of our everyday box and cases.I enjoy the course, the teacher, the material and the capstone!Can't wait to start Course 2 This course, Strategic Management is a great course in term of both fundamentally as well as technically.

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robert austin

I thoroughly enjoyed Robert Austin's clear communication, and fascinating perspectives on strategic management.

Highly appreciate Robert Austin's way of presentation.

Than you Robert Austin for delivering such a great lecture and Coursera for bringing this knowledge to our homes.

I really appreciate highly the efforts of my respected dynamic & highly competent Prof Robert Austin and enjoyed the course material and videos presentation of this course.

Prof. Robert Austin is great in sharing knowledge and seems very resourceful.

i have learned a lot, that is what matters :) The course is an excellent starting point for Strategic Management, Professor Robert Austin is a great instructor and the topics where really well presented.

Thank you Professor Robert Austin!

I should thank CBS and the experienced and terrific Professor Robert Austin (Professor, Management of Creativity and Innovation Department of Management, Politics, and Philosophy - CBS).

Excellent introduction and overview by Prof. Robert Austin.

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recommend this course

I will definitely recommend this course to my contacts who are interested in pursuing business strategy.

I would recommend this course to all those aspirants.

I recommend this course to everyone that is involved or interested in Strategic Management.

I highly recommend this course to anyone who wants to learn about Strategy at its core.

I strongly recommend this course for business students, and entrepreneurs.

I highly recommend this course and program.

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capstone project

Very clear and informative, my only criticism would be the lack of support on the forums during my early attempts to understand the requirements of the Capstone project.

Mind blowing conceptual approach was adopted especially in the areas of basic concept of Strategy, its recognition, evolution of strategy past progress/past mistakes situations, Strategy position versus capabilities, strategic implications, advance differentiation strategies and best of all Capstone project of e-Type 21st Century creative company.

In particular, I found the questionnaire for the capstone project much too simplified - giving all or nothing points means we can't differentiate between people who only just achieved the point (or achieved it partially) and others who achieved it well.

The capstone project is a real project, that requires 3-4 hours if done properly.

Loved the lectures,quizzes and the Capstone project.

Good course, capstone project was interesting Very good course Really enjoyed the content of this course The course has been great and very vivid & well-chosen video materials!!!

The Capstone project is quit challenging to make you think outside the box, and really encourage you to use all of the features you have learned along the course.

Excellent value, and requires learning and application to do the Capstone project.

The reading material provided throughout the course was exceptional too and one does not usually land to such quality material.Towards the end, where one starts to question what have I truly learnt, the capstone project was an amazing guide to same.

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real life examples

Robert Austin is so good at delivering clear and concise concepts with real life examples that the information feels like getting imprinted in your neurons and makes you think critically about the whole idea of managing a firm / organization strategically... Way to go Dr. Austin!

A lot of very interesting information with great real life examples.

Awesome lectures with real life examples.

It will help you to reevaluate your strategies and how strategy evolve over time with excellent real life examples I am really benefited from the course especially on broader strategic management, the strategic situation and handling the situations etc.

Altamente recomendable thanks prof and coursera for this course, i gain a lot of knowledge about strategic management The way of teaching is amazing by giving real life examples.

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highly recommend it

I'd highly recommend it as a starter course for all aspiring strategy professional.

Very interesting course Excellent Course and great professor I highly recommend it for those who want to learn about Strategic Management.

Highly recommend it.

I highly recommend it.

Great course and I highly recommend it!

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easy to follow

The videos and lecturer were enjoyable to watch and the material easy to follow.

on a few occasions the quiz question was, 'which of the following is not one of following xxx', which isn't as easy to follow as, 'which of the following are xxxx'.

Excellent- introduced some great ideas of how to think about strategy in the 21st century, and how it differs from 20th century business strategies This program is current, easy to follow, yet challenging enough to keep you thinking.

The class is very interresting, the case presented are very concrets and even if we have some difficultyies in english, it's easy to follow the course.

Complete and easy to follow.

The overall structure of the course is very neat and clean and easy to follow.

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history of strategy

This course is excellent, give to the student a good context about the history of Strategy and applications.

Great course, with ample study materials and excellent instructor :) Great experience, it was my first MOOC and I really enjoyed this course.Highly recommended course about the history of strategy and the different aspects of Porter`s theory.

You will learn the history of strategy, you will study the different kind of strategy, the modern era of strategy,...It's a good start if you want to know more about Strategy in general.

Really gained some valuable knowledge on the history of strategy and the current strategy being used by the corporations Excellent Course and Very Easy to Understand The best course uptil now.

Useful, good insights, the idea of analyzing the history of strategy Excellent way to make a voyage thru the history and development of strategy and the mistakes made on trial and error that have permitted business to advance Super interesting course, engaging instructor.

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highly recommended

Outstanding course, highly recommended!

Highly recommended!

Highly recommended.

Highly recommended to everyone who is interested in the topic of strategy (business, non-profit, arts, science, sports... anything) an excellent MOOC Great course, Robert Austin is clear and efficient - can definitely recommend Really enjoyed this course.

This course truly breaks down the definition Strategy and the implementation of such Makes you open your eyes and start thinking about what you want AMAZING Good Highly recommended!!

Nice course and Tutor :) This is a highly recommended course and the content is second to no other on Coursera at the time of this review.

Highly recommended if you are new to strategic management.

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looking forward

Looking forward to complete the full series with the capstone project and try hands on at work.

I wish there were more challenging cases though - looking forward to the next course in the series.

Loved this first part and I'm looking forward to the next installment.

Looking forward to more such courses.

Looking forward to the other courses.

Looking forward to completing the other modules in this specialization.

Looking forward to completing the specialization Excellent introduction to the strategic management as a concept.

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final assignment

The final assignment gives the chance to apply the learned material.

Now it seems that it can take some time for people to peer grade the final assignment and there is not much discussion in the forums.

I think the quizzes and final assignment could be a little tougher but I understand there is a larger Kapstone project for the specialization.

Lots of reading material really challenged me to read more and to give more in the final assignment.

The actual material in the course is fascinating and quite useful but, as is common with so many Coursera courses, the enjoyment of completing the course is severely hampered by the requirement to review the final assignment of other students.

The final assignment is the highlight of this course.

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case studies

This course has helped me in sharpen my study case analysis skills as the course provides me with a lot of real case studies and it also challenged me to work on the real case and make the solution out of it.

The use of Case studies is really wonderful More of history than anything else.Low amount of new learnings.

The case studies are interesting.

:)But I believe the last modules were a little bit easier than the first ones... :) More concepts at the beginning and then more well-known case studies.

I enjoy learning starting with real world scenarios and case studies!

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Companies Editor $67k

Senior Editor, Companies $90k

Counsel, Chair of Emerging Companies Group $212k

Senior Counsel, Chair of Emerging Companies Group $222k

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Rating 4.7 based on 562 ratings
Length 5 weeks
Effort 4 weeks of study, 2-4 hours/week
Starts Dec 14 (6 weeks ago)
Cost $79
From Copenhagen Business School via Coursera
Instructor Robert Austin
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Business Strategy Leadership And Management

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