Strategic Management - Capstone Project from Coursera

What's inside

Syllabus

Introduction to the Capstone Project

If you're taking this course, you've most likely completed the three earlier courses in this specialisation, Strategic Management, Strategy Formulation, and Strategy Implementation. In this module you'll find out what happened at e-Types, the case we've used throughout the specialization to illustrate strategy concepts, and also apply the concepts to an entirely new context. You'll get to choose among several cases for your final project and this specialization, as we describe in greater detail in what follows.

Capstone Project Description

For your final project in this course, we provide you with options: Four cases, which you can read about and choose among. These cases range from large to small companies, across geographies, and span manufacturing and service businesses. Consistent with our overall theme in this specialization, all these cases about companies that compete based on innovation. For one of these -- only one -- you will create a concise recommendation of a strategy and implementation plan. To do this well, you will need to summon ideas appropriately from the earlier three courses in the specialization.

Milestone I - Formulating Strategy

Here's a chance to share your work and ideas regarding the strategic formulation part of your chosen project assignment. This is an optional peer reviewed assignment and it will not count towards the final grade, but however serves as a great opportunity to better your project before handing in the final piece.

Milestone II - Implementation Strategy

In this module, as in the previous (3), you may share your work and ideas on part of the capstone project. Share work and ideas from you project related to areas within strategy implementation and get feedback from peers before handing in the final version of you project. Remember, this assignment is optional and wont count points towards the certificate, however its serves as great opportunity to recieve feedback that can help to improve your final project.

Finish Up

Use this week module to finish up your assignment prepare to hand it in. Look into the courses on Strategic Management, Strategy Formulation and Strategy Implementation again to assure that you understand and apply concepts and theories correctly.

Capstone Project Final Submission

In this final module you are to hand in your final capstone assignment for peer-reveiw. Good luck!

OPTIONAL - Hand in a second project

Want gain more experience? Then feel free to hand in a second project for peer review. In this optional module you have the opportunity of putting your new earned skills to another test. Same procedure as the the project submission.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Examines a topic of central relevance to strategy formation and implementation in organizations

Requires that learners have taken the preceding courses in this specialization

Offers a choice of case studies representing various company sizes, geographies, and industry sectors

Assigns optional milestones and peer review opportunities for learners to refine their work

Involves synthesizing knowledge and skills from multiple courses in the specialization

Taught by instructors who are recognized experts in the field of strategic management

Reviews summary

Capstone project in strategic management

Learners say the capstone project in strategic management is a great opportunity to practice concepts learned in previous courses. With four use cases to choose from, learners formulate and implement strategies. The course content is described as rich.

Learners can choose from four use cases for their projects.

"There are 4 "use cases" to choose and work on the formulation and implementation of strategies."

Learners describe the course content as rich.

"Course with very rich content!"

Learners practice concepts in a capstone project.

"The capstone is really an opportunity to put into practice the concepts learned in the courses."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Strategic Management - Capstone Project with these activities:

Create a Comprehensive Study Notebook

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Organize and integrate course materials, notes, and insights to enhance understanding and retention.

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Gather and compile course materials
Organize and label notes systematically
Review and summarize key concepts and insights
Use the notebook as a study and reference tool

Form a Study Group for Strategic Discussions

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Engage in regular discussions and knowledge sharing with peers to reinforce understanding and apply concepts.

Browse courses on Strategic Management

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Identify potential group members
Establish meeting frequency and schedule
Prepare for discussions by reviewing assigned readings or case studies
Actively participate in discussions and share insights

Attend a Strategy Implementation Workshop

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Participate in an interactive workshop designed to enhance understanding and skills in strategy implementation.

Browse courses on Strategy Implementation

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Identify and register for a relevant workshop
Attend and actively engage in workshop sessions
Follow up with workshop organizers or participants

Five other activities

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Practice Case Study Questions

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Practice applying strategic frameworks and concepts to real-world business scenarios.

Browse courses on Strategic Analysis

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Review key strategy frameworks and concepts
Identify and analyze case study materials
Develop strategic recommendations

Develop a Strategic Marketing Plan

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Create a comprehensive marketing strategy that aligns with the strategic direction of a chosen company.

Browse courses on Marketing Strategy

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Conduct market research and analysis
Define target market and marketing objectives
Develop marketing mix strategies
Monitor and evaluate performance

Develop a Strategic Plan for a Non-Profit Organization

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Apply strategic planning concepts to address the unique challenges and opportunities faced by non-profit organizations.

Browse courses on Strategic Management

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Identify a suitable non-profit organization
Conduct an environmental scan and stakeholder analysis
Develop a mission, vision, and strategic objectives
Create a detailed implementation plan

Lead a Group Project on Strategic Analysis

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Provide guidance and support to a team of peers while working on a complex strategic analysis project.

Browse courses on Strategic Analysis

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Identify or create a group project
Establish team roles and responsibilities
Facilitate team meetings and discussions
Provide feedback and support to team members

Write a White Paper on Emerging Trends in Strategy

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Research and analyze cutting-edge strategic trends and present insights in a formal and structured report.

Browse courses on Strategic Management

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Identify and research relevant strategic trends
Analyze and synthesize findings
Write a well-structured white paper
Proofread and refine the document

Career center

Learners who complete Strategic Management - Capstone Project will develop knowledge and skills that may be useful to these careers:

Business Strategy Consultant

Business Strategy Consultants research industry trends, analyze business data, and identify potential opportunities. They work with clients to develop and implement strategies that improve performance. This course may be useful for Business Strategy Consultants because it provides a comprehensive overview of strategic management, including strategy formulation and implementation. The course also covers topics such as competitive analysis, market research, and financial analysis, which are all essential skills for Business Strategy Consultants.

See salaries and explore the career path for Business Strategy Consultant

Marketing Manager

Marketing Managers develop and execute marketing strategies to promote products and services. They work with teams to create and implement marketing campaigns, and to track and measure results. This course may be useful for Marketing Managers because it provides a comprehensive overview of strategic management, including strategy formulation and implementation. The course also covers topics such as marketing research, consumer behavior, and digital marketing, which are all essential skills for Marketing Managers.

See salaries and explore the career path for Marketing Manager

Product Manager

Product Managers develop and manage products from concept to launch. They work with teams to define product requirements, design features, and set marketing strategies. This course may be useful for Product Managers because it provides a comprehensive overview of strategic management, including strategy formulation and implementation. The course also covers topics such as product development, innovation, and marketing, which are all essential skills for Product Managers.

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Operations Manager

Operations Managers oversee the day-to-day operations of a business. They work with staff to ensure that goods and services are produced and delivered efficiently and effectively. This course may be useful for Operations Managers because it provides a comprehensive overview of strategic management, including strategy formulation and implementation. The course also covers topics such as supply chain management, quality control, and inventory management, which are all essential skills for Operations Managers.

See salaries and explore the career path for Operations Manager

Business Development Manager

Business Development Managers identify and develop new business opportunities. They work with customers and partners to build relationships and generate revenue. This course may be useful for Business Development Managers because it provides a comprehensive overview of strategic management, including strategy formulation and implementation. The course also covers topics such as business development, sales, and marketing, which are all essential skills for Business Development Managers.

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Strategy Manager

Strategy Managers develop and execute corporate strategies. They work with senior management to set strategic goals and objectives, and to make decisions about how to allocate resources. This course may be useful for Strategy Managers because it provides a comprehensive overview of strategic management, including strategy formulation and implementation. The course also covers topics such as competitive analysis, market research, and financial analysis, which are all essential skills for Strategy Managers.

See salaries and explore the career path for Strategy Manager

Management Consultant

Management Consultants help organizations improve their performance by analyzing their operations and recommending changes. They work with clients to identify and solve problems, and to develop and implement solutions. This course may be useful for Management Consultants because it provides a comprehensive overview of strategic management, including strategy formulation and implementation. The course also covers topics such as organizational behavior, change management, and project management, which are all essential skills for Management Consultants.

See salaries and explore the career path for Management Consultant

Corporate Finance Analyst

Corporate Finance Analysts analyze financial data to make informed decisions about investment and financing. They work with senior management to develop and implement financial strategies. This course may be useful for Corporate Finance Analysts because it provides a strong foundation in financial analysis, including topics such as financial statement analysis, valuation, and capital budgeting. The course also covers topics such as strategic management and corporate governance, which are important for Corporate Finance Analysts who want to understand the big picture.

See salaries and explore the career path for Corporate Finance Analyst

Financial Advisor

Financial Advisors provide financial advice and guidance to individuals and businesses. They work with clients to develop and implement financial plans, and to make informed investment decisions. This course may be useful for Financial Advisors because it provides a strong foundation in financial planning and investment management. The course also covers topics such as strategic management and corporate governance, which are important for Financial Advisors who want to understand the big picture.

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Management Accountant

Management Accountants prepare and analyze financial reports for internal use. They work with management to make informed decisions about resource allocation and financial planning. This course may be useful for Management Accountants because it provides a strong foundation in financial accounting and reporting. The course also covers topics such as strategic management and corporate governance, which are important for Management Accountants who want to understand the big picture.

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Project Manager

Project Managers plan and execute projects from start to finish. They work with teams to define project goals, develop project plans, and track progress. This course may be useful for Project Managers because it provides a strong foundation in project management. The course also covers topics such as strategic management and risk management, which are important for Project Managers who want to understand the big picture.

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Business Analyst

Business Analysts analyze business processes and systems to identify areas for improvement. They work with stakeholders to develop and implement solutions that improve efficiency and effectiveness. This course may be may be useful for Business Analysts because it provides a strong foundation in strategic management, including strategy formulation and implementation. The course also covers topics such as process mapping, data analysis, and project management, which are all essential skills for Business Analysts.

See salaries and explore the career path for Business Analyst

Operations Research Analyst

Operations Research Analysts use mathematical and analytical techniques to solve business problems. They work with teams to develop and implement solutions that improve efficiency and effectiveness. This course may be useful for Operations Research Analysts because it provides a strong foundation in operations research. The course also covers topics such as strategic management and data analysis, which are important for Operations Research Analysts who want to understand the big picture.

See salaries and explore the career path for Operations Research Analyst

Investment Analyst

Investment Analysts research and analyze investment opportunities. They make recommendations to clients about which investments to buy, sell, or hold. This course may be useful for Investment Analysts because it provides a strong foundation in financial analysis, including topics such as financial statement analysis, valuation, and capital budgeting. The course also covers topics such as strategic management and corporate governance, which are important for Investment Analysts who want to understand the big picture.

See salaries and explore the career path for Investment Analyst

Marketing Research Analyst

Marketing Research Analysts collect and analyze data about consumer behavior and market trends. They work with marketing teams to develop and implement marketing strategies. This course may be useful for Marketing Research Analysts because it provides a strong foundation in research methods and data analysis. The course also covers topics such as strategic management and consumer behavior, which are important for Marketing Research Analysts who want to understand the big picture.

See salaries and explore the career path for Marketing Research Analyst