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Strategic Management and Innovation

Marcus Møller Larsen, Robert Austin, and Nicolai Pogrebnyakov

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.

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What's inside

Four courses

Strategic Management

(0 hours)

The business strategy landscape is transforming. Traditional approaches are no longer effective in an era where companies like Apple and Google dominate market valuations. This course equips you with the skills to think strategically in the 21st century, where consumer perceptions and innovation drive business value and competitive advantage.

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Strategy Formulation

The purpose of this course is to present, analyze, and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries, and locations.

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Strategy Implementation

(0 hours)

Even a well-developed business strategy can fail if implementation is neglected. This course provides techniques to execute today's business strategies and help them succeed.

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Strategic Management - Capstone Project

In this capstone, we revisit the e-Types strategy controversy and analyze new strategy cases. For your final project, you will apply your learnings to analyze one of these situations.

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Time

16 hours

Level

Introductory

Via

Coursera

Institution

Copenhagen Business School

Instructors

Marcus Møller Larsen

Robert Austin

Nicolai Pogrebnyakov

Level

Introductory

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