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Omodiaogbe Samuel

By the end of this guided project, you will be able to analyze, and set the right strategic direction for your organization using the Strategic Position and Action Evaluation (SPACE) Matrix. SPACE Matrix is a strategic management tool that focuses on strategy formulation especially as it relates to competitive position of an organization. The axes of the matrix represent two internal dimensions ―Financial Stability (FS) and Competitive Advantage (CA), and two external dimensions―Environmental Stability (ES) and Industry Attractiveness (IA). Essentially, the four-quadrant framework indicates whether aggressive, conservative, defensive, or competitive strategies is the most appropriate for a given organization. We will use spreadsheet to sketch and analyze the framework to determine the best strategic position for our organization. Also, we will use an energy services company to practically demonstrate how the model works, as we analyze the company with the matrix. The project is for business leaders who want to set strategic direction for their organizations given the operational and environmental conditions they have to contend with. Also, for strategist who are interested in helping organization in making informed strategic decisions. At the end of the project, you will be able to design, analyze, and create a competitive advantage for your organization using the SPACE Matrix

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Syllabus

Set your Right Strategy with SPACE Matrix Analysis
By the end of this guided project, you will be able to analyze, and set the right strategic direction for your organization using the Strategic Position and Action Evaluation (SPACE) Matrix. SPACE Matrix is a strategic management tool that focuses on strategy formulation especially as it relates to competitive position of an organization. The axes of the matrix represent two internal dimensions ―Financial Stability (FS) and Competitive Advantage (CA), and two external dimensions―Environmental Stability (ES) and Industry Attractiveness (IA). Essentially, the four-quadrant framework indicates whether aggressive, conservative, defensive, or competitive strategies is the most appropriate for a given organization

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Helps set strategic direction for organizations given operational and environmental conditions
Teaches the Strategic Position and Action Evaluation (SPACE) Matrix
Develops skills in analyzing organizations' competitive positions and formulating strategies to overcome challenges
Provides practical insights through the demonstration of how the SPACE Matrix works using an energy services company example
Course is instructed by Omodiaogbe Samuel, a subject matter expert

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Set Your Right Strategy with SPACE Matrix Analysis with these activities:
Review "Strategic Management: Theory and Practice" by Hitt, Ireland, and Hoskisson
Reinforces the core concepts of strategic management and prepares you for the in-depth analysis you'll be doing in this course.
Show steps
  • Read the book's introduction and chapter summaries to get a general overview of strategic management concepts.
  • Focus on chapters 3-5 to understand the external and internal analysis frameworks that will be used in the course.
  • Take notes on the key concepts and theories presented in the book.
Watch tutorials on industry analysis and competitive positioning
Enhances your understanding of the concepts and techniques used in industry analysis and competitive positioning, which are fundamental to the SPACE Matrix.
Browse courses on Industry Analysis
Show steps
  • Search for online tutorials or videos that cover industry analysis and competitive positioning.
  • Watch the tutorials and take notes on the key concepts and frameworks.
  • Apply the concepts to real-world examples to reinforce your learning.
Complete SWOT analysis practice exercises
Develops your skills in conducting SWOT analyses, a crucial step in the SPACE Matrix process.
Browse courses on SWOT Analysis
Show steps
  • Find practice exercises or case studies that involve conducting SWOT analyses.
  • Apply the SWOT analysis framework to identify strengths, weaknesses, opportunities, and threats for the given scenarios.
  • Analyze the results of your SWOT analyses to draw insights and make recommendations.
Five other activities
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Attend a workshop on SPACE Matrix and strategic planning
Provides an opportunity to engage with experts and practitioners, gain insights into real-world applications, and network with professionals in the field.
Show steps
  • Research and identify workshops on SPACE Matrix and strategic planning.
  • Attend the workshop and actively participate in discussions and activities.
  • Apply the knowledge and skills gained from the workshop to your own strategic planning efforts.
Participate in a peer discussion on SPACE Matrix applications
Facilitates knowledge exchange and diverse perspectives on how to apply the SPACE Matrix in different industry contexts.
Show steps
  • Join or form a peer group with other course participants.
  • Choose a real-world business scenario and collectively apply the SPACE Matrix to analyze the company's strategic position.
  • Share and discuss your findings, including potential strategic actions and recommendations.
Contribute to an open-source project related to strategic management
Enhances your understanding of strategic management principles and allows you to apply your knowledge in a practical setting.
Browse courses on Strategic Management
Show steps
  • Find an open-source project that focuses on strategic management or related topics.
  • Review the project's documentation and identify areas where you can contribute.
  • Make contributions to the project, such as adding new features, fixing bugs, or improving documentation.
Develop a SPACE Matrix for a real-world company
Provides hands-on experience in applying the SPACE Matrix to a practical business scenario and evaluating strategic options.
Show steps
  • Select a company and gather data on its financial performance, competitive advantage, industry attractiveness, and environmental stability.
  • Plot the company's data on the SPACE Matrix and determine its strategic position.
  • Analyze the results to identify potential strategic actions and make recommendations.
  • Present your findings in a clear and concise report.
Participate in a strategic planning competition
Provides a challenging and immersive environment to test and refine your strategic planning skills using the SPACE Matrix.
Browse courses on Strategic Planning
Show steps
  • Find and register for a strategic planning competition that aligns with your interests.
  • Form a team and develop a strategic plan using the SPACE Matrix as a framework.
  • Present your plan to a panel of judges and receive feedback.

Career center

Learners who complete Set Your Right Strategy with SPACE Matrix Analysis will develop knowledge and skills that may be useful to these careers:
Strategy Consultant
Strategy Consultants help organizations develop and implement strategic plans. The SPACE Matrix Analysis course can provide Strategy Consultants with the skills and knowledge they need to understand the strategic position of their clients and develop strategies to improve performance. The course covers topics such as financial stability, competitive advantage, environmental stability, and industry attractiveness, which are all important factors for Strategy Consultants to consider when making recommendations to their clients.
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns to promote their products or services. The SPACE Matrix Analysis course can provide Marketing Managers with the skills and knowledge they need to understand the competitive advantage of their clients' products or services and develop strategies to improve their market share. The course covers topics such as financial stability, competitive advantage, environmental stability, and industry attractiveness, which are all important factors for Marketing Managers to consider when making recommendations to their clients.
Sales Manager
Sales Managers are responsible for leading and managing sales teams to achieve sales goals. The SPACE Matrix Analysis course can provide Sales Managers with the skills and knowledge they need to understand the competitive advantage of their clients' products or services and develop strategies to improve their sales performance. The course covers topics such as financial stability, competitive advantage, environmental stability, and industry attractiveness, which are all important factors for Sales Managers to consider when making recommendations to their clients.
Business Analyst
Business Analysts are responsible for identifying and analyzing business needs, and developing solutions to improve business processes. The SPACE Matrix Analysis course can provide Business Analysts with the skills and knowledge they need to understand the strategic position of their organization and develop strategies to improve performance. The course covers topics such as financial stability, competitive advantage, environmental stability, and industry attractiveness, which are all important factors for Business Analysts to consider when making recommendations to their clients.
Financial Analyst
Financial Analysts are responsible for analyzing financial data and making recommendations on investments. The SPACE Matrix Analysis course can provide Financial Analysts with the skills and knowledge they need to understand the financial stability of their clients and make recommendations on how to improve their financial performance. The course covers topics such as financial stability, competitive advantage, environmental stability, and industry attractiveness, which are all important factors for Financial Analysts to consider when making recommendations to their clients.
Product Manager
Product Managers are responsible for developing and launching new products or services. The SPACE Matrix Analysis course can provide Product Managers with the skills and knowledge they need to understand the competitive advantage of their clients' products or services and develop strategies to improve their market share. The course covers topics such as financial stability, competitive advantage, environmental stability, and industry attractiveness, which are all important factors for Product Managers to consider when making recommendations to their clients.
Investment Banker
Investment Bankers are responsible for advising companies on mergers and acquisitions, and other financial transactions. The SPACE Matrix Analysis course can provide Investment Bankers with the skills and knowledge they need to understand the strategic position of their clients and develop strategies to improve their financial performance. The course covers topics such as financial stability, competitive advantage, environmental stability, and industry attractiveness, which are all important factors for Investment Bankers to consider when making recommendations to their clients.
Portfolio Manager
Portfolio Managers are responsible for managing investment portfolios for their clients. The SPACE Matrix Analysis course can provide Portfolio Managers with the skills and knowledge they need to understand the financial stability and competitive advantage of their clients' investments. The course covers topics such as financial stability, competitive advantage, environmental stability, and industry attractiveness, which are all important factors for Portfolio Managers to consider when making investment decisions for their clients.
Market Research Analyst
Market Research Analysts are responsible for conducting market research to identify and understand the needs of customers. The SPACE Matrix Analysis course can provide Market Research Analysts with the skills and knowledge they need to understand the environmental stability and industry attractiveness of their clients' markets. The course covers topics such as financial stability, competitive advantage, environmental stability, and industry attractiveness, which are all important factors for Market Research Analysts to consider when making recommendations to their clients.
Business Consultant
Business Consultants help organizations improve their performance by providing advice on strategy, operations, and technology. The SPACE Matrix Analysis course can provide Business Consultants with the skills and knowledge they need to understand the strategic position of their clients and develop strategies to improve performance. The course covers topics such as financial stability, competitive advantage, environmental stability, and industry attractiveness, which are all important factors for Business Consultants to consider when making recommendations to their clients.
Management Consultant
Management Consultants help organizations improve their performance by providing advice on strategy, operations, and technology. The SPACE Matrix Analysis course can provide Management Consultants with the skills and knowledge they need to understand the strategic position of their clients and develop strategies to improve performance. The course covers topics such as financial stability, competitive advantage, environmental stability, and industry attractiveness, which are all important factors for Management Consultants to consider when making recommendations to their clients.
Venture Capitalist
Venture Capitalists invest in early-stage companies with high growth potential. The SPACE Matrix Analysis course can provide Venture Capitalists with the skills and knowledge they need to understand the financial stability, competitive advantage, environmental stability, and industry attractiveness of potential investments. The course covers topics such as financial stability, competitive advantage, environmental stability, and industry attractiveness, which are all important factors for Venture Capitalists to consider when making investment decisions.
Financial Planner
Financial Planners help individuals and families plan for their financial future. The SPACE Matrix Analysis course can provide Financial Planners with the skills and knowledge they need to understand the financial stability of their clients and develop strategies to improve their financial performance. The course covers topics such as financial stability, competitive advantage, environmental stability, and industry attractiveness, which are all important factors for Financial Planners to consider when making recommendations to their clients.
Real Estate Agent
Real Estate Agents help individuals and businesses buy and sell property. The SPACE Matrix Analysis course can provide Real Estate Agents with the skills and knowledge they need to understand the financial stability of their clients and develop strategies to improve their financial performance. The course covers topics such as financial stability, competitive advantage, environmental stability, and industry attractiveness, which are all important factors for Real Estate Agents to consider when making recommendations to their clients.
Insurance Agent
Insurance Agents sell insurance policies to individuals and businesses. The SPACE Matrix Analysis course can provide Insurance Agents with the skills and knowledge they need to understand the financial stability of their clients and develop strategies to improve their financial performance. The course covers topics such as financial stability, competitive advantage, environmental stability, and industry attractiveness, which are all important factors for Insurance Agents to consider when making recommendations to their clients.

Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Set Your Right Strategy with SPACE Matrix Analysis.
Provides a comprehensive overview of strategic management, covering all the key concepts and topics. It also includes numerous case studies to help you apply what you learn to real-world situations.
Explores why large, successful companies often fail to innovate. It provides a framework for understanding the challenges of innovation and developing strategies to overcome them.
Provides a simple and clear framework for developing good strategies. It must-read for anyone who wants to learn how to develop effective strategies.
Guide to developing and testing new business ideas using the lean startup methodology. It valuable resource for anyone who wants to learn how to create a successful startup.
Provides a practical guide to getting customers for your startup. It covers all the essential steps, from marketing and sales to customer service.
Collection of essays by Peter Thiel, a successful entrepreneur and investor. It provides valuable insights into the challenges and opportunities of building a successful startup.
Sequel to The Innovator's Dilemma. It provides a framework for understanding how companies can create and sustain successful growth.
Classic in the field of marketing management. It provides a comprehensive overview of all the key concepts and topics.
Classic in the field of competitive strategy. It provides a framework for understanding how companies can create and sustain a competitive advantage.
This ancient Chinese military treatise provides valuable insights into the principles of strategy and warfare. It can be applied to a variety of contexts, including business strategy.
Provides a framework for developing personal effectiveness. It can be applied to a variety of contexts, including business strategy.

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